The Evening herald. (Klamath Falls, Or.) 1906-1942, January 13, 1936, Image 3

Historic Oregon Newspapers

The Evening herald., January 13, 1936, Page 3, Image 3

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Newspaper Page TextJanuary 13, 193G TflE EVENING HERALD, KLAMATH FALLS. OREGON PAGE THREE SHE FOR SEWAGE ni miT MAI, IN, Ore Mnlln oily fnl h- m In rnmilur boh Ion ImiiKlit ami imlil for u ono-nrro alio of K round for nan or lliu tilty ut li siiwoniKO iIIhiiiimiI lunk alto III fvont Ilia pnilioHiitl system bnr-oiiioa a rnnl lly. Two hiimlriiil dollars In cush wiib iiil( Id V, J. Hpoli'k for I ho Kioiinil, wlilcli John (ha IowiimIKi (Jll lllo , Mnlln In mi election liml full voti'il to float a honil Issue ni Hii.llliO, IHlVlllltll Ul Ulll'Oxllllllt- I) 1 1 or,u per yi'ar ovur a llilrty- i'ur iiiti'IiiiI ut (our or rent In li rrKi, 'I'hn rtiiiinlmlor of Ilia lo lul irnionml runt wui) to bo rulsi'il liy mi outrliilit Kmnt of J III, 300 from ilia Kovnriinii'iil. I'liinn wnro upiirovml by Hie die Irlit olfho of Iho i'WA lit Mud ford mid !' Ill" Htu I u board of lii'iillli, mid iiurmlnidon had liumi ri'i-i,vti from rocliunutlon offl clnU for il u m I it k of Hi" run-off lulu Ilia "J" ciiiial soulhwwt of Mnlln. ( lly officiate wnro ri'iidy to rnll for lilda w him word wua riirelved tliut tliu project had been aholvud. No di'fliilln explanation una Klveii, IiiiI roiimll in I'm tittrit an, of Iho opinion Unit n tlnerunae In prop ii'.y viilui'K In Mnlln were ronpon Mllilti for Iho rhuiiKO of pinna, Mnyor Kill I nil also reported the UK" of 62 wntor mulitiM In tho city wlih npplliutloiia huforo III coun cil for flvo additional mutant that will bo Instullod In the near fu ture. .Mulln, with aiilf-auppnrtlnr wnior ayatiiiu, hoavla of Iho flmiat ilrliiklnie water In tlin alaln, thn iiniyor alnlcd, Willi sufficient flow fiom th 3Sfi-ro.it well to aupply drlnkliiK wntor for tho ontlra low er valloy, ' .smuplca of tho wntor are aont to tho atnto hoard of houlth ovary throe monlha, and under 24 and 4N hour testa no harmful bac teria aro found. Tho wntor con Inlua 4 per rout carhonato of odn. 1'ho ayitom brliiKa In a monthly Income of HOD, Kullna Mtllted. 5. F. Waterfront Dispute Near End SAN ritANCISCO. Jan. IS. (DM Comparative poaco pre vailed on tho Han Francisco wnlorfront Raturday aa the pro- loiiKod bickering botweon aea men and waterfront tmployora raino to a temporary hall, Four Luckonhach freighters, tied up by domnnda of the crowa that I hey be aliened on under weat coaat artlcloa, giving thorn a blKhor rate of pay than tho eaatarn artlcloa under which thoy have worked, have boon roloaaod under a coiuproinlae agreement with the einployora. Tho crowa remain under east ern artlcloa with Now York aa the home port, but will rocolve the eijulvalant ot weat coaal wngoa. CHILOQUIN CMI.OUUIN, Ore. Mra. Itoy Glongur waa hoeleea for a lovely ahowor Tueaday afternoon com plimenting Mra..Iwlght Kercher. Mra. Korcbor received many use ful and beautiful glfta. Mr. and Mra, Norman 8mlth, formerly of Pine UlilKo, are now living In the UForgo Flury houao In Weat C'hlloquln. Mra. Frank Bavago, who has henn a patient at a Klamath Kiilln hoapltnl for aome time, la much Improved. Mr. and Mra. Jark Plppard ar rlvod home Thuraday from Seat tlo, whore thoy apent tho Chrlat mna holiday,. Karl Potior la able to bo around attain aflor an llluvaa ot euvoral moutha. Mra. Hue Mtlcholl and Mra. Cooriio Unrton woro bualnoaa vla ltora In Klamath Fulla Wednes day. Woody Donoy left Thursday night for Hiilem lor medical treatment. Nick Nlckela. government ecnl- er from Dig Lnkes camp la visit ing In Chllnquln for a few dnya Kodornl offlcor Chnrloa Ilnaklna la arimdlng a few dnya In thla lornllty on bualneaa from bla homo In Bnlom. The Lunchoon Tlrldgo club mot on Thursday Uils wook at tho K unset club on Fori crook. Mra. (Icorge Flury wna hoatoaa and two tnhloa of contract were In piny. Mra, C. Coons of Pine It Id Re won high honors, Mra, 8110 Mltcholl, aocond, and Mrs. Ellon Btovona low. nocnuae of the use of tar on roads adjoining their vlneyarda, wine growora of tho Rhone val ley compluln that tholr,,, wlnea now tnate of tar. Dotweon onv-thlrtaonth " and one-fourtoonth ot the weight of tho human body la blood. WOOD Your Best Buy for January are BLOCKWOOD DRY SLAB STOVE OIL sold by us is in regular de mand because of its purity. It also goes farther. Peyton & Co. "Wood to ntirn" Din Murliet Nt, Phone nilB PROMINENT AD MAN PRAISES NEWSPAPERS IN '36 PREDICTIONS In l iprtrh r I ven thli week it ilit San Pramiuii AdvcniiiiiH Club by Otl J. Jiauman, nationally known mcKhamJu tt)R lutlioiiiy ifitl Pacific Cotut manager for N, W. Ayci it Son, Inc., in prcilid InI wine of i he idvcniiing and mcrdmn dhinjt chanxei for 19)6, he itiird tlim advetiiicri would Increaie tbelr ipact in new pa peri during the coming year. According to Mr. iJiimin, die newt papers of (he Pacific Coaii offer two iniKinanf function! which cannot be duplicated by any oditr medium. The newspaper often timelintu and Jmeipre in ion of cvrnti. The 1'ic ific Oiait newi papcri have reached a high itandard in itipplytnx time important element! Co thru tcadeti, and 11 a ret u It the ad ver nier In 1936 will more than ever ap preciate the value the newipaner can give to hit menage, "Advcriiiirig in 1 936." mid Mr, Eait man, "will more thin ever respect the dmelineis and iprcd of action of iIj newipapcr by an Intelligent me of the medium." Eastman Li$t t8 Adwrthing and Bultn& Prediction tot '3 6 In his talk, Mr, Eastman made the fol lowing predictions in regard to adver tising and merchandising for 1936: 1. Adveniiing will be more iriicrett Jng, due to the use of new technical ad vances in art photography and printing. 2. The !9Jo advertisement will adhere to facta more cloiefy thin ever before. 3. lite lucceatful 1936 advertisement will be a timely in ter pitta t ion of news worthy items about the product. 4. Television as a medium for adver tising will not appear during this year. V Color in newspaper advertisements will be used more itrqucntly in 1936. 6. In 1936, direct by-mail advertising will have to be "streamlined" for action, Mail boxes will not be nulled with lengthy material. 7. In 1936 billboard advertising will merge more with the scenery and will have more picture and briefer advertis ing mnugci. 8. More attention in 196. on the patt of advertising writers, will be given to the editorial requirements for publica tions for which they ire writing. 9' Illustrative treatment of 1936 adver ting will swing toward the pen and brush, with combination of these with color photography and live models and other ultra-modern treatments. 10, Ad Venning budgets will be larger in 1936 and the newspapers, particularly on the Pacific Coast, because of improved economic conditions, will benefit. Editorials on Newt (Continued From Page One) ed up for a week In a vault of a gront bank. There will be money all around you money In rant lumi. But It won't keep you from getting hungry. yillC wornt calamity that can happen to any country la to atnrt the printing preoaoa turn ing out money Hint haa bark of It nothing but the government'! promlao to pay "If and whon." Gormany and Ruanla proved that "25 million new friends for Old Quaker because I've kept that promise!" A barrel of quality in every bottle, and it doesn't take a barrel of money to buy it Ycj, my friends, I've kept the promise that you "don't hav to be rich to enjoy rich whiskey!" All America, fromMainStrcet , to Fifth Avenue, knows now that Old Quaker is for everybody to enjoy. . . everybody who wants a real quality whiskey . . . rich and mellow ... at a really friendly price. Get a bottle tomorrow! 7C, PINT aW it. iraciiMrb $1.45 QUART As you prefer in BOURBON OR RYE AVAILABLE IN OREGON OwniiM. im, tm 014 oar o... h.inrii, ut. DbMai .t aanaNijn raonuora 00., hi. If bears the SCHENLEY MARK of MERIT alia tky OlD QUAKER 90 1a,LA CAUL J. EASTMAN, Pacific Owit Manager for N, W. Ayer A Son, Inc., and merchandising au Uioriiy, predicts that advertisers will use greater newspaper space in 19)6 In recent speech at S, F. Ad Club. 11. Businesses such as finance con cerns, public utilities, insurance, all man ufacturers of capital goods which, in the past, have advertised infrequently, or not at all, will in 1936 go to the pub lic oftener than in recent years and in a lively and informative manner. 12. In 19)6 merchandising, with par ticular attention to the retail stores, will be given careful attention by advertising men. 13- In 1936 we may expect a notice able increase in sales of luxury and com fort articles and tins will present a greater opportunity fur the retailer. M. Due to the closer understanding and intercourse between the mainland and Hawaii and with the Par Past, and due to the Trans-Pacific mail and passenger car rier flights recently inaugurated, advertis ing men on the Coast will have an oppor tunity tp enhance tltcir messages by in corporating in them some of the romance, warmth, and interest of the Pacific Coast in rrlaiion to the tropical Islands and the EasL 13. And. finally, for 1936 it can be safely predicted that there will still be people who will buy all advertised prod ucts but who will loudly proclaim that dey never read an advertisement, and that they would not believe an adven tisement anyhow if they did read it. In other words, remember that in 1936 human nature will not change. In the terrible daya following the war. II lan't probable that thla coun try will atari the printing preaaea at any time soon, for the lesson, of Oermany and Russia are atlll too recent, nut every year In which our government a p e n d a more than can be raised by taxes INCREASKS THB TEMPTATION to atari the printing preaaea In order to get money enough to KEKP ON SPENDING. That la why wise people, big and little, are anilous for our government to quit spending more than It takoa In. I: i FROOF DISTILIIO LONDON DRY OIN T! I EnllKlmenta In the 1. B. Marine aorpa are aguln open to a limited number of young man, according to liiforinallon received by Post master Hurt R. Hawkins from Muutoliunt Colonel ltnndolph Coyln, V. H. Murine corpa rnerult llig offlenr ut Portland, Oregon. Application,! for liiimedliito n llstnient will ho accepted by tho U. B. Murine corps recruiting atii tlon, 20H V. 8. court liousii, Port liiud, Oregon, whero further de tailed liiformutlon may ha ob tained. I.lhernl anloctlon quotna have boon aligned all wcalnrn stales. Men enllHled from Inland areas will bo afforded an opportunity to servo wllh one of the murine do iBchuieiita on board buttleshlpn and ulrplano carriers or at one of the muny Interesting foreign ulu IIoiih, Including China, Phlllp plnea, (I nam and Hawaii. Appllcuuta to be qualified for eiillstinont must be unmarried American clllzins without depend ents; between the ages of 18 and 26 years, and ot good moral char acter. Physical standard,! requlro a minimum height of sixty-six Inches and that the applicant be In sound physical condition. Prev ious attendance at high school will he considered In determining tho applicant' mental qualifica tions. NKT ritOKIT WIOW.V LAKE VIEW, Ore. The finan cial atatemont of the Lakevlcw municipal wuter works for the year allowed a net profit af ter all deductions except for bunds and Interest In tho sum of $12, 1&D.0C. Iho bonded debt of the enterprise requlroa about 16,000 a your for principal and interest. Tho water commission expects to hereafter call In the bonds twice as fust aa the financial program for the enterprise originally con templated. w P.-T.A. Notes The Klamath County council of P.-T. A met Monday afternoon, January S, at Kalrvlew school auditorium. The meeting was conducted by the president, Mra. Hubert Koss. J. Percy Wells, auperlntondent of city schools, talked on "Junior high schools." He also anawered many questions asked by the audi ence. Following the business aenclon the group wns served refresh ments In the lunch room by motn bera of Mills I'.-T. A., with Mra. B. II. Btonn, chulrmun. The next generul council meet ing will bo held In March, with Pelican P.-T, A members aa hoa trseia. A county council executive mooting will bo held Kebruury 3, at tho home of Mrs. Twyla Fer guson on Bummers luno. A politick luncheon will be held at this meeting, and all the offi cers and chairman are requested to attend, Mrs. W. C. Van Emon will be chairman for the Founders' day program, which will be put on by all the P.-T. A units of Klamath county as well as the council. Mills P.-T. A. met Wednesday evening, January 8, at the school auditorium. Following a short business meeting, conducted hy Iho president, Mrs. O, H. lingers, the group enjoyed social enter tainment. The program waa opened by a New Year'a greeting given by Mrs. Agnes Lageaon; piano aolo waa presented by Mra. Jeff Bean; two soloa, by Alexander Iiean, with Mra. Jeff Hoan at the piano; Rus sian song and dance, in Russian costume, Frances Kovtynovlch. Following the program games were played by the group, after which refreshmcnta were served, with Mrs. Roy Moretz, chairman, and alxth grade mother as hos tesses. The next meeting will be fath ers' night, with A. Anderson, pro Afo change in the package these DOUBLE- E'VE been in the tobacco" long time. 175 years. . But never, in all that time, have we seen finer tobacco than the PRIZE CROPS blended into Double-Mellow Old Golds. We know only one way to give you the thrill of these tobaccos. Words can't do it, but a few double-mellow smokes will. So we invite you to smoke half a pack without risking a penny. Either you dis cover the best cigarette you ever tasted ...or you get "double pay" for your trOUblC- (Signed) P. LORILLARD CO , Inc. gram chairman, and Jeff Bean re freshment chairman. Mills P.-T. A, tudy group will meet Thursday afternoon, Junu ary ID, at 2:30, at Mills schools In the teachers' room. The topic for the afternoon will be; - "Home Play and Recrea tion", and will be given by Mrs. T. K. Dean, child etudy chairman. Mrs. Dean has spent considerable time on this program, and would appreciate a large crowd. At tho regular meeting of the Fnlrhavcn P.-T. A. Friday, Janu ary 10, at 3 p.m., Krneat Moser, recently returned missionary from Cameroun, guve a most In teresting talk on life In Africa. Moser haa many Interesting arti cles from Africa, and hia kind no's In exhibiting theae thinga was much appreciated by the school and P.-T. A. At 2 p. m. Mrs. Moser talked to the children of the school. The business meeting this month was of considerable Import ance, as plans for several Import ant events woro dice tinned and In teresting communications road. It waa decided to have a public dance "rlday, January 24, and several card partlea were auggeat ed for the near future. Mrs, Johnston, president, ex pressed her deep appreciation to all committee member who help ed to make the Chrlstmaa treat a success, fihe especially thanked Mrs, Hopkins for her work as re lief chairman. Mrs. Holllday announced that there would be a pot luck dinner and radio meeting of the study group at her home, Wednesday, January 22, at noon. Mrs. House explained the possi bilities of organizing a dressmak ing and designing class In the Getting Up Nights If you auffw from 0ttlnir tjp Nltrhti, Nurvouaneu. LK fun, Hwouen JOinu, i DlxxlneM. Headaches, Ijou ot Pp, Uuro- I In. Bmarllnir, Itcblng- Acidity Su to function. Kiany or maaaer itoudim, try lb Doctor's guaranteed prescription Crates fBln-Urx). Mut briny new Tltalltr In 41 hours, and aatUfr completely In I daya or money back. Guaranteed Cystax coats only la dot at droMiata, I. wait til you business a community. A committee waa appointed to Investigate thla mat ter more fully, The ehlld study group will meet at Joseph Conger school Wednes day, January 16, at 2:30 o'clock. A tnlk will b given by Mr. Wells. The P.-T. A. business meeting wll' Immediately follow. All members are urged to at tend. Tho Henley P.-T. will hold Ita monthly meeting Tuesday eve ning In the Henley gyiniinoluin. Mrs. Walter Von Kmnn'a nfllreaa will be "What the Modern Par ent Owes the School." Mimical features will Include Mra. Marie Oibson and Jesse Johnson In a IMia Hsatlai mmn KM BUrlaf wttmrt ankMla aranM BIG BASIN APPLIANCE STORE 718 Main lo-i-js ' ' THt alTT COalPSWT . allWOr.CTUaSSS . SOUNDED ISM, niwton, lows cigatetfes -pzzz Here's the offer as made to smokers since October 6th, 1935 iiaoMeiaaaaiaii' m n o mnu win li.i.niuim i in aim i i inupm Take a sporting chance on a pack of Doubfe Mellow Old Gold. Smoke ten of the cigarettes. If you don't say they're the finest you've ever tasted, mail the package wrapper and the re maining cigarettes to us, at any time before May 1st, 1936, and we'll send you double the price you paid for the full package, plus postage. Established 1760 119 Weat 40th Street, New York City violin duet and Mra. Charlcn Kggora In a saxophone solo. Tourist Record Best in Six Years SAt, KM, Ore., Jan. 3, (U.R) More tourlats drove Into Ore Ron last yoar than any lima for the Inst six yoars, Bocrotary of State Shell reported Saturday. Non-resident motor vehicle registrations totnlled 100,803 lust year. The all-time rocord was 103,003 sot In 1920, An automobile manufacturer must make pnrts for a dlscnn tlnued make of automobile for five years. iif.iraJrf75.;i!KWrf -v. .tV, aM m atqm taste e P. LwCMrt O., IM.