SKPTEMHKR «j, invìi
THE
ADVOCATE
PAGE T H R EE
Famous slo-baked bread comes to town tomorrow! It comes to women here
recommended by the entire nation. It will be on sale at all grocery
and delicatessen stores. Read the remarkable story below.
ITS SLO-BAKED
This is the delicious bread
that has become the favor
ite, above all others, in ten
million American homes.
Now for local housewives, the loaf that
has won its way to the tables of ten
million American homes.
introduce to
women here a delicious new bread.
A remarkable b rcad that is today sold
from coast to coast and is conceded
by food economists to be the nation’s
finest loaf.
Beginning tomorrow morning you
will be able to buy this bread, Practi
cally every grocery store in town—
ours among them—will have it on
counter, and if the rest o f the
ion is any test it will be instantly
la«.
is new bread is called W onder
Bread and com es to you recom
T
om orrow
wc
mended by literally m illions o f
American women.
Once you try’ it you’ll sec immedi
ately why it is different from any other
bread you’ve ever served.
Y ou ’ll find it has an entirely new
taste flavor. It slices quickly and
easily no matter how thin it is cut.
As the new-day bread for toast it
knows no equal. W ith it you will
largely avoid burned edges. Every
slice is an even, golden brown.
All these things this new bread
brings you. So ask your grocer to
morrow for the new W onder Bread.
MAKE THIS TOAST TEST
T a k e a »lice o f th is slo -b a k e d bread an d
a »lice o f t h e bread y ou now u se . T o a s t
b o th sa m e le n g th o f t im e . T h e W on der
B re a d w ill b e brow ned e v e n ly . No
s c o rc h in g . No b u rn e d ed ges. T h e o th e r
s lic e w ill b e o n ly p a r tia lly brow ned .
Ten million women in other cities
join us in urging you to do this.
T o maintain its remarkable quality
day after day, we go to great lengths.
• W e employ a large staff o f food
experts who will test the ingredients
used in W onder Bread.
W e w'ill use specially milled short
patent flou r. Made from the most
nutritious part o f the wheat—the very
heart o f the wheat berry.
Double the usual quantity o f milk
will be used. Every drop pasteurized.
And then, every loaf o f Wonder
Bread will be baked by a special
method o f baking—slo-baking it is
called. A proven scientific way that
seals in the utter goodness o f the in
gredients. Improves the flavor. And
prolongs the freshness.
A careful dietetic analysis has es
tablished W onder Bread as one o f
the cheapest and most efficient body
fuels. Containing, as it does, energy-
WONDER BREAD COM ES TO P O R T L A N D ....................... Told In Pictures
7 QUICK
calories and body-building
proteins. Also calcium to strengthen
growing bones and teeth.
Hence W onder Bread is wisely rec
ommended for children. Dietitians
everywhere acclaim its dietetic worth.
So we urge you to go to ycur
grocer’s first thing in the morning.
Y ou’ll find lots o f women there.
Many o f them neighbours o f yours
who are reading this same advertise
ment tonight.
Ask him for W onder Bread. Then
take it home and judge it for yourself.
Observe its advantages. N ote how
firm and tender it is. How long it re
tains its freshness. Y ou’ll be delighted.
Y o u r g ro cer know « good b re a d ! W o n d e r B read
w in» e n d o rse m e n t o f g ro ce rs everyw h ere.
Continental Baking Co.
U>G »CABIN BAKXRY
265 Ivy S t, Portland
FACTS
A b o u t s lo -b a k e d
Good Housekeeping
Approves New Bread
W o n d e r B re a d
1. Every loaf slo-baked to seal fn
delicate flavor and to prolong
the freshness.
2. Toasts quickly to an even, gold
en brown.
3. Rich in vital food elements for
growth and energy. There are
over 1100 calories in every loaf.
4. Made of specially milled short
patent flour. Only the heart of
the wheat berry is used.
5. Double the usual quantity of
milk is used. And every drop
is pasteurized.
W O N D ER B R E A D C O M E S T O T O W N ! “ I
t h in k I ’ll try t h i s n .w b re a d . I t offer« m n r i
th a n an y othe< I h av e ever h e ard o f. I t se e m s
t o l>e ju s t t h « b rea d fo r t h e c h ild re n t o e e l .
No m a tt e r how h a rd I try I c a n ’t b e aura th e y
e re g e ttin g a ll t h e c o r r e c t d ie te tic e le m e n ts .
W on d er B re e d w ill t a k e c e r e o f t h a t . "
Y O U R G R O C E R W IL L H A VE IT I
" Y e a , M a ’ a m . A fre e h lo a f o f W on der.
T h ie bread w ill a lw a y t he fre e h . I t !•
delivered in m y at o re, you eee, e a rly in
th e m o rn in g a n d in t h e a fte r n o o n .
T h a t way y o u ’re su re o f g e ttin g a fre sh
lo a f a n y t im e o f t h e d a y y ou need i t . "
Y O U R F A M IL Y W IL L S E E T H E
D IF F E R E N C E ! “ W h y . M o th e r, e u c h
d elicio u a to a e t! Every t lic a is t h e
s a m e . A nd it te s ta e ju s t a s good p la in .
I t aeem a lik e a d iffe re n t b r e a d . D id
y ou bu y • n ew k in d to d a y ? I t ’s so
good w hy c a n ’t w e h a v e i t a lw a y s ? "
W O M EN J U S T CA N ’T K E E P T H E N EW S!
“ Y o u o u g h t t o t r y t h a t new W o n d e r B re a d !
Y o u know how lo n g I h av e used m y re g u la r
k in d , an d y e t t h i s new b rea d t a s t e s so deli
cio u s a n d d o cs ao m u c h fo r t h e ch ild re n I
c a n ’t afford n o t t o u se i t . O u r g ro ce r h a s i t .
Y o u o u g h t t o tr y a lo a f t o d a y ."
6. Ail ingredients tested for qual
ity, purity and nutritive value.
7. Delivered to your grocer’s, oven-
fresh, morning and afternoon.
a
We know the women here in town
are keenly interested in the new
Wonder Bread that goes on sale in
the stores tomorrow.
And we know they will be even
more anxious to try it when they
know that this slo-baked bread has
been heartily endorsed by Good
Housekeeping Magazine.
It is stamped with that STA R
of approval women have learned
to trust. Signifying, as it does,
absolute purity and quality of food
products.
Naturally we are oroud to recom
mend such a bread vo the women
of this city.