rAcm
THE EVENING HERALD, KLAMATH FALLS, OREGON
MONDAY, JUXH M, II
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iV
s
Olf
tfc-
Sparkling (jys, biiHinnt color, Kinwintf,
ymiiiirhuin utt!ic;.uiioiKooJ ncaiim liven
if N.ituic Iwh endowed you with health and
lx.';uiy you must preserve them. You
must ft. loin your youth of npirit of action
of IxMUty!
Ff-althy, youmr .tlrin creates the impression
of Ixvuit) ttt'in.' quickly thannny other asset.
Ami thud arc I'uro.a On im for every Summertime
iim li)nuli.cl Juiif altlti limn strung titnslnnc or wind
Id cl-lil'Mj I Iff lkmto build lliuiio lu'rriyfliirliill
elect ami )ouni.
PUKO-LA PKTtOXO CKKAM U n grcatles. frngrnnr,
vanishing Cfim which driiiiM.- mid softens trie skin,
rn iking an euro. If m hnw lor inwdir. It is paitiLUlurly
fine lor akin iiiclimil tolw oily.
At all drutcUt.i. Try It.
AIDS TO HEALTH AND BCAUTT
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POT POURRI
?
lly M).VK HTAIt
UetuuUy thurn appeared lu IIiIm
column, and article which contained
n rDfiinincit to n certain old btislno-is
man, criticising tint methods used liy
young tin hIii cxn man la Ills adver
tising, Tonight w will dovolu this
wlioln column to tint subject of ad
vertising, nnd moo If wo rannot ana
lyro It a llttlo, to II nd out Just what
Ih thit rimxon business mini advertise,
and to also try nnd find out If thu
money spent on advertising In wasl
nd, or If It really pay Tim vory
fact that over half thu space In thu
uvnrago dally pipor In filled with ad
vortlnlng matter, brand It of suffic
ient Importance to Inquire Into
A. J
T
iiy
GVAKASTW
Kr 'i Utttltattttmur Ik tfu9 frm
puU hi, fr ttHttfHhy rtfntuU-U
11 rpifnl nnd 0i fin twit by I he
BLUMAUfferKAhK LAHOHATOHlTJ
TEJttBS IE
WITHOUT STATUS
M
DECLARES
"Morn for thu teacher nnd more hy
tho teacher," la bin prescription for
rvhnlillltatlon of thu calllug "The
community must pay fur teaching
service, provide for car of teachers
on retirement, and inako IU young
Ipeoplo feel that thu teacher U thu
grcatet civic forco In tbolr lives.
i My cook la paid morn than tho col-
ili'Ke uradualcn In tho flmt throti yearH
ni ipnciiinR in nw ior ciiuuia,
hn mcUlini'd, catling It tragedy.
"Koldlvra ara paid ponnloni for a fuw
month' wrvlfo, toachora ar not
OIIKOON AOIttftM.TUHAIi COI.
I.KQK. CorvallU. Junu 28 "Ti-ach-
Ing imut b moro than u lntrlud pall, H,niloni, for ,utny ,Car of
milwecn graduation and tu urn CjlrC0r Ma important aorTlco."
niarrlagft
Htaphell fl.
propoHal," nald Itabbli
WUo of New ork city. Aboul 60 VM)t cenl of lhe motA;
and formerly of Portland, In an nd-
rlrm to atuduntn of tho O A. 0.
auumnr avMlon.
Conaecratlon, which be doflntd a
m aenvi of devotion to tho calling,
waa held up a the one factor that la
ceded limit to reitorn teachlnc to
IU former atatui. reparation waa
another qualification needed. Tho
teacher baa no atatua In tbo commun
ity llfo of America, Itabbl Wlnu an
anrted. Time waa when thu teacbor
waa namod In the group of profea
alonal folk, but they hayo now loit
the dlatlncllon together with tbo In
fluence that goea along with It.
copper emanate from America.
A new American Induitry la thu
manufacture of glue from corn coin.
In proportion to population
Switzerland haa nearly fWe times aa
many aavlnga bank depositor aa tbo
United Htatea.
According to ejporlmoiila mado at
tho Pasteur Institute In Paris, an
nreraga of about six quarts ot alcohol
can bu mado from oacta 100 pounds
uf seaweed.
To begin at tho beginning Just
what la ndvortlalng?
To bo conclun, advertising Is the
act ot bUHlnuss man telling tho gen
eral public what hn haa to offer for
ale, TliU, and nothing morn.. Tbo
method adoptqd by thu business
man are as djvnrslDed as tbu stars In
tho heavens, each business man may
use a dlffereht method some use
tho peruana! letter others use thu
columns of tho newspaper still oth
ers um! the plcturo show, and there
aro Momn who use them all Hut t"he
dnflnltlon of idvertlslng. given above
is not altered by tho method pursu
nd No matter what nutthod Is used,
tho object or all advertising Is the
name, nnd that U tolling thu public
what you bavo to offer thnm,
that you never yet saw a really suc
cessful business man, who did not
advertise. -Usually, tho nioro suc
cessful tlmy tire, tho morn they ad
vertise Whenever talking machine Is men
tioned to you, tho thought VICTOfl
Inimedhtely, and sulMConsclously
flashes through your mind. And
notice this In tho ropy of the Hat
urdiy liven I ii k Post which lays up
on my desk, Is u ten thousand dollar
doublo pago udvertlscmont by tho
Victor people.
Many nnd varied ore tho opinions
offered as to tho most efficient means
of advertising, ind this point we
shall not dwell on nt all. All are
iiKri'i'd, however, that ndrertUIng
of sumo kind Is necessary to the
healthy Kfowtli and development of
nnv business Wo say AM. are
igroeil hut rerh.ips we may modify
that statement n little, for them lire
a few left, who take tho stand that
the people all known where they are
located, and therefore, It Is not nec
essary to keek continually telling
thorn of thu fart
Wo will eliminate that class from
our discussion, however, aa they ore
In thu very smalt minority, nnd are
further, mostly all of the "old
school," brought up on old fashioned
notions, and hardly daring to depart
from tho time-honored "customs" of
their predecessors.
Ninety per cent of the business
men of today, however, aee thu need
nf advertising, nnd do advertise, and
It Is rather i remarkable testimony
to the value of Intelligent advertis
ing, that tho more aucceasful a Ann
is, tbu more they advertise.
A Claaalflod Ad will Mil It.
BIG JAZZ DANCE
AT
OPEN AIR PAVILION
TOMORROW NIGHT
Largest dance floor between Portland and
San Francisco
SPECIAL JAZZ MUSIC
COMB! Everyone Invited COME!
MONUMENTS
Believe no man wbo-
stretches the truth See
ing is believing. Our
thousands of patrons
are our best endorse
ment. See our splendid
line now on display.
gHHI
Klimath Falls Marble & Granite Works
GEORGE D. GRIZZLE, Prop.
Let's take a tittle Instance of what
happened not so very long ago. in a
city not so vory far from hero.
nil! and John, two young men, de
cided to engage In the grocery busi
ness, lloth bad abont a like amount
of capital, and both bad a similar lo
cation. Furthermore, both borrowed
a llko amount of money from a bank
to help thorn to get their start.
When the stock bad been secured
and placed away thoy both opened
their doors for buslneaa on the same
day.
Sis months later, Jobn'a placo had
a sheriff's attachment notice on It,
while mil's place waa crowded
from morning till night, and was
employing three more clerka than It
did when the buaineaa opened.
Chance are, that tho Victor Talk
ing Machine company would never
have boon heard of had they adopted
tho policy of saving the miney they
mado and putting It In the safe, as
Brother John did. Neither did this
same llrm, when thoy had attained
success, discontinue their advertis
ing, because thoy bad made a sue-
cesj. No slrrco when they saw the
benefits thoy were reaping from their
advertising, they Immediately doubl
ed their yearly advertising allow
ancn,
Suppose Mrs. So-and-Bo aaka you
to bring home an alarm clock today,
the chance are that you will take
home a Dig lien. Why? Because
when you think ot alarm eolck the
first thing that enters your mind Is
"lllg Hen." And why In tbia same
Issue of the Post Is a full page ad,
costing fS.OOO, telling you that lllg
Hen Is the best alarm clock made.
You go home with a lllg Ben the
lllg Ben people have made a sale,
ind Incldently, a profit.
Let someono mention "chewing
gum" to you, nnd take care
ful nolo of what amies
through our mind. Why is
t? It's because Wm. Wrlgley spends
morn money for advertising then
any other Arm In existence that's
why And In tho same ropy of the
I'ojt on my desk, Is a doublo page
10.000 nil. If Wm. Wrlgley says It
pays him to spend a million a year
to advertise a Sc artlclo, don't you
think It will pay you to advertise
vhat ou have to offer?
Kver notlcu how quickly you think
of advertising when you see your
competitor coming out with large at
tractive ads? My friend you have
nothing to fear from the competltoi
who never says a line In the paper
about his goods. Just leave him
alone he'll die a natural death be
fore long.
But keep your eye on the man who
continually continually continual
ly keeps his name before the public.
It Is a psychological fact that an Im
pression once received by the mind
Is never forgotten. It may be buri
ed for a while, but It leaves IU Im
print there Just the same. And Just
so do repeated impressions mo
more they are repeated, the more In'
dellbly are they engraven on the
mind.
W'llaSSSSSSSSSSSSSSSSSSSSSSSSSOSBlSlSJSSlSSSSSSlllSSB
mmayfim
I
I
The Progressive Merchant
is Interested
IN ESTABLISHING FOR HIMSELF A
BANKING RELATION THAT IS STRONG
AND RELIABLE THAT IS WHY HE
' CHOOSES THE FIRST STATE & SAV
INGS BANK AS HIS DEPOSITARY.
BUSINESS OR INDIVIDUAL AC
COUNTS, SUBJECT TO CHECK ARE
INVITED.
F.rstStte&SamgsMk
Klamath Falls. Oregon
&&9Mamii&KiiM&sMeto vwJU)&2a
the greatest advertising experts
the country, and advertised.
in
To me. tho idea of running a busi
ness without stoady, consistent ad
vertising. Is Just like trying to run
a car witnoul gas it cani ne done
unless you are running a box-car
which dm to bo pulled along with a
bunch of other cars.
CALIFORNIA NEWS
McCLOUD June 28. The Mc-
Cloud Country club's main structure,
near the bead ot the McCloud river,
wu destroyed by fire last week. The
loss is placed at 140,000. Other
buildings were saved.
Suppose that you, tomorrow, de
cide to buy a ault ot clothea, It Is a
psychological fact that your Idea ot
a new suit, will, in spite ot yourself,
link itself with the name of the man
who sells suits, and stamped his
name on your mind.
John failed while Bill nude it.
When BUI opened up. he came out
In the local paper' with a full pago
ad. telling the people that bis store
was open for buslneaa. He told them
whero his atore was, and further
more he told thorn what ho had tor
sale, nnd Just exactly what It would
cost thorn. So that, anyone buying
anything from Illll. know, boforo
thoy loft their homo, Just exactly
what they would have to pay for It,
nnd could Judgo tbolr purso accordingly.
Whon John oponod up, ho matte n
llttlo nunrtor iiaco announcement In
Ton will never think ot the cloth
ier who never advertises, you
know he's there you know he sells
clothea but unless he haa stamped
Indelibly the name of his bnslnes on
your mind, you will never think ot
him. Consequently, the man. that baa
advertised will be the place where
you will buy your ault, and it was for
thla very reason, that John went out
ot buaineaa. Oet the point?
tho paper, nnd that wnB about nil tho
nilvortlsliiB ho over did. Whon nsk
od ono day why ho did not ndvortlso,
John replied "Its a wnstu of money
ovoryono knows I am bore nna
opon for bUBlnoss, nnd why should I
keep tolling them ot It?"
When shown some of the ada that
BUI waa running, John roplied "You
soo the monoy that BUI la spending
for advertising, I have in my safe"
and yet six months later, John
waa on hU uppers white Bill waa do
ing tho buaineaa of the city.
, This la not a mythical llustratlon,
but really happened, and aot so very
long aro at that, and sot so very far
away frosi aaro atUMr,
Log Ur will. NHbruttw
It la a noteworthy fact that here
in Klamath Falls every bank regu
larly, consistently advertises. Go
nnd ask O. I nurke If It pays him
to ndvortlso his bank, and sec what
ho will toll you. Go and ask Mr,
Uenmos It It paya him to ndvortlso
hla bank, nnd seo what ho nill toll
you. Tho ract thnt they advertise at
all, Is concluslvo proof thnt thoy see
whore It In returning to thorn. lono
Stnr has no use for somo of theso old
iiioss-hackH who olovato their hands
In linrrnr nwrv limn tliov i,'e nn nil.
WESTWOOD, June 58. The Bed
River Lumber company's shipments
for the year 1919 totaled 5,358 car
loads, according to complete figures,
which have been compiled. Lumber
and box shook made up the bulk ot
the output.
It Is stated that the shlpmenta to
taled 201,400,700 pounds and that
the freight bill waa only a little abort
ot $1,000,000.
June 5, and ascertain If the facta an
sufficient to commence action tar
damages against the Southern PaeUU
Railroad company.
Young O'Donnell was kilted wkesj
a freight train crashed Into an auto
mobile In which he waa riding oa
the crossing near Tancred. The cor
oner's jury in the Inquest waa unaM
to fix the blame for the accident.
CHICO, June 28. Richard P.
Stagner, for many years In the aewbafx
machine sale buslnesa In nortaarm
California, with headquarters 1st
Chico, died at a local hospital.
waa a native ot Missouri, when k
waa born In 1851. Surviving aro kJa '
widow and several children.
AUBURN, June 28. The body ot
John Fratla, a, section hand on tho
Southern Pacific railroad, was tout
la Forebay, No. 5 ot the Pacific Ooa
ft Electric company north, ot thlasl
city. Fratis la belleved'tpiiave com-mlted'-'sulclde
while temporarily la-
saae.
YREKA, June 24. In the superior
court, in the damage ault of P. W.
Bush agalnat the Weed Lumber com
pany, Judge James F. Lodgo granted
the motion ot the defendant to non
ault.
Bush had aaked tor $25,000 for
peraonal Injuries received by the
over-turning ot a crane at a logging
camp near Weed.
The Weed company had offered a
reward ot $100 for the location ot a
spring which would supply by gravity
water for thetr camp No. 3. It waa
while trying to earn thla reward Buah
waa Injured. The court held he was
not aa employe ot the company.
In tho paper which says something
that moans Romothlng too.
If you can got a cinch on your lino
ot business, nnd somehow nrango It
that yon will got tho business any
how then don't ndvortlso. But wo
have novor soon a "cinch" on busi
ness last very long yot. Usually
Homjo llve-wido-awnke fellow will put
the "kibosh" on that cinch. So don't
llvo in tbo fool's paradise of thinking
that the public HAVE to deal with
you they don't, and just ss soon as
a "liver man" than you steps In, you
will Had out that they won't either.
The raaao the United States Gov
raovsot so soeaafally foatot 6
Uhorty loau wu,kaus thoy tslrol
SAN FRANCISCO, June 24. The
railroad commission has granted Ida
F. Base authority to aell her tele
phone systom. operating In Shasta
county, to Ueorge W. Johnstone.
II. W. Williams, owner of tho Wll
Hams telephone system operating In
Shasta, Lassen and Siskiyou counties,
haa been authorized by tho commls
slon to sell his business to K. R. Fouz.
WILLITS, June 28. The entift
faculty ot the Wllllts high school haa
resigned, and the board of trustee
Is having difficulty In filling thaJr
placea on account o the low aalaris
offered.
EUREKA, June 28. Charles Wil
lis Ward, prominent lumberman' am
bulb grower, died hero, aged 64.
SAN JOSE, June 28. Miss Clans
Field, a music teacher, Jumped or
(Continued on page 7)
SAN FRANCISCO, Juno 2S.
Miss Vivian Ilatton Wlgutman ot this
city was bolloved to bo tho woman
whoso body, weighted down by a suit-
caao full of books, was taken from
tho waters ot Carqulnez straits, near
Benlcla Tuesday. Tho body was
found by a fisherman with whose nots
It became entangled.
CHICO, June 28. Mrs. Sophia
Ponce, one ot the most notable of
Butte county pioneers, widow of the
lato M. Pence, who waa elected a
member ot the first board ot super
visors In 1855. died at her homo In
Paradise.
WOODLAND, June 23. Philip
O'Donnell ot Tancred haa retained
an attoraoy to Investigate tho acci
dent to which Ma 11-yoar-oU soa.
aa W 'O'BiaaaU, last kit Ufa
WEATHER RECORD J
O " Q
Hereafter tho Herald' wm puhliaa.
the mean and maximum teaavara-
tures and precipitation record aa tak
en by the U. 8. Reclamation aarrtea
station. Publication will cover tho
day prevloua to tho paper's lasue, up
to 5 o'clock ot that day.
Max.
Juno 1 74
June 2 78
Juno 3 . 83
June 4 75
Juno 5 74
Juno 6... . 72
Juno 7 62
JUIlo 8 7U"
Juno 9 72
June 10...... 70
Juno 11...... 71
Juno i :.... 67
June 13...... 65
June 14...... 66
June 15...... 64
June 16,...". ' 73
June 17 68
June 18. -" 79
June 19...... 86
June 20...... 91
June SI. 99
Jims 13 85
Juae S3 71
Juno 34...... 71
Juaa SI fl
Juas SI 71
Juaa IT It
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