PACE FOUR
HERALD AND NEWS. KLAMATH PALLS. OREGON
PKIDAY, OCTOBER, 14, 14
Ueralb anil These Days
Mlkge
RILL JVNKIKI
llanastns Mllo
ADDISON
tllBtCRlPTlON RATES! ,k,0
Your Corresponded . .
Br DEB ADDISON
OUR orreaponderit e correspondent Is on who
I nd In hU ttuff from fr. rather thn peck
ing It out oo the typewriter In the beck room.
(Complaint hve been received
from ao-called friend that tht
column appear here day after
day whea it can ba proved that
the author of aame wa basking
In tome arboreal retreat. Intima
tion are that the thing la brine
produced toy a ghost writer, the
Janitor, or tome robot at a dawn
lng age. A correspondent legi
timately sends In from elsewhere,
so "correspondent" It la.)
Tour correspondent la off to a
newspaper meeting In Portland,
with the assignment of filling In
on a discussion of "What's Wrong
with Newspapers." Specifically.
what's wrong with newspapers from an advertising
standpoint.
A cinch, youll say; but there's a catch to It It
has to be boiled down to a few minutes. Sort of
like writing the Lord's Prayer on grain of rice.
LETS accentuate the positive, and put 11 : How
could newspapers Improve, from an advertising
standpoint? How could newspapers Improve their
service to advertisers (and thereby Improve their
advertising Income.) Let's assume that this bunch
of newspaper advertising managers primarily will
bt Interested from this last standpoint
Anything that will stand the light of day here
should pass muster with a bunch of the boys, so
let's paas on a tew of the thoughts.
a
A NEWSPAPER ad salesman first should get to
know the advertiser (his client) better. That
la, ret a better understanding of tht business. In
order to help produce more effective advertising.
This Isnt easy because the prospective advertiser
often feels he has to set up a protection of sales
resistance or our boy will sell him a "bill of goods."
That leads to the next point Our advertising
talesman should expend his sales efforts In the at
tempt to get the client to use the kind of advertis
ing that will produce the best result for him. (And
that nearly always coincides with giving the best In
formation to the consumer.)
This should remove the sales resistance, enabling
our man to know the client better and do a better
Job for him, getting the client better results, re
moving still more sales resistance, and so oo a
non-vicious circle.
r) do this our salesman will have to spend more
Urn with hit client (and the advertiser will
have to give more time to our salesman). That
meant that we win need to have more and better
salesmen to spend more time with fewer advertisers
and their weekly pittance will have to come out
of advertising revenue.
At this point sales resistance returns, because that
would mean higher advertising rates. Still adver
tising It a cost only In a relative sense. It costs only
la relation to how much business it does, or doea
not, stimulate. So better advertising, more results,
lower costs and the higher rate will still be lower.
The public gets more Informative advertising and
o oaa buy more wisely: the advertiser get better
reafiltf and to uses more advertising; the ad sales
Wan get more business by ringing fewer doorbells
and gets a leas pitiful pittance. Everybody's happy.
And with all that worked out, the advertising
manager gets a nice Juicy raise ... and I think
we'd better sign oft
By CEOKtiK E. 80KOLSKY
THE welfare boys never mind where they get
their Ideas. Karl Marx. John Maynard Kerne.
Adolph Hitler, Benito Mussolini or Charles Bedaux.
Everything Is grist to their Ideological confusions
which keep them moving from thing to thing. It
seems that every problem must have a speedy and
expensive solution. Today, let us gas at the great
debt they owe to Charles Bedaux. efficiency en
gineer, dreamer, traitor who committed suirlde
under detention to avoid trial. Bedaux, originally a
Frenchman, was a naturalised American who de
veloped a great business as an efficiency engineer.
He was remarkable man. but came a cropper when
he tried to make the Duke of Windsor a tort of
patron saint of labor In Nasi Oermany and In the
United Bute.
I had met Debaux and bked him very much. He
hall millions of novel Ideas, some of which paid off.
His basic economic philosophy seems to have been
adopted by Harry Truman and Leon Keyserllng
These are Bedaux words:
". . . Whether country or man. one cannot have
money owed to him. refuse to lend more, refuse to
buy. and Insist on selling to the debtor with the ex
pectation of being paid In gold. The best that can
be done It to give. There Is no other way . . ."
r give It the current fiscal and political policy
of the government of the United States. It Is
policy to give even if one does not want to take. It
Is now planned to give to Henry Wallace's Point
Pour Fiji islanders, not a bottle of milk, but cash
money. The theory Is that If nobody has the
money to buy American goods, give it to them for
nothing so that they can earn dollars, not to pay
debts, but to compete with us. Thst way, we
shall become rich!
Bedaux foresaw the necessity of doing plenty to
the weak and backward countries. He conceived
the wonderful Idea of planting peanuts In Africa
and building a pipeline across the Sahara desert
through which to bring peanut oil to the Nazis.
That the pipeline would also carry water and thus
make the building of the trans-Saharan railroad
possible was Incidental to bringing peanut oil to
the German. When Bedaux was a prisoner of
the FBI. he made the point that he was really
serving the United States because he was diverting
German steel from war purposes to peanut oil. In
fact he figured that by IH6 he ought to be piping
out 250.000 tons of peanut oil a year an enormous
supply of edible fat
WELL. Bedaux was caught arrested, examined,
and he committed suicide. But the peanut
oil scheme It not dead. That It now blossoming
forth ss the British socialists' hope for Africa, to
be paid for. of course, by the United States. The
desert will bloom, the presses will crunch, peanut
oil win pour forth as from a cornucopia.
Now. nobody can begrudge the European edible
fata, whether from peanuts or otherwise: nor does
one question the British Idea of developing great
wealth In Africa to offset their losses In Europe
and Asia. But the question does arise, what Is It to
cost the United States of America? And after we
have spent the money, what do we get?
This Is one of those Point Pour propositions that
Is being presented so modestly to congress that It
looks like nothing at all. Just a few millions
scattered here and there for charltyl Actually, this
It the tame grand old scheme that Henry Wallace
once tried to operate by establishing an international
WPA. to that the meager 150.000,000 Americans can
carry the burden of supporting the entire human
race, even those who preferred to be let alone.
NOW, of course, this concept hat a new twist
namely, the desire to relieve the British gov
ernment of her responsibility for her colonial posses
sions, while guaranteeing ample profits therefrom.
It means that we pay the bills, but they keep
the colonies.
This Point Pour proposition, couched in the noble
language of the welfare state, can cost the United
States lots of money before we wake up to dis
cover that all we get Is peanuts!
Static
By DAVE UNDERBILL
There sure win be a hot time in
the old town tonight
The day start off with a rally
parade down Main street by a horde
of students from KU.
Then there It the battle of the
season between the Pelt and Med
ford't Black Tornados at Modoc
field, starting time ( pm. I'm
banking on those
Pels to come
through with an
upset
For you 3500
or so lucky fans
who have tick
ets to the fray,
all I can tay Is,
tome people get
all the breaks.
For the rest
of us approxl
ma
mately 31,500 J' J i
u n fortunatet A ejf , T
among tht LA. Jk. .14
who can't be Dave Cnderhm
present I tay. Join me beside your
radio at 9 pjn. LW't Sportcaster
Floyd Wynne will give a blow-by-hlcw
description of the second half
of the game. Before the second half
start. Floyd will bring you up to
date with a play-by-play summary
of the first thirty minutes' activi
ties. Judging from all the activity
around the streets after last night's
bonfire rally, hometown spirit
should be at a fever pitch tonight.
So I expect that half-time activi
ties will be something to see.
And talking about halftlme activ
ities, the fellow who handles the
man-sized Job of narrating the
color at these spectacular events is
Corliss Mayfield.
Corliss does the Job at all the
Pelican home games. It is no hap
hazard Job that Is done either. May
field follows a script that it pre
pared by the Script and Microphone
society at KU.
Chuck Woodhouse who directs
activities of the MAcS society up at
KU tells me that this type of
narrating la entirely different than
the ordinary conversational tech
nique required for a radio micro
phone. The work requires much patient
rehearsal, and It essentially a mat
matter of slower tempo and arttcu
ter of slower tempo and articulation.
Congratulations to all those at
KU who provide this service for
your bslltime enjoyment
After the ball game there are a lot
of activities scheduled. Down at the
WUlard hotel the local Knights of
Columbus are holding one of their
big event of the fall season, a
harvest dance.
Aprons and overall will be the
formal attire for the evening's fun
to which all Knights and friends
are Invited as well as the general
public.
Dancing will be from 10 till 1,
and music will be provided by
"Shorty" McDonald. Jim Morrison
and the boys.
At the same time down at the
armory. Baldy Evans will present
the king of western swing, T. Texas
Tyler.
This Texas lad Is famed for hit
"growl singing and also for rendi
tions of other cowboy ballads.
If you are a western music fan,
this event will be well worth at
Pray give a thought to the poor
night newspaper man who haa to
work at a time like this.
In amongst all this enjoyment if
you have time, you might listen to
JI at 7 p.m. Charlie Stark, chamber
of commerce manager, will inter
view Lawrence Slater, airport com
mittee chairman.
The topic of discussion will be
airline service through Klamath
Falls.
Then tomorrow morning and
afternoon, when you are recuperat
ing from Friday night's round of
SIDE GLANCES
i ll '; Jr
- ' . f . ' 10-ie.
I
coea iaa av ma tenet, at v. it mm. t a mt. oa.
"Don't ask your father he't been out of school for to
long you can't expect him to know Anything'.'
BOYLE'S COLUMN
I The World Todays
You May Be Sleeping All
Your Hair Away, He Warns
if
Hal Boyle
By HAL BOYLE
NEW YORK liP Are you sleep
ing your hair away?
'.'ell. if you're getting bald, the
chances are says Angelo Mantello
that the way you sleep has a lot
to do with it
Montello Is a middle-aged barber
from Wilson. Conn, who spent four
decades listening to customers
grouse about their hair falling out
And after 40 years of pondering,
he's come up with what he thinks It
the cause of baldness.
"Such factors
as heredity, ner
vousness and
diet have n o di
rect bearing on
it" he said.
"Baldness r e
sult from im
proper sleeping
position.
"Sleeping o n
the side and
burying the fore
head Into the
pillow causes
baldness at the
temples. Sleep
ing on the back causes the crown
of the head to become bald."
What's a thinning-hatred man to
do then sleep standing up like a
horse?
Correction
"Not necessary," said Mantello.
"Just correct your sleeping habits.
Get a smaller pillow that won't
wrap around your ears a pillow
you won't push up against the end
of the bed with the crown of your
head.
"And don't sleep with your head
on your arms. Wherever your hand
or your arm or your pillow hits,
you have no hair in time."
Mantello looked critically at my
own forehead, which has receded al
most to the rear neck cufl.
"There is absolutely no reason for
anybody to get bald," he said stern
ly. Simple
"It's so simple. People try to
make hair grow like spaghetti or
macaroni by pressure. But you
can't make hair grow that way any
more than you can grass.
"Hair treatments that apply heat
and massage are double robbery
they take away your money and
they take away your hair. They
make the hair fall out before It Is
ripe, or ready to shed."
And as for heat. Mantello contin
ued: "If you wish to pluck a chicken
you lower It into hot water until
the hot water has softened the skin
to such an extent that the feathers
can readily be plucked. The same
thing happens to the hair when it
is subjected to artificial Intense
heat"
Women?
Mantello has put all this barber
chair philosophy In a small book
let After glancing through it pag-
By Dr. WITT MAiKi.nr.ic. 1
I AP reretga Affair Analyst I
I !
The fortunes of the Chinese Na
tionalist continue to ebb.
Th great southern seaport of
Canton until recently emergency
capital of the haraaaed Nationalist
government has been abandoned
by Ueuerallaalmo Chiang Kai-shek's
force In fare of th on-sweeping
Hed military machine from the
north. The gates of till metropolis
of a million In
habitant are
open to the
t r o 0 p t of the
newly pro.
claimed commu
nist government
at Peiplng.
The national
ist once more
have moved
their govern
ment to the an
cient city of
Chungking,
which perches
on the towering Martens
crags beside the upper Yangta like
an eagle on tla aerie. This Is, in
a manner of speaking, the last out
post of the retreatin regime.
Chungking la the capital which
the Nationalist occupied In the
dark daya of the World War. A
few miles further wett I the mut
shrouded hump which cap the tow
ering mountain barrlrr betmeen
China and Burma the Hump, ol
evil memories for American and
British airmen.
How Lang?
How much longer can tht Nation
alist hold out In face of such
misfortune? Over In Bucliareat. Ko
manla. The Comlnform Journal
called development In China the
"greatest defeat for world reaction
and Imperialism." Thu Journal,
which la the mouthpiece of the po
litical organisation which link all
communist countries, predict that
the Red victory In China will pro
mote revolution In India, Burma,
Indonesia and other Asiatic coun
tries Well, communist victory In China
certainly would have momentoua ef
fect not only In Aula but around
the globe. But let's not be hasty
In reaching a conclusion. What will
commute victory In China?
Vlelor'a Problems
Victory mean not only the
smashing of the enemy military
Unemployment, High Cost
Of Living Biggest Worries
iiImii and what It might do to th
United 8Uln.
Anion demnrralta voters, there
la greater concern over unemploy
ment than among republlcana.
The following table show tht
leading problem named by til re
publican and democrat questioned
In the survey:
ltanihj lealta
The housing trior 1st, which p,,,,,,,,,,, , aeeplng out
ol war It
High nut of gov't gov't
wane and Inellrleiiry . It
PRINCETON. N J.. Keeping out
of war la the number one problem
facing Ui nation today, In the opin
ion of votert queatloned In a -atate
survey by the American In
stitute of Publlo Opinion.
Unemployment was named nest
In Importance by voters, and the
high coal of living third.
ranked second In Importance In the
publlo mind ten months ago, today
rates eighth.
Here I the way Uit average p,,,,,, KlU.y p.blrmt. Rut
American else up th Importance , CMnll lrramf Kuro,w
of current problems and troubles mlt
facing tne country: ) MlgB'ca,t 0f hying ...il. ..'
"What da yea think la the moat
Important problem faring th
American people today?"
Preventing war, keepuig out
of war .
Unemployment
High coal of living
Foreign policy problems. Rus
sia. China, feeding Europe,
etc. .
High coat of gov't, gov't
waste and Inefficiency
Communistic trend
l.abor-managemen, problems .
Housing
Kereaalon
Other problems, mentioned by
fewer than 6 per cent each. Includ
ed need for more religion, civil
right, making United Nallona work. I
11
11
II
II
II
10
CommunUllo trend
DemorraU
Preventing war, keeping out
of war .
Unemployment .......
High coat of living
Foreign policy problems. Rut
la. China, fedlng fcurope,
etc.
I.abur-maiiaueiuent problem
High coat of gov t, gov V
wait and Inefficiency I
Fur thooe uncreated In htatorlral
parallels, there la a gloomy tlml
larlty between the outcome of to
day', survey and the outcome ol
the aame type of aludy conducted
by the Inatitute ten years ago. in
nut
"for the flral lime In more than
IT
It
II
10
juvenile delinquency, drinking, and three yeara." the Inatitute newt re
public liclili. lease of May 14. IMS began, "the
Til aurvey waa completed Just average American romliiera that
before President Truman's an- ; the problem of keeping America out
nouncement that Ruaala poaseaaea of war It Hie mit Immediate and
the atom bomb. Undoubtedly the t critical priKilcm before this country
number one laaue preventing war! no lea important than the prnb
would be given an even higher de- j lem of unemployment "
free of Importance In the public! No one knew at the lime lesrept
mind If the survey were related I poaslbly Hitler! that World War II
now- I waa only Hire mouths In th offing.
Republican View Differ
Although voters In both parties I MIAM. ' '-Ab
agree In placing war prevention at I """ ' nationally known newt-"
th top of the Hat there are dlf- P,n,r editor. wno l om Um
ferencea of opinion between them I editor of the Seattle star, the Jr
a to th Importance of some of svllle Union, syndicate for weekly
tlie other problems. newipapera. died yeaterday. He wa
Republicans put government born In Brooklyn,
waat and Inefficiency aa the tec-
es. I asked
"If an Improper sleeping position strength but the establishment of a
la the cause of baldness, why aren't
more women bald? They use pll
low.
"Well, since women started cut
ting their hair shorter, more of It
does fall out." he said. "But one
reason they don't get as bald a
men 1 that they wear their hair
longer, and that helps keep the
scalp moist"
Cure?
And how do you cure baldness?
"If you don't get bald." said Man
tello, lossmg his black hair, "you
don't need a cure. It's always hard
er to raise grass on a lawn after
you put concrete over It"
government which really can gov
ern. That means a government
which haa the cooperation of Chi
na 500 million people, for you can
not handle that many folk without
their cooperation.
On that beat th communist
hav. a weary way to march be
fore they even get a glimpse of
success. What they see now Is a
mirage fascinating but Intangible.
Seymour Topping, AP correspond
ent now In Hong Kong, and wise
In the way of the Orient, sums
the thing up thu:
Big Job
"To make China a communist
slate on the Rmulan nttt.m win
For a few pennies per word you reoulr' an effort that will m.k. ih.
can advertise to thousands through accomplishment of the Soviet revo
a Want-Ad I Phone 8111. I lutlon look like small potatoes. Th
THE DOCTOR SAYS
Stiff Arteries Tough to Treat
activities, tune In your radio and
listen to a couple of good football
games.
LW will broadcast the Notre
Dame-Tulane tussle starting at
11:45 a.m.
At 1:45 JI wiU give an airing to
the Oregon State-Montana mas
sacre. All told. It should be quite a
week-end. So enjoy yourselves,
folks.
By EDWIN P. JORDAN, M. D,
The arteries which carry blood
from the heart to all parts of the
body gradually become less elastic
with Increasing years. Although this
process starts early It It unusual
to have any symptoms from this
cause until the later yean of life.
The increased hardness of the
arteries, or arteriosclerosis, which
lessens the flow of blood Is likely to
be so gradual that there it no way
of detecting It until It has become
quite advanced. The arteries do not
become hardened at the same rate
of speed In one part of the body
that they do in another. For ex
ample, the walls of the arteries In
the legs may become thick, hard,
and Inelastic while those supplying
the kidneys or the arms are still
normal and soft.
Deposit of calcium in the walls
of the blood vessels it the principal
thing responsible for hardening of
the arteries. Why calcium should be
deposited In the arteries, why It
should be deposited faster In some
arteries than In others, and why It
should come earlier In tome people
than In others, no one yet knows.
The symptomt from arterioscler
osis depend on what arteries are
RADIO PROGRAMS
FRIDAY EVE.
KFLW 1450 ke, PST
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IMS
11:4
OCT. 14
Kf Jl 124 kc
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Bill Haarr MBS
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Ruaa Martan Orra. MBt
J-Mln. Final MBS
I Lava a Ma-Blerr MBS
Fallan Laarla Jr. MBS
Talk.Rrp. I.tmke MRS
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Airfare Hear MBt
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SATURDAY P.
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KFJI 1240 kc,
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Frank Hrmlnrwar MB!
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rOA MEET THE HELS0NS l
)iVw i " " J
(iM h EVERY FRIDAY at j
KFLW
( ,r(nsi3(S )
I Aarkn f ' 1 1 j j f a TT" 'Ji
I Broadcattmf A I J-JilI ' F 1 't J I J f I
Catistaj -i i l I . MI a I il il IJU I
affected and to what degree they
are Injured or the thickening and
the deposit of calcium. When the
amount of blood flowing through a
hardened artery It greatly de
creased, there will not be enough
blood to aupply the need of some
part of the body.
The treatment of hardening of the
arterle depend on which blood
vessels are Involved and how seri
ously they are affected. There It no
diet which will prevent hardening
of the arteries or any which will
dissolve out the calcium deposit al
ready formed. The proper amount
of rut and whatever local measure
are Indicated by the arteries In
volved Is about ill that can be cone.
The Doctor Answer
QUESTION: Will beer ctute peo
ple to become fat?
ANSWER: Beer contains a good
many calories which are turned In
to fat by the human body. There
fore, the drinking of beer added to
the ordinary diet will produce fatness.
ond most serious problem. They al
so give more Importance than the
democrat to the danger of commu-
Chine communist hav undertak
en a radical program lor China. It
their current theory splinters
against Chinas practical problems
their regime will go down, many
western observers predict."
If wette-n observers art right
China Isn't adapted to Soviet totall
tarlanUm at thu juncture.
TELLING
I THE EDITOR
! Lallan prlale bar maal act bt
' lantaa Uaa a .arta. aaal ba
J wrllle letlbla an ONI IDI at Iba
. papar, aa maal b alpna b Iba
! earreal NAM AND ADIIKKaa - .a..
a "at Cealrlbatlaaa faltawla leea
J ralaa ara ararml, aaltanit
Anoi.iMiir
KLAMATH PALLS tTo the Edi
tor) One ol the many momentous
Issue taken car of at the last art.
slon of the legislature was to take
away three slate holidays, namely,
Columbus day, Washington's birth
day and Lincoln's blrthdsy.
Isnt It remarkable that such
weighty and progressive leglalallon
can get enough votea to be enacted
Into law. I suppose, though, that
uch measure are necessary to keep
legislators' minds oft larger Issues.
You )ust wait and see. If somont
at the next session of the legis
lature doesn't Introduce a measure
to abolish Sundays.
"Understandlngly yourt"
IlUTll JONES,
RI. 3. Boa 27,
Klamath Pall. Ore.
By GLEN B. INMAN
Navy dortae claim t bv
found a ear. far the eornrooa
cold. Cieaundhelt! There la R
truth to the rumor that th
Kleenex company la flying I la
flag at half maal. If there
anything commoner than th
ammon cold, nobody' discov
ered II yet. II aeeeunla far
more day away from work and
more reduced efficiency thr
out the nation In a year1 tint
than any other aJckneae. Th
anehora-awelth lad claim their
rare works la ef all eaa
Noon It will be available' te all
cold sufferer, and that eld
phraae, "I tot a cold In any
head" will be aa esllnet aa as
ancient Fcypllan mummy.
Port Worth police Investi
gating a neighbor' complaint
found a It-year-old father
pnklnr hi 4t-yer-old ton.
Yep, you gotta keep thoae kid
under control. And yon gotta
keep lhl ear under control.
The beat way I ta drive It
reiularlv to INMAN MOTOR
CO, 424 Houth 4th SL . . .
where service I better and
price are lower. You ran de
pend on for the beat ear
repairs. Phone 771.
Please Mail Details of
INDIVIDUAL PLANS
Klamath Medical Service Bureau.
403 Pin St.
I anmmmmm
403 Pin St.
Nam
Address
mat
a
gjnmsaaap anaa
, iieiaui - J I f ,L.Ar v I
8& !
........ - V .. .. . . J
Everybouj a utiaking it,
drinking it, drinking it Drinking '.
what? Bohemian Club Ber, of
course. When you taste Bohemian
Club you will know that it's the beer
you have been waiting for, the beer you
always hoped you would have a chance
to drink. It's so completely taste-satis'
fying that every glass seems to say:
"Let's have another." It's the talk of
the town. Everybody is asking for it.
. Jv$l Say "OH1MIAN"
y Mltff IT tOM ! a H ilt, mc
.;!.' t:?'?:: rihrj !.''r.M?- r
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