Herald and news., May 12, 1945, Image 6

HX-MERALD AND HEWS
Saturday, Mty 12, 194S
ruAinc ttmaxt Malcolm zplxi
" lt Nanaslns Editor
a tMMrJcomblnltJoB of the Svaruns Herald and the
ii.NVvrvPuWUhl every afternoon except Sunday
i rUn.d. Tnd Pine imu. Kl.rn.tb Falle. Oreaon. M Ue
BSdgiSJuM CO. nd the Km PubUahlna Company.
rntind u eecond claaa matter at the poetoliloa ol Klamito
fSSToJULAuimt SO. lOOO. vmd.r .CI of con.
Much a. 1870
SUBSCRIPTION BATES:
mnth T30 BT mall
jeer $7 40 By maU
ITWilh. S3 33
jear 9S.0O
p. carrier ' oy
StaideKlamalh. Lake. Modoc SUUrou coon tic yr H 00
Herabcr.
Aaaoclated Praee
Member Audit
Buraau drculatlott
Today's Roundup
By MALCOLM EPLEY
A E have a wire from Frank MeCaslln, presl
VV dent of the Portland chamber of com
merce, which says that the Portland chamber
wants both the pacmc nign
way and the Eugene-Klamath-Weed
routes through southern
Oregon "built to high stand
ards." A number of other
communities and organizations
have indicated a similar atti
tude. It is an opinion with
which we are in entire agree
ment. Before going further into
the discussion, we will bring
any late readers up to date.
The state highway commission EPLEY
in Portland on Tuesday will hear arguments
on the relative merits of two alternative high
ways, from Eugene, Ore., to Weed, Calif., for
designation in the interstate highway system
called for under a recent federal act. One
route (going north) leaves the Pacific highway
at Weed, follows No. 97 through Klamath Falls
to Chemult, and the Willamette highway from
there to Eugene, where It rejoins the Pacific.
The other is the Pacific highway, by way of
Medford. For purposes of easy identification,
we will call the first the Willamette route,
and the other the Pacific rout".
Each Has Its Place
EACH of these routes has its special place
and function in the highway pattern of the
Pacific coast and of Oregon. The Willamette
route is by NATURAL ADVANTAGES THE
BETTER THROUGH ROUTE, and it should be
developed to high standards to carry through
traffic and traffic destined for or originating in
the Klamath area and elsewhere along its
route. The Pacific route serves an area of
somewhat larger population, with more towns
along its route which need good highway facil
ities to connect them with the rest of Oregon
' end California.
. As alternative routes built to adequate stand
ards, these highway lines can perform many ,
valuable services. Their value for military
purposes, supplementing each other in case of
attack, is easily clear. Each has important
connections with other highways. Each can
be used by sight-seeing travelers wishing a loop
trip up and down the coast. Two good alterna
tive routes like this will, serve to divide the
heavy post-war traffic,- eliminating the necessity
for excessive expenditures to develop one four
lane road and providing a much broader service
than a single super-highway.
It is thus clear that there are ample argu
' ments in behalf of high development of both
routes. These arguments will be challenged
only by those holding narrow, selfish view
points. a
Purpose
NOW, because somebody got the idea that an
inter-regional program should be set up in
a federal law, the highway commission is re
quired by July 1 to designate one of the two
routes for the inter-regional system. Some
people believe that this scheme will prove to
have little significance in the long run. But it
nevertheless is the burning issue at the moment
among communities along the routes, and it has
become a controversial question for the high
way commission to decide.. . .
The basic concept of the inter-regional high
way is to connect major city with major city
and region with region. The major areas to be
connected on the Pacific coast are the Seattle
Puget Sound district, . the Portland-Willamette
valley metropolitan area, the Bay district, and
the Los Angeles area. '
Local traffic enters this picture only as a
disturbing factor. What is envisioned is a fast
express highway that will avoid local traffic.
Hence, it is quite clear that the Willamette
route through Southern Oregon should get the
inter-regional nod if a choice has to be made,
as is the case. It better serves the fundamental
purpose of the inter-regional highway. It is
shorter, faster, less susceptible to local traffic
annoyances. It far outweighs the other route
in engineering advantages'.
These are truths. They may be challenged
by local interests along the other route, but
they cannot be shaken in the minds of fair
men. Add to them the incontrovertible facts
that the Willamette route will cost less to
build to interstate standards, and will cost less
to travel because of its advantage m rise and
fall and curvature.
. a
Effect Of Desianation
MOW. what will be the traffic effect of the
i... . i4..loniiHnn if hnth mutts
are developed as we have agreed they should
be and as they unaouoteaiy win do.
If the designation is given the Willamette
route, it will get we Kina 01 iramc mm simiuu
follow the best through route the Willamette.
If the designation goes to the Pacific, it will
tend to divert through traffic from the best
through route.
We have already seen something like this
happen on these very routes. After 1939. when
the Willamette highway was opened, no reason
able person would argue that the Pacific high
way compared with the Weed-Klamath-Eugenc
route for through travel purposes. Many well
informed Rogue River valley people themselves
began going over to the Willamette via Diamond
lake when they were in a hurry to get to
Willamette valley points.
And vet the Pacific highway had continuous
numbering (No. 99) all the way through, it
was an older route that more people knew
about, and for six years a lot of through traffic
has fought the mountains and the corkscrew
turns on that route simply because drivers
haven't known any better. ,win
It is the business of the highway authorities
to direct traffic to the routes best suited to that
traffic The inter-regional designation will have
the effect of influencing the trend of through
traffic. All the engineering logic and all the
horse sense dictates that the inter -regional
designation, if it must be made should go to
the best THROUGH route the Willamette
route.
Advertising Roundup
By A. D. ADDISON
Herald and News Advertising Managti
FOR" the past four months The Herald and
News has been carrying advertising on
Desert Grapefruit. This was part of a selling
program launched by the growers of Arizona
and southern (Jawornia. An s'wj"--'"
editorial, Aavcrusuis is own
ing Grapefruit," in the Phoe
nix, Arizona, Gazette gives a
first hand report on the re
sults. The editorial:
"Last summer the Desert
citrus growers of Arizona and
Southern California voted to
expend up to four cents per
packed crate to advertise the
world's best flavored grape-
fmit Tho mnnpv wa tn hf?
spent in newspapers and other ADDISON
media covering the Western markets. It was the
first time that Desert citrus growers ever had
embarked on such a marketing program.
"Today, the money for advertising is return
ing good dividends. A few years ago, our grape
fruit had a market so small that much of it
went to waste. Today the growers are' selling
every box they can pick and ship.
"And it isn't merely because people have
more money to spend. For when their income
was smaller, grapefruit prices were so ridicu
lously low the market should have been able
to absorb a much greater proportion of our
annual pick."
The Gazette goes on to say that shipments of
fresh grapefruit hit an all-time high, and to
urge that the advertising program be expanded
to keep marketing in pace with expanding production.
While the world's best flavored potatoes, in
recent years at least, have not gone begging for
a market, it is possible that postwar years may
bring such a problem. It also is possible tnat a
marketing-advertising program could solve that
problem.
.
Still Lots Of Newspaper Ads
IN spite of the curtailment of newspaper ad
vertising because of the newsprint shortage,
45.2 of all the money spent for advertising
in 1944, in the five major media, went into
newspaper advertising.
The percentages are: newspapers, 45.2;
radio, 28.1; magazines, Z0.07o; outdoor, 4.a-o;
and farm journals, 1.8. The figures were com
piled by L. D. H. Weld, director of research
for the McCann-Erickson Advertising agency,
and were published in the March 16 issue of
"Printer's Ink" magazine.
Tha Herald and News, after six weeks of
rigidly limiting advertising, has been able to
stay within its newsprint quota. While a few ad
vertisers had to be turned down, some ads post
poned and others cut down in size, most adver
tisers have been able to get nearly what they
need.
We don't like to say no but when that's all
there is, there ain t no more
in the Southern Oregon-Northern
California track meet. He ran
the century in :09.6.
Recognition Given
Lampman Short Story
PORTLAND, May 12 OP)
Nation-wide recognition has
come for the second time to
"Blinker Was a Good Dog,"
short sory by Ben Hur Lamp
man which won the O. Henry
prize in 1943.
The revised edition of "Pres
ent Tense," collection published
by Harcourt, Brace and Co., will
include the tale, Lampman, as
sociate editor of the Oregonian,
said today. Works by Mencken,
Saroyan, Thurber, and Sand
burg also are listed in the book,
planned as a college English
text.
Domesticated reindeer and
I UilH ..at-ihrn, Ui9.r enm n I aim.
record for the 100 yard today liar physical characteristics.
From the Klamath Republican
May 18, 1905
A big opening and sale of lots
for White Lake city, the pro
posed new town near Upper
Klamath lake, is set for June 1.
a
The saloons and business
houses will be ordered closed on
Sundays at the- next regular
meeting of the city council.
a a a
' From the Klamath Herald
May 11. 1935
Bob Leslie, Klamath track
star, broke the slate high school
RADIO REPAIR
By Expert Technicians
GOOD STOCK OF AVAILABLE
TUBES-PARTS-AERIALS
For All Makes of Radios
ZEM AIM'S
Quick, Guaranteed Service
116 N. 9th Phone 7522
Across From Montgomery ward on North 9th
SIDE GLANCES
cofa. mi ev we tfvtct. wft T. w. ttg p. a. eT. pre.
"I don't like lo spank liim for smokinR my pipe the
cifiarcls were there loo. nmi lie did sliow his morality by
not touching them!"
Telling
The Editor
lattere printed hra muat net ba mara
than soo words In length, muat ba writ
in laslblr on ONI Slot at I ha paper
only, and muat ba eisned. Contrloutlena
loHowlruj thaaa rules, ara ararmly w-
MnTHFB'S t.OVE
Mother's steps that trod so quick-
For my every want and care.
She made an me nappy noura
In our home so precious there.
H.n .hn'ri hn nt pupn'.
If my fevered brow she'd see,
Thru the night her vigil keeping,
Aloiner s xooisieps came iu u.
Mother's hands that work so
steady. . .
ClcaniiiK, sewing, making bread,
And it any idle moment
Stories to, she always read.
Paper dolls she'd cut for sister,
And my kite she would repair.
If a gift surprise was hidden
Mother s nanas wouia put mem
there.
Mother's home was mado for
comfort.
She had triends, and so did we.
There weie games for friendly
parties.
Tea and tarts for company.
Grandma helped this family
circle.
Knitting in her patient way.
I'd eive all to see this union
In my mother's home today.
Mother's prayers were for the
family,
The needy, lone, and 111.
She would pray for humble guid
ance As her daily task she'd fill. .
Now I'm gone, but 1 know moth
er Her fond prayers will be the
same.
When she kneels before the altar
In her prayers there'll be my
name.
By ELSIE FAUGHT,
1229 E. Main.
TTprvpv Allpn. whn snpnt flvp
years writing "Anthony Ad-
World War I when he was a first
lieutenant in the infantry.
More Money Spent On
Coast Than In 1944
SAN FRANCISCO. Muy 12
UP) More money is being spent
along the Pacific coast this year
than in record-setting 1844, two
reports of tho Federal Reserve
Bank of San Francisco revealed
yesterday.
One report showed a new
high mark of 27 H billion dol
lars worth of checks written in
the first four months of this
year in tho 31 principal bank
ing cities of seven western
states. The rate of spending
was about 1.09 for every dol
lar spent last your.
Sales of 52 department stores
last week were shown in the
second report to be running
$1.16 for ouch dollar last year
and $1.13 for the first 18 weeks
ot this year.
In the northwest rate of sales
ran 51.14 in Seattle and $1.08
in Portland.
a0
Tuna In gundayt
lha
Old
Fashioned
Revival
Hour
Krjl io.ii p. m.
Intnrntlnl
Goipo!
Ch.rl., E.
rullr.
lllrtclar
Mother's Day Bervlc. in
Fraternal Order of Eagles will
hold Its annual observance- of
Mother's Day Mindiiv. May
at 2 p. m. at the Eagles hall. A
line program has been arranged
and the public Is cordially in
vited. ThS principal address will
bo given by Rev. Oliver Jones
of the naval air station hero.
Presentations of Gold blur moth
ers will bo a fcaluio of tho pro
gram. In HoplUl Roger Hammers.
3-ycar-old son of Air. nnd Mrs.
Roy M. Hammers of 185J hurlo,
Is receiving medical euro l
KUimalh Vulley hospital. Tho
child's father is an employe ol
the Pacific Telephone and Tole
graph company.
Communion Brkfit There
will be a communion breakfast
for servicemen and tholr wives
and sorvlccwomon on Sunday.
Muy 13, III the parish hall of
tho Sacred Heart church. The
breakfast will tuko pluce alter
tho 9:30 mass.
From 8chool Jean Osten
dorf, dsushtor of Mr. and Mrs.
Ed Ostendorf of Pacific Terrace,
urrlvcd homo Friday night to
.inni i,a wppki'nrt from Ore
gon Stato college. Miss Osten
dorf will attend inc weaning
this evening of Peggy Lou
Rumor.
Catholic Daughters There
will be a business meeting and
election of officers for tho CDA
Monday, May 14, at 8 p. m. In
the purlsh hull. All membors
aro cordially welcomed.
Has Optratlon Joan Carls,
IS. duughter of Mr. ond Mrs. Eu
gene A. Curls of Bonumo, Is re
covering from an appendectomy
at Klamath Valley hospital.
vi.... Unma Kim .1lulc Wall.
sou of Mr. imd Mrs. Floyd A.
Walt ol weyeiiiiii'ii.wr, now
!...... r..H n twirl lmivi. I In ml
rived Sunday and rntiimcd to
Los Alumnus air dbmi in i.iiu.
fornla Wednesday. Jack's wife
and baby aru living at Lung
Beach.
To Orsgon Stato Mrs. Wiil
ter Wlcsonclungnr left this week
end to spend Mntliur's Duy at
nrmnn Stulo collcua with her
daughter Jean,
Bids On Access Road
Delayed For Time
Local contractors received
notice from the .Oregon stuto
highway commission suiting Unit
bids will not bo received on the
Fort Klamath timber access
road as advertised.
Tho commission suld that re
vised plans and bidding forms
are being mado now and will
be mulled to contractors as soun
as they ara ready.
M a x w o 1 1 Anderson who
helped Laurence Shillings write
"What Price Glory" about
World War I did not servo In
the war which ha described to
vividly.
Kiiiiio lull I,,,... . n1I
slnrn Ihen-Vn ,n Vrn,0
duly in ih, , s ,h!rA
leave here w " Wle K
leave the flii Zl , r
:Zm jiiaH
Furnishes TIckaiTT I
entcd to tllu n ,XUrla
school us ,, E ol gJS
j chamber of cumm.,
' - - If
Th. World-. Two Bb
Invtiimontii
1. War Bondi
2- Lllo Iiuurinct
AT
Yova.
Mother's Breskftst The
Job's Dnuuhtcrs will hold their
annual Mothers' Day brcokfust
ut tho Willnrd hotel Sunday
morning at 8:20.
Returns Mrs. Earl Hamilton,
buyer for Penney's store, re
turned to her home after an op
eration in a Portland hospital.
Your Lobor Is Not In Vain
In The Lord
IVoriblp at Iba
CHURCH OF CHRIST
a 1 3 1 i Main SI. K. ol C. Mill
10:00 Bible Reading.
11:00 Edification Sorrict.
11:45 Communion Service.
7:30 Evening Service.
'Tha till ol rind la .Urn. I Ilia
Ihrouih Jcioa ChrUt oar Lord."
CHRISTIAN
CRUSADE
Continuii with
Jupin Evangelistic
Party
Hear Thtm On The Air
2:00 Tuti., Thur., Bit ItOO
SEE THEM IN PERSON
7:45 P. M. Each Evening But
Saturday.
FIRST CHRISTIAN
CHURCH
In The Heart of Klamath
Falls
Ninth and Pine Bti.
COME SEE
HEAR ENJOY
Rails, Stocks Lead
Cautious Market
NEW YORK, May 12 (IP)
Rails and stocks with relatively
bright peace prospects led the
market on another selective re
covery shift today although buy
ers were noiaoiy cautious.
Optimists having idle cash
seemed to be dullish over pros
pects for post-war prosperity as
transition to normal economy
progresses rapidly.
Prices hardened after the start
and, while the ticker tape fre
quently halted, advances of frac
tions to more than a point were
widespread near the close.
Transfers ran to around 600,000
shares against 930,000 a week
ago.
Classified Ads Bring Results.
SUITS
for
-MEN
$39.50 to $70
. Staea 1911
LdrewsJ
MANSTORE
as Main St. '
"How Long is
a String?
No one knows (I'm sure I
don't) when new cori and
trucks will be available. Your
present vehicle may have to
lerve a long, long time! That's
why I urge you to bring it in
for a "check-up" without delay!
We CAN Keep Your Present
Car or Truck "Going!"
You'll be surprised how long a
Dodge or Plymouth will keep
running efficiently and economic
cally if it's serviced regularly by
trained mechanics using factory-
engineered parts. You can count
on the quality of our workman
ship, and you will find our prices
are reasonable. Phone for an
appointment NOW and in-
sure continued service from your
car or truck!
LOMBARD
MOTORS
424 So. 6th
Phone 313S
trutatNTuta ra.
EQUITABLE Uri
Auuronce Socio.
rl.,,0
V. A. Schulio,
Pastor
MOTHER'S DAY
Sunday School 9.45. .
Bible Clan 9.45;
Divine Worship ll:00i
Sermoni 'God's Gracious GuWjjrf
WELCOME
Zion Radio Hour KFJI
Every Thursday, 3:30 p. m
Zion
Lutheran Church
102S lllsh St.
The "Lutheran Hour" Church
National Day of Prayer
Sunday, May 13. has been dedicated at 1 day of puritu
thanksgiving to Almighty Cod. Let ui remember our nip
sisiuiy 01 prayer DiiiKi euu 110 anesa.
The Apostolic Faith Church
Z2I North (th Street
Servlcen
Sunder School IiJOVB
Sunday Morning 11:00 A-U
Bundey Evening - 7:liMI
Wedneiday end Frldiy Evenlngi 8:00 P. H.
A friendly welcome swelti you elweyi
1 itw3S? -1
BSTfjjr j
,n!N NOW for Highest Paying Permanent Job.
S3
FILL IN AND
MAIL THIS
FORM TODAY
Prepare now fer preieni and poitwar job
opportunitiei in the Tractor, Oieiel and
Heavy Equipment field. Easy te Itarnl
Simple study methods. Doci not interfere
with your preeent work. Demand (or our
. trained men la terrific.
INTERSTATE TRAINING SERVICE
Oil Wealherlr BUl., Portland 11, Onion
Km
.( want to enter the Tractor and Equipment field. Pleata (urnith
me full Information about your training and placement lervice.
il am particularly Interested in: ',
i -Operator Trouble -' Engineer
'Service Man Tractor Dleael Servlce Manager
Demonstrator Partiman - Salesman
Jwaw
lAhnpgat
(aiftct Mo. nt H t u t
ICtTY
IAOE
. STATU, .
PRESENT OCCUPATION.
(EMPLOYED BY,
MY JHIPT 1S.
Blt linn lo hi me (Chick ona)A.M.P.M.
you llvt en' R.P.D. r In country lve ipeclKc ' ' '
sr W 1 1 I
LOOK
NO DIFFERENT
You c.n't pick REALTORS our In o erewd I
cquie of any difference in oppooronco. They iw
tL. illL. .l. I and wierlM
iriai auinw ibiiv ina umw imiax-j"
lamt kind of clothei.
But they art Different
To uie th profewlonal title of "M'l
k. l ...l...,. nhllitv. integrity i"
abide by a well enforced golden rule o
buiinen ethics, for REALTOR ii not o 1Kb J
it given freely, or held lightly. In the Klornjr.
area, only the eixteon member firmi ,
Klamath Board of Realtors who havo quel
... J !
to the high standards prescribed are permm w
use this title your guarantee of the . i
estate sorvice.
Look for "Realtor" In classified od, l N
phone book and on business stationery.
ACTIVE MEMBERS OF KLAMATH B0ARP'
Orve E. Beard
Melvtn Bowman
(Merrill)
E. M. Chllcote
H. B. Chllcote
Bogue Dale
E. R. Dennis
R. H. Dunbar
A. B. Epperson
Fred E. Fleet
E. Gray
. Gomer Jonas
John McFee
. att.l.1llfl
otto l"""",,,
H.nry Hewjc
n. p. our"
j. n. P"'
C. S. Hobertiott
J. W. Sands"
T. B. WatM'
JTe 1j, WW"'
4 H
I
b