January 13, 193G
TflE EVENING HERALD, KLAMATH FALLS. OREGON
PAGE THREE
SHE FOR SEWAGE
ni miT
MAI, IN, Ore Mnlln oily fnl h-
m In rnmilur boh Ion ImiiKlit ami
imlil for u ono-nrro alio of K round
for nan or lliu tilty ut li siiwoniKO
iIIhiiiimiI lunk alto III fvont Ilia
pnilioHiitl system bnr-oiiioa a rnnl
lly. Two hiimlriiil dollars In cush
wiib iiil( Id V, J. Hpoli'k for I ho
Kioiinil, wlilcli John (ha IowiimIKi
(Jll lllo ,
Mnlln In mi election liml full
voti'il to float a honil Issue ni
Hii.llliO, IHlVlllltll Ul Ulll'Oxllllllt-
I) 1 1 or,u per yi'ar ovur a llilrty-
i'ur iiiti'IiiiI ut (our or rent In
li rrKi, 'I'hn rtiiiinlmlor of Ilia lo
lul irnionml runt wui) to bo rulsi'il
liy mi outrliilit Kmnt of J III, 300
from ilia Kovnriinii'iil.
I'liinn wnro upiirovml by Hie die
Irlit olfho of Iho i'WA lit Mud
ford mid !' Ill" Htu I u board of
lii'iillli, mid iiurmlnidon had liumi
ri'i-i,vti from rocliunutlon offl
clnU for il u m I it k of Hi" run-off
lulu Ilia "J" ciiiial soulhwwt of
Mnlln.
( lly officiate wnro ri'iidy to rnll
for lilda w him word wua riirelved
tliut tliu project had been aholvud.
No di'fliilln explanation una Klveii,
IiiiI roiimll in I'm tittrit an, of Iho
opinion Unit n tlnerunae In prop
ii'.y viilui'K In Mnlln were ronpon
Mllilti for Iho rhuiiKO of pinna,
Mnyor Kill I nil also reported the
UK" of 62 wntor mulitiM In tho city
wlih npplliutloiia huforo III coun
cil for flvo additional mutant that
will bo Instullod In the near fu
ture. .Mulln, with aiilf-auppnrtlnr
wnior ayatiiiu, hoavla of Iho flmiat
ilrliiklnie water In tlin alaln, thn
iiniyor alnlcd, Willi sufficient flow
fiom th 3Sfi-ro.it well to aupply
drlnkliiK wntor for tho ontlra low
er valloy, '
.smuplca of tho wntor are aont
to tho atnto hoard of houlth ovary
throe monlha, and under 24 and
4N hour testa no harmful bac
teria aro found. Tho wntor con
Inlua 4 per rout carhonato of
odn. 1'ho ayitom brliiKa In a
monthly Income of HOD, Kullna
Mtllted.
5. F. Waterfront
Dispute Near End
SAN ritANCISCO. Jan. IS.
(DM Comparative poaco pre
vailed on tho Han Francisco
wnlorfront Raturday aa the pro-
loiiKod bickering botweon aea
men and waterfront tmployora
raino to a temporary hall,
Four Luckonhach freighters,
tied up by domnnda of the crowa
that I hey be aliened on under
weat coaat artlcloa, giving thorn
a blKhor rate of pay than tho
eaatarn artlcloa under which thoy
have worked, have boon roloaaod
under a coiuproinlae agreement
with the einployora.
Tho crowa remain under east
ern artlcloa with Now York aa
the home port, but will rocolve
the eijulvalant ot weat coaal
wngoa.
CHILOQUIN
CMI.OUUIN, Ore. Mra. Itoy
Glongur waa hoeleea for a lovely
ahowor Tueaday afternoon com
plimenting Mra..Iwlght Kercher.
Mra. Korcbor received many use
ful and beautiful glfta.
Mr. and Mra, Norman 8mlth,
formerly of Pine UlilKo, are now
living In the UForgo Flury houao
In Weat C'hlloquln.
Mra. Frank Bavago, who has
henn a patient at a Klamath
Kiilln hoapltnl for aome time, la
much Improved.
Mr. and Mra. Jark Plppard ar
rlvod home Thuraday from Seat
tlo, whore thoy apent tho Chrlat
mna holiday,.
Karl Potior la able to bo
around attain aflor an llluvaa ot
euvoral moutha.
Mra. Hue Mtlcholl and Mra.
Cooriio Unrton woro bualnoaa vla
ltora In Klamath Fulla Wednes
day. Woody Donoy left Thursday
night for Hiilem lor medical
treatment.
Nick Nlckela. government ecnl-
er from Dig Lnkes camp la visit
ing In Chllnquln for a few dnya
Kodornl offlcor Chnrloa Ilnaklna
la arimdlng a few dnya In thla
lornllty on bualneaa from bla
homo In Bnlom.
The Lunchoon Tlrldgo club mot
on Thursday Uils wook at tho
K unset club on Fori crook. Mra.
(Icorge Flury wna hoatoaa and
two tnhloa of contract were In
piny. Mra, C. Coons of Pine
It Id Re won high honors, Mra, 8110
Mltcholl, aocond, and Mrs. Ellon
Btovona low.
nocnuae of the use of tar on
roads adjoining their vlneyarda,
wine growora of tho Rhone val
ley compluln that tholr,,, wlnea
now tnate of tar.
Dotweon onv-thlrtaonth " and
one-fourtoonth ot the weight of
tho human body la blood.
WOOD
Your Best Buy for
January are
BLOCKWOOD
DRY SLAB
STOVE OIL sold by
us is in regular de
mand because of its
purity. It also goes
farther.
Peyton & Co.
"Wood to ntirn"
Din Murliet Nt,
Phone nilB
PROMINENT AD MAN
PRAISES NEWSPAPERS
IN '36 PREDICTIONS
In l iprtrh r I ven thli week it ilit San
Pramiuii AdvcniiiiiH Club by Otl J.
Jiauman, nationally known mcKhamJu
tt)R lutlioiiiy ifitl Pacific Cotut manager
for N, W. Ayci it Son, Inc., in prcilid
InI wine of i he idvcniiing and mcrdmn
dhinjt chanxei for 19)6, he itiird tlim
advetiiicri would Increaie tbelr ipact in
new pa peri during the coming year.
According to Mr. iJiimin, die newt
papers of (he Pacific Coaii offer two
iniKinanf function! which cannot be
duplicated by any oditr medium. The
newspaper often timelintu and Jmeipre
in ion of cvrnti. The 1'ic ific Oiait newi
papcri have reached a high itandard in
itipplytnx time important element! Co
thru tcadeti, and 11 a ret u It the ad ver
nier In 1936 will more than ever ap
preciate the value the newipaner can give
to hit menage,
"Advcriiiirig in 1 936." mid Mr, Eait
man, "will more thin ever respect the
dmelineis and iprcd of action of iIj
newipapcr by an Intelligent me of the
medium."
Eastman Li$t t8 Adwrthing and
Bultn& Prediction tot '3 6
In his talk, Mr, Eastman made the fol
lowing predictions in regard to adver
tising and merchandising for 1936:
1. Adveniiing will be more iriicrett
Jng, due to the use of new technical ad
vances in art photography and printing.
2. The !9Jo advertisement will adhere
to facta more cloiefy thin ever before.
3. lite lucceatful 1936 advertisement
will be a timely in ter pitta t ion of news
worthy items about the product.
4. Television as a medium for adver
tising will not appear during this year.
V Color in newspaper advertisements
will be used more itrqucntly in 1936.
6. In 1936, direct by-mail advertising
will have to be "streamlined" for action,
Mail boxes will not be nulled with
lengthy material.
7. In 1936 billboard advertising will
merge more with the scenery and will
have more picture and briefer advertis
ing mnugci.
8. More attention in 196. on the patt
of advertising writers, will be given to
the editorial requirements for publica
tions for which they ire writing.
9' Illustrative treatment of 1936 adver
ting will swing toward the pen and
brush, with combination of these with
color photography and live models and
other ultra-modern treatments.
10, Ad Venning budgets will be larger
in 1936 and the newspapers, particularly
on the Pacific Coast, because of improved
economic conditions, will benefit.
Editorials on Newt
(Continued From Page One)
ed up for a week In a vault of
a gront bank. There will be
money all around you money
In rant lumi. But It won't keep
you from getting hungry.
yillC wornt calamity that can
happen to any country la to
atnrt the printing preoaoa turn
ing out money Hint haa bark of
It nothing but the government'!
promlao to pay "If and whon."
Gormany and Ruanla proved that
"25 million new friends
for Old Quaker because
I've kept that promise!"
A barrel of quality in every bottle, and
it doesn't take a barrel of money to buy it
Ycj, my friends, I've kept
the promise that you
"don't hav to be rich to
enjoy rich whiskey!" All
America, fromMainStrcet
, to Fifth Avenue, knows
now that Old Quaker is
for everybody to enjoy. . .
everybody who wants a
real quality whiskey . . .
rich and mellow ... at a
really friendly price. Get
a bottle tomorrow!
7C, PINT
aW it. iraciiMrb
$1.45 QUART
As you prefer in BOURBON OR RYE
AVAILABLE IN OREGON
OwniiM. im, tm 014 oar o... h.inrii, ut. DbMai .t aanaNijn raonuora 00., hi.
If bears the SCHENLEY MARK of MERIT
alia tky OlD QUAKER 90
1a,LA
CAUL J. EASTMAN,
Pacific Owit Manager for N, W. Ayer
A Son, Inc., and merchandising au
Uioriiy, predicts that advertisers will
use greater newspaper space in 19)6
In recent speech at S, F. Ad Club.
11. Businesses such as finance con
cerns, public utilities, insurance, all man
ufacturers of capital goods which, in
the past, have advertised infrequently,
or not at all, will in 1936 go to the pub
lic oftener than in recent years and in a
lively and informative manner.
12. In 19)6 merchandising, with par
ticular attention to the retail stores, will
be given careful attention by advertising
men.
13- In 1936 we may expect a notice
able increase in sales of luxury and com
fort articles and tins will present a greater
opportunity fur the retailer.
M. Due to the closer understanding
and intercourse between the mainland and
Hawaii and with the Par Past, and due to
the Trans-Pacific mail and passenger car
rier flights recently inaugurated, advertis
ing men on the Coast will have an oppor
tunity tp enhance tltcir messages by in
corporating in them some of the romance,
warmth, and interest of the Pacific Coast
in rrlaiion to the tropical Islands and
the EasL
13. And. finally, for 1936 it can be
safely predicted that there will still be
people who will buy all advertised prod
ucts but who will loudly proclaim that
dey never read an advertisement, and
that they would not believe an adven
tisement anyhow if they did read it. In
other words, remember that in 1936
human nature will not change.
In the terrible daya following the
war.
II lan't probable that thla coun
try will atari the printing preaaea
at any time soon, for the lesson,
of Oermany and Russia are atlll
too recent, nut every year In
which our government a p e n d a
more than can be raised by taxes
INCREASKS THB TEMPTATION
to atari the printing preaaea In
order to get money enough to
KEKP ON SPENDING.
That la why wise people, big
and little, are anilous for our
government to quit spending more
than It takoa In.
I: i
FROOF DISTILIIO LONDON DRY OIN
T!
I
EnllKlmenta In the 1. B. Marine
aorpa are aguln open to a limited
number of young man, according
to liiforinallon received by Post
master Hurt R. Hawkins from
Muutoliunt Colonel ltnndolph
Coyln, V. H. Murine corpa rnerult
llig offlenr ut Portland, Oregon.
Application,! for liiimedliito n
llstnient will ho accepted by tho
U. B. Murine corps recruiting atii
tlon, 20H V. 8. court liousii, Port
liiud, Oregon, whero further de
tailed liiformutlon may ha ob
tained. I.lhernl anloctlon quotna have
boon aligned all wcalnrn stales.
Men enllHled from Inland areas
will bo afforded an opportunity to
servo wllh one of the murine do
iBchuieiita on board buttleshlpn
and ulrplano carriers or at one of
the muny Interesting foreign ulu
IIoiih, Including China, Phlllp
plnea, (I nam and Hawaii.
Appllcuuta to be qualified for
eiillstinont must be unmarried
American clllzins without depend
ents; between the ages of 18 and
26 years, and ot good moral char
acter. Physical standard,! requlro
a minimum height of sixty-six
Inches and that the applicant be
In sound physical condition. Prev
ious attendance at high school
will he considered In determining
tho applicant' mental qualifica
tions. NKT ritOKIT WIOW.V
LAKE VIEW, Ore. The finan
cial atatemont of the Lakevlcw
municipal wuter works for the
year allowed a net profit af
ter all deductions except for bunds
and Interest In tho sum of $12,
1&D.0C. Iho bonded debt of the
enterprise requlroa about 16,000
a your for principal and interest.
Tho water commission expects to
hereafter call In the bonds twice
as fust aa the financial program
for the enterprise originally con
templated. w
P.-T.A. Notes
The Klamath County council of
P.-T. A met Monday afternoon,
January S, at Kalrvlew school
auditorium.
The meeting was conducted by
the president, Mra. Hubert Koss.
J. Percy Wells, auperlntondent
of city schools, talked on "Junior
high schools." He also anawered
many questions asked by the audi
ence. Following the business aenclon
the group wns served refresh
ments In the lunch room by motn
bera of Mills I'.-T. A., with Mra.
B. II. Btonn, chulrmun.
The next generul council meet
ing will bo held In March, with
Pelican P.-T, A members aa hoa
trseia. A county council executive
mooting will bo held Kebruury 3,
at tho home of Mrs. Twyla Fer
guson on Bummers luno.
A politick luncheon will be held
at this meeting, and all the offi
cers and chairman are requested
to attend,
Mrs. W. C. Van Emon will be
chairman for the Founders' day
program, which will be put on by
all the P.-T. A units of Klamath
county as well as the council.
Mills P.-T. A. met Wednesday
evening, January 8, at the school
auditorium. Following a short
business meeting, conducted hy
Iho president, Mrs. O, H. lingers,
the group enjoyed social enter
tainment. The program waa opened by a
New Year'a greeting given by Mrs.
Agnes Lageaon; piano aolo waa
presented by Mra. Jeff Bean; two
soloa, by Alexander Iiean, with
Mra. Jeff Hoan at the piano; Rus
sian song and dance, in Russian
costume, Frances Kovtynovlch.
Following the program games
were played by the group, after
which refreshmcnta were served,
with Mrs. Roy Moretz, chairman,
and alxth grade mother as hos
tesses. The next meeting will be fath
ers' night, with A. Anderson, pro
Afo change in the package
these DOUBLE-
E'VE been in the tobacco"
long time. 175 years. .
But never, in all that time, have we
seen finer tobacco than the PRIZE CROPS
blended into Double-Mellow Old Golds.
We know only one way to give you
the thrill of these tobaccos. Words can't
do it, but a few double-mellow smokes will.
So we invite you to smoke half a pack
without risking a penny. Either you dis
cover the best cigarette you ever tasted
...or you get "double pay" for your
trOUblC- (Signed) P. LORILLARD CO , Inc.
gram chairman, and Jeff Bean re
freshment chairman.
Mills P.-T. A, tudy group will
meet Thursday afternoon, Junu
ary ID, at 2:30, at Mills schools
In the teachers' room.
The topic for the afternoon will
be; - "Home Play and Recrea
tion", and will be given by Mrs.
T. K. Dean, child etudy chairman.
Mrs. Dean has spent considerable
time on this program, and would
appreciate a large crowd.
At tho regular meeting of the
Fnlrhavcn P.-T. A. Friday, Janu
ary 10, at 3 p.m., Krneat Moser,
recently returned missionary
from Cameroun, guve a most In
teresting talk on life In Africa.
Moser haa many Interesting arti
cles from Africa, and hia kind
no's In exhibiting theae thinga
was much appreciated by the
school and P.-T. A. At 2 p. m.
Mrs. Moser talked to the children
of the school.
The business meeting this
month was of considerable Import
ance, as plans for several Import
ant events woro dice tinned and In
teresting communications road.
It waa decided to have a public
dance "rlday, January 24, and
several card partlea were auggeat
ed for the near future.
Mrs, Johnston, president, ex
pressed her deep appreciation to
all committee member who help
ed to make the Chrlstmaa treat a
success, fihe especially thanked
Mrs, Hopkins for her work as re
lief chairman.
Mrs. Holllday announced that
there would be a pot luck dinner
and radio meeting of the study
group at her home, Wednesday,
January 22, at noon.
Mrs. House explained the possi
bilities of organizing a dressmak
ing and designing class In the
Getting Up Nights
If you auffw from 0ttlnir tjp Nltrhti,
Nurvouaneu. LK fun, Hwouen JOinu, i
DlxxlneM. Headaches, Ijou ot Pp, Uuro- I
In. Bmarllnir, Itcblng- Acidity Su to
function. Kiany or maaaer itoudim,
try lb Doctor's guaranteed prescription
Crates fBln-Urx). Mut briny new Tltalltr
In 41 hours, and aatUfr completely In I
daya or money back. Guaranteed Cystax
coats only la dot at droMiata,
I. wait til you
business a
community. A committee waa
appointed to Investigate thla mat
ter more fully,
The ehlld study group will meet
at Joseph Conger school Wednes
day, January 16, at 2:30 o'clock.
A tnlk will b given by Mr. Wells.
The P.-T. A. business meeting wll'
Immediately follow.
All members are urged to at
tend. Tho Henley P.-T. will hold
Ita monthly meeting Tuesday eve
ning In the Henley gyiniinoluin.
Mrs. Walter Von Kmnn'a nfllreaa
will be "What the Modern Par
ent Owes the School." Mimical
features will Include Mra. Marie
Oibson and Jesse Johnson In a
IMia Hsatlai
mmn KM BUrlaf wttmrt ankMla aranM
BIG BASIN APPLIANCE STORE
718 Main
lo-i-js ' '
THt alTT COalPSWT . allWOr.CTUaSSS . SOUNDED ISM, niwton, lows
cigatetfes
-pzzz
Here's the offer as made to smokers
since October 6th, 1935
iiaoMeiaaaaiaii' m n o mnu win li.i.niuim i in aim i i inupm
Take a sporting chance on a pack of Doubfe
Mellow Old Gold. Smoke ten of the cigarettes.
If you don't say they're the finest you've ever
tasted, mail the package wrapper and the re
maining cigarettes to us, at any time before
May 1st, 1936, and we'll send you double the
price you paid for the full package, plus postage.
Established 1760
119 Weat 40th Street, New York City
violin duet and Mra. Charlcn
Kggora In a saxophone solo.
Tourist Record
Best in Six Years
SAt, KM, Ore., Jan. 3, (U.R)
More tourlats drove Into Ore
Ron last yoar than any lima for
the Inst six yoars, Bocrotary of
State Shell reported Saturday.
Non-resident motor vehicle
registrations totnlled 100,803 lust
year. The all-time rocord was
103,003 sot In 1920,
An automobile manufacturer
must make pnrts for a dlscnn
tlnued make of automobile for
five years.
iif.iraJrf75.;i!KWrf
-v. .tV,
aM m atqm
taste
e P. LwCMrt O., IM.