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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Nov. 10, 1963)
SUNDAY, NUVKMUbK 10, lltBU MEDFOKD MAIL TRIBUNE, MEDFORD. OREGON Stop Sign Changes In Grants Pass Receive Approval ' GRANTS PASS - Installation and removal of certain top signs in the city was recom mended by the police depart ment and approved by the Grants Pass City Council last week. There will be 17 new signs installed and eight old ones removed in keeping with coun cil action. One "right turn with out stopping" sign will be in stalled at an Intersection and one In the same area will be removed. Both are in the north. west section of Grants Pass and on approaches to the new hos pital. The program is an outgrowth of a study of "dangerous inter, sections" made by the Wom en's Breakfast Club. The report was submitted to the police de partment which then made the survey to determine the proper corrections. Petitions Received Three petitions for sewer lnv provements and two for street improvements were received by the council and approved, There were applications for renewals of dispensing licenses submitted by 27 of the 31 liquor outlets in Grants Pass. These were given the council's ap proval. On recommendation of the planning commission, the coun cil denied a request for a zon ing change between A and 0 Streets in the northeast area. Petitions had been presented asking that the area be chang ed from single family residence to genera! commercial. There were objections presented by some neighboring property own ers, Including a church. The council also accepted a recommendation from the city manager for the purchase of two police vehicles from Surroz Dodge to replace old equipment. Red Cross Presents Plaque for Service To M-T Department Herb Grey, head of the id- vertising department of the Mail Tribune, last week was presented a plaque in recogni tion of continuous support given by his staff in telling the Red Cross story. The plaque was presented at the monthly meeting of the board of directors of the Jack son County chapter of the American Red Cross. A strong supporter of the Red Cross blood program, Grey de signs and prints special ads during each of the Bloodmobile visits to the county and has served Red Cross and the com munity for many years, accord ing to Mrs. E. S. Bolt of the recognition committee, who presented the plaque. Speaker for the noon meeting was Jerald McGrew, chairman of the United Crusade. McGrew discussed "The United Crusade and Its Image in the Commun ity." Agencies Supported Through the efforts of the Crusade, 30 agencies are sup ported and are able to provide continuous uninterrupted serv ice to the area. McGrew indicated that the bad fruit year has been reflect ed in collections; however, the Crusade has now reached 70 per cent of its goal and it is ex pected that the 100 per cent mark will be reached shortly. United Crusade has met its goal in Jackson County for the past 10 years and has set an ex ample for the rest of the state. He expressed appreciation to I the members of the board of di rectors of the Red Cross for their cooperation and urged their continued support of the lund raising effort. Discuss Results Discussion at the meeting centered around the unsatisfact ory results of the recent Blood- mobile visits in Jackson County. Board members are taking ac tion by making personal con tacts in an effort to interest new donors It was pointed out that the need for blood in the county is constant and continuing and growing. The critical holiday season is rapidly approaching and during this period donations always fall off and need in creases. Community support is necessary if an adequate sup ply is to be maintained, otne lals noted. Mrs. Edna Stoehr, home serv ice director, presented certifi cates to four newly trained case w o r k e rs, Mrs. Frank Rider. Mrs. Ralph Thompsen Mrs. James Shoemaker and Mrs. Robert Ellis. Having com pleted their required training program, these volunteers will now be serving in the Red Cross office. A. short skit, illustrating one phase of home service, was pre sented. The narration was writ ten by Mrs. George Reed and read by Mrs. Frank Rider. The pantomine cast included Mrs. Edna Stoehr, Mrs. Sheridan Scott, Mrs. Reese Alexander and Mrs. Roy Wilkes, On the Air By ELEANOR WIESE PurpU Shield funeral Insurance JOE R. HOSICK Mortuary Mgr. 772-5488 ONE CALL Pavad Parklnf "Chapel In the Trail" Mortuary 2100 Siskiyou Blvd. Columbarium Crematory LMj LEW Q. MILES Ctmatary Mgr. 772-2344 Siskiyou Memorial Park CEMETARY 60S Highland Drlva The Weakly Field & Stream Report on KMED CHANNEL 10 Each Thunday at 5:55 P.M. Game Commiitlan Bullarini, -Gun Club Navi and Local Sport Ntwi Television commercialism is the despair of most viewers. Try as we might to tune our minds out to other things during the "few words from the spon sor," slogans, jingles and songs have a way of getting through to our subconscious, even so. However, the advertising that makes the biggest impact is that aimed at children. Such ad vertising pressure will become increasingly apparent during the next few weeks as toy com panies tantalize our children with talking dolls, walking poo dles, space guns and sucn all Intriguing and most of them expensive. No longer Is the child satisfied with a doll, for instance. It must be a specific brand of doll. This makes no allowance tor tne eco nomic means of the parents. Be fore the influence of television s intensive commercialism, par ents could buy a doll according to their own means and still satisfy the request for a doll. Not now. Santa must provide only "Suzle, the Talking Doll," or disappoint some trusting child. Along this same line of ex ploiting children is the adver tising method of a local branch a national store wnicn is sponsoring the new daily TV kindergarten. Every toy used is uic "otn- clal" toy. Children are told to buy It so they enn join in the activities too. price ana siore are announced frequently, no susKcstions are made for sub stitutes for the "official" prod uct that might be made t home by the child to accomplish the same purpose. No. It must be the "otticiar toy. And poor mother who may not have the 59 cents, 98 cents or $1.08 needed to purchase that toy is forced Into the difficult position of refusing. The child then feels he cannot join in the TV fun minus the "official" product a dilemma for par ent and child. Surely this form of advertis- inc is losing more than It is gaining. Many mothers resent this exploitation of their chil dren. The commercialism easily could be minimized, taking the pressure off both parent and child. The gains in goodwill for the store for merely sponsoring the snow as a public service would in the long run more tnan miiKc- up for a few dollars In imme diate sales. KMED-TV. An American ver sion of the ooDular British show. TWTWTW, satirizing people and events. Henry Fonda is host and performer with guests: Henry Morgan, actress - comedienne Patricia Englund, songstress Nancy Ames, and the Tarriers, folk singers. Producer Leland Hayward refused to announce the content of the show but said, "We hope it will be a. vigorous entertainment full of barbs and surprises." FOCAL POINT, 10 p.m. Mon day KMED - TV. Richard Graham will explain the Tudor Guild theater party plan to sun- pun a anaKespearcan f estival scholarship. Members of the civil Air Patrol will announce their recruiting campaign for new members. YOUTH POWER, 7:30 p.m. Monday KMED radio. Dale Hockersmfth and Dave Smith, Medford High seniors, partici pate in a spirited discussion of me meaning of school spirit and whether It Is necessary. They emphasize the rivalry between HedricK and McLoughlin Jun ior High Schools and five their opinions as to how much this rivalry is lacuny iosiored. MONDAY NIGHT MOVIE. 7:30 p.m. KMED-TV. "Father of the Bride," with Elizabeth Tay-! lor, Spencer Tracy, and Joan Bennett. Remember this com edy about the tribulations of the falher of a bride-to-be? "ANKS ARE COMING, 10 p.m. KBES-TV. In this docu mentary about the "War to End War," actual film of trench warfare, aerial dog fights, the folks at home, are shown, some never before seen on TV. Rich ard Basehart is the narrator and describes the scenes as "Black Jack" Pershing's bat talions arrive in France, the Battles of Bcllcau Woody and th Argonne Forest, and finally vic tory. Good historical material for whole family. , FOCAL POINT, 10 p.m. Tues day KMED-TV. Guests will be Congressman Robert Duncan; Om- Bacon, Myra Getchell and Pricia Medley. ALL AMER1CS WANTS TO KNOW, 3 p.m. Sunday KBOY- AM and F M. Former president Dwight D. Eisenhower is spe cial guest in a report on the 'People-To- People" program, a private citizen movement dedi cated to creating better inter sectional understanding through a direct people-to-pcople con tact. TWENTIETH CENTURY, 8 p.m. Sunday KBES-TV. The im mediate post-World War II struggle between the Soviet and the Western powers over Berlin and its access routes, which was the beginning of the con tlnuinr crisis over the divided citv, is documented. . DISNEY'S WOULD, 7;30 p,m. Sunday KMED-TV. Dusty, a little pack burrow, Is torn be tween friendship for an old orospector and an inslinc'ivi tesire to run free with a wild burro herd. THAT WAS THE WEEK THAT WAS, 1(1 p.m. Sunday The fuel saving SENSATION! jKns fig - NEW WAREIIOUSE-The steel skeleton of the new ware house and office building for the American Steel and Supply Co. here is silhouetted against the valley skyline as it rises near Sage Road and Charles Way. The $400,000 project is located on four acres of land. A branch of American Steel Warehouse Co., Portland, the building will include 60,000 square feet of space, including five private offices, large thermostatic downdraft wood burning heaters 0 Many owner, have re ported fuel tavings of up lo 80 1 O Praiied by users from coail le con (I , , , from Alaska lo Floridal BIG Y FEED & SEED No. Pacific Hiway reception and display areas, as well as accounting and sales offices and an employe lunchroom. The shipping office will be in the center of the concrete and steel structure. Fiber glass panels in the roof will provide natural light. A railroad spur at the site will accommodate three rail cars. (Knackstedt Photo) John Reynolds, Gene Morris, Howard Pierce, Arthur Kapel tyn, James S. Bobbett, John Flynn, Charles Brown and Dr. Stewart Johnson. Addition Madelo Nominating List ASHLAND The name of Dr. Leo vanDijk has been add ed to the list of nominations for members of the board of direc tors of the Ashland Chamber of Commerce. Six directors will be elected by mail ballot. Dr. vanDijk, present vice president of the chamber, was omitted from the nominating committees' lists through an oversight. He was then nominat ed from the floor at last Tues day's meeting. The other nominees are Har old Buck, Dr. E. C. McGill, Clint Lorber, Vincent Oredson, Bill Williams, Ed Singmastcr, .B!cte,y Jacuzzi Pumps Siskiyou Hardware 225 W. 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