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About Herald and news. (Klamath Falls, Or.) 1942-current | View Entire Issue (Jan. 12, 1954)
LnAV. JANUARY 12, 1954 HERALD ANn NEWS. KLAMATH FALLS. OREGON M DAVIDSON , left, of Redmond, administrator, Oregon 'tab Commission, and Milton E. Foland, manager of the and office ot facitie National Advertising, attended a Minn of the advertising committee of the Klamath Potato towers Association held in the Klamath County Agent's ice Saturday atternoon. I he group met to discuss possibili i of an advertising program for southern Oregon potato lowers on a long range basis. Leoke Tenor Leaves For yropean Operatic Season lLELAKE A well-known for- Klamath Basin man end noted Ician, Conrad Schultz. sailed Europe Dec. 30 with his wife and two young cnuaren in he is under contract to sing tera for the next three years. plans to mate Municn, uer his headquarters. Bmltz, son of Mr. and Mrs, A. Schultz, pioneers of this now living in Santa Ana, is- fraduate of the Tulelake High kol. He has appeared with var- opera companies, singing lead lenor roles under the direction iuch well-known conductors as d Wallenstcin and Eric Leins- bard bw Bid Okays LEM U) - The State Board of rol recommended Monday .that low bid be accepted for 'con ciion of a boys' cottage at ton Fairview Home here. r.e low Did of $201,500 was lilted by Albert Vik and Son, fne. Vie recommendation will be udered Jan. 22- by the state Irgency board, which has trie say on construction of state Itutlon buildings. pe board announced it would bids Jan. 15 on the S4OO.OC0 fin? to be constructed here for Elate Department of Finance. also accepted a recommenda- y Dr. G. C. Bellinger, suuer- hdent of the state tuberculosis Hal in Salem, that a training be started for .craduate ks at his hospital. merican Can To Open Plant pTLAND on The American i-o. plant here began Tuesday Mig some 350 einnloves back to i louowmg Monday night's set- oi me cio steelworkers Caldwell. International rpn- Matlve of the union, said he raood the workers would be rag half-pint milk containers coiiee cans. f O. Griffin, assistant plant W, said he exDecLs thnt tto same number of workers k employed ts ihn th was closed by the Dec. 1 ghway Coast id Going Down MEM Oregon's hiirhwav iraction costs are down con- irom a year ago, the way Commission poay. 1940 as an inrtor nf inn miction costs rated at 183.4 in 'Mt three months of 1953. all-timf nniU f tnl n . 0 m the Inst nilarf ... inu Nstructioi, costs now are j rM level since late In 1950. SAVE boys f I B00TS 1 Six 3Vi fjffjj R.9. 11.95 viv 7" AN ORMAN'S 7 MAIN Recently he completed a highly successful tour with Lotte Leh man, Internationally famous opera star who is now devoting her time to coaching rising young opera aspirants. He has appeared in sev eral movies in Hollywood one being "Too Young To Kiss," with June Allyson and Van Johnson and on television, Including the Dennis Tule growers Eye Ad PAGE TOREK TULELAKE A potato adver tismg program Is in the works lor the potato growers in the Tulelake area. There were only two dissent ing votes to the proposal that ma chinery be set In motion under the California enabling act in order to impose a levy on the potato yield to raise funds for advertising and promotion wiien the matter came to a vote of the Tulelake Growers Association Monday afternoon. The TO A potato committee was assigned the task of drawing up a letter, containing the subject mat ter of the state marketing order as it has been explained by Bert Pir tle, . California Department of Ag riculture, bureau of markets. The1 icuer win ne sent to all potato growers in the region. When the reply earns are returned to the TGA olfice, it wil) be determined if a sufficient number of the growers want the program and a referen dum can be held. The TGA olfice is acting in a non-Partisan position to lurnidii information to all grow ers in the area. It the expression of opinion is favorable, the California director of agriculture will hold ' a public hearing in Tulelake to determine what changes, i( any, are to be made in the setup. A final draft of the plan will be made and voting blanks mailed to all growers. The marketing act requires a favor able vote of 65 per cent of the grow ers and growers producing 51 per cent of the crop. Members of the potato commit tee are Glen ArOiut, chairman; Dan Crawford. Lowell Kenyon, Earl Schultz, Wendell Schey and Fort Rockers On Broadcast Mr. and Mrs. Donald McGee Fort Rock, in Lake County, will be heard on a re-broadcast of the Art Linkletter program, "People Are Funny," tonight on KFLW at 1 p.m. ' The show, in Hollywood netted the McGees a gas range to be de livered later. As John and Joyce, they visited three Hollywood homes In search of dinners, found two, They also visited a Bob Crosby television show and were chosen contestants for a later perform ance where they smashed a few dishes. They met a number of motion picture celebrities, among them, Michael Rennie who co-starred in "The Robe." They arrived In Klamath Falls Monday night after a three weeks vacation in Southern California, en- route home to Fort Rock where McGee operates a lumber mill, There Are More Like Lots Him: CONRAD SCHULTZ Day show. During World War II, the young vocalist, served in the Marine Corps and was awarded the Navy Cross for heroism in the line of duty. He rescued a fellow tank member, trapped in a burning tank and had his own arms burned to the elbows. Schultz Is the nephew of Mr. and Mrs. Earl Schultz, Tulelake, whose three young daughters, Barbara, Joan and Mary, are known to many Klamath Basin residents as entertaining young musicians. CHICAGO ) An. unidentified taxpayer apparently became dis gusted while trying to figure out his income tax. Ernest J. Sauber, district inter nal revenue director, yesterday re ceived a bulky envelope which con tained 15 paid bills and business receipts plus some streetcar transfers. Postage on the envelope was 57 cents. Sauber said the man apparently decided to turn the job over to the government. But he returned the package along with a tax form and a book of instructions. AN OUNCE OF PREVENTION i IS WORTH A POUND OF CURE i Have you seen your physicion or surgeon lately? 1 , Carter's Collection Agency;' 411 Main P.O. Box 844 Ph. 6121' Famous TUSSY Cream Shampoo COMTAIXS STERACTOL... active part of Lanolin! Remember -only Tussy Cream Sham. poo contains Steraclol-an exclusive ingredient that works against dulling dryness. It leaves hair satin-smooth... amaz ingly easy to manage. And sparkling clean. Tussy Cream Shampoo lathers out every trace of dust and loose dandruff ..'.unveils hidden highlights. Try it today. See the beautiful difference it makes in your hair . . .'and SAVE. GURRIN'S -for drugs The triendlv druq store where customers send their friends 9th and Main Phone 2-3475 Russell McFall. The all-day Monday meeting of the Tulelake Growers Association began with discussions- of changes in seed certification rules to be pro posed to the department of agricul ture. A few minor changes de signed to improve the certilication program were proposed. At the present time the virus readings are restricted to one-hair of one per cent 'on the last field reading. It was recommended that other states meet that requirement on seed being shipped in. Cliff Jenkins, TGA manager, pre sided at luncheon at the Sports man's Hotel. Among the guests of the potato committee were TGA past presidents, including c. J. Main, the first president and one of the organizers of the group; Sam' Anderson. Ivan Rose, Kd Uuckett and the newly elected president, Stan Buckingham. Other guests included Bob Fowler, rep resenting the Farm Journal; Ken Baghott, Tulelake farm adviser; John Adams, head ot the seed cer tification department of the Cali fornia Department of Agriculture; Gilbert Stout, department of plant pathology; Harold Poulson, chic! of California Bureau of Standards; Bert Plrtle, bureau of markets; Ray Andrews of Portland, vice president of Botsford, Constantine 4 Gardner; A. D. (Deb) Addison, advertising manager of the Herald and News in Klamath Falls; Burt Hoyle, Tulelake field station, and others. Nearly 100 growers attended the afternoon sessions which wero de voted to discussions of an advertis ing and promotion program. Andrews had come from Portland at the invitation of the growers to explain what can be done through the medium of advertising. "I am not here to sell you one single thing of dollar profit to my self or the company I represent," stated Andrews, who went on to explain his close connection with the Idaho potato program since its inception in 1937. He told of the enabling act in Idaho being passed in 1936. and opposition being so strong that it took a supreme court decision to test the. law's constitutionality. The Idaho state growers taxed them selves one cent per hundred, the same amount of tax that is in effect today. The primary objectives of Idaho's program, according to Andrews. include the widening of distribu tion in order to achieve more orderly marketing and merchan dising and avoid glutting of termin al markets; the increasing of con sumer demand as a means of strengthening price of the commod ity and gaining cooperation of other provement of growing and handling of potatoes. ' ' "We had only some 30 markets," Andrews stated. "We made a de cision then in our advertising that we have never regretted. We could not do a national Job because our markets were spot markets, reach ing from Los Angeles to Miami and up the East coast to Philadelphia. We decided newspapers are the logical way to move into these spot markets. Today we have 65 mar kets and we still use newspapers almost exclusively. Not only does the "housewife read the food pages, but the supermarket operators and other retailers read them even more carefully than the horaemak- It takes years of consistent ad vertising, he Indicated, to get and maintain the consumer acceptance mat is necessary, ; "Advertising is no miracle." An drews stated. "You have to have a good product and keep everlasting ly telling people about it. Idaho potatoes were known as good bak ers in the east and as good French iryers in the south. We have had to bear down on the fact that Idaho potatoes are a good all-purpose po tato and I think you have the same problem here. In the last two years' advertising we are emphasizing po tatoes iirst ana Idaho potatoes sec ond in an attempt to Increase use of potatoes." Per capita consumption of pota toes has decreased from about' 120 Campaign pounds annually to less than 100 pounds, he stated. Consumntlon in hotel dining rooms and restaurants uas held up; it Is the home con sumption that has slumped. "I am here with the blessing of the Idaho Potato Commission whom we represent," he declared. ''We recognize the need for more areas to promote the use of more pota toes, knowing that the more potato regions that advertise, the better off the whole industry will be. I have been asked to give them a report of the Klamath Basin activi ties at a Jan. 18 meeting in Boise." Andrews displayed advertising aids his agency has prepared for the Idaho Potato Commission, in. eluding colored lithographed post ers, bin signs, price strips, broad sides and recipe books. All point! of purchase material emphasizes potatoes as the best budget buy in nutritive food and the use of I potatoes In every meat. Following a question and answer period, Bert Plrtle explained In de tail to the group how the California enabling act can be put into opera tion. 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