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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Nov. 3, 1963)
8 C SUNDAY. NOVEMBER 3, 1963 MEDFORD MAIL TRIBUNE, MEDFORD, OREGON if T ft ttl '9 I H Iff i -AT isr ' I ' ' - f n pT .1 1 " wwsitetjM ' ft'. . " ; ... I I Customer Calisthenics Create Sales Resistance With skiing anticipated at the Ml. Ashland Ski development this winter, many Rogue Valley devotees of tins spurt will be checking their ski togs. This warm, husky all-wool sweater with bold design is by While Slag. The crewncck cardigan wilh design of Inca origin is worn over an nil-wool turllcncck pullover. The pearl gray worsted flannel slacks by Ratncr have a permanent crease, never lose their sharp edge no mailer how much snow lias to be brushed off them. They arc cufflcss and have a continu ous waistband. Monday: 9:30 a.m. Morning circle of Ascension Lutheran Church, home of Mrs. Eleanor Briggs, 1417 South Ivy St. ' 10 a.m. Baptist Woman's Day of Prayer, First Southern Baptist Church, 794 Lozier Lane. 6 p.m. Olive Rebekah Lodge, 100F hall. 7 p.m. Reames Past Ma trons' Club, home of Mrs. John W. Bradshaw, 1300 Tolman Creek Road. 7:15 p.m. Warren Assembly, International Order of Rainbow for Girls, Jacksonville Masonic hall. 7:30 p.m. Evening circle of Ascension Lutheran Church, home of Mrs. Kenneth Dickson, 824 King St. 7:30 p.m. Women's Mission ary circle, B e r e a n Baptist Church, Whito City, at church. 8 p.m. Rogue Valley Art As sociation, Rogue Uallcry, west Main St. 8 p.m. Rogue Valley Coin Club, Girls Community Club. Tuesday: 10 a.m. Second Ward Relief Society, Church of Jesus Christ of Latter-day Saints, 648 South Ivy St. 11:30 a.m. Medford Ladies of Elks, Elks lounge. 1 p.m. Central Point Royal Neighbors of America, home of Mrs. Doris Ncalon, Table Rock Rd., Central Point. 8 p.m. Crater Lake Auxili ary, Veterans of Foreign Wars, VFW hall, 42 North Front St. 7:30 p.m. Chapter BE of PEO Sisterhood, with Mrs. Vic tor Sether, 1007 Queen Anne Ave. 7:30 p.m. Westminster Guild nf First Presbyterian Church, Fireplace Room of Church. 8 p.m. Past Presidents of De gree of Honor, home of Mrs. listen Krause, lfi South Colum bus Ave. Wednesday: 12:30 p.m. Chapter CP of PEO Sisterhood, home of Mrs. John Graff, 31 Geneva Ave. 1:30 p.m. -Central Point Gar den Club, home of Mrs. Don ald E. Faber, 415 Hazel St., Central Point. 1:30 p.m. Contc in p o r a r y Book Club, with Mrs. Ralph Barnes, Old Stage Road. 2 p.m. Wednesday Study Club, Girls Community Club. 7 p.m. Chapter CG of PEO Sisterhood, home of Mrs. G. T. Haupcrt, 222 Valley View Drive. 8 p.m. National Association of Letter Carriers Auxiliary, home of Mrs. Waller Wilson, 232 Janncy Lane. 8 p.m. Xi Mu Chapter, Beta Sigma Phi, home of Mrs. Wil lRrd Rollins, 3HG9 Jacksonville Highway, Thursday : 10 a.m. Providence Guild of Sacred Heart Hospital, confer ence room at hospital. 1:30 p.m. Roruo Valley Ik pilal Auxiliary, hospital audilo rium. 1:30 p.m. Sams Valley La dies Club, home of Mrs. . Bigham, Wcbbei- Road. Thomas Edsall, 215 Washington Ave. Saturday: 1 p.m. Camma Xi Chapter of Beta Sigma Phi, Rogue Val ley Country Club. A liinelv addition to fall and winter wardrobes is (lie shirt dial can be worn tucked in or as an iivcrhloiisc. This versatile style in a collon oxford print has bullon-down collar and long sleeves. By Ship 'n Shore. By JEANNE LESEM NEW YORK (UPI) - Cus tomer calisthenics in supermar kets create sales resistance, even though they help physical fitness. This conflicting state of af fairs was revealed in a consum er study by Progressive Grocer, a trade publication. The study snowed mat sales dropped in proportion to the amount of stretching, stooping and squat ting a customer has to do to reach products above or below her eye level. The study involved 12,000 cus tomers of a large food chain (Colonial Stores) that operates in 10 states. The results were revealed 'at the 30th annual meeting here of the National Association of Food Chains. Here's how the typical shop per was pictured: She is 35 years old, has two children, a car and an annual income of $5,850. About 3 p.m. on Friday, she drives to the market at least half the time taking the children to do her major shopping of the week. Fast Worker Once there, she's a fast work er. In 12 minutes, she passes 3,800 grocery items at a speed that allows her about one-fifth of a second to see and decide on any single item. She always chooses at least one item from a special display and is more likely to buy from eye-level, basket and special displays than from those above or below her normal vision. She spends hs . of her total of 29 minutes in the store buy ing perishables meat, produce, baked goods, dairy and frozen foods. The study showed that she considers cents-off coupons a bargain, but rarely buys a pro duct for its premium or as a contest entry requirement. She likes recipes, especially on packages, and tries an average of one new recipe a month. She also buys a product new to her but not necessarily a new pro ductonce a month. She saves trading stamps but prefers merchandise to cash redemp tion. When she likes the personnel, she's inclined to see everything about the store in a rosy light the selection is better, prices lower, stamps more valuable, services and meat of better quality and aisles wider than other stores almost identical to her preferred one. Shopping without a list, Mrs. Typical Customer buys less than the list carriers, who spend six minutes and $2.22 cents more per trip. Total Bill Her total bill is $12.84, with grocery products and meat con stituting her two largest pur chases $5.90 and $3.08 respec tively. She spends $1.20 on dairy products, 88 cents for produce, 71 cents for non-foods (half of this for health and beauty aids), 59 cents for bakery goods and 48 cents for frozen foods. . The study also showed that younger shoppers 19 to 30 year olds spend more time and money per shopping trip than any other age group. It also exploded the theory lc g held by wives that men outspend women when sent to do the family marketing. On the average, the study revealed a woman takes nine minutes longer than a man to finish a weekend shopping trip and buys merchandise worth $3.00 more. mm 1112 Using fewer than 12 yards of a gay, contemporary cotton by Bloomcraft, designer James Chillis Morse, N.S.I.D., transformed an attic corner into a cozy hideaway. WORK SMARTER NOT HARDEI; By BERNICE STRAWN Oregon State University New 'We Wash, You Wea r' Uniform Service Offered Layered Look What Dr. Casey hasn't done to renew interest in nursing ca reers, a new uniform service promises to do. The incentive, high fashion delivered to the doorstep every week. It's a unique new plan where by career women can wear the most fashionable of working dresses without the expense of buying them and the bother of laundering them. Designed for on-the-job wear by the more than 3 million wom en working in medical and beau ty care professions, the career dresses have all the styling and handsome details of couture shirtwaistcrs, shifts, and coat-dresses. Currently available are six slyles wilh such fashion fcalurcs ns tiny stanclup collars, roll-collar necklines, long and three quarter push-up sleeves with smart cuff-link cuffs, the scam detailing of raglan-set sleeves, flare and A-line skirts. All have set-in belts to assure trim fit, but Ihese range from very nar row to wide midriff insets. Cotton Poplin All arc made of luxurious combed cotton poplin, selected for its comfort and handsome appearance. Since the fabric is opaque, undergarments do not show through. According to the National Col lon Council, the dresses are available cxcluisvely on a rental basis from local linen supply dealers through a service called "We Wash-Yon Wear." Unlike uniforms bought over the counter, these fashionable career dresses are custom-fitted to the exact size and measure ments of the wearer and re served for her use exclusively. Selects Uniforms Each customer selects 11 un iforms, and may choose any one style or combination of availa ble styles for wear throughout her work week. By selecting two each of five styles and one of the cixth style, she can wear a different design each day. Her collection is delivered each week by her local linen supplier, who picks up the soiled garments. The dresses arc then laundered, sterilized, pressed, and each wrapped in its own plastic bag before being re turned. Coat of the service to the con sumer Is said to be cheaper than owning and laundering her own uniforms. For the name of linen suppli ers who provide lashion-wiln- service career dresses, con sult the yellow pages of your local telephone directory. Fire Check Make a practice of conducting a periodic lire inspection ot your home. To be sure you do it, set a definite time for your tour. Make a note of the areas that should be cleared of debris or require replacement of dried out, inflammable materials. Your best insurance against fire, of course, is a material that is itself flame-proof, such as genuine ceramic tile. Is homcmaking just a matter of pushing buttons? Or is it a science for which women should prepare themselves with tech nical study? One mother said her 13-year-old daughter who is taking high school home economics learned things she herself didn't know after 15 years of homcmaking. Home economics has moved forward both technically and in tellectually. Unfortunately many people don't know this. If you took home economics 20 years ago, you would find times have changed. It isn't just cooking ind sewing. The study includes the whole role of home making, consumer education, money management, how to make a house or apartment at tractive. Girls study new textile fibers, wardrobe organization, selection and care of appliances, nutrition, child care, and family health.' Parents and children become less frustrated and children build greater feelings of self-con-iidence if they are given a choice, only, however, in situa tions where the parents are willing to accept the choice. Mrs. Roberta Frasier, Family Life Specialist, OSU Extension Service, gives this example. "Do you want to go to bed?" The question is likely to bring a "no." But, "It's time for a story and then time for bed," will usually end in a happier situation. What causes my steam iron to spit? This usually comes from setting the control above the point marked steam. Don t use more than the recommend ed amount of water or the iron will drip. Too low a tempera ture will also cause dripping. Always empty the steam iron after each use and store it on its heel rest, never in the car ton. We're asked too, about using lap water. One or two manufac turers do say this can be used in their particular iron. How ever, if you are in a har area, it s best to stick tilled water. You will be safe with distilled or de-iron- ized water. rd water to dis- always Career dresses now boast all the fashion details of couture shirtwaistcrs. This cotton pop lin style with mandarin collar and dolman sleeves is one ot six available through local lin en suppliers' "We Wash You Wear" program. Under the new service, dresses are ciislom fillcd, laundered, and delivered weekly. Ideas for Early Christmas Shopper By DOROTHEA M. BROOKS United Press International NEW YORK (UPI)-To prod you into at least thinking about early Christmas shopping, here are some gift ideas gleaned from the new product announce ments. For the stocking of the tape enthusiast, 3M Company's unique self-threading reel with a plastic snap ring or collar to permit dust-free, standup stor age without a box. The reel, available in seven - inch size, performs automatically, thread ing the tape and winding it around the hub. For the hi-fi fan especially the music-loving traveler a m inno nlavpr for automobiles that operates through car radio without interruption irom com mercials, static or fading Sta tions Thn AutoMate Tapette, product of J. Herbert Orr Enter prises, upeiuta, Aia., is uiuaucu under dashbord or anchored to transmission hump. It utilizes Tapette cartridges that play up to an hour and repeat continu ously until replaced or until unit is turned off or switched back to radio. The serious suburban garden er or small farmer will appre ciate the new Sears Compost Mill, a compact shredder which provides low-cost mulch or com post from bulky organic waste. Husbands Want To Assist With Buying Furnishings United Press International CHICAGO (UPI) - Husbands like to help their wives make furnishing-, decisions and most would like to be surprised at times with a furnishings pur chase, according to one poll. Married couples answered questions to determine what role husbands play. Among the findings: 70 per cent of husbands like to help their wives make fur nishings decisions, even to the point of enjoying shopping for furniture. Husbands are given more credit (or having good taste in decorating than wives are. Seventy-five per cent of husbands would like their wives to surprise them more often with a furnishings purchase. Not Extravagant All the husbands inler viewed agreed their wives were not extravagant with furnish ings purchases. Ninety-five percent of the wives interviewed by Arabes que, a wall accessories manu facturer, said they would enjoy having their husbands along when they shopped for furnish ings, and 75 per cent of the For sailors in the family, Re liance Manufacturing Company, New York, has introduced a new line of natuical jackets for men, women and children with pat ented lining compartments which enable the wearer to stay afloat for an extended period of time. The "Hydro - Jack" is classically styled in foul weath er fabrics in a variety of styles, ideal for wear around water. The permanent buoyancy is the result of lining compartments of electronically - sealed polyvinyl chloride plastic. Each section has an insert of specially woven and treated, long staple cotton which allows air to circulate freely when dry but which ex pands and locks upon contact with water, making the com partments air and water tight. Walls of the compartments are separated by a pad of flexible polyurethane foam. Jackets are said to be warm in winter, cool in summer because of high de gree of thermal stability. husbands said they enjoyed snoppmg expeditions. Most of the wives said they seldom surprised their husbands with unplanned purchases for the house. But 75 per cent of the men felt they would enjoy being surprised more often. An argument developed over the question of taste. Seventy five per cent of the wives con sidered their husbands' taste good, but only 45 per cent of the men expressed real confi dence - in their wive's judge ment. Tastes Confined However, researchers said taste was being confused with likes and dislikes. If a man pre ferred modern styling and his wife liked traditional, he would label his own taste superior, they said. . Most of the men, however, thought their wives were super ior at selecting colors for the home. Regardless of differences, 90 per cent of the couples agreed on the do-it-yourself approach to furnishing and decorating their homes. Seventy per cent thought they might consult a professional make all decisions for them. For the whole family, a home "intercom" with up to seven stations linking to each other and, if desired, to "talk back" speakers at front door or in nursery. Can also be adapted to control cooling or sprinkler sys tems, etc. Operated by transis torized AC powerpak or 6-volt battery. Product of Tele - Norm Co., Woodside, N.Y. If you really want to play Santa, how about the new Am pex Signature V home enter tainment unit. It costs $30,000 but provides, .in luxury console, a compact Videotape television recorder and television camera, with a complete stereophonic high fidelity sound system for recording and playback. It can record television programs off the air or make home television tapes for immediate playback. A special timer permits unat tended recording of a given tel evision or radio program and recorder will record one pro gram while a different one is being viewed on the television set. Color television receiver, record changer, AM - FM tuner and audio tape recorder are in cluded And there's an elabor ate, leather-b o u n d instruction manual. Homemade Whipped Cream To make delicious whipped cream, start with heavy cream (at least 30 per cent butterfat) that comes in a bottle or car ton, not an aerated can. The Gas Appliance Manufacturers Association recommends using a deep narrow bowl that has been chilled in the refrigerator along with the beater and the cream. When thoroughly chilled the cream will stiffen quickly, so be careful not to over-whip. One cup of heavy cream yelds 2 cups of whipped cream. 9345 sizes 6-U GOOD SPORTS - princess weskit, pleated skirt, Peter Pun blouse all add up to the new layered look. Choose a wool check for weskit and skirl Earl j cotton for blouse. Printed Pattern 9345: Girls 6:15 p.m. Christian Business Sizes 6. 8. 10. 12. 14 Sen naiimn and Professional Women's Coun- for yardages. cil, North's Chuck Wagon. 7:30 p.m. Royal Neighbor ; Lodge, Knights of Pythias hall. 8 p.m. Welcome Wagon New comers Club, Girls Community Club, Friday: 18 non-Fifty Plus Club, St. Mark's Guild Hall, 12 noon St. Elizabeth's Guild of SI. Mark's Episcopal Church, at church. 1:30 p.m. Past President's Club of Fraternal Older of Eagles Auxiliary, home of Mrs. THIRTY - FIVE CENTS in coins for this pattern add 15 cents for each pattern for first class mailing and special han dling. Send to Marian Martin, Medlord Mail Tribune, Pattern Dept., 232 West 18th St., New York 11, N. Y. Print plainly NAME. ADDRESS with SIZE and STYLE NUMBER. CLIP COUPON FOR 50c FREE PATTERN in big, new Fall-Winter Pattern Catalog Just nut: 354 design Ideas. Send 50c for Catalog, K. 11 . ! u rt v W, 1 ' If your CREDIT is GOOD . . . It'i GOOD at PICK'S re r feel control ... perfect comfort! PBteR pan LOSU LEI! Tin Mi ('('' Wown-iii stripes fortify control where. needed ; eliminate weight, bulk, rigidity ! No overlapping X seams, no sewed in . . dines, nn liull;v panels to break the smooth line from waUl Ihroiit'li thigh. In pastel shade ot yellow, green, pin!- and blue plus beige, Mnek and while ! 5.95 112 EAST MAIN Not Door to Robimon Brot. ow! A contour bra that shapes to you! pet br pan HONEYCOMB with Plenium Hidden Treasure' cups of Plenium are soft, light, cool ... and add fullness, confidentially! Elasto-nef" cup rim expands, contracts with every move. Machine wash able. White, 3" If Your CREDIT Is GOOD , It's GOOD at PICK'S 1 12 EAST MAIN ST. Next Door (o Robinson Bros. ! ' CUt "no CTn L'ft: ONLY A core FITS LIKE A KORELL- Ik Print In 1 JUST TWO from our FAMOUS collection. rime ... is this 90 Acetate E s t r o n, 106 Nylon matte type jersey dress in all over print styled with round ed framed neckline, 34 sleeves, and smart sheath blurt. V Around The Clock It Goes . , , this I00o Arncl Triacetate Jersey costume outfit. The sheath dress is short sleeved and the fitted acket features rounded collar and 3i sleeves. Colors: Blue, Green, Red Sires 12 Plus to KORELL PLUS-SIZES FIT YOU PERFECTLY 22 Plus . . . with no alterations if you're 5' S" or under! mm nt U 112 U WO? $1098 I L. and up If Your CREDIT It GOOD . . . It's GOOD ot PICK'S -Next Door to Robinson Bros,
