Paoe fourteen
HERALD AND NEWS. KLAMATH FALLS. OREGON
WEDNESDAY, OCT. ft, 1052
'Shoppers Revolution'
Changes Retailing Ideas
NEW YORK on A shoppers' i Soaring prices have been the bl-
. ..-.. . i ....... 1-1... ' nAvt ociiui Klmv IrAAlutru rnl.lu Ilia
revolution Is under way. The con
sumer Is showing very definitely
what he doesn't want and responds
gratllylngly when offered what he
does want If the retailer and
manufacturer will only provide It.
Just what tile postwar shopper
does want and what Uie merchant
and the manufacturer will have to
offer In the future was laid on the
line Tuesday at a meeting of the
Bales Executive Club of New York
by five business paper editors.
This diagnosis of retailing ills
comes as Mew York department
stores are reporting that for 23
straight weeks their sales have
trailed the year ago figures and
usually the two year ago figures,
also.
Elsewhere in the nation, stores
have had much better luck.
Shoppers have many complaints
about the stores. Ever since the
war shoppers have reported a fall
ing off in the standards of service
and often are irked by the todlf
ierence of clerks.
'Big city stores have found cus
tomers reluctant to tackle the
growing traffio snarls.
Korean Waif
Now In School
MOROANTOWN, W.Va. UV-In-soo
Skippy Kwak, 19, formerly of
Korea, is a new member of the
West Virginia University freshman
class.-
The gate to a university educa
tion and maybe a degree in medi
cine was opened to Skippy seven
years ago when he met Sgt. Ous
Farr of Hlnton, W.Va.
A forlorn little waif of 12. Skippy
was sitting by a roadside in the
rain when Ous first met him in
Korea. Skippy became Ous' mas
cot. Gus ordered books from home
and began teaching English to the
youngster.
In a couple of years Farr sent
Skippy home to Hlnton. Joined him
mere later ana completed lormai
adoption of the youth. Skippy went
on to school and Gus re-entered
service.
Today Skippy is much closer to
his coal of becoming a doctor
thanks to Sgt. Gus Far.. .
And Gus? He was killed last
month tightine- to free the native
country of his adopted sou.
House Group
Probes Reds
LOS ANGELES OrV The House
Committee on Un-American Activ
ities will continue its inquiry into
Communist Infiltration among the
professions in Southern California
when Its hearing resumes here
Oct. n.
The hearing was recessed yes
terday after a week of testimony
from 64 witnesses, including 22
doctors, 25 attorneys, six actors,
four writers, a pharmacist, a film
studio laborer, a social worker and
an "organization worker."
Of the eight women witnesses,
three were actresses and three
were attorneys.
Sixty-one of the witnesses re
fused on constitutional grounds to
answer questions regarding mem
bership in the Communist party.
Only three two writers and an
actor were co-operative. They
named some 30 writers and actors,
chiefly in radio, as members of a
, Hollywood 'cell" of the party.
After yesterday's session, Miss
Betty Selden was fired from her
Job as a Los Angeles County social
case worker, a post she had held
for 17 years.
gest gripe, store keepers reply that
even now with manufacturers
prices lower on many Items, the
rising store operating costs labor,
services and rents keep retail
prices from dropping to Uie levels
mat customers uium u.ey shouiu.
But the shoppers' revolution is
bringing about many changes in
retailing as merchants attempt to
lure oaca a Digger snare oi uie
consumer's dollar to their stores.
The move of stores to the sub
urbs is gaining around fast, liut
one of Uie editors Eurl Lilian ol
Women's Wear Dauy notes that
the department stores misjudged
Uie trend and lulled to make their
suburban branches big enough.
The trend to night shoppuig
hours is glowing even faster.
Another of tne editors K. B.
Weiss, a contributing editor ol
Printers Ink predicts that in a
few years Saturday shopping will
be eliminated and stores will be
open five days a week from noon
to V p. m.
Sell-service and self-selection is
also spreading. One large New
York department store nas in
stalled it, and a still larger one has
it in the works. The present-day
shopper seems to take to sell-
sen ice.
The tendency to turn the erocerv
into a general store continues to
spread.
Lawrence Drake, editor of the
grocery edition oi Cahin Store Age
says grocers ere ready to sell any
product that can be offered on help,
yourself counters and has been
pre-sold through advertising.
And the vending machine is an
other thing that merchants have to
consider these days.
An interested observer a. R.
Schreiber, editor of Vend magazine
predicts that soon retailers can
ofler around-the-clock service
through these machines.
A machine which will take your
bills and give you back change is
in the planning stage, according
to the editor.
The retail-manufacturine world
is also alerted by Weiss for the
next big battle of the brands.
He stresses the rapid growth of
the store-controlled brand large
retailers with their own special
oranas wmcn aon t come under the
fair trade price-fixing laws.
The biggest battle Just ahead,
says Weiss, will be between these
retailers brands and manufactur
ers brands.
p I"' l' . '
Itniiwiintnamini.-i-Mniiiif ,JsWvVa rinim i-sdri ' , .....VUXj
THREE WELL-KNOWN Democrats, Mrs. Dorothy Lowell, I left I jecretar
club, Mrs. Blanch Petroff, president and Paul Buck, chairman of the Kl
y of the Democratic
.lamath
County Demo
cratic Central committee boarded tha Presidential special on its brief stop in Klamath Falls.
Refugees Biggest West German Problem
Price Tag To
Supreme Court
SALEM Wi The Oregon Su
preme Court will hear arguments
Thursday in the suits for price tag
estimates on the ballot measures
to abolish weight-mile taxes on
trucks and to abolish parl-mutuel
betting.
The two cases are on appeal
from Judge Rex Kimmell of Ma
rlon County. He ruled that the price
tags, or estimates of how much
they would reduce state receipts,
don't have to be placed on the two
ballot measures.
PAINT NOW
WHY WAIT?
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and Workmanship
Reasonable Price
Low Monthly Payments
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PHONE 4226
H. L BROWN Contractor
C c :V; IT SAVE
! Ii -.4iLASTa
JJw4l " " wddietamI
Real Daap-Dewn Camfeifl
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Tutted, Shaped Back
Ceil Spring Cushion
Holrflex Cushioning
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Double Spring Sea
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I.JSrefWaak,
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BONN. Germany I What ilf all
the people in New England were
homeless relugees?
Western Germany faces a com
parable problem with rrfugers
there now nudging the fantastic
total of 10 million. This is over
a fifth of the total population.
Already, failure to integrate the
refugees into Uie life of West Ger-
Highlights
At KUHS
By HAROLD McKAY
Tonight the Parents and Patrons
are sponsoring a "stupendous," as
tney can it. style snow. uo uie r,h. ,.,.,.. The United
Parents and Patrons say that thei2"'h cr. V, rt,u"'i
many has led to a wave of dis
content Large numbers of refugees
are threatening to take the law
Into their own hands and inarch
Into more prosperous areas of West
Germany unless their plight 1
eased.
The West German government
Is so alarmed over the flood of
refugees that officials recently
made a heart-breaking decision:
to tell the East Germans to stay
put under Soviet oppression.
In a special broadcast brained
to the East, the government said
all East Germans except those
on to the earth of the fatherland"
and keep up a core of resistance
against communism.
Government officials sav West
ern Germany has spent the equiva
lent of six billion dollars since i!H3
models were "obtained at great ex
pense to put on this Fall Fashion
Show." The show will be of inter
est to the men as well as the wom
en so teli your parents to aitor.d
tonight at 8 p.m. in the auditorium.
xioaay tne j-rencn ciuo sold coo-
ies in the nurses old office, in the
main hall, at noon. In the near
future the club members will sell
cakes to the faculty.
additional
millions.
Still the Plight of the refugee In
Germany is desperate.
The government says: "In spite
of enormous sums spent . . . only
35 per cent of them have become
fully Integrated, another S per
cent have been provided with some
kind of work but are far from
ifeellne integrated, while the re-
The K club is planning to hold matnlne SO per cent are still with
dance after the Grants Pa-ss out work and without hope of be-
game on the last day of this month, coming integrate in the future.
which is Hallowe'en.
For the past week many students i
have been running around the halls
with portable radios In their nana. I
Thev were absorbed In that great j
sports classic, the world series.
Now that's all over and some of ;
the students are happy, the Yankee-fans,
while some are sad, the I
Dodger fane, and the school Is :
back to normal.
See Our Complete Stock
TOYS JGAMES
Lov-A-Wov Now for Xmai
POOLE'S222 So. 7th
The bulk of the refugees e.300.
000 consists of Germans heurdrd
out of areas east of the Oder
Nelsse line or from uch countries
as Poland. Hungary, Romania and
Czechoslovakia.
In addition, there are some
1.700,000 who hnve bolted to the
West from 8ovlel-occuplcd East
Germany or East Berlin. ,
One of the chief causes of the
misery of these new citizens Is
their uneven distribution. Ameri
can ofliclals say the refugee pot
ulutlon is mainly concentrated in
the agricultural states of Bavart,
Schlrswig-Holsteln and Lower, tiux
ony. In Schleswlg-Holsteln, IT per
cent of the population are refugees.
While these agricultural states
are overcrowded by Job seeken,
many industrial regions are short
of labor. In the lncuitrlal Ruhr,
the shortage of miners long has
plagued the coal industry.
The obvious solution Is to trans
plant the unused refugee manpower
to the available Job opportunities.
But tills has proved difficult to
carry out.
During 1051 only SS.OOO refugees
were shifted from agricultural to
Industrial states. A shortage of
funds and housing Is holding up
large-scale resettlement.
Meet Mulls N.W. Resources
nluu; Unbelt J. Hchonlllcr, Mnt
illirt'liir of Ilnhnilm, mid II. 1,,
Droll, ntnln Imimtiy Mipurvluor,
YAKIMA Ml A wecklong series
of studies of Noiihwost rtisnut'Ci'S
WmlitrMlny Willi uovci iioih ol linen
stales and a giuup ol vlslllug con
gressmen Joining Inderal unit sliuu
oiflolata for a ineetinit ol tho
Columbia llasln Interagency Com
mittee. The meeting convened an formal
organisation of the recently estab
lished Columbia Basin Compart
Committee, also on the weeks
ugtmdu, went forward.
The compact oummlUon wan
being formed as a result of recent
enabling legislation pussed by Con.
gross and Uie U'glslntui r of Wnsli
Ihgton, Idaho, Montana, Oregon
nnd Wyoming for a compact on
Columbia watershed power uud
wutur administration,
Gova. Lunglie of Washington,
McKay of Oieuon and Jurdun ol
Idaho were expected fur Ilia Inter
agency meeting along with Heps.
Clair Engle and Noma Poulsnn of
Culllorula, and Wesley A. U'Kwart
of Montana, members ol tho House
Interior and Insular Alfulrs Com
mittee. Ono representative from each
federal and stale agency In the
Columbia watershed also wero to
attend.
Scheduled Wednesday speakers
Steel Mills
Up Output
NEW YORK Ml 8teel mills ate
making big strides toward reliev
ing the Intense pressure of demand
built up during the recent two-
montns strike, tno iron Age re
ported Wednesday.
"For the third week In a row
operations are scheduled at 104 per
cent 01 rated capacity or better,"
mis represents an annual pro
duction rale of about 113 million
net tons of raw steel. The all-lime
record was hung up last year when
the Industry turned out 103.1 mil
lion net tons of limols and steel fur
castings.
for 1 1 in liitt'i'iiitrnt'y coniinlllre I
mcelllig wen, Col. lil, Klllnuu ol
die I'orlluiid Wemlier llmcim, K.
J', Kldrulge, tllieclur ol Ihu WhMi
Inglon HUite 1'olliillou Control IM111
mlsslon; John It, Vuiulerlelil,
director of the Washington Hlulu
Parka and Recreation Couimts-
Tho
KIRBY
Call 2-0131
No. 3 Lvtton
Co.
r
"i1
rrn ana rino
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PIANO LESSONS
Arrif with i
tMchtf mw t MrtJ
fw ky 1 flIH m
tht tWrvmtut that
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Yn nut tovtly tw Spinal
tM t 9.7 maul My a inaa!
plan law at 4.00 mantMjri la
tilKtt cata yaw may. if yaa wish,
Jy tha rtat, far raaianabta
tima, fa vara1 urchata -wild a
tfawn aaymant aacatwry.
Louts R. Mann Piano Co.
lUmmotia! Orgaa
li N. 1th
Remnant
Sale
COTTONS
RAYONS
WOOLENS
50 off
REG. 39c YD. TO 2.98 YD.
Thrifty women will wonl to ovoD Ihemielvei f this
splendid saving on line-qualify Word fabrics. Mony
colorful pallems and weaves to choose from,
lengths vory from 1 to 4 yordx widths are from 36"
o 5 4 ".Suitable for children's fashions, house dresses,
home decorations. Shop early (or best selections.
L
9th and Fine
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55TT
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on to thi tonoM or thi coio nooi pioium
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mm
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fall tkadti 9.98 Slni 913
Proved favorite in soft, warm, wool Jersey the
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with bright checkerboard skirt, solid top. Back lip.
Typical of the smart stylet you'll find at Wards.
WITH NEW FUR ACCENTS
tall colon
Here are rich all-wool poodles, textured suedes and
novelty-patterned fabrics all fashion-new for fall.
Smart fur ascots, capes, stoles In dyed-perslan
lamb, sheared beaver, dyed muskrat, dyed marmot.
llrh and Main
F
TERMS TO SUIT YOU! j