SUNDAY, NUVKMUbK 10, lltBU
MEDFOKD MAIL TRIBUNE, MEDFORD. OREGON
Stop Sign Changes
In Grants Pass
Receive Approval
' GRANTS PASS - Installation
and removal of certain top
signs in the city was recom
mended by the police depart
ment and approved by the
Grants Pass City Council last
week.
There will be 17 new signs
installed and eight old ones
removed in keeping with coun
cil action. One "right turn with
out stopping" sign will be in
stalled at an Intersection and
one In the same area will be
removed. Both are in the north.
west section of Grants Pass and
on approaches to the new hos
pital.
The program is an outgrowth
of a study of "dangerous inter,
sections" made by the Wom
en's Breakfast Club. The report
was submitted to the police de
partment which then made the
survey to determine the proper
corrections.
Petitions Received
Three petitions for sewer lnv
provements and two for street
improvements were received by
the council and approved,
There were applications for
renewals of dispensing licenses
submitted by 27 of the 31 liquor
outlets in Grants Pass. These
were given the council's ap
proval.
On recommendation of the
planning commission, the coun
cil denied a request for a zon
ing change between A and 0
Streets in the northeast area.
Petitions had been presented
asking that the area be chang
ed from single family residence
to genera! commercial. There
were objections presented by
some neighboring property own
ers, Including a church.
The council also accepted a
recommendation from the city
manager for the purchase of
two police vehicles from Surroz
Dodge to replace old equipment.
Red Cross Presents
Plaque for Service
To M-T Department
Herb Grey, head of the id-
vertising department of the
Mail Tribune, last week was
presented a plaque in recogni
tion of continuous support given
by his staff in telling the Red
Cross story.
The plaque was presented at
the monthly meeting of the
board of directors of the Jack
son County chapter of the
American Red Cross.
A strong supporter of the Red
Cross blood program, Grey de
signs and prints special ads
during each of the Bloodmobile
visits to the county and has
served Red Cross and the com
munity for many years, accord
ing to Mrs. E. S. Bolt of the
recognition committee, who
presented the plaque.
Speaker for the noon meeting
was Jerald McGrew, chairman
of the United Crusade. McGrew
discussed "The United Crusade
and Its Image in the Commun
ity." Agencies Supported
Through the efforts of the
Crusade, 30 agencies are sup
ported and are able to provide
continuous uninterrupted serv
ice to the area.
McGrew indicated that the
bad fruit year has been reflect
ed in collections; however, the
Crusade has now reached 70
per cent of its goal and it is ex
pected that the 100 per cent
mark will be reached shortly.
United Crusade has met its goal
in Jackson County for the past
10 years and has set an ex
ample for the rest of the state.
He expressed appreciation to I
the members of the board of di
rectors of the Red Cross for
their cooperation and urged
their continued support of the
lund raising effort.
Discuss Results
Discussion at the meeting
centered around the unsatisfact
ory results of the recent Blood-
mobile visits in Jackson County.
Board members are taking ac
tion by making personal con
tacts in an effort to interest
new donors
It was pointed out that the
need for blood in the county is
constant and continuing and
growing. The critical holiday
season is rapidly approaching
and during this period donations
always fall off and need in
creases. Community support is
necessary if an adequate sup
ply is to be maintained, otne
lals noted.
Mrs. Edna Stoehr, home serv
ice director, presented certifi
cates to four newly trained
case w o r k e rs, Mrs. Frank
Rider. Mrs. Ralph Thompsen
Mrs. James Shoemaker and
Mrs. Robert Ellis. Having com
pleted their required training
program, these volunteers will
now be serving in the Red
Cross office.
A. short skit, illustrating one
phase of home service, was pre
sented. The narration was writ
ten by Mrs. George Reed and
read by Mrs. Frank Rider. The
pantomine cast included Mrs.
Edna Stoehr, Mrs. Sheridan
Scott, Mrs. Reese Alexander
and Mrs. Roy Wilkes,
On the Air
By ELEANOR WIESE
PurpU Shield funeral Insurance
JOE R. HOSICK
Mortuary Mgr.
772-5488
ONE CALL
Pavad
Parklnf
"Chapel In the Trail"
Mortuary
2100 Siskiyou Blvd.
Columbarium
Crematory
LMj
LEW Q. MILES
Ctmatary Mgr.
772-2344
Siskiyou Memorial Park
CEMETARY
60S Highland Drlva
The Weakly
Field & Stream
Report on
KMED
CHANNEL 10
Each Thunday at 5:55 P.M.
Game Commiitlan Bullarini, -Gun
Club Navi and
Local Sport Ntwi
Television commercialism is
the despair of most viewers.
Try as we might to tune our
minds out to other things during
the "few words from the spon
sor," slogans, jingles and songs
have a way of getting through
to our subconscious, even so.
However, the advertising that
makes the biggest impact is
that aimed at children. Such ad
vertising pressure will become
increasingly apparent during
the next few weeks as toy com
panies tantalize our children
with talking dolls, walking poo
dles, space guns and sucn all
Intriguing and most of them
expensive.
No longer Is the child satisfied
with a doll, for instance. It must
be a specific brand of doll. This
makes no allowance tor tne eco
nomic means of the parents. Be
fore the influence of television s
intensive commercialism, par
ents could buy a doll according
to their own means and still
satisfy the request for a doll.
Not now. Santa must provide
only "Suzle, the Talking Doll,"
or disappoint some trusting
child.
Along this same line of ex
ploiting children is the adver
tising method of a local branch
a national store wnicn is
sponsoring the new daily TV
kindergarten.
Every toy used is uic "otn-
clal" toy. Children are told to
buy It so they enn join in the
activities too. price ana siore
are announced frequently, no
susKcstions are made for sub
stitutes for the "official" prod
uct that might be made t home
by the child to accomplish the
same purpose.
No. It must be the "otticiar
toy. And poor mother who may
not have the 59 cents, 98 cents
or $1.08 needed to purchase that
toy is forced Into the difficult
position of refusing. The child
then feels he cannot join in the
TV fun minus the "official"
product a dilemma for par
ent and child.
Surely this form of advertis-
inc is losing more than It is
gaining. Many mothers resent
this exploitation of their chil
dren. The commercialism easily
could be minimized, taking the
pressure off both parent and
child.
The gains in goodwill for the
store for merely sponsoring the
snow as a public service would
in the long run more tnan miiKc-
up for a few dollars In imme
diate sales.
KMED-TV. An American ver
sion of the ooDular British show.
TWTWTW, satirizing people and
events. Henry Fonda is host and
performer with guests: Henry
Morgan, actress - comedienne
Patricia Englund, songstress
Nancy Ames, and the Tarriers,
folk singers. Producer Leland
Hayward refused to announce
the content of the show but
said, "We hope it will be a.
vigorous entertainment full of
barbs and surprises."
FOCAL POINT, 10 p.m. Mon
day KMED - TV. Richard
Graham will explain the Tudor
Guild theater party plan to sun-
pun a anaKespearcan f estival
scholarship. Members of the
civil Air Patrol will announce
their recruiting campaign for
new members.
YOUTH POWER, 7:30 p.m.
Monday KMED radio. Dale
Hockersmfth and Dave Smith,
Medford High seniors, partici
pate in a spirited discussion of
me meaning of school spirit and
whether It Is necessary. They
emphasize the rivalry between
HedricK and McLoughlin Jun
ior High Schools and five their
opinions as to how much this
rivalry is lacuny iosiored.
MONDAY NIGHT MOVIE.
7:30 p.m. KMED-TV. "Father of
the Bride," with Elizabeth Tay-!
lor, Spencer Tracy, and Joan
Bennett. Remember this com
edy about the tribulations of
the falher of a bride-to-be?
"ANKS ARE COMING, 10
p.m. KBES-TV. In this docu
mentary about the "War to End
War," actual film of trench
warfare, aerial dog fights, the
folks at home, are shown, some
never before seen on TV. Rich
ard Basehart is the narrator
and describes the scenes as
"Black Jack" Pershing's bat
talions arrive in France, the
Battles of Bcllcau Woody and th
Argonne Forest, and finally vic
tory. Good historical material
for whole family. ,
FOCAL POINT, 10 p.m. Tues
day KMED-TV. Guests will be
Congressman Robert Duncan;
Om- Bacon, Myra Getchell
and Pricia Medley.
ALL AMER1CS WANTS TO
KNOW, 3 p.m. Sunday KBOY-
AM and F M. Former president
Dwight D. Eisenhower is spe
cial guest in a report on the
'People-To- People" program, a
private citizen movement dedi
cated to creating better inter
sectional understanding through
a direct people-to-pcople con
tact. TWENTIETH CENTURY, 8
p.m. Sunday KBES-TV. The im
mediate post-World War II
struggle between the Soviet and
the Western powers over Berlin
and its access routes, which
was the beginning of the con
tlnuinr crisis over the divided
citv, is documented.
. DISNEY'S WOULD, 7;30 p,m.
Sunday KMED-TV. Dusty, a
little pack burrow, Is torn be
tween friendship for an old
orospector and an inslinc'ivi
tesire to run free with a wild
burro herd.
THAT WAS THE WEEK
THAT WAS, 1(1 p.m. Sunday
The fuel saving
SENSATION!
jKns fig -
NEW WAREIIOUSE-The steel skeleton of the new ware
house and office building for the American Steel and Supply
Co. here is silhouetted against the valley skyline as it rises
near Sage Road and Charles Way. The $400,000 project is
located on four acres of land. A branch of American Steel
Warehouse Co., Portland, the building will include 60,000
square feet of space, including five private offices, large
thermostatic downdraft
wood burning heaters
0 Many owner, have re
ported fuel tavings of
up lo 80 1
O Praiied by users from
coail le con (I , , , from
Alaska lo Floridal
BIG Y
FEED & SEED
No. Pacific Hiway
reception and display areas, as well as accounting and sales
offices and an employe lunchroom. The shipping office will
be in the center of the concrete and steel structure. Fiber
glass panels in the roof will provide natural light. A railroad
spur at the site will accommodate three rail cars.
(Knackstedt Photo)
John Reynolds, Gene Morris,
Howard Pierce, Arthur Kapel
tyn, James S. Bobbett, John
Flynn, Charles Brown and Dr.
Stewart Johnson.
Addition Madelo Nominating List
ASHLAND The name of
Dr. Leo vanDijk has been add
ed to the list of nominations for
members of the board of direc
tors of the Ashland Chamber of
Commerce. Six directors will be
elected by mail ballot.
Dr. vanDijk, present vice
president of the chamber, was
omitted from the nominating
committees' lists through an
oversight. He was then nominat
ed from the floor at last Tues
day's meeting.
The other nominees are Har
old Buck, Dr. E. C. McGill,
Clint Lorber, Vincent Oredson,
Bill Williams, Ed Singmastcr,
.B!cte,y Jacuzzi
Pumps
Siskiyou
Hardware
225 W. Main Ph. 772-2939
S1H GREEN STAMPS
um HillllHMIMII.liriil1 mi '"J
OPEN TODAY 115
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SUNDAYS
and Monday Nov. 11
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2 ibs. 37 7 7 BoX
400 Yds. Printed Anti-Freeze-Hurry
cotton PRESTONE
YARDAGE
While It lasts, limited quan
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Values 49c. 1st quality. limit 2 9aons.
17 137
I I Yard . S Gallon
Luncheonette Open Sunday
(FEATURING
FREE COFFEE
PLUS SPECIAL
!i-lb- Hamburgers Pq
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ve Downtown!
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DOWNTOWN Wm&ww
OPEN MONDAY AND
FRIDAY NIGHTS TIL 9