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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Nov. 7, 1963)
""-"" luurunu. uitauum THURSDAY, NOVEMBER 7. 1983 y Volkswagen Third Largest gar Works . ' it, ri THEY CALL IT BEETLE The Volkswagen sheets of wrapping paper taken from the ship- ' " .ho ai uie nuusDurg, mems of American steel used to build the West Germany, Volkswagen plant. It is called small German car. (UPI) the "beetle" of the highways. The wraps are By RICHARD H. GROWALD united Press International FRANKFURT, Germany (UPD-They call it a "beetle" and so it looks. But if you had to single out one factor that has mide West Germany rich, it might well be the Volkswagen car. Its success story is one of the great ones of our generation. At war's end all there was of Volkswagen once plugged by Hitler as "the people's car" was a bombed-out swampside plant. Now the Volkswagen works is the world's Ihlrd largest auto- producer and holds more than half the foreign car market in the United States. Volkswagen's 1200 model won Detroit's Elmer A. Sperry award for doing to the highways what Douglas' DCS did for air travel. And Heinz Nordhoff, the Volks wagen chief, doesn't mind jokes about the VW's shape. He re gards the 1200's nicknames as badges of honor. "The names beetle and bug are used in such an affectionate manner by owners that all of us consider them complimentary m and evidence of the. affprtlnn which owners have for our pro duct," Nordhoff told UPI. Lifelong Automaker Nordhoff is a tallish, somber engineer addressed by employes as "Professor Doctor Nordhoff." Now 64, his life has been spent in the German motor industry. His wife, Charlotte, and his two daughters saw tta nf NnrH. hoff during the first Volkswag en years. He worked an 18-hour day, often sleeping on an office cot. He reorganized nrnriurtinn (his Wolfsburg plant is, now the largest single auto piani in tne world), set up a dealer net work fired with missionary zeal (there are more than 700 in the United States now), gave Eu rope a servicing unit that reaches from the toe of Italy to arctic Norway. In 1948 Wolfsburg produced only 19,244 cars. Volkswagen pro-duces that many in less than four days now. Only Chevrolet produces more automobiles. In 1949 Nordhoff sent only two Volkswagens to America. This year he is shipping on his company's own vessels 275,000 cars and trucks. PIGGLY WIGGLY PIGGLY WIGGLY mm 8TAM Psl ef Rump WW rump roaj(s for , hear(y Ju d.n do ;.,9rV" rUmJ" rcasf wi,h m"l" potatoes, creamed peas Jnd a flr.e Fresh Red Snapper From the Depths of the Blue Pacific lb. MEDIUM Sharp Cheese Sharp and Tangy Cheddar Chease lb. 1 -Lb. Package 43c Lean Ground Beef 3 ... $1.29 U.S. Choice or Swift's Premium Boneless Beef Cubes ib. 69c U.S. Choice or Swift's Premium Arm Cut Beef Pot Roast tb. 65c U.S. Choice or Swift's Premium Boneless Chuck Roast ; .ib. 69c U.S. Choice or Swift's Premium . Standing Rib Roast b. 79c From the Pacific Fresh Oysters : 12-ox. jar 59c Seafood Treat Kippered Salmon Tips )b 69c mm Dubuque Country Maid lean sliced bacon at a low, low price this week end at Piggly Wiggly. If MAYONNAISE I I FULL QUART JAR J k LIMIT PLEASE A y It FLOUR VI II 25-Lb. Bag 11 V A Regular 2.19 ,. $89 J J Carnation Dee Cream ASSORTED FLAVORS REGULAR 99c Vi GALLON Piggly Wiggly Fresher Produce (5) f ,i vi x . . t: . i w 1 U.S. No. I KLAMATH fctMb M Ik w -- s m DAIMflitlA I nUlliaillC LCllUbb Buncnes fc or fcwU 111 II II nKrinUUo 9u.1bl J VJ m lIVIIVAIa "rg'rresn m WW StjUdSh VananlrVubbaJd lb. 3C I Crisp Wash. Grown Red A AF. HUulcS Delicious or Rome Beauty L lb'- fcUll Caramel Apples 5c ICE limit Please 1 D. i v. Save as You Spend With S&H GREEN STAMPS Prices effective November 7, thru Sunday, November 10th. Limit rights reserved. I GREEN STAMPS, Gerber Juices II JUICES 1 ft ll ttnAiNio LIMIT Jp I J 1 1 FrePU,tc Tumhler With Purchaie of 6 Cans I Istam pal IcrccnI TAMPSI IflTAM p m m Mtvimps I9TAM0M Hitler Starts It Hitler started it all in 1933 when he summoned autodesign er Ferdinand Porsche. Der Fuehrer dictated ihe car's specifications to the designer he wanted a "people's car" (Volkswagen) seating four or five persons, able to cruise at 60 miles an hour, get 50 miles to the gallon of gas, and pow ered by an air-cooled motor. Hit ler insisted on an air cooled en gine "because not every coun try doctor has a garage." In Germany, a Volkswagen costs less today than it did in 1050. Says Nordhoff: "We have been able to hold the price line by adding more automation to our production. Here , too, is the strength of the no-change-for-change-alone philosophy. We can afford to invest large sums in automated production bo cause of the continuity of our basic design."' It was the rear-engine beetle 1200 that helped give birth to the stories of the woman driver who drove into a service station opened the front hood, pointed at the empty luggage compart ment and complained she had a car without an engine.. Gives New Twist The new big brother 1500 has given a twist to the tale. Its tiny flat engine is slipped in under the rear luggajj com partment and that caused an actual scene at the Czech-West German border recently. Count Andreas Razumovsky, a West German music critic, had driven his new 1500 to the Communist hnrrter nhppknnlnf. The Czech border guards or dered mm out of the car for their usual search. The guards opened the front hood, opened the rear luggage compartment, looked under the dashboard. Frowning, they hunted beneath the front and rear seats and then under the car. Finally, one of them said to the count, "All right, just where is your en gine?" The count lifted the floor of his rear luggage compartment and showed them the minute engine. "Oh," said the surprised guard, "I was thinking you Westerners had finally built a car that didn't need an engine." : f Your Money's Worth By SYLVIA PORTER CwHto, Hall Sy4ictM, lac. AUSTRALIA'S D-DAY Imagine that you're listening to the late news and suddenly you hear an announcement from Washington thai the President has just signed a law which will wipe out the dollar bill and replace it with a new note worth $2.24 on D-Day. This new note will contain 20 "dimes" and in each dime there will be 12 "pen nies" a total of 240 "pennies" worth $2.24. Imagine that you also are Informed that all the coins and paper bills which you've used since childhood are to disappear and to be replaced with new coins and bills, each with different faces, different values, different names, and in the period before D-Day you must go through an education-re-education process of staggering proportions. This is what is about to happen In Australia. The Australian government is now takinn the Giant sten of switching the entire currency setup of the entire continent of Aus tralia irom ine unwieldy British-style system of pounds, shillings and pence to the simple American-style decimal system of dollars and cents, ine new system of decimal currency, is to be intro duced in February, I960, and the final change-over is to be com pleted in 1968. This move not only marks an enormous upheaval Down Under, but it also carries immense implications for the whole world. It signals the continuation of a relentless trend toward "decimalization" of the world's currencies a move which only Britain and a few Commonwealth members In Africa are still resisting. It dramatizes the pull toward standardiza tion of world trade procedures. II underlines the far-reaching Impact of automated monetary machinery for offices and businesses around the globe. As the Right Honorable Harold Holt, Treasurer of the Com monwealth of Australia, put it in an interview while he was in New York City recently, "In a world of expanding international trade there is great practical value in the simplicity of the deci mal. In a world of office mechanization and electronic machines, the decimal system has great advantages over pounds, shillings and pence." Overwhelming are the problems of re-education of Aus- tralia's 11 million people in money-figuring and of rewriting school textbooks before D-Day, they're just part of the tale. Hundreds of thousands of cash registers, adding machines. calculators and other monetary machines must be converted from pounds to dollars. Every vending machine, and telephone booth must be refitted for decimals. Evciy gas pump, taxi and parking meter, typewriter and typesetting machine must register new amounts. In banks every money-weighing machine must learn the new weight of each coin. Every checkbook and other bank form must be changed as well. An entire new supply of coins and notes must be minted and printed (Australia has more than 2 billion coins In circulation today). To handle the job by D-Day a now mint in Canberra Is now under construction, Is due for completion late next year. The total cost of the change-over cannot possibly be calculated, but, as an indication, the conversion of monetsry machines alone will run to $67 million or more. Still, says Holt, "We have no doubt that the savings over the years will far outweigh the expense." It's estimated that $13 million annually will be "Immediate savings" in extra time office workers uso today to operate monetary machines, and calculate pounds and shillings by hand. It's estimated that the lime it takes school children to learn the money system will be slashed In half. Evcryduy shopping will be simplified considerably, and the weight of coins an Australian has to carry to make everyday change will be cut 40 per cent. There will be. Holt cmnhasizes. "a noticeable savinp nf nffira and clerical time in tho business world and access to a much wider and, in many cases, cheaper selection of modern monetary machines." Incidentally, during the prolonged debate over the change-over, the Australians suggested nearly 1,000 possible names for Iheir new money, including: Baa-Baa and Do-do; Abo and Auk; Cent um, Dccimony and Nunotes; Platypus and Possum. So what did those practical treasury officials settle on? . Dollars and cents. ' Cadets Participate In Aviation Week Cadets from the M e d f o r d Civil Air Patrol unit participat ed In Federal Aviation Week observances last week end at Medford airport. They assisted in conducting lours through the control tower and Wealher Bureau facilities. Medford cadets participating Included Eileen Gent, Gary Gent, Nannetlo Taylor, Albert Hall, Craig Stinger, Dan Os born, and Sam Ashcnbrencr. Cadets from the Grants Pasr participating were Tom Doyle and Stephen Chapman. Three senior members of the Medford and Grants Pass units also participated. Portland Banker Dies in Auto Crash PORTLAND (UPI) - James A. Randall, 59, Portland bank official, died in a one-car acci dent Tuesday night. BliST WIIICAT CHOP, NEW YORK (UPD-The Du rum wheat crop for 1963-64 Is one of the best in 10 years, ac cording to a leading producer of spaghetti and macaroni prod ucts, Durum wheat is grown principally in a small triangu lar area in North Dakota, South Dakota and Minnesota. When it's Salad Time, m i nas to oe COTTAGE CHEESE 5 ga I Stewart at King Open 'til 9 P.M.
