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About The Hood River glacier. (Hood River, Or.) 1889-1933 | View Entire Issue (March 15, 1917)
HOOD 'RIVER GLACIER, THURSDAY; MARCH 15, 1917 STRONG ROOM HEALTHY fOUAm FINE FRUITS . - - " i X W A The Modern Method of f Snrivinff Fruit Treei it witk , Soluble Sulphur (Compound) A dry powder, easily dissolved in cold or hot water. Makes a perfect solution. Use in the same way as lime-sulphur. No sediment; no grit to wear out. pumps and clog nozzles. No freezing no crystallization no leakage no loss. Economical and put up in 1-lb. cans, 10-lb. cans and 100-lb. drums. Send for Soluble Sulphur Bulletin. It tells you how to spray. Write. JjUyj Seattle. Portl.ud, F.lle atburf tai Wtpato SOIUILE SULPHUR ""IPOUNO One of the J.C.Penny Co.lnc. Golden Rule Stores, will open with a complete line of Dry Goods, Clothing and Shoes in Stewart Building at 3rd & State streets about the 1st of April Now Operating 125 Busy Stores Opening from 40 to 50 this Spring Watch for the Opening-April 1st Golden Rule Store THE COLUMBIA MILL E. V. SCHILLER t ' All Kinds Building Material, Dimensions Shiplap, Timbers and Boards Mill at Fir, Oregon. Telephone Odell 302 Address Hood River, Oregon, R. F. D. Number 1 Oregon Lumber Co. Dee, Oregon ALL KINDS OF LUMBER, SHINGLES SLAB WOOD, ETC. CAN FURNISH CEDAR SHIP LAP, ANY QUANTITY Both Phones Estimates Furnished ACES Shadows have come falling on the ages for the soldier of fortune who would have sold his prospec tive chances in Heaven for four aces. The stock of accessories, apparatus and supplies kept on hand by the Apple City Electrical Supply Co. have a value to the Hood River buying public relatively as high as those four cards would have had to a participant in a poker game. The goods we carry are time-tested, are nationally advertised and bear the guarantee of known labels. They are Ace high. Let us supply your needs and do your electrical wiring. ELS: COLBY. Money Talks TO Fruit Growers BY Northwestern Fruit Exchange No. 23 "Skookum" in 1916 CONTINUED TO FRUIT GROWERS: I see where I am to plead puilt.y to a longer history of the 1916 campaign than I anticipated. I have to tell you a lot of interesting and important things. You can't go to jury without evidence, thatis sure! First, I have in mind what American business men. and American advertising experts, and other Americans have said about the SKOOKUM marketing scheme volun teer disinterested evidence that is vi tal, good, and as necessary for me per sonally as for every fruit grower to read Then, secondly, I want to lay before you what retailers and whole salers have actually done as aid and augmentation of our own effort. Then, thirdly, I must show how the 1916 campaign sold SKOOKUM, and how the advertising was inseparably linked with salesmanship that means SKOOKUM Apples preferred before! any apples, ready sale, early clean-up, full and satisfactory prices and aug mented prices, and so forth. Printers' Ink, well known as the first authority, and the most discrim inating authority in the advertising world, devoted four pages of its highly valuable space to a review of the SKOOKUM campaign, illustrating the articles with reproductions of a SKOO KUM car card and full page advertise ment of the Saturday . Evening Post. In this article the Editor said : - "The campaign is well rounded out. It ramifies in many direc tions and connects all the factors concerned. It is probably one of the most complete driveB that has ever been made in the merchandis ing of fruit" In the few' simple sentences is con densed a lot of comprehensive endorse ment It is in this'article that Print ers' Ink states that the SKOOKUM trade mark of the Indian maid making "goo-goo eyes at one or more SKOO KUM apples," would make "Sunny Jim look like Gloomy Gus." The Literary Digest known to a II of us, was impelled to write a very warm commendation in a letter, and under the signature of Arthur C. Mack, man ager of that publication, we have the statement, referring to the color page in its November issue, that he "had never seen an advertisement of an arti cle of food which is so effective and interest-compelling as 1MB splendid SKOOKUM announcement It is an ideal way to present big, intelligent publicity in an article of the highest vV-' 'X II Typical Poster I'oeter CrJ for Street Cr possible grade, and I believe that the results will be proportionate to the ex cellence of the methods employed. The most critical members of our staff are all agreed that we never had a finer color advertisement in The Literary Digest. The editor of The Fruitman's Guide. in itsissue of October 7th, under a caption. "SEALDSWEET SUNKIST -SKOOKUM," devoting a page to an article on publicity, said : . . i "Trademark and advertising are the two most valuable public ser vants in business today. Their whole tendency is to raise qualities and standardize them while reduc ing prices and stabilizing them." Here is SKOOKUM placed in com pany with the biggest advertised things of the year, and capping this compliment a statement, and an expert statement, that goes right home to the fruit grower, for it is written right under the very bottom foundation of the SKOOKUM propaganda. Wise words, these, that growers'will do well to think over! . Right here, too, I must revert to the Literay Digest, for I had almost over looked that in a special Jgrocers' num ber of ' this publication the editor showed an engraving of a box of SKOOrlUM apples in company with such articles as Kellogg's Corn Flakes, Dromedary Dates and Cocoanut, Lib by's Olives, etc. SKOOKUM again recognized as one of the "upper ten" among those scarce few who have climbed to the summit of Mount Top most Publicity. I can Bhow you now a compliment, true a left-handed one, but a fine com pliment just the same, the way I look at it. The Bigalow Fruit Company of Cleveland, Ohio, in its letter of No vember 16, 1916, shows up to a nicety that the SKOOKUM plan is absolutely a strong, paying, necessary plan. "We note all that you say re garding the SKOOKUM deal," writes the Bigalow Company. Then refering to the facfthat they had not bought SKOOKUMS very heavily this year, and also to local advertizing plans, they continue: "We figure that as far as we are concerned SKOOKUM advertising . in our local daily papers is what would help us out most. OF COURSE, IF WE HAD ONLY KNOWN EARLY ENOUGH JUST HOW THE BOX APPLE DEAL WAS GOING TO COME ALONG, OR TURN OUT, WE COULD HAVE TAKEN ON A GREAT MANY CARS OF YOUR BRAND, which so far .have been very satis factory. We believe that you are on the right track in this deal and certainly hope you will keep boost ing this brand and that we shall have the pleasure of handling it right along in the future." ' This letter tells us, too, how import ant it is to survey the field and be wiBe as to the future, as to what the mar ket is "going to do." If the Bigalow Company "had only known early enough there is a lot to that! But it is very satisfactory to us to know that this important concern endorses our plan, and inferentially intimates it will get in it bigger next time. In the following letter from the su perintendent of dining cars of the At lantic Coast Line R. R. Co., whose headquarters are at Washington, D. C, is evidence which anyone mijjht .classify under "quality evidence:" "Referring to your letter of No vember 25, it gives me pleasure to advise that we are listing Deli cious table apples on our menu cards, and that we also use the Wineap at present for cooking purposes. They are proving ex cellent and are giving us satisfac tory results " The following is a letter from the Superintendent of Dining cars of the Deleware-Lackawanna & Western R. R. ("Phoebe Snow") with headquar ters at Hoboken, N. J. : "Replying to your communication of the 10th inst, relative to use of SKOOKUM apples on the various Eastern Railroad systems, would advise you that we have featured them on our menus for several weeks past as you will note from menu attached." The following is a letter from F. W. Getty, Superintendent of Sleeping, Dining and Parlor Car Dept. C M. & St P. R. R., Nov. 14th: "This will serve to acknowledge yours of the 10th instant and in re ply thereto, beg to advise that we have been and will continue to fea ture SKOOKUM apples on the menu cards of this company'! din ing cars." The manager of the restaurant de partment, Pennsylvania R. R. Co., Pennsylvania Station, New York City, writes our New York office : "We are now using SKOOKUM Jonathan, Spitzenburg, Stayman and Rome' Beauty, and dispose of about three to five boxes daily. These apples have always given us satisfaction, particularly the Rome Beauties, which we use altogether for baking and cooking purposes." These excerpts are evidence of aug mented advertising by menu publicity, and also of influence of the SKOOKUM advertising : campaign, which, com bined of course with quality, undoubt edly induced these great interests to adopt SKOOKUM the heads of these services know that their patrons have read of SKOOKUM in the advertise ments, and it is good business for them to second the desire of their patrons lor inis KuuivuMappie. Advertising makes a virtue of a neces sity! It not only persuades but it often compels consumption. Considerable publicity has been given to the fact that the Hotel Belle' claire, the famous apple pie hotel of the world, has announced that bKOO KUM apples would be used in these pies in the future. This hotel gets patronage by its famous apple pies. which it advertises all over in the press. SKOOKUM advertising both persuaded and compelled here, and we are all agreed that the Hotel Belle- claire has paid SKOOK u M a Dig com pliment indeed. Now, we come to some evidence more particularly from the trade. Mr, A. R. Rule, general manager of the North American Fruit Exchange, was present at the 1'hiladelphia Umvention of the National League of Commission Merchants. "Standing in the lobby of the Bellevue-Stratford during the con vention," writes Mr. Rule, "I was naturally bumping into members of the trade from all sections. One of Alfred Rush & Sons' repre sentatives opened a telegram in my presence and in a moment or two showed it to me. It was a re port of profits made on a car of SKOOKUM apples, and he natur ally expressed pleasure and satis faction with the SKOOKUM deal as a whole, asking trf we were sat isfied with the increased business being developed in Detroit. He said we could look for bigger things next season. "John Amicon a bit later volun teered the information that his ' SKOOKUM deal had been very satisfactory ; that his firm felt the benefit of the advertising through the inquiries that came from vari ous sources. He Haid, 'being the only advertised brand, we naturally get preference calls for it and are able to get a higher price. ' When I suggested that we want to work with him another year and in crease the volume, he assented to such a prospect "Spooner, of John B. Drake & Co., Boston, was also in attend ance at the Convention, and from conversation regarding SKOOKUM we developed the fact that these people are making some money, though so far the margin has been mighty slim. They are satisfied with SKOOKUM and no complaints on the advertising. Also met Henry J. Perkins, of Springfield, ''and also understand a similar con dition exists with him. "The most enthusiastic com ments heard on the quality of SKOOKUM came from L. A. Bockstahler, the Cleveland broker who is, as you know, a competitor of outs. As we were fcoing into the banquet hall (NOT COMING OUT!) he voluntered the state ment that SKOOKUM apples had "certainly made a big hit in Cleve land. He said that he had been using them for his own family, buying them by the box from Big alow, and that he was still using Jonathans. He said theyjwere the finest apple he had ever eaten and that they are top-notch as to pack and grade. He said of the several packed boxes he used up in his home, he had used every apple, not a single one lost or in any way de fective. I believe you have previ ously had an expression from Big alow concerning his satisfaction with the deal." It is quite impossible to include'all the evidence we have received. " It would take up too much space. But the above few are enough, no doubt DC DOC DC DC 0 0 0 Break Up That Cold A box of K-C Cold Tablets will get rid of that "grippy cold" that makes you chill and ache. For your cough a bottle of K-C White Pine v and Tar, Mentholated is "the best ever". Make our store your place to come for remedies for such ailments and you'll never be sorry. Yours to serve, A. S. KEIR, Reliable Druggist. Agent for famous "New Edison Phonograph" 0 0 0 o C DC DO DC DC to give fruit 'growers an insight into ...k.. i1,i'Yr'iIxirt' mink viichrjAVlinnua VI KBJI1&B11UII Id, and .what it is doing, what is thought of it by others, and that it is abso lutely on the right track. J faithfully yours, , W. F. GW1N. Vice President and General Manager Northwestern Fruit Exchange. GARAGE0PEN1NG IMPRESSIVE FEATURE The campaign in aid of the $6,000,000 bonding act was given new stimulus here last Friday night at an unique cel ebration of the formal ppening of the new Hood River gargae. While the display rooms of the enterprising gar age company were filled with new mod els of automobiles, the chief interest of the evening centered in a discussion of good roads. . Geo. R. Wiblur -explained the provi sions of the bonding act on which the people will vote on June 4. Brilliantly lighted and thronged with several hundred men and women of city and rural communities, the new garage structure presented a metropolitan ap pearance. The display rooms were ar tistically decorated with palms and other potted plants. A program was rendered by Kolstad's orchestra and the opening celebration closed with a dance. Recent out of town visitors in Hood River have characterized the new gar age structure as the best in the state outside of Portland, and it is declared that none better have been erected in the latter city. Clarence E. Coffin and Otto T. Wedemeyer, both of whom are orchard owners, and Mark Cameron, formerly interested in lumber interests form the new garage company. Mr. Wedemeyer, who is director of the choir of the First Unitarian church in Poitiand, is well known in music cir cles of that city. The new garage building is located conveniently in Hood River's hotel and business dis trict on the city extension of the Co lumbia Highway. Much Extra Work in March It's between seasons now. when few persons perNpire a much as health de mands. The res mi is double work for the kidneys, for the kidneys uniBt throw out waste matter from the system that is eliminated through the pores when neruons perspire Overworked, weak or disordered kulueys need help now. B. II. Stone, Reading, l'a., writes: "When ever I need a kidney remedy I rely on Foley Kidney Pills. They have been worth their weight in gold to nie." Sold everywhere. Boys Are on Probation Ernest and Earl Babbs, two boys un der age, who placed heaps of stones on the track of the Mount Hood Railroad Company b tracks near Neal creek last Monday afternoon, were given a juven ile court trial before County Judge Blowers Friday afternoon. The boys were placed on probation. The obstruction the railroad track was discovered by William Aldridge, driver of one of the .line's rail autos, which was carrying a load of passen gers. Mr. Aldridge brought his ma chine to a standstill at the very edge of the pile of stones. Cut This Out -It Is Worth Money Don't miss this. Cut out this slip and enclose with 5c and mail it to Foley & Co., 2835 Sheffield Ave., Chicago, III., writing your name and address clearly. You'll receive in return a trial package containing Foley's Honey and Tar Com pound for bronchial coughs, colds and croup; Foley Kidney Pills for pain in sides and back, rheumatism, backache, kidney and bladder; and Foley Carthar tic Tablets a wholesome and thoroughly cleansing cathartic, especially comfort ing to stout persons. Sold everywhere. UNSHAKEN TESTIMONY Time is the test of truth. And Doan's Kidneys Pills have stood the test in Hood River, is'o Hood River resident who suffers backache, or annoying uri nary ills can remain unconvinced by this twice told testimony. Wm. Boorman, retired farmer, 415 Sherman Ave., Hood River, says: "I was feeling pretty bad when I began us ing Doan's Kidney JMIls lor kidney trou ble, but I am glad to say that they quickly cured me. I also had a great deal annoyance from the kidney secre tions and I am entirely free from it. My back, which had also been quite lame, is now all right and I cau bend or st.xp without difficulty, something I couldn't do before I used Doan's Kidney Pills." The above statement was given on December 3, 1907, and on May 4, 1916, Mr. Boorman added :. "You may con tinue to use my recommendation for Doan's Kidney Pills publicly, as you have in the past, for I f till hold a high opinion of this old, reliable, kidney medicine.' Whenever necessary, I take Doan's Kidney Pills and tbey never fail to do roe good." Price 50c, at all dealers. Don't simply ask for a kidney remedy-get Doaa's kid ney Pills the same that Mr. Boorman has twice publicly reccommended. Foster - Milburn Co., Props., Buf falo. New York. Go to Law, The Cleaner. Statement of the Condition of the Butler Banking Company of Hood River, Oregon, at the Close of Business March 5, 1917 Resources: Loans and Discounts $421,386.38 Bonds, Warrants and Stocks 14,585. 13 Savings Department Loans.. 95,927.49 Safe, Fixtures and Furniture 5,000.00 Real Estate 19,478.80 Cash on Hand and in Other Banks 108,535.56 $664,913.36 Liabilities: Capital Stock $100,000.00 Earned Surplus and Undivided Profits.. 25,158.64 Deposits 539,754.72 $664,913.36 Gain over corresponding date one year ago, $134,376.49 COAL AND WOOD Rock Springs and Utah 'Coal Best Grades Only. Wood of all kinds special quotations on carload lots. Crushed Rock add Sand and Gravel. STORAGE Remember we are always at your service for any of the above items or for the transfer of your trunk or any other hauling. Transfer & Livery Co. TELEPHONE 4111 FIT. HOOD RAILROAD COMPANY Time Table No. 29 Effective12:01 A. M. Sunday, March 11, 1917. SOUTH Rl M NORTHBOUND No. S Daily Rail Autol r. m. 5.00 5.03 5.10 6.20 5.23 5.28 5.33 5.3(1 5.41 5.45 5.50 5.55 6.05 6.10 r. m. No. 3 Daily Rail Aulol A. M. 10.45 10.48 10.55 11.05 2 11.08 11.13 i a. u c X x x 11.40 a. 11.50 11.55 A. M. 11.13 11.21 11.26 11.30 11.35 No. I Daily Steam A. M. 8.00 8.03 8.12 8.25 8.30 8.40 8.45 8.50 9.00 9.05 9.20 9.25 9 35 10.00 A. M. Stations Lv. Hood River Ar. . . .. . Powerdale. . , . . ..Switchback.. . . . . . Van Horn. . . Mohr Odell Summit Bloucher.... Holstein ... . Winang . . . . Dee . . . Trout Creek . . .. ..Wood worth .. .Ar. Parkdale Lv, P.M. No. 2 Daily Steam Daily Dailv Rail Auto Rail Auto P. M. 3.00 2.55 2.45 2.H5 2.30 3 2.25 2.20 a 2 15 fc 2.10 2.05 w 2.iO g 11.15 II. OS 11.00 A. M. No. 4 No. A.M. 8.50 8.47 8.40 8.30 8.25 8.20 8.13 8.08 8.01 7.58 7.65 7.50 7.40 7.35 A. M. P. H. 2.15 2.12 i 2.05 l.M 1.48 a 1.45 1.38 1.33 ? 1.20 I 1.23 I 1.20 1.15 1.05 1.00 p. M. Owing to limited space on Rail Auto all trunks and heavy baegage will be handled on the Bteam trains, either in advance of or following the passengers. Whenever possible we buy home, products in preference to all others. II As a Hood River business man who. buys at home, I solicit the patronage of Hood River people. W.J. Fife Meat Market W CIt f Green Stamps