""-"" luurunu. uitauum THURSDAY, NOVEMBER 7. 1983 y
Volkswagen Third Largest gar Works
. ' it, ri
THEY CALL IT BEETLE The Volkswagen sheets of wrapping paper taken from the ship-
' " .ho ai uie nuusDurg, mems of American steel used to build the
West Germany, Volkswagen plant. It is called small German car. (UPI)
the "beetle" of the highways. The wraps are
By RICHARD H. GROWALD
united Press International
FRANKFURT, Germany
(UPD-They call it a "beetle"
and so it looks. But if you had to
single out one factor that has
mide West Germany rich, it
might well be the Volkswagen
car.
Its success story is one of the
great ones of our generation.
At war's end all there was of
Volkswagen once plugged by
Hitler as "the people's car"
was a bombed-out swampside
plant.
Now the Volkswagen works is
the world's Ihlrd largest auto-
producer and holds more than
half the foreign car market in
the United States.
Volkswagen's 1200 model won
Detroit's Elmer A. Sperry award
for doing to the highways what
Douglas' DCS did for air travel.
And Heinz Nordhoff, the Volks
wagen chief, doesn't mind jokes
about the VW's shape. He re
gards the 1200's nicknames as
badges of honor.
"The names beetle and bug
are used in such an affectionate
manner by owners that all of
us consider them complimentary
m
and evidence of the. affprtlnn
which owners have for our pro
duct," Nordhoff told UPI.
Lifelong Automaker
Nordhoff is a tallish, somber
engineer addressed by employes
as "Professor Doctor Nordhoff."
Now 64, his life has been spent
in the German motor industry.
His wife, Charlotte, and his
two daughters saw tta nf NnrH.
hoff during the first Volkswag
en years. He worked an 18-hour
day, often sleeping on an office
cot. He reorganized nrnriurtinn
(his Wolfsburg plant is, now the
largest single auto piani in tne
world), set up a dealer net
work fired with missionary zeal
(there are more than 700 in the
United States now), gave Eu
rope a servicing unit that
reaches from the toe of Italy to
arctic Norway.
In 1948 Wolfsburg produced
only 19,244 cars. Volkswagen
pro-duces that many in less than
four days now. Only Chevrolet
produces more automobiles.
In 1949 Nordhoff sent only two
Volkswagens to America. This
year he is shipping on his
company's own vessels 275,000
cars and trucks.
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MEDIUM
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Boneless Beef Cubes ib. 69c
U.S. Choice or Swift's Premium Arm Cut
Beef Pot Roast tb. 65c
U.S. Choice or Swift's Premium
Boneless Chuck Roast ; .ib. 69c
U.S. Choice or Swift's Premium .
Standing Rib Roast b. 79c
From the Pacific
Fresh Oysters : 12-ox. jar 59c
Seafood Treat
Kippered Salmon Tips )b 69c
mm
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lean sliced bacon at a
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end at Piggly Wiggly.
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Prices effective November 7, thru Sunday, November 10th. Limit rights reserved.
I GREEN
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Hitler Starts It
Hitler started it all in 1933
when he summoned autodesign
er Ferdinand Porsche.
Der Fuehrer dictated ihe car's
specifications to the designer
he wanted a "people's car"
(Volkswagen) seating four or
five persons, able to cruise at
60 miles an hour, get 50 miles
to the gallon of gas, and pow
ered by an air-cooled motor. Hit
ler insisted on an air cooled en
gine "because not every coun
try doctor has a garage."
In Germany, a Volkswagen
costs less today than it did in
1050. Says Nordhoff: "We have
been able to hold the price line
by adding more automation to
our production. Here , too, is
the strength of the no-change-for-change-alone
philosophy. We
can afford to invest large sums
in automated production bo
cause of the continuity of our
basic design."'
It was the rear-engine beetle
1200 that helped give birth to
the stories of the woman driver
who drove into a service station
opened the front hood, pointed
at the empty luggage compart
ment and complained she had
a car without an engine..
Gives New Twist
The new big brother 1500
has given a twist to the tale.
Its tiny flat engine is slipped
in under the rear luggajj com
partment and that caused an
actual scene at the Czech-West
German border recently.
Count Andreas Razumovsky,
a West German music critic,
had driven his new 1500 to the
Communist hnrrter nhppknnlnf.
The Czech border guards or
dered mm out of the car for
their usual search. The guards
opened the front hood, opened
the rear luggage compartment,
looked under the dashboard.
Frowning, they hunted beneath
the front and rear seats and
then under the car. Finally, one
of them said to the count, "All
right, just where is your en
gine?" The count lifted the floor of
his rear luggage compartment
and showed them the minute
engine. "Oh," said the surprised
guard, "I was thinking you
Westerners had finally built a
car that didn't need an engine."
: f
Your Money's
Worth
By SYLVIA PORTER
CwHto, Hall Sy4ictM, lac.
AUSTRALIA'S D-DAY
Imagine that you're listening to the late news and suddenly
you hear an announcement from Washington thai the President
has just signed a law which will wipe out the dollar bill and
replace it with a new note worth $2.24 on D-Day. This new note
will contain 20 "dimes" and in each dime there will be 12 "pen
nies" a total of 240 "pennies" worth $2.24.
Imagine that you also are Informed that all the coins and
paper bills which you've used since childhood are to disappear
and to be replaced with new coins and bills, each with different
faces, different values, different names, and in the period before
D-Day you must go through an education-re-education process of
staggering proportions.
This is what is about to happen In Australia.
The Australian government is now takinn the Giant sten of
switching the entire currency setup of the entire continent of Aus
tralia irom ine unwieldy British-style system of pounds, shillings
and pence to the simple American-style decimal system of dollars
and cents, ine new system of decimal currency, is to be intro
duced in February, I960, and the final change-over is to be com
pleted in 1968.
This move not only marks an enormous upheaval Down Under,
but it also carries immense implications for the whole world.
It signals the continuation of a relentless trend toward
"decimalization" of the world's currencies a move which
only Britain and a few Commonwealth members In Africa
are still resisting. It dramatizes the pull toward standardiza
tion of world trade procedures. II underlines the far-reaching
Impact of automated monetary machinery for offices and
businesses around the globe.
As the Right Honorable Harold Holt, Treasurer of the Com
monwealth of Australia, put it in an interview while he was in
New York City recently, "In a world of expanding international
trade there is great practical value in the simplicity of the deci
mal. In a world of office mechanization and electronic machines,
the decimal system has great advantages over pounds, shillings
and pence."
Overwhelming are the problems of re-education of Aus-
tralia's 11 million people in money-figuring and of rewriting school
textbooks before D-Day, they're just part of the tale.
Hundreds of thousands of cash registers, adding machines.
calculators and other monetary machines must be converted from
pounds to dollars. Every vending machine, and telephone booth
must be refitted for decimals. Evciy gas pump, taxi and parking
meter, typewriter and typesetting machine must register new
amounts.
In banks every money-weighing machine must learn the new
weight of each coin. Every checkbook and other bank form must
be changed as well. An entire new supply of coins and notes must
be minted and printed (Australia has more than 2 billion coins
In circulation today). To handle the job by D-Day a now mint
in Canberra Is now under construction, Is due for completion late
next year.
The total cost of the change-over cannot possibly be calculated,
but, as an indication, the conversion of monetsry machines alone
will run to $67 million or more.
Still, says Holt, "We have no doubt that the savings over
the years will far outweigh the expense." It's estimated that
$13 million annually will be "Immediate savings" in extra
time office workers uso today to operate monetary machines,
and calculate pounds and shillings by hand. It's estimated
that the lime it takes school children to learn the money
system will be slashed In half. Evcryduy shopping will be
simplified considerably, and the weight of coins an Australian
has to carry to make everyday change will be cut 40 per cent.
There will be. Holt cmnhasizes. "a noticeable savinp nf nffira
and clerical time in tho business world and access to a much
wider and, in many cases, cheaper selection of modern monetary
machines."
Incidentally, during the prolonged debate over the change-over,
the Australians suggested nearly 1,000 possible names for Iheir
new money, including: Baa-Baa and Do-do; Abo and Auk; Cent
um, Dccimony and Nunotes; Platypus and Possum.
So what did those practical treasury officials settle on? .
Dollars and cents. '
Cadets Participate In Aviation Week
Cadets from the M e d f o r d
Civil Air Patrol unit participat
ed In Federal Aviation Week
observances last week end at
Medford airport.
They assisted in conducting
lours through the control tower
and Wealher Bureau facilities.
Medford cadets participating
Included Eileen Gent, Gary
Gent, Nannetlo Taylor, Albert
Hall, Craig Stinger, Dan Os
born, and Sam Ashcnbrencr.
Cadets from the Grants Pasr
participating were Tom Doyle
and Stephen Chapman. Three
senior members of the Medford
and Grants Pass units also participated.
Portland Banker
Dies in Auto Crash
PORTLAND (UPI) - James
A. Randall, 59, Portland bank
official, died in a one-car acci
dent Tuesday night.
BliST WIIICAT CHOP,
NEW YORK (UPD-The Du
rum wheat crop for 1963-64 Is
one of the best in 10 years, ac
cording to a leading producer
of spaghetti and macaroni prod
ucts, Durum wheat is grown
principally in a small triangu
lar area in North Dakota, South
Dakota and Minnesota.
When it's Salad Time,
m i nas to oe
COTTAGE CHEESE 5 ga I
Stewart at King
Open 'til 9 P.M.