Image provided by: University of Oregon Libraries; Eugene, OR
About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Dec. 1, 1963)
Moscow Lacks Flashing Signs, Big Billboards Bv JAY AXKLBANK MOSCOW (UPI) -Anyone who really wants to got away from bright lights, flashing neon signs and billboards could come to Moscow. Communism and Madison Avenue techniques do not go to gether, so Moscow probably is the world's most signless city advertising speaking. The only signs you see in Mos cow are either public service announcements or propaganda slogans for communism. Most are painted on the sides of buildings. A very few are lit up. Samples of those you do see: "Beware of fire," "Put your money in a savings bank," "Take a taxi it's fastest it's fastest and most conven ient" and "Glory to the Com munist party." The nearest thing to a catchy jingles is "Krasnaya svet, Pere choda nyet" which means "Don't cross against a red light." A few signs on buildings that do advertise goods or services are strictly downbeat. They say the Aeroflot, the staterun air line, is "convenient and fast," that such and such is the latest movie, that tomato juice is "healthy" and ice cream "tasty and nourishing," According to the Soviet En cyclopaedia, the development of advertising in capitalist coun tries was stimulated by unre strained competition and over supply. "Huge sums are spent on ad vertising which ultimately is a burden laid on the backs of con sumers," it says, comment ing: "By contrast, in socialist coun tries advertising has been put to the service of the consum er." National circulation newspap ers such as Pravda or Izvestia carry virtually no advertising, although such local papers as "Evening Moscow" and "Mos cow Pravda" do run a few ads on the back or inside pages. On radio, there arc 10-minutc periods in the morning and aft ernoon set aside for public service announcements on the availability of goods (new sew ing machines on sale at such and such a store), appearance of a visiting sporting team or a help-wanted announcement for a new manager of, say a Mos cow tire plant. Occasionally such "commercials" appear on television. There is no other ra dio or television advertising. Cockroach Poison Kills Miami Child MIAMI (UPI) A 2-ycar-old boy died Thursday and eight other youngsters were treated at a hospital after coming into con tact with cockroach poison, po lice reported. Kenneth Stanley fell uncon scious Wednesday and died at a hospital. Friday. Show-Off Towels 7486 Decorator's dream! Color- luscious needlework makes a set of towels outstanding! Easy. Eav applique plus cross- stitch, magic combination for coorfu towels. Pattern 74H four 6'j8-inch motifs; applique pattern pieces. THIRTY-FIVE CENTS (coins) for this pattern add 15 cents for each pattern for first- class mailing and special han dling. Send to Alice Brooks, Medford Mail Tribune, Needle- craft Dept., P. 0. Box 163. Old Chelsea Station. New York 11, N Y. Print plainly NAME. AD DRESS, zo.mj, r a run .n NUMBER. :Ofi HANDICRAFT HITS in our big, big, new 1964 Needle craft Catalog, out now! See toys, fashions, crewel work, heirlooms, gifts, bazaar hits everything to crochet, knit, sew, weave, embroider, quilt, smock. Send 25c right now. j WARDS IS AUS WARDS v WARDS IS THE PLACE TO BUY ' GIFTS! WE'RE BRIMMING OVER WITH CHRISTMAS IDEAS, VALUES i V... ; ' " j TAPER-TAILORING Mm 277 ill f j OUARANIK FOR HEAVY DUTY 6.96-$10. OFFI POWER (A) 29.99 orbital Sander: w plate, 9 sheets, bonnet. (B) 26.95 sabre saw: Ball bearings. With 3 blades. (C) 26.95 drill, V: Most powerful of its lizel 3-SPEED MIXER With powerful motor,extra large beaten, and thumb tip ejector. Hangi en wall or stands on heel. 12.88 GIFT SHOPPING AT WARDS IS A BREEZE! JUST SAY "CHARGE MEN'S REG. 3.98 OXFORD CLOTH BRENT SHIRTS SAVE 1.211 Choose smart solid colors or woven stripes . . . both of fine long wearingcombedeotton oxford cloth. Comfort tailored with neat fitting tapered bodies, tails. Button-down banded collars give smooth, dress-shirt look. Washable...shrinkage controlled. S-M-L-XL - KRAFT TOOLS 19 99 NO MONEY DOWN ELECTRIC SKILLET All-aluminum automatic! With vented lid, polished Sunray interior, tilt-lea far fat-free frying. 14.8S MEDFORD WE'RE OPEN EVERY NIGHT FROM NOW TO CHRISTMAS. For your conven ience, Wards has extra-long store opening hours extra sales help, too. Shop Monday through Friday 9:30 A.M. to 9:00 P.M. Saturday hours are 9:30 to 5:30 COTTON , " GIRLS SAVE 1.10 SLIM PETTIPANTS ism PRINTED TOWELS MAKE GAY GIFTS 2 for 88c 3,MA. Holiday dress for kitch en or bath, or charming os "little gifts." Assort ed patterns and colorsi ubouH6x28". ELEC. CORN POPPER Makes 2 Vi delicious qts. In en "popping"! With handy signal light, measuring tup, aluminum cover. 6.88 MAIL TRIBUNE, MESFMID. SHIRTS BUY TWO -YOU SAVE MOREI REGULARLY 2.98 4 2 for 2.44 EACH Oxford, cotton, For trel'cotton, Dacron polyestereotton . . . solid colors, pretty prints . . . button-down, Bermuda, softly tai lored styles . . . roll up or long sleeves. What a group I What a way to check orf names on your Christ- mas list! 30-38. ORION1 BULKY KNIT CARDIGAN HOLIDAY COLORS 88 For a gift she'll love finding on Christmas morning, select a Wards Miss Brent car digan in the popular bulky knit. Fashioned in soft, warm Orion acrylic, it rnachine washes and bounces back in perfect shape. White or holiday pas tels. Sizes 7 to 14. Se Wardi complett glrli' Chubby Faihion lint, tool REGULAR 2.99 NYLON TRICOT IN FANCY TRIMS 2 24 SALE Slim, trim Carol Brent pettipanls lo wear un der skirls, slacks, other fashions for casual com fort. Nylon tricot with lacy trims on one style, applique in pastels on the other. And, now you buy them at Wards typi cal low price. . . . Sizes S-M-l. You'll want both of these pretty styles. SALE! FIBERGIAS DRAPERY PAIR 788 48x84' Pr. 9.98 panels of easy-care, no iron FiberlasS) In boucla stripe weave. 5 fresh colors; other sizes sale priced. SOwans-Corning Rag. T.M. SAVE '51 BLENDER Powerful motor gives you 6 speeds! Removable stain less steel blade end 44 eunM plastic ier. 24.88 jW -IT"- ' 'III III OTtSGtW .i'fVAVMi if Alt tv vlvTJv SAVE 2.21 CAROL BRENT QUILTED GIFT ROBES EXCLUSIVE WITH WARDS Imagine I Not Just 3 or 4 styles ... but EVERY 8.98 quilt robe reduced I Nylon chiffons and ocetate tricots . . . with luxurious Schiffli, lace or piping trims! Florals or solids, loose or fitted, collared or collarless. Sizes 8 to 18. SAVE 31 ON STRETCH SHEERS 68 C RIO. Carol Brent micro-mesh stretch nylons conform to your legs with com plete wrinkle free flat tery. Priced so low now. LEG LOUNGER FOR TILT-TOP COMFORT 1088 W Reg. 11.95 Handsome brass plated base adjusts; 5 cushion covered in no scuff vinyl in choice of colors. 16x172". MONOPOLY CAME Fun for the whole family! Win a fortune, or go bank rupt by toutng dice. With houses, "money".. 1.88 Reg. S.98 BOYS' NEW BRENT IVY SHIRTS 168 " let Tapered with back box-pleat and hanger loop. Ivy prints in San forized cottons. Prep and jr. sizes 8 to 18. Mot tlirink. 1 31-IN. HASSOCK BUILT-FOR-TWOI IT88 1 Reg, 19.95 Soft pillow-top style, in luxurious supported vinyl. Resists wear 'n' tear of young TV watchers! Color choice. PRETEND TV-RADIO Turn dial ploys "Farmer In the Dell" ot story shows eerosi screen. Jam-proof, won't overwind!., 2.21 SUNDAY, DECEMBER IT PLEASE!" r, K m, ,j f) ?f-im? -"' 'fmn " y SAVE NOW! Hardy, Handsome Car Coats In Many Styles . . . Reg. 16.98, 17.98 14" f.i Reg. 19.98 to 22.98 . Slick young car coatr. Veep you varm and take the hardiest day-afler-day vrearl In cotton corduroy, wool Melton, vir.yl suedes; many toast-warm linings. Blaclc, green, taupe. Sizes from 1 0 to 20. Everyone a real buy ! $40 RECORD BONUS! 23" TV, STEREO, FMAM, MULTIPLEX Complete entertainmentl TV with Picto-Matic brightness control, stereo has 6 speak ers, FMAM radio receives FM stereocastsl Much morel Walnut veneer cabinet. Measured diagonally SAVE $10 BOYS' 24"-26" A dream come true for the boy in your family! Bright chromed fenders, handle bars, rims, pedals, etc. Foam-padded saddle; car- kohit sown rier; safety coaster brakes. WOODBURNINO SIT UL approved air-cooled electric pen, 6 plaques, color paint and materials to make gifts..., 1.78 A 9 -16.99 419 95 NO MONEY DOWN Up Ta It Moi. T Pay NOW! TWIN BEAM BICYCLES 43 88 HURRY! come to w Wards ToyTown it.)ftMtti..'..i4..,. . .. ta ALL THE TOYS YOUR KIDDIES DREAM ABOUT AT VAlUfl PACKED PRICES 1. 1963 r- v. f 1; s
