FRIDAY, FEBRUARY 26, 1954
HERALD AND NEWS. KLAMATH FALLS. OREGON
PAGE SEVEN
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! THE THUNDERBIMD, a new kind of car combining high performance with the com
fort, convenience and safety of a conventional model, has been added to the Ford line. The
Thunderbird has a powerful 160 h.p. Y-block V-8 engine and its low, graceful body is of all-steel;
construction. Equipped with a convertible cloth top which folds completely out of sight behind the;
rear scat, the Thunderbird can be purchased with a special composition hardtop, making it a com
plete all-weather car. Its overall height is 51.5 inches nearly a foot lower than the 1954 Ford sedan
yet it has only slightly less road clearance. Most of its major parts are interchangeable with Ford's .
regular line of cars. The Thunderbird is scheduled for production by Ford Division next fall. '
New Steering Principles
Incorporated In Fords
The 1954 Ford's "fine car" tide
is the result of a completely new
chassis combination.
Ball-joint front suspension the
greatest advance in chassis design
in 20 years-has been added by Ford
engineers to the new frame, shock
mounts and front stabilizer.
"Only Ford in the high volume
field has this modern ball-Joint sus
pension. It provides a better ride,
makes steering easier, reduces road
noise and retains the new-car feel
longer than old-fashioned king-pin
front suspension," explains L. W.
Hmead, Ford Division general sales
manager.
Benefits of the new ball-joint sus
pension listed by Ford engineers
Include:
Easier steering due ; to easier
movement of sealed anti-friction
ball Joints. ;- . -.
Smoother quieter running on
rough roads with reduced road
shock since front wheels travel up
and down farther on free-action ball
hearings.
Greater directional stability, be
cause sprlng-Ionded ball Joints re
duce wear and maintain uniform
steering control.
Lower maintenance costs, since
wheels stay in alignment, with less
tire wear; ball Joints' have only
four lubrication points instead of
sixteen in older systems.
A new symmetrical steering link
age works with bail-Joint suspen
sion to make steering easier at all
speeds and to provide greater sta
bility am improved nantumg. me
linkage is combined with Ford's
gear assembly, ana employes a
lower stecrtne ratio of 25.3 to 1.
Another new element in the front
end is Ford's link-type stabilizer,
a. three-piece design which reduces
car tilt on turns and helps keep
the car on an even keel on all
road surlaces.
For 20 years, Ford engineers
point out, there has been no basic
change In the king-pin suspension
design. It still is used in most cars
today.
In the 1954 Ford, the simplified
modern suspension has one-piece
spindle-support arms attached by
ball-joints to upper and lower con
trol arms. The distance between
hall-joints is greater than the dis
tance between king-pin bearings of
older suspensions, reducing bearing
loads and friction.
The ball-joints have specially
shaped scats which will not bind.
They are completely sealed against
water and dirt. Because they are
spring-loaded, the ball-Joints com
pensate automatically for wear and
provide the proper amount of fric
tion to make handling easier.
Large rubber bushings in the up
per and lower control arm bear
ings eliminate wear and help to in
sulate the car frame from road
fhock. Front wheels can be accur
ately aligned by use of shims at up
per control arm mounting bolts a
much simpler method than in older
suspensions.
Ball-joint suspension assures long
er car lite by elimination of 12
wearing points six on each aide
of the car. This permits elimina
tion of 12 lubrication fittings, and
cuts the number of fittings from
16 to four.
Other factors contributing to the
1954 Ford's greatly, improved ride
include:
New front and rear shock absorb
ers give more complete control, es
pecially on rough roads.
new s-ieal rear springs nave in
serts between the tips of all leaves
to control friction ana proauce
smooth, uniform riding quality. The
Inserts, together with rubDer snact
le and bracket bushings, eliminate
the need for rear suspension lubri.
cation.
New engine mounts, Including a
special "steady rest" rubber mount-
big between the engine and the
frame front cross-member engine
vibration and contribution to pas
senger comfort.
The new front stabilizer, which is
attached far out on the front sus
pension lower control arms makes
the car easier to handle on rough
roads and sharp turns.
Ford Offers New Engine, Steering
AUTO DRIVE
Chevrolet is the first auto maker
to have equipped more than a half
million passenger cars witn auto
matic transmissions In a single
year. i
irnrrl Division and Ford dealers,
are presenting a broadened line of
passenger cars this year, with 14
body styles and choice of.two new
V-8 or g-cylinder einglnes in all
lines. The '54 models offer seven
features exclusive wltn rora m me
high volume field:
n An entirely new 130-n.p.
y-block V-8 engine with overhead
valves.
(2) A new 115-h.p. I-block Mile
age Maker Six engine, noted for
economy.
(3) Ball Joint front suspension,
rhir.h Ford engineers call the
Lgreatest advance In front suspen
sion in 20 years.
(4) The skyliner an entirely new
hardtop model with tinted, trans
parent plastic roof over the driving
compartment.
iRi a smart new Ford Sunllner
convertible with an optional trans
parent plastic panel available in
the top over the front seat to pro
vide overhead visibility when the
ton Is In nlace.
(6) Four new power-operated
driving assists: power brakes, pow
er steering, 4-way power seat, power-lift
windows.
(7i Fordomatlc transmission.
Th two new Ford engines for
1954 the Y-block V-8 and the
I-block Mileage Maker Six have
been under development for the
nast six vears," L. D. Crusoe,
vice-president Ford Motor Com
pany and general manager of Ford
Division says.
By adding four new power-oper
ated driving assists as optional
equipment. Ford has brougbt to the
nign-voiume neia an ine arivuig
aids formerly found only on high
priced cars,
Master - guide power steering,
available on the entire Ford car
line, reduces steering effort by as
much as 15 per cent. Ford power
steering operates through n
hydraulic steering linkage and
greatly increases car maneuver
ability In parking or turning tight
corners, yet retains "road icei" tor
better highway control.
A special convenience feature for
families in which more than one
person drives the car Is Ford's
four-way power seat, which per
mits up-and-down as well as front-
and-back adjustment of the front
seat. The power seat also is a
safety feature, permitting drivers
to change their posture and relax
while on long trips.
Power window lifts permit pas
sengers to open and close Ford
windows Is at the driver's side,
and individual controls are pro
vided below other windows.
Ford's "Swift Sure" power brakes
reduce pedal pressure up to one
third for greater safety and Un
proved car control.
All these optional features are
available on the Ford line at mod
erate added cost.
Rambler Sedan New Model
Nash Motors have announced Its
new low-priced 1954 Rambler Club
sedan, a two-door deluxe moaei
with a factory delivered price of
51,550.00.
According to H. C. Doss, vice
president in charge of sales, the
Rambler deluxe sedan oilers a
new body style to the Rambler
line, which now includes a four
door sedan. Country Club hardtop
and both two-and four-door station
wagon models.
The new five passenger Rambler
model offers gasoline economy up
to 30 miles per gallon, perlorm
ance. comfort and ease of hand
ling, with the continental styling of
Pinin Farina, renowned European
custom body designer, Doss said.
The Rambler Club sedan has a
large rear window, curved one-
piece windshield, and large side
windows for all-around visibility.
It features unitized "alrflyte" con
struction, in which body and frame
are one welded unit, and Is avail
able In 14 standard solid colors.
and 14 optional two-tone combina
tions.
O 2
THE LONGER, SPEEDIER look of this new 1954 Ford
Crestline Sunliner is enhanced by new grille, headlamp
and front fender design and the new, car-length chrome
molding along the body. Ford, which leads all cars in con
vertible sales, offers interiors of new two-tone pleated
vinyl upholstery over foam-rubber padded seats. New non
fading, non- shrinking tops come in four harmonizing
colors. Power options include either Ford's new 130-h.p.'
Y-block V-8 engine or the new 115-h.p. I-block Six.
POWERGLIDE
Chevrolet has built more than
1,500,000 Powerglides since the au
tomatic transmission was Intro
duced on 1950 models.
TRANSPARENT HOOD
Ford's new Astra-dial speedo
meter, mounted at eye level on the
control panel, has a transparent
hood at the back for daylight light
ing. The new design makes driv
ing safer because the driver's eyes
are off the road for a shorter time
when he checks his speed, .
NEW ENGINE
Ford's hew 130-h.p. Y-block pas
senger car engine Is up 20 horse
power over the 1953 L-head V-8
engine, while the 1954 Ford I-block
Mileage Maker Six engine bas 115
brake horsepower as compared
with 101-h.p, In the 1953 BIX. -
Chevrolet tells
Engine Growth
Chevrolet's 1954 Powergllde en
gine, producing 125 horsepower
with a compression ratio of 7.5 tc
1, represents the latest advance
In an automotive engineering De
velopment that has been continu
ous since the early days of the
company.
Tlie early engine, for instance,
while it represented the best pos
sible design of its time and Incorp
orated the valvc-in-head principle
which has been featured ever since,
developed a mere 24 horsepower.
It was a four-cylinder plant which
did a satisfactory Job for more than
5 million vehicles.
Until the six-cylinder engine was
introduced in 1929 the Chevrolet
engineering staff made constant
studies, which resulted each year
in modifications of the original de
sign. The end result was an en
gine with two more cylinders pro
ducing almost twice as much
power.
The first six-cylinder engine car
ried a horsepower rating of 46 and
featured a smoothness that was a
vast improvement over the obso
leted four. It was capable of oper
ating at higher revolutions per min
ute and still maintain the economy
factor that has been Chevrolet's
pride. Today, redesigned, modified
and improved, the engine available
In Chevrolet passenger cars de
velops two and one-half times the
horsepower with even greater ef
liclcncy. DUAL EXHAUST '
One of the features on Uie
Chrysler New Yorker Deluxe and
Imperial models, which resulted in
the production of 235 horsepower.
Is a dual exhaust system using two
mufflers to reduce back pressure
and Improve silencing.
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TIME FOR CHANGE, SAY CAR MAKERS
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It's lime for a change in lleenM U( as veil as automobiles as (he new
. pwiseiiiier car model seawn rearhea ill peak. The 19",4 Mate plalea, s;a
t herrolcl, will furnih the (nil lonfh or ap-to-the-miitale styling far its
blest pueenfer ear Rite.
Horn is worl"
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9
KLAMATH FALLS CARVALCADE
February 27 and 28 - Armory
Check all these fine car features!
Again this year, all eyes are on the stunning new 1954 Ford.
Its long, low Crestmark body continues to set the styling trend . . ;
its completely new interiors are a decorator's dream come true!
Its new Ball-Joint Front Suspension is the greatest advance
in chassis design in 20 years. And Ford's new deep-block
Six and V-8 are the most modern high-compression, low
friction' engines in the industry. All in all, you get America's
low-priced fine cat when you choose the 1954 Ford.
With the greatest engine advances
since the original Ford V-8 1
NEW 115-h.p. I-ILOCK SIX
like the V-8, this new Six hai
.deep-block bvHd for greater
rigidity and mootmeii. Also
you get low-friction dtiign,
modem manifolding, high-turbulence
combustion chambers
for more "Go."
NEW 130-h.p. Y-I10CK V-l
k new deep-block build pays
off 'm greater rigidity. And that
plus Ford's new 5-bearing
crankshaft and low-friction d
' sign results in quieter, smoother
operation , , . longer engine life.
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With a dividetid
of Ball-Joint
Front Suspension!
Simple, seakd ball-jointsl replace con
ventional hinge-like joints used in most
other cars. This compact new system
allows greater up and down wheel travel
for a smoother ride . . . helps keep front
wheels in true alignment for consistently ,
'easy handling.
Plus 5 optional
power assists!
These line-car power options are available
in Ford at extra cost. You. can have
Master-Guide power steering, Swift Sure
Power Brakes, , a 4-Way Power .Front
Seat, Fordomatic Drive (or Overdrive)
and Power-Lift Windows!
With 3 new lines , . . 14 body styles! ,
Within Ford's 3 lines of fine cars Mainline, See it at the Auto Show. Test Drive it at your Ford
Customline and Crestline is a car designed Dealer's. Prove to yourself, Ford's worth more
and powered to your tastes and requirements. when you buy it, worth mote when you sell it.
Gome in and Value -Check the
FORD
P.D.AA
BALSIGER MOTOR CO.
Main at Esplanade
Phone 3121