The advocate. (Portland, Or.) 19??-19??, September 21, 1929, Image 3

Historic Oregon Newspapers

The advocate., September 21, 1929, Page PAGE THREE, Image 3

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Newspaper Page TextSKPTEMHKR «j, invìi THE ADVOCATE PAGE T H R EE Famous slo-baked bread comes to town tomorrow! It comes to women here recommended by the entire nation. It will be on sale at all grocery and delicatessen stores. Read the remarkable story below. ITS SLO-BAKED This is the delicious bread that has become the favor ite, above all others, in ten million American homes. Now for local housewives, the loaf that has won its way to the tables of ten million American homes. introduce to women here a delicious new bread. A remarkable b rcad that is today sold from coast to coast and is conceded by food economists to be the nation’s finest loaf. Beginning tomorrow morning you will be able to buy this bread, Practi cally every grocery store in town— ours among them—will have it on counter, and if the rest o f the ion is any test it will be instantly la«. is new bread is called W onder Bread and com es to you recom T om orrow wc mended by literally m illions o f American women. Once you try’ it you’ll sec immedi ately why it is different from any other bread you’ve ever served. Y ou ’ll find it has an entirely new taste flavor. It slices quickly and easily no matter how thin it is cut. As the new-day bread for toast it knows no equal. W ith it you will largely avoid burned edges. Every slice is an even, golden brown. All these things this new bread brings you. So ask your grocer to morrow for the new W onder Bread. MAKE THIS TOAST TEST T a k e a »lice o f th is slo -b a k e d bread an d a »lice o f t h e bread y ou now u se . T o a s t b o th sa m e le n g th o f t im e . T h e W on der B re a d w ill b e brow ned e v e n ly . No s c o rc h in g . No b u rn e d ed ges. T h e o th e r s lic e w ill b e o n ly p a r tia lly brow ned . Ten million women in other cities join us in urging you to do this. T o maintain its remarkable quality day after day, we go to great lengths. • W e employ a large staff o f food experts who will test the ingredients used in W onder Bread. W e w'ill use specially milled short patent flou r. Made from the most nutritious part o f the wheat—the very heart o f the wheat berry. Double the usual quantity o f milk will be used. Every drop pasteurized. And then, every loaf o f Wonder Bread will be baked by a special method o f baking—slo-baking it is called. A proven scientific way that seals in the utter goodness o f the in gredients. Improves the flavor. And prolongs the freshness. A careful dietetic analysis has es tablished W onder Bread as one o f the cheapest and most efficient body fuels. Containing, as it does, energy- WONDER BREAD COM ES TO P O R T L A N D ....................... Told In Pictures 7 QUICK calories and body-building proteins. Also calcium to strengthen growing bones and teeth. Hence W onder Bread is wisely rec ommended for children. Dietitians everywhere acclaim its dietetic worth. So we urge you to go to ycur grocer’s first thing in the morning. Y ou’ll find lots o f women there. Many o f them neighbours o f yours who are reading this same advertise ment tonight. Ask him for W onder Bread. Then take it home and judge it for yourself. Observe its advantages. N ote how firm and tender it is. How long it re tains its freshness. Y ou’ll be delighted. Y o u r g ro cer know « good b re a d ! W o n d e r B read w in» e n d o rse m e n t o f g ro ce rs everyw h ere. Continental Baking Co. U>G »CABIN BAKXRY 265 Ivy S t, Portland FACTS A b o u t s lo -b a k e d Good Housekeeping Approves New Bread W o n d e r B re a d 1. Every loaf slo-baked to seal fn delicate flavor and to prolong the freshness. 2. Toasts quickly to an even, gold en brown. 3. Rich in vital food elements for growth and energy. There are over 1100 calories in every loaf. 4. Made of specially milled short patent flour. Only the heart of the wheat berry is used. 5. Double the usual quantity of milk is used. And every drop is pasteurized. W O N D ER B R E A D C O M E S T O T O W N ! “ I t h in k I ’ll try t h i s n .w b re a d . I t offer« m n r i th a n an y othe< I h av e ever h e ard o f. I t se e m s t o l>e ju s t t h « b rea d fo r t h e c h ild re n t o e e l . No m a tt e r how h a rd I try I c a n ’t b e aura th e y e re g e ttin g a ll t h e c o r r e c t d ie te tic e le m e n ts . W on d er B re e d w ill t a k e c e r e o f t h a t . " Y O U R G R O C E R W IL L H A VE IT I " Y e a , M a ’ a m . A fre e h lo a f o f W on der. T h ie bread w ill a lw a y t he fre e h . I t !• delivered in m y at o re, you eee, e a rly in th e m o rn in g a n d in t h e a fte r n o o n . T h a t way y o u ’re su re o f g e ttin g a fre sh lo a f a n y t im e o f t h e d a y y ou need i t . " Y O U R F A M IL Y W IL L S E E T H E D IF F E R E N C E ! “ W h y . M o th e r, e u c h d elicio u a to a e t! Every t lic a is t h e s a m e . A nd it te s ta e ju s t a s good p la in . I t aeem a lik e a d iffe re n t b r e a d . D id y ou bu y • n ew k in d to d a y ? I t ’s so good w hy c a n ’t w e h a v e i t a lw a y s ? " W O M EN J U S T CA N ’T K E E P T H E N EW S! “ Y o u o u g h t t o t r y t h a t new W o n d e r B re a d ! Y o u know how lo n g I h av e used m y re g u la r k in d , an d y e t t h i s new b rea d t a s t e s so deli cio u s a n d d o cs ao m u c h fo r t h e ch ild re n I c a n ’t afford n o t t o u se i t . O u r g ro ce r h a s i t . Y o u o u g h t t o tr y a lo a f t o d a y ." 6. Ail ingredients tested for qual ity, purity and nutritive value. 7. Delivered to your grocer’s, oven- fresh, morning and afternoon. a We know the women here in town are keenly interested in the new Wonder Bread that goes on sale in the stores tomorrow. And we know they will be even more anxious to try it when they know that this slo-baked bread has been heartily endorsed by Good Housekeeping Magazine. It is stamped with that STA R of approval women have learned to trust. Signifying, as it does, absolute purity and quality of food products. Naturally we are oroud to recom mend such a bread vo the women of this city.