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About The Evening herald. (Klamath Falls, Or.) 1906-1942 | View Entire Issue (June 28, 1920)
rAcm THE EVENING HERALD, KLAMATH FALLS, OREGON MONDAY, JUXH M, II ;? iV s Olf tfc- Sparkling (jys, biiHinnt color, Kinwintf, ymiiiirhuin utt!ic;.uiioiKooJ ncaiim liven if N.ituic Iwh endowed you with health and lx.';uiy you must preserve them. You must ft. loin your youth of npirit of action of IxMUty! Ff-althy, youmr .tlrin creates the impression of Ixvuit) ttt'in.' quickly thannny other asset. Ami thud arc I'uro.a On im for every Summertime iim li)nuli.cl Juiif altlti limn strung titnslnnc or wind Id cl-lil'Mj I Iff lkmto build lliuiio lu'rriyfliirliill elect ami )ouni. PUKO-LA PKTtOXO CKKAM U n grcatles. frngrnnr, vanishing Cfim which driiiiM.- mid softens trie skin, rn iking an euro. If m hnw lor inwdir. It is paitiLUlurly fine lor akin iiiclimil tolw oily. At all drutcUt.i. Try It. AIDS TO HEALTH AND BCAUTT C 7x Hum . "" fOROlA jjFrs&'K i v "v r- 'ii. i iii .sw-aaBBaai lauml k -IBS I W S ajk ! - yaL 1 r!l,i ' r Mtam T ... ui. 'iv POT POURRI ? lly M).VK HTAIt UetuuUy thurn appeared lu IIiIm column, and article which contained n rDfiinincit to n certain old btislno-is man, criticising tint methods used liy young tin hIii cxn man la Ills adver tising, Tonight w will dovolu this wlioln column to tint subject of ad vertising, nnd moo If wo rannot ana lyro It a llttlo, to II nd out Just what Ih thit rimxon business mini advertise, and to also try nnd find out If thu money spent on advertising In wasl nd, or If It really pay Tim vory fact that over half thu space In thu uvnrago dally pipor In filled with ad vortlnlng matter, brand It of suffic ient Importance to Inquire Into A. J T iiy GVAKASTW Kr 'i Utttltattttmur Ik tfu9 frm puU hi, fr ttHttfHhy rtfntuU-U 11 rpifnl nnd 0i fin twit by I he BLUMAUfferKAhK LAHOHATOHlTJ TEJttBS IE WITHOUT STATUS M DECLARES "Morn for thu teacher nnd more hy tho teacher," la bin prescription for rvhnlillltatlon of thu calllug "The community must pay fur teaching service, provide for car of teachers on retirement, and inako IU young Ipeoplo feel that thu teacher U thu grcatet civic forco In tbolr lives. i My cook la paid morn than tho col- ili'Ke uradualcn In tho flmt throti yearH ni ipnciiinR in nw ior ciiuuia, hn mcUlini'd, catling It tragedy. "Koldlvra ara paid ponnloni for a fuw month' wrvlfo, toachora ar not OIIKOON AOIttftM.TUHAIi COI. I.KQK. CorvallU. Junu 28 "Ti-ach- Ing imut b moro than u lntrlud pall, H,niloni, for ,utny ,Car of milwecn graduation and tu urn CjlrC0r Ma important aorTlco." niarrlagft Htaphell fl. propoHal," nald Itabbli WUo of New ork city. Aboul 60 VM)t cenl of lhe motA; and formerly of Portland, In an nd- rlrm to atuduntn of tho O A. 0. auumnr avMlon. Conaecratlon, which be doflntd a m aenvi of devotion to tho calling, waa held up a the one factor that la ceded limit to reitorn teachlnc to IU former atatui. reparation waa another qualification needed. Tho teacher baa no atatua In tbo commun ity llfo of America, Itabbl Wlnu an anrted. Time waa when thu teacbor waa namod In the group of profea alonal folk, but they hayo now loit the dlatlncllon together with tbo In fluence that goea along with It. copper emanate from America. A new American Induitry la thu manufacture of glue from corn coin. In proportion to population Switzerland haa nearly fWe times aa many aavlnga bank depositor aa tbo United Htatea. According to ejporlmoiila mado at tho Pasteur Institute In Paris, an nreraga of about six quarts ot alcohol can bu mado from oacta 100 pounds uf seaweed. To begin at tho beginning Just what la ndvortlalng? To bo conclun, advertising Is the act ot bUHlnuss man telling tho gen eral public what hn haa to offer for ale, TliU, and nothing morn.. Tbo method adoptqd by thu business man are as djvnrslDed as tbu stars In tho heavens, each business man may use a dlffereht method some use tho peruana! letter others use thu columns of tho newspaper still oth ers um! the plcturo show, and there aro Momn who use them all Hut t"he dnflnltlon of idvertlslng. given above is not altered by tho method pursu nd No matter what nutthod Is used, tho object or all advertising Is the name, nnd that U tolling thu public what you bavo to offer thnm, that you never yet saw a really suc cessful business man, who did not advertise. -Usually, tho nioro suc cessful tlmy tire, tho morn they ad vertise Whenever talking machine Is men tioned to you, tho thought VICTOfl Inimedhtely, and sulMConsclously flashes through your mind. And notice this In tho ropy of the Hat urdiy liven I ii k Post which lays up on my desk, Is u ten thousand dollar doublo pago udvertlscmont by tho Victor people. Many nnd varied ore tho opinions offered as to tho most efficient means of advertising, ind this point we shall not dwell on nt all. All are iiKri'i'd, however, that ndrertUIng of sumo kind Is necessary to the healthy Kfowtli and development of nnv business Wo say AM. are igroeil hut rerh.ips we may modify that statement n little, for them lire a few left, who take tho stand that the people all known where they are located, and therefore, It Is not nec essary to keek continually telling thorn of thu fart Wo will eliminate that class from our discussion, however, aa they ore In thu very smalt minority, nnd are further, mostly all of the "old school," brought up on old fashioned notions, and hardly daring to depart from tho time-honored "customs" of their predecessors. Ninety per cent of the business men of today, however, aee thu need nf advertising, nnd do advertise, and It Is rather i remarkable testimony to the value of Intelligent advertis ing, that tho more aucceasful a Ann is, tbu more they advertise. A Claaalflod Ad will Mil It. BIG JAZZ DANCE AT OPEN AIR PAVILION TOMORROW NIGHT Largest dance floor between Portland and San Francisco SPECIAL JAZZ MUSIC COMB! Everyone Invited COME! MONUMENTS Believe no man wbo- stretches the truth See ing is believing. Our thousands of patrons are our best endorse ment. See our splendid line now on display. gHHI Klimath Falls Marble & Granite Works GEORGE D. GRIZZLE, Prop. Let's take a tittle Instance of what happened not so very long ago. in a city not so vory far from hero. nil! and John, two young men, de cided to engage In the grocery busi ness, lloth bad abont a like amount of capital, and both bad a similar lo cation. Furthermore, both borrowed a llko amount of money from a bank to help thorn to get their start. When the stock bad been secured and placed away thoy both opened their doors for buslneaa on the same day. Sis months later, Jobn'a placo had a sheriff's attachment notice on It, while mil's place waa crowded from morning till night, and was employing three more clerka than It did when the buaineaa opened. Chance are, that tho Victor Talk ing Machine company would never have boon heard of had they adopted tho policy of saving the miney they mado and putting It In the safe, as Brother John did. Neither did this same llrm, when thoy had attained success, discontinue their advertis ing, because thoy bad made a sue- cesj. No slrrco when they saw the benefits thoy were reaping from their advertising, they Immediately doubl ed their yearly advertising allow ancn, Suppose Mrs. So-and-Bo aaka you to bring home an alarm clock today, the chance are that you will take home a Dig lien. Why? Because when you think ot alarm eolck the first thing that enters your mind Is "lllg Hen." And why In tbia same Issue of the Post Is a full page ad, costing fS.OOO, telling you that lllg Hen Is the best alarm clock made. You go home with a lllg Ben the lllg Ben people have made a sale, ind Incldently, a profit. Let someono mention "chewing gum" to you, nnd take care ful nolo of what amies through our mind. Why is t? It's because Wm. Wrlgley spends morn money for advertising then any other Arm In existence that's why And In tho same ropy of the I'ojt on my desk, Is a doublo page 10.000 nil. If Wm. Wrlgley says It pays him to spend a million a year to advertise a Sc artlclo, don't you think It will pay you to advertise vhat ou have to offer? Kver notlcu how quickly you think of advertising when you see your competitor coming out with large at tractive ads? My friend you have nothing to fear from the competltoi who never says a line In the paper about his goods. Just leave him alone he'll die a natural death be fore long. But keep your eye on the man who continually continually continual ly keeps his name before the public. It Is a psychological fact that an Im pression once received by the mind Is never forgotten. It may be buri ed for a while, but It leaves IU Im print there Just the same. And Just so do repeated impressions mo more they are repeated, the more In' dellbly are they engraven on the mind. W'llaSSSSSSSSSSSSSSSSSSSSSSSSSOSBlSlSJSSlSSSSSSlllSSB mmayfim I I The Progressive Merchant is Interested IN ESTABLISHING FOR HIMSELF A BANKING RELATION THAT IS STRONG AND RELIABLE THAT IS WHY HE ' CHOOSES THE FIRST STATE & SAV INGS BANK AS HIS DEPOSITARY. BUSINESS OR INDIVIDUAL AC COUNTS, SUBJECT TO CHECK ARE INVITED. F.rstStte&SamgsMk Klamath Falls. Oregon &&9Mamii&KiiM&sMeto vwJU)&2a the greatest advertising experts the country, and advertised. in To me. tho idea of running a busi ness without stoady, consistent ad vertising. Is Just like trying to run a car witnoul gas it cani ne done unless you are running a box-car which dm to bo pulled along with a bunch of other cars. CALIFORNIA NEWS McCLOUD June 28. The Mc- Cloud Country club's main structure, near the bead ot the McCloud river, wu destroyed by fire last week. The loss is placed at 140,000. Other buildings were saved. Suppose that you, tomorrow, de cide to buy a ault ot clothea, It Is a psychological fact that your Idea ot a new suit, will, in spite ot yourself, link itself with the name of the man who sells suits, and stamped his name on your mind. John failed while Bill nude it. When BUI opened up. he came out In the local paper' with a full pago ad. telling the people that bis store was open for buslneaa. He told them whero his atore was, and further more he told thorn what ho had tor sale, nnd Just exactly what It would cost thorn. So that, anyone buying anything from Illll. know, boforo thoy loft their homo, Just exactly what they would have to pay for It, nnd could Judgo tbolr purso accordingly. Whon John oponod up, ho matte n llttlo nunrtor iiaco announcement In Ton will never think ot the cloth ier who never advertises, you know he's there you know he sells clothea but unless he haa stamped Indelibly the name of his bnslnes on your mind, you will never think ot him. Consequently, the man. that baa advertised will be the place where you will buy your ault, and it was for thla very reason, that John went out ot buaineaa. Oet the point? tho paper, nnd that wnB about nil tho nilvortlsliiB ho over did. Whon nsk od ono day why ho did not ndvortlso, John replied "Its a wnstu of money ovoryono knows I am bore nna opon for bUBlnoss, nnd why should I keep tolling them ot It?" When shown some of the ada that BUI waa running, John roplied "You soo the monoy that BUI la spending for advertising, I have in my safe" and yet six months later, John waa on hU uppers white Bill waa do ing tho buaineaa of the city. , This la not a mythical llustratlon, but really happened, and aot so very long aro at that, and sot so very far away frosi aaro atUMr, Log Ur will. NHbruttw It la a noteworthy fact that here in Klamath Falls every bank regu larly, consistently advertises. Go nnd ask O. I nurke If It pays him to ndvortlso his bank, and sec what ho will toll you. Go and ask Mr, Uenmos It It paya him to ndvortlso hla bank, nnd seo what ho nill toll you. Tho ract thnt they advertise at all, Is concluslvo proof thnt thoy see whore It In returning to thorn. lono Stnr has no use for somo of theso old iiioss-hackH who olovato their hands In linrrnr nwrv limn tliov i,'e nn nil. WESTWOOD, June 58. The Bed River Lumber company's shipments for the year 1919 totaled 5,358 car loads, according to complete figures, which have been compiled. Lumber and box shook made up the bulk ot the output. It Is stated that the shlpmenta to taled 201,400,700 pounds and that the freight bill waa only a little abort ot $1,000,000. June 5, and ascertain If the facta an sufficient to commence action tar damages against the Southern PaeUU Railroad company. Young O'Donnell was kilted wkesj a freight train crashed Into an auto mobile In which he waa riding oa the crossing near Tancred. The cor oner's jury in the Inquest waa unaM to fix the blame for the accident. CHICO, June 28. Richard P. Stagner, for many years In the aewbafx machine sale buslnesa In nortaarm California, with headquarters 1st Chico, died at a local hospital. waa a native ot Missouri, when k waa born In 1851. Surviving aro kJa ' widow and several children. AUBURN, June 28. The body ot John Fratla, a, section hand on tho Southern Pacific railroad, was tout la Forebay, No. 5 ot the Pacific Ooa ft Electric company north, ot thlasl city. Fratis la belleved'tpiiave com-mlted'-'sulclde while temporarily la- saae. YREKA, June 24. In the superior court, in the damage ault of P. W. Bush agalnat the Weed Lumber com pany, Judge James F. Lodgo granted the motion ot the defendant to non ault. Bush had aaked tor $25,000 for peraonal Injuries received by the over-turning ot a crane at a logging camp near Weed. The Weed company had offered a reward ot $100 for the location ot a spring which would supply by gravity water for thetr camp No. 3. It waa while trying to earn thla reward Buah waa Injured. The court held he was not aa employe ot the company. In tho paper which says something that moans Romothlng too. If you can got a cinch on your lino ot business, nnd somehow nrango It that yon will got tho business any how then don't ndvortlso. But wo have novor soon a "cinch" on busi ness last very long yot. Usually Homjo llve-wido-awnke fellow will put the "kibosh" on that cinch. So don't llvo in tbo fool's paradise of thinking that the public HAVE to deal with you they don't, and just ss soon as a "liver man" than you steps In, you will Had out that they won't either. The raaao the United States Gov raovsot so soeaafally foatot 6 Uhorty loau wu,kaus thoy tslrol SAN FRANCISCO, June 24. The railroad commission has granted Ida F. Base authority to aell her tele phone systom. operating In Shasta county, to Ueorge W. Johnstone. II. W. Williams, owner of tho Wll Hams telephone system operating In Shasta, Lassen and Siskiyou counties, haa been authorized by tho commls slon to sell his business to K. R. Fouz. WILLITS, June 28. The entift faculty ot the Wllllts high school haa resigned, and the board of trustee Is having difficulty In filling thaJr placea on account o the low aalaris offered. EUREKA, June 28. Charles Wil lis Ward, prominent lumberman' am bulb grower, died hero, aged 64. SAN JOSE, June 28. Miss Clans Field, a music teacher, Jumped or (Continued on page 7) SAN FRANCISCO, Juno 2S. Miss Vivian Ilatton Wlgutman ot this city was bolloved to bo tho woman whoso body, weighted down by a suit- caao full of books, was taken from tho waters ot Carqulnez straits, near Benlcla Tuesday. Tho body was found by a fisherman with whose nots It became entangled. CHICO, June 28. Mrs. Sophia Ponce, one ot the most notable of Butte county pioneers, widow of the lato M. Pence, who waa elected a member ot the first board ot super visors In 1855. died at her homo In Paradise. WOODLAND, June 23. Philip O'Donnell ot Tancred haa retained an attoraoy to Investigate tho acci dent to which Ma 11-yoar-oU soa. aa W 'O'BiaaaU, last kit Ufa WEATHER RECORD J O " Q Hereafter tho Herald' wm puhliaa. the mean and maximum teaavara- tures and precipitation record aa tak en by the U. 8. Reclamation aarrtea station. Publication will cover tho day prevloua to tho paper's lasue, up to 5 o'clock ot that day. Max. Juno 1 74 June 2 78 Juno 3 . 83 June 4 75 Juno 5 74 Juno 6... . 72 Juno 7 62 JUIlo 8 7U" Juno 9 72 June 10...... 70 Juno 11...... 71 Juno i :.... 67 June 13...... 65 June 14...... 66 June 15...... 64 June 16,...". ' 73 June 17 68 June 18. -" 79 June 19...... 86 June 20...... 91 June SI. 99 Jims 13 85 Juae S3 71 Juno 34...... 71 Juaa SI fl Juas SI 71 Juaa IT It ' t Mln. clpltatloa. 38 35 47 50 35 39 25 ZB 22 37 47 50 48 48 46 38 61 38 48 53 .43 41 31 41 41 IT i .13 .17 .1 Ul , . , - ..! Vfri")' i i ' i M