The Hood River glacier. (Hood River, Or.) 1889-1933, March 15, 1917, Image 6

Below is the OCR text representation for this newspapers page. It is also available as plain text as well as XML.

    HOOD 'RIVER GLACIER, THURSDAY; MARCH 15, 1917
STRONG ROOM
HEALTHY fOUAm
FINE FRUITS
. - - " i X W A
The Modern Method of f
Snrivinff Fruit Treei it witk ,
Soluble Sulphur
(Compound)
A dry powder, easily dissolved in cold
or hot water. Makes a perfect solution.
Use in the same way as lime-sulphur.
No sediment; no grit to wear out. pumps
and clog nozzles. No freezing no
crystallization no leakage no loss.
Economical and put up in 1-lb. cans, 10-lb.
cans and 100-lb. drums. Send for Soluble
Sulphur Bulletin. It tells you how to
spray. Write.
JjUyj Seattle. Portl.ud, F.lle atburf tai Wtpato
SOIUILE
SULPHUR
""IPOUNO
One of the J.C.Penny Co.lnc.
Golden Rule Stores,
will open with a complete line of
Dry Goods, Clothing and Shoes in
Stewart Building at 3rd & State
streets about the 1st of April
Now Operating 125 Busy Stores
Opening from 40 to 50 this Spring
Watch for the Opening-April 1st
Golden Rule Store
THE COLUMBIA MILL
E. V. SCHILLER
t '
All Kinds Building Material, Dimensions
Shiplap, Timbers and Boards
Mill at Fir, Oregon. Telephone Odell 302
Address Hood River, Oregon, R. F. D. Number 1
Oregon Lumber Co.
Dee, Oregon
ALL KINDS OF LUMBER, SHINGLES
SLAB WOOD, ETC. CAN FURNISH
CEDAR SHIP LAP, ANY QUANTITY
Both Phones
Estimates Furnished
ACES
Shadows have come falling on the ages for the
soldier of fortune who would have sold his prospec
tive chances in Heaven for four aces. The stock of
accessories, apparatus and supplies kept on hand by
the Apple City Electrical Supply Co. have a value to
the Hood River buying public relatively as high as
those four cards would have had to a participant in a
poker game. The goods we carry are time-tested, are
nationally advertised and bear the guarantee of
known labels. They are Ace high.
Let us supply your needs and do your electrical
wiring.
ELS: COLBY.
Money Talks
TO
Fruit Growers
BY
Northwestern Fruit Exchange
No. 23
"Skookum" in 1916
CONTINUED
TO FRUIT GROWERS:
I see where I am to plead puilt.y to a
longer history of the 1916 campaign
than I anticipated. I have to tell you
a lot of interesting and important
things. You can't go to jury without
evidence, thatis sure! First, I have
in mind what American business men.
and American advertising experts, and
other Americans have said about the
SKOOKUM marketing scheme volun
teer disinterested evidence that is vi
tal, good, and as necessary for me per
sonally as for every fruit grower to
read Then, secondly, I want to lay
before you what retailers and whole
salers have actually done as aid and
augmentation of our own effort.
Then, thirdly, I must show how the
1916 campaign sold SKOOKUM, and
how the advertising was inseparably
linked with salesmanship that means
SKOOKUM Apples preferred before!
any apples, ready sale, early clean-up,
full and satisfactory prices and aug
mented prices, and so forth.
Printers' Ink, well known as the
first authority, and the most discrim
inating authority in the advertising
world, devoted four pages of its highly
valuable space to a review of the
SKOOKUM campaign, illustrating the
articles with reproductions of a SKOO
KUM car card and full page advertise
ment of the Saturday . Evening Post.
In this article the Editor said :
- "The campaign is well rounded
out. It ramifies in many direc
tions and connects all the factors
concerned. It is probably one of
the most complete driveB that has
ever been made in the merchandis
ing of fruit"
In the few' simple sentences is con
densed a lot of comprehensive endorse
ment It is in this'article that Print
ers' Ink states that the SKOOKUM
trade mark of the Indian maid making
"goo-goo eyes at one or more SKOO
KUM apples," would make "Sunny
Jim look like Gloomy Gus."
The Literary Digest known to a II of
us, was impelled to write a very warm
commendation in a letter, and under
the signature of Arthur C. Mack, man
ager of that publication, we have the
statement, referring to the color page
in its November issue, that he "had
never seen an advertisement of an arti
cle of food which is so effective and
interest-compelling as 1MB splendid
SKOOKUM announcement It is an
ideal way to present big, intelligent
publicity in an article of the highest
vV-'
'X II
Typical Poster I'oeter CrJ for Street Cr
possible grade, and I believe that the
results will be proportionate to the ex
cellence of the methods employed. The
most critical members of our staff are
all agreed that we never had a finer
color advertisement in The Literary
Digest.
The editor of The Fruitman's Guide.
in itsissue of October 7th, under a
caption. "SEALDSWEET SUNKIST
-SKOOKUM," devoting a page to an
article on publicity, said : . . i
"Trademark and advertising are
the two most valuable public ser
vants in business today. Their
whole tendency is to raise qualities
and standardize them while reduc
ing prices and stabilizing them."
Here is SKOOKUM placed in com
pany with the biggest advertised
things of the year, and capping this
compliment a statement, and an expert
statement, that goes right home to the
fruit grower, for it is written right
under the very bottom foundation of
the SKOOKUM propaganda. Wise
words, these, that growers'will do well
to think over! .
Right here, too, I must revert to the
Literay Digest, for I had almost over
looked that in a special Jgrocers' num
ber of ' this publication the editor
showed an engraving of a box of
SKOOrlUM apples in company with
such articles as Kellogg's Corn Flakes,
Dromedary Dates and Cocoanut, Lib
by's Olives, etc. SKOOKUM again
recognized as one of the "upper ten"
among those scarce few who have
climbed to the summit of Mount Top
most Publicity.
I can Bhow you now a compliment,
true a left-handed one, but a fine com
pliment just the same, the way I look
at it. The Bigalow Fruit Company of
Cleveland, Ohio, in its letter of No
vember 16, 1916, shows up to a nicety
that the SKOOKUM plan is absolutely
a strong, paying, necessary plan.
"We note all that you say re
garding the SKOOKUM deal,"
writes the Bigalow Company.
Then refering to the facfthat they
had not bought SKOOKUMS very
heavily this year, and also to local
advertizing plans, they continue:
"We figure that as far as we are
concerned SKOOKUM advertising
. in our local daily papers is what
would help us out most. OF
COURSE, IF WE HAD ONLY
KNOWN EARLY ENOUGH JUST
HOW THE BOX APPLE DEAL
WAS GOING TO COME ALONG,
OR TURN OUT, WE COULD
HAVE TAKEN ON A GREAT
MANY CARS OF YOUR BRAND,
which so far .have been very satis
factory. We believe that you are
on the right track in this deal and
certainly hope you will keep boost
ing this brand and that we shall
have the pleasure of handling it
right along in the future." '
This letter tells us, too, how import
ant it is to survey the field and be wiBe
as to the future, as to what the mar
ket is "going to do." If the Bigalow
Company "had only known early
enough there is a lot to that! But
it is very satisfactory to us to know
that this important concern endorses
our plan, and inferentially intimates it
will get in it bigger next time.
In the following letter from the su
perintendent of dining cars of the At
lantic Coast Line R. R. Co., whose
headquarters are at Washington, D.
C, is evidence which anyone mijjht
.classify under "quality evidence:"
"Referring to your letter of No
vember 25, it gives me pleasure to
advise that we are listing Deli
cious table apples on our menu
cards, and that we also use the
Wineap at present for cooking
purposes. They are proving ex
cellent and are giving us satisfac
tory results "
The following is a letter from the
Superintendent of Dining cars of the
Deleware-Lackawanna & Western R.
R. ("Phoebe Snow") with headquar
ters at Hoboken, N. J. :
"Replying to your communication
of the 10th inst, relative to use of
SKOOKUM apples on the various
Eastern Railroad systems, would
advise you that we have featured
them on our menus for several
weeks past as you will note from
menu attached."
The following is a letter from F. W.
Getty, Superintendent of Sleeping,
Dining and Parlor Car Dept. C M. &
St P. R. R., Nov. 14th:
"This will serve to acknowledge
yours of the 10th instant and in re
ply thereto, beg to advise that we
have been and will continue to fea
ture SKOOKUM apples on the
menu cards of this company'! din
ing cars."
The manager of the restaurant de
partment, Pennsylvania R. R. Co.,
Pennsylvania Station, New York City,
writes our New York office :
"We are now using SKOOKUM
Jonathan, Spitzenburg, Stayman
and Rome' Beauty, and dispose of
about three to five boxes daily.
These apples have always given us
satisfaction, particularly the Rome
Beauties, which we use altogether
for baking and cooking purposes."
These excerpts are evidence of aug
mented advertising by menu publicity,
and also of influence of the SKOOKUM
advertising : campaign, which, com
bined of course with quality, undoubt
edly induced these great interests to
adopt SKOOKUM the heads of these
services know that their patrons have
read of SKOOKUM in the advertise
ments, and it is good business for
them to second the desire of their
patrons lor inis KuuivuMappie.
Advertising makes a virtue of a neces
sity! It not only persuades but it
often compels consumption.
Considerable publicity has been
given to the fact that the Hotel Belle'
claire, the famous apple pie hotel of
the world, has announced that bKOO
KUM apples would be used in these
pies in the future. This hotel gets
patronage by its famous apple pies.
which it advertises all over in the
press. SKOOKUM advertising both
persuaded and compelled here, and we
are all agreed that the Hotel Belle-
claire has paid SKOOK u M a Dig com
pliment indeed.
Now, we come to some evidence
more particularly from the trade. Mr,
A. R. Rule, general manager of the
North American Fruit Exchange, was
present at the 1'hiladelphia Umvention
of the National League of Commission
Merchants.
"Standing in the lobby of the
Bellevue-Stratford during the con
vention," writes Mr. Rule, "I was
naturally bumping into members
of the trade from all sections.
One of Alfred Rush & Sons' repre
sentatives opened a telegram in
my presence and in a moment or
two showed it to me. It was a re
port of profits made on a car of
SKOOKUM apples, and he natur
ally expressed pleasure and satis
faction with the SKOOKUM deal
as a whole, asking trf we were sat
isfied with the increased business
being developed in Detroit. He
said we could look for bigger
things next season.
"John Amicon a bit later volun
teered the information that his '
SKOOKUM deal had been very
satisfactory ; that his firm felt the
benefit of the advertising through
the inquiries that came from vari
ous sources. He Haid, 'being the
only advertised brand, we naturally
get preference calls for it and are
able to get a higher price. ' When
I suggested that we want to work
with him another year and in
crease the volume, he assented
to such a prospect
"Spooner, of John B. Drake &
Co., Boston, was also in attend
ance at the Convention, and from
conversation regarding SKOOKUM
we developed the fact that these
people are making some money,
though so far the margin has been
mighty slim. They are satisfied
with SKOOKUM and no complaints
on the advertising. Also met
Henry J. Perkins, of Springfield,
''and also understand a similar con
dition exists with him.
"The most enthusiastic com
ments heard on the quality of
SKOOKUM came from L. A.
Bockstahler, the Cleveland broker
who is, as you know, a competitor
of outs. As we were fcoing into
the banquet hall (NOT COMING
OUT!) he voluntered the state
ment that SKOOKUM apples had
"certainly made a big hit in Cleve
land. He said that he had been
using them for his own family,
buying them by the box from Big
alow, and that he was still using
Jonathans. He said theyjwere the
finest apple he had ever eaten and
that they are top-notch as to pack
and grade. He said of the several
packed boxes he used up in his
home, he had used every apple, not
a single one lost or in any way de
fective. I believe you have previ
ously had an expression from Big
alow concerning his satisfaction
with the deal."
It is quite impossible to include'all
the evidence we have received. " It
would take up too much space. But
the above few are enough, no doubt
DC
DOC
DC
DC
0
0
0
Break Up That Cold
A box of K-C Cold Tablets will get rid of that
"grippy cold" that makes you chill and ache.
For your cough a bottle of K-C White Pine
v and Tar, Mentholated is "the best ever".
Make our store your place to come for remedies
for such ailments and you'll never be sorry.
Yours to serve,
A. S. KEIR,
Reliable Druggist.
Agent for famous "New Edison Phonograph"
0
0
0
o
C
DC
DO
DC
DC
to give fruit 'growers an insight into
...k.. i1,i'Yr'iIxirt'
mink viichrjAVlinnua VI KBJI1&B11UII Id,
and .what it is doing, what is thought
of it by others, and that it is abso
lutely on the right track. J
faithfully yours,
, W. F. GW1N.
Vice President and General Manager
Northwestern Fruit Exchange.
GARAGE0PEN1NG
IMPRESSIVE FEATURE
The campaign in aid of the $6,000,000
bonding act was given new stimulus
here last Friday night at an unique cel
ebration of the formal ppening of the
new Hood River gargae. While the
display rooms of the enterprising gar
age company were filled with new mod
els of automobiles, the chief interest
of the evening centered in a discussion
of good roads.
. Geo. R. Wiblur -explained the provi
sions of the bonding act on which the
people will vote on June 4.
Brilliantly lighted and thronged with
several hundred men and women of city
and rural communities, the new garage
structure presented a metropolitan ap
pearance. The display rooms were ar
tistically decorated with palms and
other potted plants. A program was
rendered by Kolstad's orchestra and
the opening celebration closed with a
dance.
Recent out of town visitors in Hood
River have characterized the new gar
age structure as the best in the state
outside of Portland, and it is declared
that none better have been erected in
the latter city. Clarence E. Coffin and
Otto T. Wedemeyer, both of whom are
orchard owners, and Mark Cameron,
formerly interested in lumber interests
form the new garage company. Mr.
Wedemeyer, who is director of the
choir of the First Unitarian church in
Poitiand, is well known in music cir
cles of that city. The new garage
building is located conveniently in
Hood River's hotel and business dis
trict on the city extension of the Co
lumbia Highway.
Much Extra Work in March
It's between seasons now. when few
persons perNpire a much as health de
mands. The res mi is double work for
the kidneys, for the kidneys uniBt throw
out waste matter from the system that
is eliminated through the pores when
neruons perspire Overworked, weak or
disordered kulueys need help now. B.
II. Stone, Reading, l'a., writes: "When
ever I need a kidney remedy I rely on
Foley Kidney Pills. They have been
worth their weight in gold to nie." Sold
everywhere.
Boys Are on Probation
Ernest and Earl Babbs, two boys un
der age, who placed heaps of stones on
the track of the Mount Hood Railroad
Company b tracks near Neal creek last
Monday afternoon, were given a juven
ile court trial before County Judge
Blowers Friday afternoon. The boys
were placed on probation.
The obstruction the railroad track
was discovered by William Aldridge,
driver of one of the .line's rail autos,
which was carrying a load of passen
gers. Mr. Aldridge brought his ma
chine to a standstill at the very edge
of the pile of stones.
Cut This Out -It Is Worth Money
Don't miss this. Cut out this slip and
enclose with 5c and mail it to Foley &
Co., 2835 Sheffield Ave., Chicago, III.,
writing your name and address clearly.
You'll receive in return a trial package
containing Foley's Honey and Tar Com
pound for bronchial coughs, colds and
croup; Foley Kidney Pills for pain in
sides and back, rheumatism, backache,
kidney and bladder; and Foley Carthar
tic Tablets a wholesome and thoroughly
cleansing cathartic, especially comfort
ing to stout persons. Sold everywhere.
UNSHAKEN TESTIMONY
Time is the test of truth. And Doan's
Kidneys Pills have stood the test in
Hood River, is'o Hood River resident
who suffers backache, or annoying uri
nary ills can remain unconvinced by
this twice told testimony.
Wm. Boorman, retired farmer, 415
Sherman Ave., Hood River, says: "I
was feeling pretty bad when I began us
ing Doan's Kidney JMIls lor kidney trou
ble, but I am glad to say that they
quickly cured me. I also had a great
deal annoyance from the kidney secre
tions and I am entirely free from it. My
back, which had also been quite lame,
is now all right and I cau bend or st.xp
without difficulty, something I couldn't
do before I used Doan's Kidney Pills."
The above statement was given on
December 3, 1907, and on May 4, 1916,
Mr. Boorman added :. "You may con
tinue to use my recommendation for
Doan's Kidney Pills publicly, as you
have in the past, for I f till hold a high
opinion of this old, reliable, kidney
medicine.' Whenever necessary, I take
Doan's Kidney Pills and tbey never fail
to do roe good."
Price 50c, at all dealers. Don't simply
ask for a kidney remedy-get Doaa's kid
ney Pills the same that Mr. Boorman
has twice publicly reccommended.
Foster - Milburn Co., Props., Buf
falo. New York.
Go to Law, The Cleaner.
Statement of the Condition of the
Butler Banking Company
of Hood River, Oregon, at the Close of Business
March 5, 1917
Resources:
Loans and Discounts $421,386.38
Bonds, Warrants and Stocks 14,585. 13
Savings Department Loans.. 95,927.49
Safe, Fixtures and Furniture 5,000.00
Real Estate 19,478.80
Cash on Hand and in Other Banks 108,535.56
$664,913.36
Liabilities:
Capital Stock $100,000.00
Earned Surplus and Undivided Profits.. 25,158.64
Deposits 539,754.72
$664,913.36
Gain over corresponding date one year ago, $134,376.49
COAL AND WOOD
Rock Springs and Utah 'Coal Best Grades Only.
Wood of all kinds special quotations on carload lots.
Crushed Rock add Sand and Gravel.
STORAGE
Remember we are always at your service for any
of the above items or for the transfer of your trunk
or any other hauling.
Transfer & Livery Co.
TELEPHONE 4111
FIT. HOOD RAILROAD COMPANY
Time Table No. 29
Effective12:01 A. M. Sunday, March 11, 1917.
SOUTH Rl M
NORTHBOUND
No. S
Daily
Rail Autol
r. m.
5.00
5.03
5.10
6.20
5.23
5.28
5.33
5.3(1
5.41
5.45
5.50
5.55
6.05
6.10
r. m.
No. 3
Daily
Rail Aulol
A. M.
10.45
10.48
10.55
11.05 2
11.08
11.13 i
a.
u
c
X
x
x
11.40 a.
11.50
11.55
A. M.
11.13
11.21
11.26
11.30
11.35
No. I
Daily
Steam
A. M.
8.00
8.03
8.12
8.25
8.30
8.40
8.45
8.50
9.00
9.05
9.20
9.25
9 35
10.00
A. M.
Stations
Lv. Hood River Ar.
. . .. . Powerdale. . ,
. . ..Switchback.. .
. . . . Van Horn. . .
Mohr
Odell
Summit
Bloucher....
Holstein ... .
Winang . . . .
Dee
. . . Trout Creek . .
.. ..Wood worth ..
.Ar. Parkdale Lv,
P.M.
No. 2
Daily
Steam
Daily Dailv
Rail Auto Rail Auto
P. M.
3.00
2.55
2.45
2.H5
2.30 3
2.25
2.20 a
2 15 fc
2.10
2.05 w
2.iO g
11.15
II. OS
11.00
A. M.
No. 4
No.
A.M.
8.50
8.47
8.40
8.30
8.25
8.20
8.13
8.08
8.01
7.58
7.65
7.50
7.40
7.35
A. M.
P. H.
2.15
2.12 i
2.05
l.M
1.48 a
1.45
1.38
1.33 ?
1.20 I
1.23 I
1.20
1.15
1.05
1.00
p. M.
Owing to limited space on Rail Auto all trunks and heavy baegage will be
handled on the Bteam trains, either in advance of or following the passengers.
Whenever possible we buy home, products in
preference to all others. II As a Hood River
business man who. buys at home, I solicit the
patronage of Hood River people.
W.J. Fife Meat Market
W CIt f Green Stamps