LnAV. JANUARY 12, 1954
HERALD ANn NEWS. KLAMATH FALLS. OREGON
M DAVIDSON , left, of Redmond, administrator, Oregon
'tab Commission, and Milton E. Foland, manager of the
and office ot facitie National Advertising, attended a
Minn of the advertising committee of the Klamath Potato
towers Association held in the Klamath County Agent's
ice Saturday atternoon. I he group met to discuss possibili
i of an advertising program for southern Oregon potato
lowers on a long range basis.
Leoke Tenor Leaves For
yropean Operatic Season
lLELAKE A well-known for-
Klamath Basin man end noted
Ician, Conrad Schultz. sailed
Europe Dec. 30 with his wife
and two young cnuaren
in he is under contract to sing
tera for the next three years.
plans to mate Municn, uer
his headquarters.
Bmltz, son of Mr. and Mrs,
A. Schultz, pioneers of this
now living in Santa Ana, is-
fraduate of the Tulelake High
kol. He has appeared with var-
opera companies, singing lead
lenor roles under the direction
iuch well-known conductors as
d Wallenstcin and Eric Leins-
bard
bw Bid
Okays
LEM U) - The State Board of
rol recommended Monday .that
low bid be accepted for 'con
ciion of a boys' cottage at
ton Fairview Home here.
r.e low Did of $201,500 was
lilted by Albert Vik and Son,
fne.
Vie recommendation will be
udered Jan. 22- by the state
Irgency board, which has trie
say on construction of state
Itutlon buildings.
pe board announced it would
bids Jan. 15 on the S4OO.OC0
fin? to be constructed here for
Elate Department of Finance.
also accepted a recommenda-
y Dr. G. C. Bellinger, suuer-
hdent of the state tuberculosis
Hal in Salem, that a training
be started for .craduate
ks at his hospital.
merican Can To
Open Plant
pTLAND on The American
i-o. plant here began Tuesday
Mig some 350 einnloves back to
i louowmg Monday night's set-
oi me cio steelworkers
Caldwell. International rpn-
Matlve of the union, said he
raood the workers would be
rag half-pint milk containers
coiiee cans.
f O. Griffin, assistant plant
W, said he exDecLs thnt
tto same number of workers
k employed ts ihn th
was closed by the Dec. 1
ghway Coast
id Going Down
MEM Oregon's hiirhwav
iraction costs are down con-
irom a year ago, the
way Commission
poay.
1940 as an inrtor nf inn
miction costs rated at 183.4 in
'Mt three months of 1953.
all-timf nniU f tnl n .
0 m the Inst nilarf ... inu
Nstructioi, costs now are j
rM level since late In 1950.
SAVE
boys
f I B00TS
1 Six 3Vi
fjffjj R.9. 11.95
viv 7"
AN ORMAN'S
7 MAIN
Recently he completed a highly
successful tour with Lotte Leh
man, Internationally famous opera
star who is now devoting her
time to coaching rising young opera
aspirants. He has appeared in sev
eral movies in Hollywood one being
"Too Young To Kiss," with June
Allyson and Van Johnson and on
television, Including the Dennis
Tule growers Eye Ad
PAGE TOREK
TULELAKE A potato adver
tismg program Is in the works lor
the potato growers in the Tulelake
area. There were only two dissent
ing votes to the proposal that ma
chinery be set In motion under the
California enabling act in order to
impose a levy on the potato yield
to raise funds for advertising and
promotion wiien the matter came
to a vote of the Tulelake Growers
Association Monday afternoon.
The TO A potato committee was
assigned the task of drawing up
a letter, containing the subject mat
ter of the state marketing order as
it has been explained by Bert Pir
tle, . California Department of Ag
riculture, bureau of markets. The1
icuer win ne sent to all potato
growers in the region. When the
reply earns are returned to the
TGA olfice, it wil) be determined if
a sufficient number of the growers
want the program and a referen
dum can be held. The TGA olfice
is acting in a non-Partisan position
to lurnidii information to all grow
ers in the area.
It the expression of opinion is
favorable, the California director
of agriculture will hold ' a public
hearing in Tulelake to determine
what changes, i( any, are to be
made in the setup. A final draft
of the plan will be made and voting
blanks mailed to all growers. The
marketing act requires a favor
able vote of 65 per cent of the grow
ers and growers producing 51 per
cent of the crop.
Members of the potato commit
tee are Glen ArOiut, chairman;
Dan Crawford. Lowell Kenyon,
Earl Schultz, Wendell Schey and
Fort Rockers
On Broadcast
Mr. and Mrs. Donald McGee
Fort Rock, in Lake County, will
be heard on a re-broadcast of the
Art Linkletter program, "People
Are Funny," tonight on KFLW at
1 p.m. '
The show, in Hollywood netted
the McGees a gas range to be de
livered later. As John and Joyce,
they visited three Hollywood homes
In search of dinners, found two,
They also visited a Bob Crosby
television show and were chosen
contestants for a later perform
ance where they smashed a few
dishes.
They met a number of motion
picture celebrities, among them,
Michael Rennie who co-starred in
"The Robe."
They arrived In Klamath Falls
Monday night after a three weeks
vacation in Southern California, en-
route home to Fort Rock where
McGee operates a lumber mill,
There Are
More Like
Lots
Him:
CONRAD SCHULTZ
Day show.
During World War II, the young
vocalist, served in the Marine
Corps and was awarded the Navy
Cross for heroism in the line of
duty. He rescued a fellow tank
member, trapped in a burning tank
and had his own arms burned to
the elbows.
Schultz Is the nephew of Mr. and
Mrs. Earl Schultz, Tulelake, whose
three young daughters, Barbara,
Joan and Mary, are known to
many Klamath Basin residents as
entertaining young musicians.
CHICAGO ) An. unidentified
taxpayer apparently became dis
gusted while trying to figure out
his income tax.
Ernest J. Sauber, district inter
nal revenue director, yesterday re
ceived a bulky envelope which con
tained 15 paid bills and business
receipts plus some streetcar
transfers. Postage on the envelope
was 57 cents.
Sauber said the man apparently
decided to turn the job over to the
government. But he returned the
package along with a tax form
and a book of instructions.
AN OUNCE OF PREVENTION i
IS WORTH A POUND OF CURE
i Have you seen your physicion or
surgeon lately? 1 ,
Carter's Collection Agency;'
411 Main P.O. Box 844 Ph. 6121'
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GURRIN'S -for drugs
The triendlv druq store where customers send their friends
9th and Main Phone 2-3475
Russell McFall.
The all-day Monday meeting of
the Tulelake Growers Association
began with discussions- of changes
in seed certification rules to be pro
posed to the department of agricul
ture. A few minor changes de
signed to improve the certilication
program were proposed. At the
present time the virus readings are
restricted to one-hair of one per
cent 'on the last field reading. It
was recommended that other states
meet that requirement on seed
being shipped in.
Cliff Jenkins, TGA manager, pre
sided at luncheon at the Sports
man's Hotel. Among the guests of
the potato committee were TGA
past presidents, including c. J.
Main, the first president and one
of the organizers of the group;
Sam' Anderson. Ivan Rose, Kd
Uuckett and the newly elected
president, Stan Buckingham. Other
guests included Bob Fowler, rep
resenting the Farm Journal; Ken
Baghott, Tulelake farm adviser;
John Adams, head ot the seed cer
tification department of the Cali
fornia Department of Agriculture;
Gilbert Stout, department of plant
pathology; Harold Poulson, chic!
of California Bureau of Standards;
Bert Plrtle, bureau of markets;
Ray Andrews of Portland, vice
president of Botsford, Constantine
4 Gardner; A. D. (Deb) Addison,
advertising manager of the Herald
and News in Klamath Falls; Burt
Hoyle, Tulelake field station, and
others.
Nearly 100 growers attended the
afternoon sessions which wero de
voted to discussions of an advertis
ing and promotion program.
Andrews had come from Portland
at the invitation of the growers to
explain what can be done through
the medium of advertising.
"I am not here to sell you one
single thing of dollar profit to my
self or the company I represent,"
stated Andrews, who went on to
explain his close connection with
the Idaho potato program since its
inception in 1937.
He told of the enabling act in
Idaho being passed in 1936. and
opposition being so strong that it
took a supreme court decision to
test the. law's constitutionality. The
Idaho state growers taxed them
selves one cent per hundred, the
same amount of tax that is in effect
today.
The primary objectives of Idaho's
program, according to Andrews.
include the widening of distribu
tion in order to achieve more
orderly marketing and merchan
dising and avoid glutting of termin
al markets; the increasing of con
sumer demand as a means of
strengthening price of the commod
ity and gaining cooperation of other
provement of growing and handling
of potatoes. ' '
"We had only some 30 markets,"
Andrews stated. "We made a de
cision then in our advertising that
we have never regretted. We could
not do a national Job because our
markets were spot markets, reach
ing from Los Angeles to Miami and
up the East coast to Philadelphia.
We decided newspapers are the
logical way to move into these spot
markets. Today we have 65 mar
kets and we still use newspapers
almost exclusively. Not only does
the "housewife read the food pages,
but the supermarket operators and
other retailers read them even
more carefully than the horaemak-
It takes years of consistent ad
vertising, he Indicated, to get and
maintain the consumer acceptance
mat is necessary, ;
"Advertising is no miracle." An
drews stated. "You have to have a
good product and keep everlasting
ly telling people about it. Idaho
potatoes were known as good bak
ers in the east and as good French
iryers in the south. We have had
to bear down on the fact that Idaho
potatoes are a good all-purpose po
tato and I think you have the same
problem here. In the last two years'
advertising we are emphasizing po
tatoes iirst ana Idaho potatoes sec
ond in an attempt to Increase use
of potatoes."
Per capita consumption of pota
toes has decreased from about' 120
Campaign
pounds annually to less than 100
pounds, he stated. Consumntlon in
hotel dining rooms and restaurants
uas held up; it Is the home con
sumption that has slumped.
"I am here with the blessing of
the Idaho Potato Commission whom
we represent," he declared. ''We
recognize the need for more areas
to promote the use of more pota
toes, knowing that the more potato
regions that advertise, the better
off the whole industry will be. I
have been asked to give them a
report of the Klamath Basin activi
ties at a Jan. 18 meeting in Boise."
Andrews displayed advertising
aids his agency has prepared for
the Idaho Potato Commission, in.
eluding colored lithographed post
ers, bin signs, price strips, broad
sides and recipe books. All point!
of purchase material emphasizes
potatoes as the best budget buy
in nutritive food and the use of I
potatoes In every meat.
Following a question and answer
period, Bert Plrtle explained In de
tail to the group how the California
enabling act can be put into opera
tion. The potato committee met fol
lowing the meeting to draft a letter
CHAIR'S
Memorial Chapel
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NON-DENOMINATIONAL
SERVING ALL RELIGIONS
Klamath Falls
Phona 349
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fillip 5 3 .: i : ... ' ' .--f'Vvf
llm stoanlnf new 1954 let Sam Drriera, maifsr bur ' nWaVarsM W
One look settles it-
Buyofthe year is EUECli
WE knew them for gret automo
biles the moment we saw them.
But it turns out we have a far bigger
hit on our hands in the new 1954
Buicks than we ever figured.
Folks in a steady stream come into
our showroom, look over these glam
orous new beauties, and tell us with
signed orders-that Biiick's really the
beautiful buy, hands down.
It's the biggest new-car excitement
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Because one look at the sensational
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One look into the modern interiors
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One look at the new V8 power story,
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And then, one look at the prices one
eye-opening experience with the
Ml , sjr " If
HIGHEST-POWERED CAR of
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new 200-fip CENrtrrr exem
p'or of luiek'i evfrfonding
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hottest values to be brought on the
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-clinches Buick as the buy of the
year.
Come in and see for yourself the
sooner, the smarter.
WHEN BETTER AUTOMOMLES ARE BUHT
BWCK Will BWID THEM
H. E. HAUGER
31 Years Your Buick Dealer
1330 Main
Phone 5151