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About Herald and news. (Klamath Falls, Or.) 1942-current | View Entire Issue (Oct. 14, 1949)
PACE FOUR HERALD AND NEWS. KLAMATH PALLS. OREGON PKIDAY, OCTOBER, 14, 14 Ueralb anil These Days Mlkge RILL JVNKIKI llanastns Mllo ADDISON tllBtCRlPTlON RATES! ,k,0 Your Corresponded . . Br DEB ADDISON OUR orreaponderit e correspondent Is on who I nd In hU ttuff from fr. rather thn peck ing It out oo the typewriter In the beck room. (Complaint hve been received from ao-called friend that tht column appear here day after day whea it can ba proved that the author of aame wa basking In tome arboreal retreat. Intima tion are that the thing la brine produced toy a ghost writer, the Janitor, or tome robot at a dawn lng age. A correspondent legi timately sends In from elsewhere, so "correspondent" It la.) Tour correspondent la off to a newspaper meeting In Portland, with the assignment of filling In on a discussion of "What's Wrong with Newspapers." Specifically. what's wrong with newspapers from an advertising standpoint. A cinch, youll say; but there's a catch to It It has to be boiled down to a few minutes. Sort of like writing the Lord's Prayer on grain of rice. LETS accentuate the positive, and put 11 : How could newspapers Improve, from an advertising standpoint? How could newspapers Improve their service to advertisers (and thereby Improve their advertising Income.) Let's assume that this bunch of newspaper advertising managers primarily will bt Interested from this last standpoint Anything that will stand the light of day here should pass muster with a bunch of the boys, so let's paas on a tew of the thoughts. a A NEWSPAPER ad salesman first should get to know the advertiser (his client) better. That la, ret a better understanding of tht business. In order to help produce more effective advertising. This Isnt easy because the prospective advertiser often feels he has to set up a protection of sales resistance or our boy will sell him a "bill of goods." That leads to the next point Our advertising talesman should expend his sales efforts In the at tempt to get the client to use the kind of advertis ing that will produce the best result for him. (And that nearly always coincides with giving the best In formation to the consumer.) This should remove the sales resistance, enabling our man to know the client better and do a better Job for him, getting the client better results, re moving still more sales resistance, and so oo a non-vicious circle. r) do this our salesman will have to spend more Urn with hit client (and the advertiser will have to give more time to our salesman). That meant that we win need to have more and better salesmen to spend more time with fewer advertisers and their weekly pittance will have to come out of advertising revenue. At this point sales resistance returns, because that would mean higher advertising rates. Still adver tising It a cost only In a relative sense. It costs only la relation to how much business it does, or doea not, stimulate. So better advertising, more results, lower costs and the higher rate will still be lower. The public gets more Informative advertising and o oaa buy more wisely: the advertiser get better reafiltf and to uses more advertising; the ad sales Wan get more business by ringing fewer doorbells and gets a leas pitiful pittance. Everybody's happy. And with all that worked out, the advertising manager gets a nice Juicy raise ... and I think we'd better sign oft By CEOKtiK E. 80KOLSKY THE welfare boys never mind where they get their Ideas. Karl Marx. John Maynard Kerne. Adolph Hitler, Benito Mussolini or Charles Bedaux. Everything Is grist to their Ideological confusions which keep them moving from thing to thing. It seems that every problem must have a speedy and expensive solution. Today, let us gas at the great debt they owe to Charles Bedaux. efficiency en gineer, dreamer, traitor who committed suirlde under detention to avoid trial. Bedaux, originally a Frenchman, was a naturalised American who de veloped a great business as an efficiency engineer. He was remarkable man. but came a cropper when he tried to make the Duke of Windsor a tort of patron saint of labor In Nasi Oermany and In the United Bute. I had met Debaux and bked him very much. He hall millions of novel Ideas, some of which paid off. His basic economic philosophy seems to have been adopted by Harry Truman and Leon Keyserllng These are Bedaux words: ". . . Whether country or man. one cannot have money owed to him. refuse to lend more, refuse to buy. and Insist on selling to the debtor with the ex pectation of being paid In gold. The best that can be done It to give. There Is no other way . . ." r give It the current fiscal and political policy of the government of the United States. It Is policy to give even if one does not want to take. It Is now planned to give to Henry Wallace's Point Pour Fiji islanders, not a bottle of milk, but cash money. The theory Is that If nobody has the money to buy American goods, give it to them for nothing so that they can earn dollars, not to pay debts, but to compete with us. Thst way, we shall become rich! Bedaux foresaw the necessity of doing plenty to the weak and backward countries. He conceived the wonderful Idea of planting peanuts In Africa and building a pipeline across the Sahara desert through which to bring peanut oil to the Nazis. That the pipeline would also carry water and thus make the building of the trans-Saharan railroad possible was Incidental to bringing peanut oil to the German. When Bedaux was a prisoner of the FBI. he made the point that he was really serving the United States because he was diverting German steel from war purposes to peanut oil. In fact he figured that by IH6 he ought to be piping out 250.000 tons of peanut oil a year an enormous supply of edible fat WELL. Bedaux was caught arrested, examined, and he committed suicide. But the peanut oil scheme It not dead. That It now blossoming forth ss the British socialists' hope for Africa, to be paid for. of course, by the United States. The desert will bloom, the presses will crunch, peanut oil win pour forth as from a cornucopia. Now. nobody can begrudge the European edible fata, whether from peanuts or otherwise: nor does one question the British Idea of developing great wealth In Africa to offset their losses In Europe and Asia. But the question does arise, what Is It to cost the United States of America? And after we have spent the money, what do we get? This Is one of those Point Pour propositions that Is being presented so modestly to congress that It looks like nothing at all. Just a few millions scattered here and there for charltyl Actually, this It the tame grand old scheme that Henry Wallace once tried to operate by establishing an international WPA. to that the meager 150.000,000 Americans can carry the burden of supporting the entire human race, even those who preferred to be let alone. NOW, of course, this concept hat a new twist namely, the desire to relieve the British gov ernment of her responsibility for her colonial posses sions, while guaranteeing ample profits therefrom. It means that we pay the bills, but they keep the colonies. This Point Pour proposition, couched in the noble language of the welfare state, can cost the United States lots of money before we wake up to dis cover that all we get Is peanuts! Static By DAVE UNDERBILL There sure win be a hot time in the old town tonight The day start off with a rally parade down Main street by a horde of students from KU. Then there It the battle of the season between the Pelt and Med ford't Black Tornados at Modoc field, starting time ( pm. I'm banking on those Pels to come through with an upset For you 3500 or so lucky fans who have tick ets to the fray, all I can tay Is, tome people get all the breaks. For the rest of us approxl ma mately 31,500 J' J i u n fortunatet A ejf , T among tht LA. Jk. .14 who can't be Dave Cnderhm present I tay. Join me beside your radio at 9 pjn. LW't Sportcaster Floyd Wynne will give a blow-by-hlcw description of the second half of the game. Before the second half start. Floyd will bring you up to date with a play-by-play summary of the first thirty minutes' activi ties. Judging from all the activity around the streets after last night's bonfire rally, hometown spirit should be at a fever pitch tonight. So I expect that half-time activi ties will be something to see. And talking about halftlme activ ities, the fellow who handles the man-sized Job of narrating the color at these spectacular events is Corliss Mayfield. Corliss does the Job at all the Pelican home games. It is no hap hazard Job that Is done either. May field follows a script that it pre pared by the Script and Microphone society at KU. Chuck Woodhouse who directs activities of the MAcS society up at KU tells me that this type of narrating la entirely different than the ordinary conversational tech nique required for a radio micro phone. The work requires much patient rehearsal, and It essentially a mat matter of slower tempo and arttcu ter of slower tempo and articulation. Congratulations to all those at KU who provide this service for your bslltime enjoyment After the ball game there are a lot of activities scheduled. Down at the WUlard hotel the local Knights of Columbus are holding one of their big event of the fall season, a harvest dance. Aprons and overall will be the formal attire for the evening's fun to which all Knights and friends are Invited as well as the general public. Dancing will be from 10 till 1, and music will be provided by "Shorty" McDonald. Jim Morrison and the boys. At the same time down at the armory. Baldy Evans will present the king of western swing, T. Texas Tyler. This Texas lad Is famed for hit "growl singing and also for rendi tions of other cowboy ballads. If you are a western music fan, this event will be well worth at Pray give a thought to the poor night newspaper man who haa to work at a time like this. In amongst all this enjoyment if you have time, you might listen to JI at 7 p.m. Charlie Stark, chamber of commerce manager, will inter view Lawrence Slater, airport com mittee chairman. The topic of discussion will be airline service through Klamath Falls. Then tomorrow morning and afternoon, when you are recuperat ing from Friday night's round of SIDE GLANCES i ll '; Jr - ' . f . ' 10-ie. I coea iaa av ma tenet, at v. it mm. t a mt. oa. "Don't ask your father he't been out of school for to long you can't expect him to know Anything'.' BOYLE'S COLUMN I The World Todays You May Be Sleeping All Your Hair Away, He Warns if Hal Boyle By HAL BOYLE NEW YORK liP Are you sleep ing your hair away? '.'ell. if you're getting bald, the chances are says Angelo Mantello that the way you sleep has a lot to do with it Montello Is a middle-aged barber from Wilson. Conn, who spent four decades listening to customers grouse about their hair falling out And after 40 years of pondering, he's come up with what he thinks It the cause of baldness. "Such factors as heredity, ner vousness and diet have n o di rect bearing on it" he said. "Baldness r e sult from im proper sleeping position. "Sleeping o n the side and burying the fore head Into the pillow causes baldness at the temples. Sleep ing on the back causes the crown of the head to become bald." What's a thinning-hatred man to do then sleep standing up like a horse? Correction "Not necessary," said Mantello. "Just correct your sleeping habits. Get a smaller pillow that won't wrap around your ears a pillow you won't push up against the end of the bed with the crown of your head. "And don't sleep with your head on your arms. Wherever your hand or your arm or your pillow hits, you have no hair in time." Mantello looked critically at my own forehead, which has receded al most to the rear neck cufl. "There is absolutely no reason for anybody to get bald," he said stern ly. Simple "It's so simple. People try to make hair grow like spaghetti or macaroni by pressure. But you can't make hair grow that way any more than you can grass. "Hair treatments that apply heat and massage are double robbery they take away your money and they take away your hair. They make the hair fall out before It Is ripe, or ready to shed." And as for heat. Mantello contin ued: "If you wish to pluck a chicken you lower It into hot water until the hot water has softened the skin to such an extent that the feathers can readily be plucked. The same thing happens to the hair when it is subjected to artificial Intense heat" Women? Mantello has put all this barber chair philosophy In a small book let After glancing through it pag- By Dr. WITT MAiKi.nr.ic. 1 I AP reretga Affair Analyst I I ! The fortunes of the Chinese Na tionalist continue to ebb. Th great southern seaport of Canton until recently emergency capital of the haraaaed Nationalist government has been abandoned by Ueuerallaalmo Chiang Kai-shek's force In fare of th on-sweeping Hed military machine from the north. The gates of till metropolis of a million In habitant are open to the t r o 0 p t of the newly pro. claimed commu nist government at Peiplng. The national ist once more have moved their govern ment to the an cient city of Chungking, which perches on the towering Martens crags beside the upper Yangta like an eagle on tla aerie. This Is, in a manner of speaking, the last out post of the retreatin regime. Chungking la the capital which the Nationalist occupied In the dark daya of the World War. A few miles further wett I the mut shrouded hump which cap the tow ering mountain barrlrr betmeen China and Burma the Hump, ol evil memories for American and British airmen. How Lang? How much longer can tht Nation alist hold out In face of such misfortune? Over In Bucliareat. Ko manla. The Comlnform Journal called development In China the "greatest defeat for world reaction and Imperialism." Thu Journal, which la the mouthpiece of the po litical organisation which link all communist countries, predict that the Red victory In China will pro mote revolution In India, Burma, Indonesia and other Asiatic coun tries Well, communist victory In China certainly would have momentoua ef fect not only In Aula but around the globe. But let's not be hasty In reaching a conclusion. What will commute victory In China? Vlelor'a Problems Victory mean not only the smashing of the enemy military Unemployment, High Cost Of Living Biggest Worries iiImii and what It might do to th United 8Uln. Anion demnrralta voters, there la greater concern over unemploy ment than among republlcana. The following table show tht leading problem named by til re publican and democrat questioned In the survey: ltanihj lealta The housing trior 1st, which p,,,,,,,,,,, , aeeplng out ol war It High nut of gov't gov't wane and Inellrleiiry . It PRINCETON. N J.. Keeping out of war la the number one problem facing Ui nation today, In the opin ion of votert queatloned In a -atate survey by the American In stitute of Publlo Opinion. Unemployment was named nest In Importance by voters, and the high coal of living third. ranked second In Importance In the publlo mind ten months ago, today rates eighth. Here I the way Uit average p,,,,,, KlU.y p.blrmt. Rut American else up th Importance , CMnll lrramf Kuro,w of current problems and troubles mlt facing tne country: ) MlgB'ca,t 0f hying ...il. ..' "What da yea think la the moat Important problem faring th American people today?" Preventing war, keepuig out of war . Unemployment High coal of living Foreign policy problems. Rus sia. China, feeding Europe, etc. . High coat of gov't, gov't waste and Inefficiency Communistic trend l.abor-managemen, problems . Housing Kereaalon Other problems, mentioned by fewer than 6 per cent each. Includ ed need for more religion, civil right, making United Nallona work. I 11 11 II II II 10 CommunUllo trend DemorraU Preventing war, keeping out of war . Unemployment ....... High coat of living Foreign policy problems. Rut la. China, fedlng fcurope, etc. I.abur-maiiaueiuent problem High coat of gov t, gov V wait and Inefficiency I Fur thooe uncreated In htatorlral parallels, there la a gloomy tlml larlty between the outcome of to day', survey and the outcome ol the aame type of aludy conducted by the Inatitute ten years ago. in nut "for the flral lime In more than IT It II 10 juvenile delinquency, drinking, and three yeara." the Inatitute newt re public liclili. lease of May 14. IMS began, "the Til aurvey waa completed Just average American romliiera that before President Truman's an- ; the problem of keeping America out nouncement that Ruaala poaseaaea of war It Hie mit Immediate and the atom bomb. Undoubtedly the t critical priKilcm before this country number one laaue preventing war! no lea important than the prnb would be given an even higher de- j lem of unemployment " free of Importance In the public! No one knew at the lime lesrept mind If the survey were related I poaslbly Hitler! that World War II now- I waa only Hire mouths In th offing. Republican View Differ Although voters In both parties I MIAM. ' '-Ab agree In placing war prevention at I """ ' nationally known newt-" th top of the Hat there are dlf- P,n,r editor. wno l om Um ferencea of opinion between them I editor of the Seattle star, the Jr a to th Importance of some of svllle Union, syndicate for weekly tlie other problems. newipapera. died yeaterday. He wa Republicans put government born In Brooklyn, waat and Inefficiency aa the tec- es. I asked "If an Improper sleeping position strength but the establishment of a la the cause of baldness, why aren't more women bald? They use pll low. "Well, since women started cut ting their hair shorter, more of It does fall out." he said. "But one reason they don't get as bald a men 1 that they wear their hair longer, and that helps keep the scalp moist" Cure? And how do you cure baldness? "If you don't get bald." said Man tello, lossmg his black hair, "you don't need a cure. It's always hard er to raise grass on a lawn after you put concrete over It" government which really can gov ern. That means a government which haa the cooperation of Chi na 500 million people, for you can not handle that many folk without their cooperation. On that beat th communist hav. a weary way to march be fore they even get a glimpse of success. What they see now Is a mirage fascinating but Intangible. Seymour Topping, AP correspond ent now In Hong Kong, and wise In the way of the Orient, sums the thing up thu: Big Job "To make China a communist slate on the Rmulan nttt.m win For a few pennies per word you reoulr' an effort that will m.k. ih. can advertise to thousands through accomplishment of the Soviet revo a Want-Ad I Phone 8111. I lutlon look like small potatoes. Th THE DOCTOR SAYS Stiff Arteries Tough to Treat activities, tune In your radio and listen to a couple of good football games. LW will broadcast the Notre Dame-Tulane tussle starting at 11:45 a.m. At 1:45 JI wiU give an airing to the Oregon State-Montana mas sacre. All told. It should be quite a week-end. So enjoy yourselves, folks. By EDWIN P. JORDAN, M. D, The arteries which carry blood from the heart to all parts of the body gradually become less elastic with Increasing years. Although this process starts early It It unusual to have any symptoms from this cause until the later yean of life. The increased hardness of the arteries, or arteriosclerosis, which lessens the flow of blood Is likely to be so gradual that there it no way of detecting It until It has become quite advanced. The arteries do not become hardened at the same rate of speed In one part of the body that they do in another. For ex ample, the walls of the arteries In the legs may become thick, hard, and Inelastic while those supplying the kidneys or the arms are still normal and soft. Deposit of calcium in the walls of the blood vessels it the principal thing responsible for hardening of the arteries. Why calcium should be deposited In the arteries, why It should be deposited faster In some arteries than In others, and why It should come earlier In tome people than In others, no one yet knows. The symptomt from arterioscler osis depend on what arteries are RADIO PROGRAMS FRIDAY EVE. KFLW 1450 ke, PST Tatar's 8rt Para :1S Ham Tawa Nawa :t5 Warlt Ncwa Samaaarr :STaaa Time ABC ItElaaer Davla ABC :tt " " :.U Ckaaatian BaH Call ABO Piaaa riartaaaa ABC :l " T:34 Nam ta karra 1:4SBtUraa Starira I HTla t at Mas ABC t:MTftla la Taar FBI ARC :MOiila aa Harrlal ABC t:l " " t atrial. Kl'HS-Mtlara :SS " " 1 Blehflal Btpartcr ARC 1S:I Jaa Haaal. Sparta ABC 1:M Bavarlr Ullla Orca. ABC 1:4S " II :aa Nawa R aa aa a rr li s tin on IMS 11:4 OCT. 14 Kf Jl 124 kc Oabrial Rratlar MBS Qall thaw- Araant Tawa tVralbtra Sparta Raantap Bill Haarr MBS C. ef c. Caaaancnla S tht Star? Oaaa llaca Kit MBS Stralfht Arraw MBS Mralcriaaa Travaiar MB I liltan Hartr MBS Saaiav Kaye Shawraara Ruaa Martan Orra. MBt J-Mln. Final MBS I Lava a Ma-Blerr MBS Fallan Laarla Jr. MBS Talk.Rrp. I.tmke MRS Rata Martan Orca. MBt Anawtr Man Meat the rraaa Mataal Nraaariaia t:tl es :t t:M 1:1 In 1:1 : III S It t-e III t aa 14 lt:IS IS: t:l It M I: 1I:S 11:1 SATURDAY A. Cera la u Mara Fana rara Naara, Bhlat. (altlapa Caarlla'a Raantap MarUa Atranaky ARO Tap f tba Marnint Snappers tpacial ABC Peraaaalltr Tirana Meal Ih Bant" Krranta at Merrya America Pa r mar ARC Cancan r Amcr. Jaaa ABC Waat A mar Ira la Flajlag Bbalkra laaaan 11 Raaek Rara ARC rampaa Maala ABC Nntr Dame.Talaa ABO a BriW laalara JVL, OCT. 15 Maaical aaacillea Maalcal RavciHe f rank RcmlntaraT MBt Rraakfatt Gang MBS Ncwa Baal Bvraa Pavarilea ef Teatertaya Marnint Matlnra' Havan af Real MBt raahlen Plaahaa Kltdlac thaw" HI Ha r Shaara N'awa MBS 4-H Claba Yaar Dane Taneaa lalaa raaerltea Pally Spaaba Spae. YMCA Tim MRS Airfare Hear MBt a Kf t yHflrp SATURDAY P. KFLW 115. ke, PST S:M Naaa Ktltlee Naara S:4S Tea an Crampcta ABC X aa Jnalnr Janetlan ABO S:SS On Iba Nat ABC 4:oa taqaaallally Heart- t:M Ramember ARC :ts Alvie Halder'e Rana :STbe Harmenalrea ABC S:tt Cbrlallaa tciaaca tim.' M, OCT. If. KFJI 1240 kc, Nimi llantlfj Now Hg.dllnt Nil Lba Farm MBS Hindi OUC VI. HnUli. MB! Frank Hrmlnrwar MB! B-rkji Hwqaf-t Ml Taar M.tch MB! SATURDAY EVE- OCT. IS tT..ar-t I part rf Htrtif Tawa Nawa Warlt Nawa B a miliary l:M Hit Whlltahar TrlaABC f:3Btrt AadrawaABC :.. " 7:M Ha1lwa4 Bvllnt ABC ?:3vVnna wilt. Hinnara 7:11V Brdlinia Starlet M Tha Lan Kan(r ARC SrMraaaaaak Grrf. Haa) ABC :MT.ma far Mnaifl ABC t ltTh Kavv HaarABC l:aw Nawa ABC 1:IS Ira Blaa, Banrta ABC riaramant Halat Or. ABC IttMNewa ammary ti:ftiffai orr BILW rtalart Qalek As A Ma ah MB! Jaha B. KtaaadrMBI Qait Ah aw Wrathtr A part a R R. a Rr-Ur Klamath Tama It OTI OCJJ Nrwi MB oti a. tocr MnnleB Whalaa MRU John Walahan Orrh. MRS Raaa Margaa Orca. MBS Stga Oil KFJI Faatar rOA MEET THE HELS0NS l )iVw i " " J (iM h EVERY FRIDAY at j KFLW ( ,r(nsi3(S ) I Aarkn f ' 1 1 j j f a TT" 'Ji I Broadcattmf A I J-JilI ' F 1 't J I J f I Catistaj -i i l I . MI a I il il IJU I affected and to what degree they are Injured or the thickening and the deposit of calcium. When the amount of blood flowing through a hardened artery It greatly de creased, there will not be enough blood to aupply the need of some part of the body. The treatment of hardening of the arterle depend on which blood vessels are Involved and how seri ously they are affected. There It no diet which will prevent hardening of the arteries or any which will dissolve out the calcium deposit al ready formed. The proper amount of rut and whatever local measure are Indicated by the arteries In volved Is about ill that can be cone. The Doctor Answer QUESTION: Will beer ctute peo ple to become fat? ANSWER: Beer contains a good many calories which are turned In to fat by the human body. There fore, the drinking of beer added to the ordinary diet will produce fatness. ond most serious problem. They al so give more Importance than the democrat to the danger of commu- Chine communist hav undertak en a radical program lor China. It their current theory splinters against Chinas practical problems their regime will go down, many western observers predict." If wette-n observers art right China Isn't adapted to Soviet totall tarlanUm at thu juncture. TELLING I THE EDITOR ! Lallan prlale bar maal act bt ' lantaa Uaa a .arta. aaal ba J wrllle letlbla an ONI IDI at Iba . papar, aa maal b alpna b Iba ! earreal NAM AND ADIIKKaa - .a.. a "at Cealrlbatlaaa faltawla leea J ralaa ara ararml, aaltanit Anoi.iMiir KLAMATH PALLS tTo the Edi tor) One ol the many momentous Issue taken car of at the last art. slon of the legislature was to take away three slate holidays, namely, Columbus day, Washington's birth day and Lincoln's blrthdsy. Isnt It remarkable that such weighty and progressive leglalallon can get enough votea to be enacted Into law. I suppose, though, that uch measure are necessary to keep legislators' minds oft larger Issues. You )ust wait and see. If somont at the next session of the legis lature doesn't Introduce a measure to abolish Sundays. "Understandlngly yourt" IlUTll JONES, RI. 3. Boa 27, Klamath Pall. Ore. By GLEN B. INMAN Navy dortae claim t bv found a ear. far the eornrooa cold. Cieaundhelt! There la R truth to the rumor that th Kleenex company la flying I la flag at half maal. If there anything commoner than th ammon cold, nobody' discov ered II yet. II aeeeunla far more day away from work and more reduced efficiency thr out the nation In a year1 tint than any other aJckneae. Th anehora-awelth lad claim their rare works la ef all eaa Noon It will be available' te all cold sufferer, and that eld phraae, "I tot a cold In any head" will be aa esllnet aa as ancient Fcypllan mummy. Port Worth police Investi gating a neighbor' complaint found a It-year-old father pnklnr hi 4t-yer-old ton. Yep, you gotta keep thoae kid under control. And yon gotta keep lhl ear under control. The beat way I ta drive It reiularlv to INMAN MOTOR CO, 424 Houth 4th SL . . . where service I better and price are lower. You ran de pend on for the beat ear repairs. Phone 771. Please Mail Details of INDIVIDUAL PLANS Klamath Medical Service Bureau. 403 Pin St. I anmmmmm 403 Pin St. Nam Address mat a gjnmsaaap anaa , iieiaui - J I f ,L.Ar v I 8& ! ........ - V .. .. . . J Everybouj a utiaking it, drinking it, drinking it Drinking '. what? Bohemian Club Ber, of course. When you taste Bohemian Club you will know that it's the beer you have been waiting for, the beer you always hoped you would have a chance to drink. It's so completely taste-satis' fying that every glass seems to say: "Let's have another." It's the talk of the town. Everybody is asking for it. . Jv$l Say "OH1MIAN" y Mltff IT tOM ! a H ilt, mc .;!.' t:?'?:: rihrj !.''r.M?- r Distributed by Shuck 8 rot., Merrill