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About Herald and news. (Klamath Falls, Or.) 1942-current | View Entire Issue (Oct. 8, 1952)
Paoe fourteen HERALD AND NEWS. KLAMATH FALLS. OREGON WEDNESDAY, OCT. ft, 1052 'Shoppers Revolution' Changes Retailing Ideas NEW YORK on A shoppers' i Soaring prices have been the bl- . ..-.. . i ....... 1-1... ' nAvt ociiui Klmv IrAAlutru rnl.lu Ilia revolution Is under way. The con sumer Is showing very definitely what he doesn't want and responds gratllylngly when offered what he does want If the retailer and manufacturer will only provide It. Just what tile postwar shopper does want and what Uie merchant and the manufacturer will have to offer In the future was laid on the line Tuesday at a meeting of the Bales Executive Club of New York by five business paper editors. This diagnosis of retailing ills comes as Mew York department stores are reporting that for 23 straight weeks their sales have trailed the year ago figures and usually the two year ago figures, also. Elsewhere in the nation, stores have had much better luck. Shoppers have many complaints about the stores. Ever since the war shoppers have reported a fall ing off in the standards of service and often are irked by the todlf ierence of clerks. 'Big city stores have found cus tomers reluctant to tackle the growing traffio snarls. Korean Waif Now In School MOROANTOWN, W.Va. UV-In-soo Skippy Kwak, 19, formerly of Korea, is a new member of the West Virginia University freshman class.- The gate to a university educa tion and maybe a degree in medi cine was opened to Skippy seven years ago when he met Sgt. Ous Farr of Hlnton, W.Va. A forlorn little waif of 12. Skippy was sitting by a roadside in the rain when Ous first met him in Korea. Skippy became Ous' mas cot. Gus ordered books from home and began teaching English to the youngster. In a couple of years Farr sent Skippy home to Hlnton. Joined him mere later ana completed lormai adoption of the youth. Skippy went on to school and Gus re-entered service. Today Skippy is much closer to his coal of becoming a doctor thanks to Sgt. Gus Far.. . And Gus? He was killed last month tightine- to free the native country of his adopted sou. House Group Probes Reds LOS ANGELES OrV The House Committee on Un-American Activ ities will continue its inquiry into Communist Infiltration among the professions in Southern California when Its hearing resumes here Oct. n. The hearing was recessed yes terday after a week of testimony from 64 witnesses, including 22 doctors, 25 attorneys, six actors, four writers, a pharmacist, a film studio laborer, a social worker and an "organization worker." Of the eight women witnesses, three were actresses and three were attorneys. Sixty-one of the witnesses re fused on constitutional grounds to answer questions regarding mem bership in the Communist party. Only three two writers and an actor were co-operative. They named some 30 writers and actors, chiefly in radio, as members of a , Hollywood 'cell" of the party. After yesterday's session, Miss Betty Selden was fired from her Job as a Los Angeles County social case worker, a post she had held for 17 years. gest gripe, store keepers reply that even now with manufacturers prices lower on many Items, the rising store operating costs labor, services and rents keep retail prices from dropping to Uie levels mat customers uium u.ey shouiu. But the shoppers' revolution is bringing about many changes in retailing as merchants attempt to lure oaca a Digger snare oi uie consumer's dollar to their stores. The move of stores to the sub urbs is gaining around fast, liut one of Uie editors Eurl Lilian ol Women's Wear Dauy notes that the department stores misjudged Uie trend and lulled to make their suburban branches big enough. The trend to night shoppuig hours is glowing even faster. Another of tne editors K. B. Weiss, a contributing editor ol Printers Ink predicts that in a few years Saturday shopping will be eliminated and stores will be open five days a week from noon to V p. m. Sell-service and self-selection is also spreading. One large New York department store nas in stalled it, and a still larger one has it in the works. The present-day shopper seems to take to sell- sen ice. The tendency to turn the erocerv into a general store continues to spread. Lawrence Drake, editor of the grocery edition oi Cahin Store Age says grocers ere ready to sell any product that can be offered on help, yourself counters and has been pre-sold through advertising. And the vending machine is an other thing that merchants have to consider these days. An interested observer a. R. Schreiber, editor of Vend magazine predicts that soon retailers can ofler around-the-clock service through these machines. A machine which will take your bills and give you back change is in the planning stage, according to the editor. The retail-manufacturine world is also alerted by Weiss for the next big battle of the brands. He stresses the rapid growth of the store-controlled brand large retailers with their own special oranas wmcn aon t come under the fair trade price-fixing laws. The biggest battle Just ahead, says Weiss, will be between these retailers brands and manufactur ers brands. p I"' l' . ' Itniiwiintnamini.-i-Mniiiif ,JsWvVa rinim i-sdri ' , .....VUXj THREE WELL-KNOWN Democrats, Mrs. Dorothy Lowell, I left I jecretar club, Mrs. Blanch Petroff, president and Paul Buck, chairman of the Kl y of the Democratic .lamath County Demo cratic Central committee boarded tha Presidential special on its brief stop in Klamath Falls. Refugees Biggest West German Problem Price Tag To Supreme Court SALEM Wi The Oregon Su preme Court will hear arguments Thursday in the suits for price tag estimates on the ballot measures to abolish weight-mile taxes on trucks and to abolish parl-mutuel betting. The two cases are on appeal from Judge Rex Kimmell of Ma rlon County. He ruled that the price tags, or estimates of how much they would reduce state receipts, don't have to be placed on the two ballot measures. PAINT NOW WHY WAIT? First Closi Material and Workmanship Reasonable Price Low Monthly Payments FREE ESTIMATES PHONE 4226 H. L BROWN Contractor C c :V; IT SAVE ! Ii -.4iLASTa JJw4l " " wddietamI Real Daap-Dewn Camfeifl PLATFORM ROCKERS Tutted, Shaped Back Ceil Spring Cushion Holrflex Cushioning Washable Covering Double Spring Sea X: Bla 72.50 Value! I.JSrefWaak, Payable MWr BONN. Germany I What ilf all the people in New England were homeless relugees? Western Germany faces a com parable problem with rrfugers there now nudging the fantastic total of 10 million. This is over a fifth of the total population. Already, failure to integrate the refugees into Uie life of West Ger- Highlights At KUHS By HAROLD McKAY Tonight the Parents and Patrons are sponsoring a "stupendous," as tney can it. style snow. uo uie r,h. ,.,.,.. The United Parents and Patrons say that thei2"'h cr. V, rt,u"'i many has led to a wave of dis content Large numbers of refugees are threatening to take the law Into their own hands and inarch Into more prosperous areas of West Germany unless their plight 1 eased. The West German government Is so alarmed over the flood of refugees that officials recently made a heart-breaking decision: to tell the East Germans to stay put under Soviet oppression. In a special broadcast brained to the East, the government said all East Germans except those on to the earth of the fatherland" and keep up a core of resistance against communism. Government officials sav West ern Germany has spent the equiva lent of six billion dollars since i!H3 models were "obtained at great ex pense to put on this Fall Fashion Show." The show will be of inter est to the men as well as the wom en so teli your parents to aitor.d tonight at 8 p.m. in the auditorium. xioaay tne j-rencn ciuo sold coo- ies in the nurses old office, in the main hall, at noon. In the near future the club members will sell cakes to the faculty. additional millions. Still the Plight of the refugee In Germany is desperate. The government says: "In spite of enormous sums spent . . . only 35 per cent of them have become fully Integrated, another S per cent have been provided with some kind of work but are far from ifeellne integrated, while the re- The K club is planning to hold matnlne SO per cent are still with dance after the Grants Pa-ss out work and without hope of be- game on the last day of this month, coming integrate in the future. which is Hallowe'en. For the past week many students i have been running around the halls with portable radios In their nana. I Thev were absorbed In that great j sports classic, the world series. Now that's all over and some of ; the students are happy, the Yankee-fans, while some are sad, the I Dodger fane, and the school Is : back to normal. See Our Complete Stock TOYS JGAMES Lov-A-Wov Now for Xmai POOLE'S222 So. 7th The bulk of the refugees e.300. 000 consists of Germans heurdrd out of areas east of the Oder Nelsse line or from uch countries as Poland. Hungary, Romania and Czechoslovakia. In addition, there are some 1.700,000 who hnve bolted to the West from 8ovlel-occuplcd East Germany or East Berlin. , One of the chief causes of the misery of these new citizens Is their uneven distribution. Ameri can ofliclals say the refugee pot ulutlon is mainly concentrated in the agricultural states of Bavart, Schlrswig-Holsteln and Lower, tiux ony. In Schleswlg-Holsteln, IT per cent of the population are refugees. While these agricultural states are overcrowded by Job seeken, many industrial regions are short of labor. In the lncuitrlal Ruhr, the shortage of miners long has plagued the coal industry. The obvious solution Is to trans plant the unused refugee manpower to the available Job opportunities. But tills has proved difficult to carry out. During 1051 only SS.OOO refugees were shifted from agricultural to Industrial states. A shortage of funds and housing Is holding up large-scale resettlement. Meet Mulls N.W. Resources nluu; Unbelt J. Hchonlllcr, Mnt illirt'liir of Ilnhnilm, mid II. 1,, Droll, ntnln Imimtiy Mipurvluor, YAKIMA Ml A wecklong series of studies of Noiihwost rtisnut'Ci'S WmlitrMlny Willi uovci iioih ol linen stales and a giuup ol vlslllug con gressmen Joining Inderal unit sliuu oiflolata for a ineetinit ol tho Columbia llasln Interagency Com mittee. The meeting convened an formal organisation of the recently estab lished Columbia Basin Compart Committee, also on the weeks ugtmdu, went forward. The compact oummlUon wan being formed as a result of recent enabling legislation pussed by Con. gross and Uie U'glslntui r of Wnsli Ihgton, Idaho, Montana, Oregon nnd Wyoming for a compact on Columbia watershed power uud wutur administration, Gova. Lunglie of Washington, McKay of Oieuon and Jurdun ol Idaho were expected fur Ilia Inter agency meeting along with Heps. Clair Engle and Noma Poulsnn of Culllorula, and Wesley A. U'Kwart of Montana, members ol tho House Interior and Insular Alfulrs Com mittee. Ono representative from each federal and stale agency In the Columbia watershed also wero to attend. Scheduled Wednesday speakers Steel Mills Up Output NEW YORK Ml 8teel mills ate making big strides toward reliev ing the Intense pressure of demand built up during the recent two- montns strike, tno iron Age re ported Wednesday. "For the third week In a row operations are scheduled at 104 per cent 01 rated capacity or better," mis represents an annual pro duction rale of about 113 million net tons of raw steel. The all-lime record was hung up last year when the Industry turned out 103.1 mil lion net tons of limols and steel fur castings. for 1 1 in liitt'i'iiitrnt'y coniinlllre I mcelllig wen, Col. lil, Klllnuu ol die I'orlluiid Wemlier llmcim, K. J', Kldrulge, tllieclur ol Ihu WhMi Inglon HUite 1'olliillou Control IM111 mlsslon; John It, Vuiulerlelil, director of the Washington Hlulu Parka and Recreation Couimts- Tho KIRBY Call 2-0131 No. 3 Lvtton Co. r "i1 rrn ana rino Phono 3188 PIANO LESSONS Arrif with i tMchtf mw t MrtJ fw ky 1 flIH m tht tWrvmtut that U fry fw Ufa. Yn nut tovtly tw Spinal tM t 9.7 maul My a inaa! plan law at 4.00 mantMjri la tilKtt cata yaw may. if yaa wish, Jy tha rtat, far raaianabta tima, fa vara1 urchata -wild a tfawn aaymant aacatwry. Louts R. Mann Piano Co. lUmmotia! Orgaa li N. 1th Remnant Sale COTTONS RAYONS WOOLENS 50 off REG. 39c YD. TO 2.98 YD. Thrifty women will wonl to ovoD Ihemielvei f this splendid saving on line-qualify Word fabrics. Mony colorful pallems and weaves to choose from, lengths vory from 1 to 4 yordx widths are from 36" o 5 4 ".Suitable for children's fashions, house dresses, home decorations. Shop early (or best selections. L 9th and Fine S9 Si Phono 3188 NO SOOT! NO SMOKE! 'Baii I Pp.j H ro rtancnow 55TT Ia""!- 1 on to thi tonoM or thi coio nooi pioium hdvilv raamSMl SMW-fti Twa-la-One lUataiiaar Heavy aai Itm IfHMr snaiwllea fi4 aUnf Hp Oeaelwe fmulmln matches year f ot r aSMfnc rawaa iTiiWTP 1 1 Ja i ill rjji'ji r j uu i j ,u- i'tttti KEEPS HEAT ON THE FLOOR! Come in for a FREE demonstration! mm MMmm LIGHTWEIGHT WOOL JERSEY fall tkadti 9.98 Slni 913 Proved favorite in soft, warm, wool Jersey the fabric so right for school or office. Youthfully styled with bright checkerboard skirt, solid top. Back lip. Typical of the smart stylet you'll find at Wards. WITH NEW FUR ACCENTS tall colon Here are rich all-wool poodles, textured suedes and novelty-patterned fabrics all fashion-new for fall. Smart fur ascots, capes, stoles In dyed-perslan lamb, sheared beaver, dyed muskrat, dyed marmot. llrh and Main F TERMS TO SUIT YOU! j
