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About Herald and news. (Klamath Falls, Or.) 1942-current | View Entire Issue (Feb. 13, 1943)
AGE FOUR HERALD AND NEWS, KLAMATH FALLS. OKKUUN rotminry in. mis Mtrnbtr of Tin Auocmtcd Fun Tin A""H!'d rtr.l It eicttl. elrety nillllrd lo tilt n of re. tiuMliullon ot ill oee dlrnetchM rrMltrd to It or not otherwise rrrdltrd In tbU petirr, did elio the local newe puhllihd therein. II rlghti of republication of Ipccltl diipatrhei tre ftllO ro. erred, ', FRANK JENKINS Editor X tftnportnr eomblnfttton of the Brenlnf Herald n4 the Klamith Newi. Published every afternoon xrM)t Fundty it KipUnad and Tin ilmti, Klamath jYalU, Orejon, by Ui Herald PublUhiui Co, and ttaa ElamaU. Xtwi FublUhlag Company Entered ai teoond matter at tha pottcfflc ! Klamath F1U, Ore., on August 10, P0t undr tct of oonir, March 117ft. .Vmtr of Audit Bcuav Or Ciicclatiox Reprintd Nationally by AVIIT-HOLLIDAT Co., INC. (Un FranrHro, New York, (t. attla, Chicago. Portland, Lot Angtlaa. MALCOLM ETLEV Managing Editor Today's Roundup By MALCOLM EPLEY DO THE war planners In Washington under rate tha threat in the Pacific? Are their eyes still trained too much on Europe, because r that is the way Washington's LI eves have always looked? These are questions vital to all Americans, and particularly to Americans living on the V ' Pacific coast. For that reason, ify '.iT- Hra'd Bnd News readers will ; j. una mucti tnai is interesting (Vu y""S al important in the following r 1 cd',orial which appeared in i. I the Washington, D. C. Times- LJl Herald, and was brought to us EPLEY by Secretary Earl Reynolds of the chamber of commerce on his return from a visit to the national capital. For a newspaper to propose that its city's only industry be moved 1000 miles or more away is unusual, to say the least, but there is much more to the Times-Herald's editorial com ment than that. The Times-Herald is not Just close to the Washington scene it is on it -and when it says that Washington is overly fascinated by Europe, there must be reasons for that observation. We suggest a thorough reading of this inter esting comment: MOVE THE CAPITAL (Washington, D. C, Times-Herald) MAJ. GEN. ALEXANDER A. VANDEGRIFT, who commanded the Marines on Guadal canal from August 7 till the army took over recently, is back in this country. In Washing ton day before yesterday. General Vandegrift fold reporters part of what he thinks about the Guadalcanal fight and the troops engaged. No soldiers in the world are braver than ours. Our boys are .more inventive and resourceful than the Japs, But, says Vandegrift, the Japs are excellent fighters. In addition, they are so fanatical that ''the Jap soldier won't surrender until he is practically unconscious from wounds. Most of those we captured were so badly wound ed they were unable to kill themselves." Outworn Capital ALL of which moves us to suggest that the Capital of the United States be transferred from Washington to some point in the middle west maybe on one of the many beautiful .Minnesota or Wisconsin lakes. When Washington was built on a swamp site to be our capital city, it was logically located in about the middle of the thirteen original states of New Hampshire, Massachusetts, Rhode Island, Connecticut, New York, Pennsylvania, New Jersey, Delaware, Maryland, Virginia, North Carolina, South Carolina and Georgia. The nation's geographical center now, how ever, is Centropolis, Kas., and its population center js just outside Carlisle, Ind. Washington has one of the country's worst climates in the summer; and in winter, too. It is one of the country's worst laid-out cities for modern automobile traffic, with its east-west and north-south streets hashed up by avenues radiating like spokes from the capitol and the White House. The city's original planners doted on Greek architecture. Result: Large numbers of low, sprawling buildings, in which you have to walk miles to get where you want to go, instead of letting elevators do that work for you in high, compact, efficient buildings. "We think we ought to start all over again and build us a modern American capital city somewhere in the middlewest. The Washington buildings, including the new and monstrous Pentagon, could be used for storing records businessmen's answers to ceaseless question naires, motorists' lists of how many tires they had last year and what serial numbers those tires bore, etc, etc. ' Look West, Americans BUT the fact that Washington is outmoded as a capital city and geographically left be hind is not the main reason why we should have a new capital much nearer to the middle of the United States. The main reason is that as long as we keep the capital on the Atlantic seaboard the capital will keep worrying mainly about Europe's prob lems and underrating the Japanese threat to the United States from the Pacific. For two foolish but powerful reasons, the Japs are our logical enemies: (1) Their skins are brownish-yellow, and (2) their eyes are squinchy. We are not built that way; hence, we feel that they are all wrong, and they feel that we are all wrong, and each group feels a manifest duty lo destroy the other. Worse, the Japs as fighters are comparable to the Iroquois Indians of Colonial times. Our forefathers licked the Iroquois; but they could not have done so if the Iroquois had had as good weapons as our forefathers had. The Japs' weapons are almost as good as ours. We can lick them only with superior weapons and superior forces. They are hungry for more power and more territory; they hate us, but they love the lush looks of California, Oregon and Washington, and are determined to take at least that much out of us sooner or later. Washington, being 3000 miles from the west -coast, cannot grasp this ominous fact. It is fascinated by Europe; and so it sends a badly planned, undermanned expedition of dauntless marines to push the Japs out of the Solomons, and our boys arc stopped on Guadalcanal and all but got their faces shot off. After this war, Washington will again be meat for pacifists with disarmament goods to soli. If the country falls for that, the Japs will wait until wo disarm sufficiently to suit them, and-then they will descend on Hawaii gain. If ihey can take Hawaii In a second try, as they well may, they will swarm onto our Pacific coast, while Washington wonders what has hit us. What we need is a genuinely American cap ital of the United States, in place of the present semi-European capital at Washington. If all the congressmen and senators from west of the Appalachians would band together to put over a constitutional amendment to that end, we don't see how they could lose. w Advertising Roundup By DELBERT ADDISON THE HERALD AND NEWS net paid circula tlon went over the 10,000 mark late this fall, much to the surprise of The Herald and News. It was a surprise because the number of people giving their carrier boys the monthly six bits hit this nice round figure at just about the time that the ghost town talk hit its peak. A good deal of head scratch ing and digging into the whys and wherefors lead to a couple of simple conclusions. One, that people are reading papers ADDISON more, for war news and for news of the home front. And two, that established family units haven't been broken up much by the move to the services and the outside war industries. Proud of Paid Circulation WE HAVE always been inordinately proud of each new step up in the net paid circulation as an Index of greater return for the advertiser's dollar. This 10,000 figure slipped up on us without much hip-hurrah, possibly because we were engrossed in the vital problems of war . . . and maybe because we were looking at the action of advertising through new eyes. It might be well to say that "net paid circu lation" the term that we have loved to print and roll off our tongues to obliterate the claims of all other kinds of advertising that the net paid circulation is simply the number of people who buy the paper. Don't think for a minute that there's any thing wrong with it. A paper's subscription books are carefully audited, by people repre senting advertisers, and there's no watered stock in the auditor's report. . v Salesmen Overdo It yHE circulation figures do show the advertiser I whether the paper reaches the people he wants to reach, and they do show him the possibilities for his ads. The mistake newspaper advertising folks have made, is in unconsciously inferring, if not in deliberately stating, that the one inch ad for Saturday's rummage sale will be read by each of the 10,000, or however many it is, sub scribers. We may go even farther, get out a pencil, and figure that with an average of four and a half persons per family the ad will reach 45,000 human beings, who will be delighted to attend the rummage sale. It just doesn't make sense. The good ladies of the rummage sale are mildly disappointed when 45 neighbors and cousins appear instead of the horde of 45,000, and they decide that advertising is a lot of hokum. Money's Worth At 1 LOOK at it another way and it does make sense. Suppose the paper's circulation is 10,000. Then, if the community has a popula tion of somewhere around 45,000, it's a good safe bet that most everybody reads the paper. Suppose that only one out of every 100 adults reads about the rummage sale. (And the Con tinuing Study, mentioned here recently, proves that 1 is average readership for one inch ads.) Then, figure two adult readers for each paper, also average. That makes 200 readers out of the 10,000 subscribers. When the Continuing Study reports started coming in, 'we looked at these low figures and quickly shoved the reports aside. It showed one, two and three per cent readership of most ads up to five inches long and two columns wide. Let's get back to the rummage sale. How in the heck can a rummage-saler, for less than a dollar, get his message over to 200 strangers any cheaper. The good ladies don't need to feel so miffed about their 45 neighbors and cousins. They got their money's worth. Bread Subject Comes Up ONE of the printers, when tagged at his linotype for a free smoke, came through with this one: "What's the idea," he said, waving a sheet of copy he was setting up for today's paper. "What's the idea of printing this stuff when we're getting good advertising from bakeries." The offending story (appearing elsewhere In the paper if it didn't get crowded out by some late war news) turned out to be about home made bread. The idea is, of course, that the reporters give the general news in the news columns and the bakers give the bakery news in the ads. It can be honestly reported here, though, that bakery bread is one of the few food items which has not advanced in price. What with no slicing, no fancy wrapping, no trucks moving out with less than full loads, no pickups, the bakers have kept the price down. And the bakeries what with telling their story in advertising are still selling as much bread as aver. 1 SIDE GLANCES com tw w itwyyi, wc. t. u. nto. u. eat, ore. "I told you when you were doing nil that buying that you were getting too much of this darned corned beef hnshtH Telling The Editor Letter, printed here muet not be ran thut HQ woide in length, muet be writ ton lej.ol, on ONI IIDf ot the piper only, and muet be erred. Contribution, following theso rule, ere warmly we- ON WAGE QUESTION OAKLAND, Calif., (To the Editor) I note Fred H. Heit bronner, letter to the editor in your Issue February 9th. I note he, along with the rest of the would-be patriots are raving over what the boys in the trenches are . getting, this is en tirely beside the point, there is not a single member of the Lumber and Sawmill Workers union, AFL, that wouldn't go barefooted if it would help the boys in the uniform. But when the government of the United States can pay $65 for an auto matic pistol that in peace time sold for $35 and $40, and can pay a steamship company $336, 000 for one trip to the Red Sea for a ship that.they have listed at a book value, of $8100, it does not seem.1 Unreasonable to ask that the men in the mill and woods shall get as much as a plain black negro is now get ting in our defense projects. I have just" helped finishing a coast guard, training station at Neptune Beach, Alameda, Calif., in . which the negroes were paid $1.05 for common labor, however the common is out of place for it Was rare labor after 10 o'clock if you went to the rest room, would find most of the negroes there: I don't believe it is unpa triotic to ask that the white men in our woods and mills shall be paid as much as the negroes are now getting, and doing less work. Another thing, Mr. Heilbronncr, the sawmills and lumber companies are mak ing more money today than thev have ever made in the history or the lumber industry, and don't try to tell me different. for I know what I am talking about, I am putting the lumber they are selling the government of the United States from $40 up, into buildings, and most of it is sorry stuff. And to allay any doubts Mr. Heilbronner as to whether I have any rights to answer you or not, I voted in Klamath Falls in the last election, I am buying property in Klamath county, on which I am going to build me a home, when all my sons receive their final training, and I can't be with them any more, and my permanent address is the Cascade Apartment Hotel, Klam ath Falls, Ore. W. YEOMAN, 90 Monta Vista St. KENO ROADS O. K. KENO, Ore.. (To the Editor) I have lived and paid taxes in Keno for 20 years, and I know we are most all thankful to the county commissioners for keep ing our highway onen. Some Job too. With man shortage why plow out a few side roads? We live off the highway and manage to get to work every day ana men get home again. But those that live on the high way are the ones to make the first loud splatter. Generally, people who don't like Keno, move out. MRS. FRED SCOTT In Hospital Harold Putnam. 22. seaman first class, in rrlllrnl. ly ill in McCaulcy hospital. Marshfield. suffering from nnoti. monia. Word was received by we youth s parents, Mr. and Mrs. Ross Putnam of 2505 Crot street. Harold is a member of the coast guard stationed at Port uriord. He enlisted June 8. 1942 after HttnnHlnff Konn Mh school. He later lnersori fnr A1rv. ander brothers at Adln, Calif. He was a well known basketball player hero and won the sports manship tronhv whllo nlnvins on Ricky's team, White House Confab Follows FDR Promise Of Blows At Enemy (Continued From Page One) powering blows; wo must do likewise in tho west. As for tho Pacific zone, tho president spoke of the recently concluded btfltle in the Solo mons and declared: "Wc do not expect to spend the time it would tako to bring Japan to final defeat morely by inching our way forward from island to island across the vast expanse ot tho Pacific." He con tinued: "Great and decisive actions against the Japanese will be taken to drive the Invader from the soil of China. Important ac tions will be taken in the skies over China and over Japan itself. "The discussions at Casa blanca have been continued in Chungking with the Generalis simo by General Arnold and have resulted in definite plans of offensive operations." He said the enemy could be qute sure that if Japan should, be the first of the axis partners to fall, the United Nations would concentrate all on the job of crushing Germany, and that if Germany were conquered first Britain, China and tho United States would make an "out-and-out final attack" on Japan. The president, turning again to post-war problems, said one main objective was to assure jobs for the returning soldiers and sailors. He was certain, he said, that private enterprise would be able to provide the vast majority with Jobs and in those cases where this could not be accomplished congress would pass legislation "which will make good the assurance of Jobs." Pauline Riddle, Beating Victim, Still in Stupor Pauline Riddle, Beatty Indian woman who received a severe beating at the hands of Etta May Chocktoot in the city Jail Thurs day night, was reported little improved at Klamath Agency hospital. Police here received word that she was "still In a stupor." The Chocktoot woman, bare footed, appeared before Police Judge Harold Franey Saturday morning and was fined $25 and sentenced to 10 days in Jail. Etta May Is said to have kicked Pauline insensible. Oregon Promised Fair Treatment In Butter Supply WASHINGTON. Feb. 18 lP) Oregon's butter shortage is not a local situation, Prentiss M. Brown, OPA director, told Sen ator McNary (R-Ore.) He said requirements of the armed services and lend-lease commitments made the shortage national. In response to McNary's in quiry over complaints from his state, Brown said Oregon would be given "fair and equitable treatment. Married Mary Lee Brown ond Earl Vernon Ritchie, both of Chemult, were married by the Rev. Victor Phillips in the First Methodist church parson age, 1105 High street, Thursday evening, February 11. The couple was attended by Mr. and Mrs. Quinton Babcoock, also of Chemult. Goes Home J. H. Schnee- bcrger, Klamath rancher living on routo 2, was dismissed Friday from Klamath Valley hospital after receiving treatment for in juries received when hit by a bull. REDS NARROW ESCAPE LIE TO 70 MILES (Continued From Page One) pinned against n narrow coastal strip below Rostov. Now Threit In a series of victory bulletins, the Russlim command tinuouncud tho capture of cii;lit strategic cities mid towns, including the key rail center of Krasnodar in tho Caucasus, and declared that waves of desperate Gorman counterattacks wero crushed. Tho grave new throat to 250, 000 Germans uiulur virtual siege at Rostov ami to another quarter million nazls In tho Dmiots tmsm developed when Col. Gen. Niko lai F. Vatutlns central Don armies planted the red flag at Kradnoarmckk, only 70 miles from tho north shore of tho Scu of Azov. African Lull In recognition of his brilliant exploits, Vatutln wus promoted to a full general. On the North African front British headquarters reported that Gen. Sir Bernard L. Mont gomery's big guns pounded Field Marshal Erwln Rommel's forces In the southern Tunisia coitstal region, below tho Miireth lino while British 8th army patrols fought axis armored cars farther south. Bad weather continued to hamper operation., and there was still no indication that Gon Montgomery had launched his big push against the Maroth for tidcutions, 60 miles inside Tuni sia. On the western flank of the 300-mlle-long axis corridor, Gen. Dwight D. Elsenhower's hond- quarters reported that allied troops beat off an axis ottnek in tho hills east of Oii5.scltia, about 75 miles below Tunis. Circuit Court Clerk Bill Gets Second Reading (Continued From Page One) bond In the sum of $1000. When the clerk is appointed and qual ified the county clerk shall turn over to him all records, files, moneys and all things pertaining to the duties of clerk of tho cir cuit court. , All laws now applying to the office of county clerk, so far as the same aro applicable to the office of circuit court clerk, shall apply to tho new office. The measure carries an emer gency clause, and in case of pas sage would go immediately Into effect. Tho bill Is strongly favored by Circuit Judge David R. Vnndcn berg, and Is opposed by County Clerk Mae K. Short. Such a measure was suggested by tho county grand jury. It's Peaceful Again Today On Guadalcanal (Continued From Pago One) Men are resting on cots. Others arc opening packs and gotting out their possessions Many aro shaving and washing again. Field kitchens havo been set up and cooks expertly flipped flap jacks into waiting plates this morning. Jap bodies are being quickly buried in the Jungle and work squads are cleaning up rubbish of the battle. Veteran Seaman Vouches for US Men, Weapons (Continued From Page One) tack. But we were not unpre pared. It wasn't long before we had that situation in hand." Bockius said thut there is no question of the outcome of tho war with Japan, but that every man on the ships knows It Is go ing to be a tough struggle, su perior mentality, superior equip ment, and superior productive capacity will tell for America, he said. Tho visiting machinist s mate said he has been having a great time in Klamath Falls, ond ho asked to bo quoted emphatically in appreciation of the fine hos pitality shown service men In this community. Ho is taking his leave hero while awaiting a new assignment to service at sea, When ho goes back, he will tako with him an ugly, rugged trench knifo which was given to him Saturday by Sheriff Low. The sheriff brought it back from France after tho last war. Bockins Intends to get the weapon into the hands of a fight ing man who will be likely to need it in a hand-to-hand tangle with the Japs, "Everything they say about our fighters needing knives is true," said Bockius. "In tho sort of fighting that is dono In this war, there aro times when knives are mora important than guns" t From tho Klamath Republican e Ftbruary 12, 1903 .11. 11. Van Vtilkenburg hu bought tho O. T. Brown place, four miles wost of town. C. E. Iloyt, popular hotel keep er of Furt Klamath, Is making arruuKoincnts to run a lino o( sliiges botwocu thut place and Crater lako next summer. Molhitso brothers entertained u lingo crowd at their now resi dence in Fort Klamath last week. 00 From the Klamath Newt Fobruary 14, 1931 Local arguments ruge as to whether married women should bo permitted to teach In the schools, o Past Exulted Rulor J. C. Boyla will preside at a banquet Thurs day night when Elks celebrate tho 05th anniversary of the order. Wife, Son of Bund Leader Taken In Alien Roundup NEW YORK, Feb. 13 (!) Elsu Kuhn, wife of Fritz Kuhn, former national loader of the Gormun-Aincrlcun bund, unci her son, Wultor, 16, have been tukon into cuntody In a roundup of enemy aliens, It was learned today. Denaturalization proceedings ugnlnst Fritz Kuhn aro pending in federal court. Kuhn is a prisoner at Dunne mora, N. Y whoro he is serv ing a five-year term for steal ing bund funds. Hitler No Longer Actively Directing Army, Says London LONDON, Feb. 13 (IF) A usu ally reliable foreign sourco sold here today that for tho past fort night all Important Gorman army orders havo been signed by the high command instead of by Adolf Hitler, Indicating that tha nazi fuehrer no longer Is active ly directing the army. The namo of tho Informant could not bo revealed. Hitler still retains .the title of commondor-ln-chlcf, ithe Infor mant added, and the, dally Gor man communiques are datellned 'Tho Fuehrers Headquarters" as formerly, but, he sold, "It looks like the generals aro mak ing tho decisions now, not Hit ler." Treatment Dean Hagen, 14, son of Clarence H. Hagen of 3245 Boardman street, was dis missed Saturday from Klamath Valley hospital after receiving medical treatment. NIP AIR RASE AI HU GETS PI D Hi Dismissed Mrs. Arthur Learning and infant daughter left Klamath Volley hospital Friday for their home at 4353 Shasta Way. TOO LATE TO CLASSIFY LOANS Long term loans at low Inter est rates on retail business properly. Bogue Dale . 120 S. 0th Street 2-15 CASH FOR 1938, 1930, 1940 and 1941 cars. Phono 7013. 2-13 ENGLISH POINTED PUPS Moles, 4 months. Also tire chains, 34x7 single truck, 4,75 by 10, 4.50x21, passenger, now. Keno Cafe and Grocery. 2-19 4 ROOMS, bath, north part of town. $580, half cash. Phone 3078. . 2-13 FOR SALE G. M. Frlgldalrc, "Coldwall" model. Cost $237. Like new. $150. 9 by 15 light green chenille broadloom rug and pad, $45. 1705 El Dorado. Phone 8441. 2-13 EXPERIENCED cattle man wants foreman Job on ranch. Good references, Wrlto or call R. J. Larson, 1317 Wall St., City. 2-15 2 BEDROOM houso partially furnished. References. Call at 1202 Division or phone 5608. 2-10 FOR SALE One registered Holstein. One pure bred Here ford bull. Both coming two years old. Phono 8361 or B47fl evenings. 2-13 WANTED Used baby buggy, prerer folding typo. Phono 6298. 2-16 FOR SALE Lease and equip ment of restaurant and room ing house. Phono 8205. 2-16 OIL TO BURN For Union heating oils phono 8404, Klamath Oil Co,, 618 Klamath Ave. 2-28m (Continued From Page One) miles below tho big enemy bare at SuIiiiuhuii, wero continuing to retreat northward after lotting nearly 1000 killed. In Utiriuii, RAF day and night l'ulders delivered wldespieod an sutills on Japanese rullwuy trucks, river itnanicrs, factory buildings unci other targets, whllo Japuneso planes countered with Ineffective attacks tin Brit ish troops near lttithndiiiing, 25 miles north of the enemy bare at Akyub. TAKEOFF CRASH KILISLTJI! (Continued From Puge Our) one of tho machines had been located. Tho planes have been iiilwlug since Fob. 5, One curried 10 per sous and tho other three, All were believed lo , bo United States citizens. Royal Canadian air force pianos aro UMilitlliig US planes In tho aerial search which Is still going on. FOR A BETTER WEARINO Shirt with a better fit, try Van Houscnl In whites and colors. Rudy's Men's Shop. 2-20 Patrolman Asks Civil Service For Hearing (Continued From Pago One) because, Davis Is not sum what nnys he will bo in town, ho could not say definitely when the hearing will bu held, lie said lie would like to hold It on Tuesday evening, and will know on Monday about the time ot the hearing. Davis slated thut ho hud not received a written notlco of the suspension. Police Judge Harold Franey, secretary of the com mission, said that no order sus pending Mllhorn had been filed with him on Saturday. (Civil service commlnslon regulations require that when an omployu Is suspended, notlco of suspen sion shall be filed with tho board within 24 hours there after). Pollco Chief Earl lleuvol nld that ho had notified Mllhorn of tho suspension, but that it was trua he had not yet filed notice with the board. Ha said ho would taka euro of that detail immediately if such a require ment hud been overlooked. It was learned that Chief Hoo ve! ond Officer Mllhorn had not been In agreement concerning a churgo filed In connection with tho truffle arrest of E, D, John ton on February 5. Pollco rec ords show thut Johnson was charged with reckless driving and $25 ball forfeited. Chief Hcuvcl said Mllhorn's suspension had nothing to do with tho Johnson arrest, but re lated to other mutters In connec tion with Officer Mllhorn's work In tho department. VITAL STATISTICS GOULD Born at Hillside hospital, Klamath Falls, Ore., February 13, 1043, to Mr. and Mrs. James Gould , Quartz Mountain, Ore., a boy. Wolght: 7 pounds 14 ounces. k 1943 m For many of us, Valontinc's Day, 1843, will not be the happy clay of tradition. There aro a few things, like war, that affect our lives beyond our control. There aro other things that bring sadness into our lives, wnicn should bo avoided. Fi nancial indenenrlenen Inr your old ago Is nno thing that will make each Valen tine's Day n happy ono. It can easily bn arranged through oAh J, JfauitoH llW'nKHKNTINO TIIR EQUITABLE LIFE ASSURANCE SOCIETY N. Jlh pi,,, mi
