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SUNDAY. NOVEMBER 3, 1963
MEDFORD MAIL TRIBUNE, MEDFORD, OREGON
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Customer Calisthenics
Create Sales Resistance
With skiing anticipated at the Ml. Ashland Ski development
this winter, many Rogue Valley devotees of tins spurt will be
checking their ski togs. This warm, husky all-wool sweater with
bold design is by While Slag. The crewncck cardigan wilh design
of Inca origin is worn over an nil-wool turllcncck pullover. The
pearl gray worsted flannel slacks by Ratncr have a permanent
crease, never lose their sharp edge no mailer how much snow
lias to be brushed off them. They arc cufflcss and have a continu
ous waistband.
Monday:
9:30 a.m. Morning circle of
Ascension Lutheran Church,
home of Mrs. Eleanor Briggs,
1417 South Ivy St.
' 10 a.m. Baptist Woman's
Day of Prayer, First Southern
Baptist Church, 794 Lozier Lane.
6 p.m. Olive Rebekah Lodge,
100F hall.
7 p.m. Reames Past Ma
trons' Club, home of Mrs. John
W. Bradshaw, 1300 Tolman
Creek Road.
7:15 p.m. Warren Assembly,
International Order of Rainbow
for Girls, Jacksonville Masonic
hall.
7:30 p.m. Evening circle of
Ascension Lutheran Church,
home of Mrs. Kenneth Dickson,
824 King St.
7:30 p.m. Women's Mission
ary circle, B e r e a n Baptist
Church, Whito City, at church.
8 p.m. Rogue Valley Art As
sociation, Rogue Uallcry, west
Main St.
8 p.m. Rogue Valley Coin
Club, Girls Community Club.
Tuesday:
10 a.m. Second Ward Relief
Society, Church of Jesus Christ
of Latter-day Saints, 648 South
Ivy St.
11:30 a.m. Medford Ladies of
Elks, Elks lounge.
1 p.m. Central Point Royal
Neighbors of America, home of
Mrs. Doris Ncalon, Table Rock
Rd., Central Point.
8 p.m. Crater Lake Auxili
ary, Veterans of Foreign Wars,
VFW hall, 42 North Front St.
7:30 p.m. Chapter BE of
PEO Sisterhood, with Mrs. Vic
tor Sether, 1007 Queen Anne
Ave.
7:30 p.m. Westminster Guild
nf First Presbyterian Church,
Fireplace Room of Church.
8 p.m. Past Presidents of De
gree of Honor, home of Mrs.
listen Krause, lfi South Colum
bus Ave.
Wednesday:
12:30 p.m. Chapter CP of
PEO Sisterhood, home of Mrs.
John Graff, 31 Geneva Ave.
1:30 p.m. -Central Point Gar
den Club, home of Mrs. Don
ald E. Faber, 415 Hazel St.,
Central Point.
1:30 p.m. Contc in p o r a r y
Book Club, with Mrs. Ralph
Barnes, Old Stage Road.
2 p.m. Wednesday Study
Club, Girls Community Club.
7 p.m. Chapter CG of PEO
Sisterhood, home of Mrs. G. T.
Haupcrt, 222 Valley View Drive.
8 p.m. National Association
of Letter Carriers Auxiliary,
home of Mrs. Waller Wilson,
232 Janncy Lane.
8 p.m. Xi Mu Chapter, Beta
Sigma Phi, home of Mrs. Wil
lRrd Rollins, 3HG9 Jacksonville
Highway,
Thursday :
10 a.m. Providence Guild of
Sacred Heart Hospital, confer
ence room at hospital.
1:30 p.m. Roruo Valley Ik
pilal Auxiliary, hospital audilo
rium.
1:30 p.m. Sams Valley La
dies Club, home of Mrs.
. Bigham, Wcbbei- Road.
Thomas Edsall, 215 Washington
Ave.
Saturday:
1 p.m. Camma Xi Chapter
of Beta Sigma Phi, Rogue Val
ley Country Club.
A liinelv addition to fall and
winter wardrobes is (lie shirt
dial can be worn tucked in or
as an iivcrhloiisc. This versatile
style in a collon oxford print
has bullon-down collar and long
sleeves. By Ship 'n Shore.
By JEANNE LESEM
NEW YORK (UPI) - Cus
tomer calisthenics in supermar
kets create sales resistance,
even though they help physical
fitness.
This conflicting state of af
fairs was revealed in a consum
er study by Progressive Grocer,
a trade publication. The study
snowed mat sales dropped in
proportion to the amount of
stretching, stooping and squat
ting a customer has to do to
reach products above or below
her eye level.
The study involved 12,000 cus
tomers of a large food chain
(Colonial Stores) that operates
in 10 states. The results were
revealed 'at the 30th annual
meeting here of the National
Association of Food Chains.
Here's how the typical shop
per was pictured:
She is 35 years old, has two
children, a car and an annual
income of $5,850. About 3 p.m.
on Friday, she drives to the
market at least half the time
taking the children to do her
major shopping of the week.
Fast Worker
Once there, she's a fast work
er. In 12 minutes, she passes
3,800 grocery items at a speed
that allows her about one-fifth of
a second to see and decide on
any single item. She always
chooses at least one item from
a special display and is more
likely to buy from eye-level,
basket and special displays
than from those above or below
her normal vision.
She spends hs . of her total
of 29 minutes in the store buy
ing perishables meat, produce,
baked goods, dairy and frozen
foods.
The study showed that she
considers cents-off coupons a
bargain, but rarely buys a pro
duct for its premium or as a
contest entry requirement. She
likes recipes, especially on
packages, and tries an average
of one new recipe a month. She
also buys a product new to her
but not necessarily a new pro
ductonce a month. She saves
trading stamps but prefers
merchandise to cash redemp
tion. When she likes the personnel,
she's inclined to see everything
about the store in a rosy light
the selection is better, prices
lower, stamps more valuable,
services and meat of better
quality and aisles wider than
other stores almost identical to
her preferred one.
Shopping without a list, Mrs.
Typical Customer buys less
than the list carriers, who
spend six minutes and $2.22
cents more per trip.
Total Bill
Her total bill is $12.84, with
grocery products and meat con
stituting her two largest pur
chases $5.90 and $3.08 respec
tively. She spends $1.20 on dairy
products, 88 cents for produce,
71 cents for non-foods (half of
this for health and beauty
aids), 59 cents for bakery goods
and 48 cents for frozen foods.
. The study also showed that
younger shoppers 19 to 30 year
olds spend more time and
money per shopping trip than
any other age group.
It also exploded the theory
lc g held by wives that men
outspend women when sent to
do the family marketing. On
the average, the study revealed
a woman takes nine minutes
longer than a man to finish a
weekend shopping trip and buys
merchandise worth $3.00 more.
mm
1112
Using fewer than 12 yards of a gay, contemporary cotton by
Bloomcraft, designer James Chillis Morse, N.S.I.D., transformed
an attic corner into a cozy hideaway.
WORK SMARTER
NOT HARDEI;
By BERNICE STRAWN
Oregon State University
New 'We Wash, You Wea r'
Uniform Service Offered
Layered Look
What Dr. Casey hasn't done to
renew interest in nursing ca
reers, a new uniform service
promises to do.
The incentive, high fashion
delivered to the doorstep every
week.
It's a unique new plan where
by career women can wear the
most fashionable of working
dresses without the expense of
buying them and the bother of
laundering them.
Designed for on-the-job wear
by the more than 3 million wom
en working in medical and beau
ty care professions, the career
dresses have all the styling and
handsome details of couture
shirtwaistcrs, shifts, and coat-dresses.
Currently available are six
slyles wilh such fashion fcalurcs
ns tiny stanclup collars, roll-collar
necklines, long and three
quarter push-up sleeves with
smart cuff-link cuffs, the scam
detailing of raglan-set sleeves,
flare and A-line skirts. All have
set-in belts to assure trim fit,
but Ihese range from very nar
row to wide midriff insets.
Cotton Poplin
All arc made of luxurious
combed cotton poplin, selected
for its comfort and handsome
appearance. Since the fabric is
opaque, undergarments do not
show through.
According to the National Col
lon Council, the dresses are
available cxcluisvely on a rental
basis from local linen supply
dealers through a service called
"We Wash-Yon Wear."
Unlike uniforms bought over
the counter, these fashionable
career dresses are custom-fitted
to the exact size and measure
ments of the wearer and re
served for her use exclusively.
Selects Uniforms
Each customer selects 11 un
iforms, and may choose any one
style or combination of availa
ble styles for wear throughout
her work week. By selecting two
each of five styles and one of
the cixth style, she can wear a
different design each day.
Her collection is delivered
each week by her local linen
supplier, who picks up the soiled
garments. The dresses arc then
laundered, sterilized, pressed,
and each wrapped in its own
plastic bag before being re
turned. Coat of the service to the con
sumer Is said to be cheaper than
owning and laundering her own
uniforms.
For the name of linen suppli
ers who provide lashion-wiln-
service career dresses, con
sult the yellow pages of your
local telephone directory.
Fire Check
Make a practice of conducting
a periodic lire inspection ot
your home. To be sure you do
it, set a definite time for your
tour. Make a note of the areas
that should be cleared of debris
or require replacement of dried
out, inflammable materials.
Your best insurance against
fire, of course, is a material
that is itself flame-proof, such
as genuine ceramic tile.
Is homcmaking just a matter
of pushing buttons? Or is it a
science for which women should
prepare themselves with tech
nical study?
One mother said her 13-year-old
daughter who is taking high
school home economics learned
things she herself didn't know
after 15 years of homcmaking.
Home economics has moved
forward both technically and in
tellectually. Unfortunately many
people don't know this.
If you took home economics
20 years ago, you would find
times have changed. It isn't just
cooking ind sewing. The study
includes the whole role of home
making, consumer education,
money management, how to
make a house or apartment at
tractive. Girls study new textile
fibers, wardrobe organization,
selection and care of appliances,
nutrition, child care, and family
health.'
Parents and children become
less frustrated and children
build greater feelings of self-con-iidence
if they are given a
choice, only, however, in situa
tions where the parents are
willing to accept the choice.
Mrs. Roberta Frasier, Family
Life Specialist, OSU Extension
Service, gives this example.
"Do you want to go to bed?"
The question is likely to bring
a "no." But, "It's time for a
story and then time for bed,"
will usually end in a happier
situation.
What causes my steam iron
to spit? This usually comes from
setting the control above the
point marked steam. Don t
use more than the recommend
ed amount of water or the iron
will drip. Too low a tempera
ture will also cause dripping.
Always empty the steam iron
after each use and store it on
its heel rest, never in the car
ton. We're asked too, about using
lap water. One or two manufac
turers do say this can be used
in their particular iron. How
ever, if you are in a har
area, it s best to stick
tilled water. You will
be safe with distilled or de-iron-
ized water.
rd water
to dis-
always
Career dresses now boast all
the fashion details of couture
shirtwaistcrs. This cotton pop
lin style with mandarin collar
and dolman sleeves is one ot
six available through local lin
en suppliers' "We Wash You
Wear" program. Under the new
service, dresses are ciislom
fillcd, laundered, and delivered
weekly.
Ideas for Early Christmas Shopper
By DOROTHEA M. BROOKS
United Press International
NEW YORK (UPI)-To prod
you into at least thinking about
early Christmas shopping, here
are some gift ideas gleaned
from the new product announce
ments. For the stocking of the tape
enthusiast, 3M Company's
unique self-threading reel with
a plastic snap ring or collar to
permit dust-free, standup stor
age without a box. The reel,
available in seven - inch size,
performs automatically, thread
ing the tape and winding it
around the hub.
For the hi-fi fan especially
the music-loving traveler a
m inno nlavpr for automobiles
that operates through car radio
without interruption irom com
mercials, static or fading Sta
tions Thn AutoMate Tapette,
product of J. Herbert Orr Enter
prises, upeiuta, Aia., is uiuaucu
under dashbord or anchored to
transmission hump. It utilizes
Tapette cartridges that play up
to an hour and repeat continu
ously until replaced or until unit
is turned off or switched back
to radio.
The serious suburban garden
er or small farmer will appre
ciate the new Sears Compost
Mill, a compact shredder which
provides low-cost mulch or com
post from bulky organic waste.
Husbands Want To Assist
With Buying Furnishings
United Press International
CHICAGO (UPI) - Husbands
like to help their wives make
furnishing-, decisions and most
would like to be surprised at
times with a furnishings pur
chase, according to one poll.
Married couples answered
questions to determine what
role husbands play. Among the
findings:
70 per cent of husbands like
to help their wives make fur
nishings decisions, even to the
point of enjoying shopping for
furniture.
Husbands are given more
credit (or having good taste in
decorating than wives are.
Seventy-five per cent of
husbands would like their wives
to surprise them more often
with a furnishings purchase.
Not Extravagant
All the husbands inler
viewed agreed their wives were
not extravagant with furnish
ings purchases.
Ninety-five percent of the
wives interviewed by Arabes
que, a wall accessories manu
facturer, said they would enjoy
having their husbands along
when they shopped for furnish
ings, and 75 per cent of the
For sailors in the family, Re
liance Manufacturing Company,
New York, has introduced a new
line of natuical jackets for men,
women and children with pat
ented lining compartments
which enable the wearer to stay
afloat for an extended period of
time. The "Hydro - Jack" is
classically styled in foul weath
er fabrics in a variety of styles,
ideal for wear around water.
The permanent buoyancy is the
result of lining compartments of
electronically - sealed polyvinyl
chloride plastic. Each section
has an insert of specially woven
and treated, long staple cotton
which allows air to circulate
freely when dry but which ex
pands and locks upon contact
with water, making the com
partments air and water tight.
Walls of the compartments are
separated by a pad of flexible
polyurethane foam. Jackets are
said to be warm in winter, cool
in summer because of high de
gree of thermal stability.
husbands said they enjoyed
snoppmg expeditions.
Most of the wives said they
seldom surprised their husbands
with unplanned purchases for
the house. But 75 per cent of
the men felt they would enjoy
being surprised more often.
An argument developed over
the question of taste. Seventy
five per cent of the wives con
sidered their husbands' taste
good, but only 45 per cent of
the men expressed real confi
dence - in their wive's judge
ment. Tastes Confined
However, researchers said
taste was being confused with
likes and dislikes. If a man pre
ferred modern styling and his
wife liked traditional, he would
label his own taste superior,
they said. .
Most of the men, however,
thought their wives were super
ior at selecting colors for the
home.
Regardless of differences, 90
per cent of the couples agreed
on the do-it-yourself approach to
furnishing and decorating their
homes. Seventy per cent
thought they might consult a
professional make all decisions
for them.
For the whole family, a home
"intercom" with up to seven
stations linking to each other
and, if desired, to "talk back"
speakers at front door or in
nursery. Can also be adapted to
control cooling or sprinkler sys
tems, etc. Operated by transis
torized AC powerpak or 6-volt
battery. Product of Tele - Norm
Co., Woodside, N.Y.
If you really want to play
Santa, how about the new Am
pex Signature V home enter
tainment unit. It costs $30,000
but provides, .in luxury console,
a compact Videotape television
recorder and television camera,
with a complete stereophonic
high fidelity sound system for
recording and playback. It can
record television programs off
the air or make home television
tapes for immediate playback.
A special timer permits unat
tended recording of a given tel
evision or radio program and
recorder will record one pro
gram while a different one is
being viewed on the television
set. Color television receiver,
record changer, AM - FM tuner
and audio tape recorder are in
cluded And there's an elabor
ate, leather-b o u n d instruction
manual.
Homemade Whipped Cream
To make delicious whipped
cream, start with heavy cream
(at least 30 per cent butterfat)
that comes in a bottle or car
ton, not an aerated can. The
Gas Appliance Manufacturers
Association recommends using a
deep narrow bowl that has been
chilled in the refrigerator along
with the beater and the cream.
When thoroughly chilled the
cream will stiffen quickly, so
be careful not to over-whip. One
cup of heavy cream yelds 2 cups
of whipped cream.
9345 sizes
6-U
GOOD SPORTS - princess
weskit, pleated skirt, Peter Pun
blouse all add up to the new
layered look. Choose a wool
check for weskit and skirl
Earl j cotton for blouse.
Printed Pattern 9345: Girls
6:15 p.m. Christian Business Sizes 6. 8. 10. 12. 14 Sen naiimn
and Professional Women's Coun- for yardages.
cil, North's Chuck Wagon.
7:30 p.m. Royal Neighbor
; Lodge, Knights of Pythias hall.
8 p.m. Welcome Wagon New
comers Club, Girls Community
Club,
Friday:
18 non-Fifty Plus Club, St.
Mark's Guild Hall,
12 noon St. Elizabeth's Guild
of SI. Mark's Episcopal Church,
at church.
1:30 p.m. Past President's
Club of Fraternal Older of
Eagles Auxiliary, home of Mrs.
THIRTY - FIVE CENTS in
coins for this pattern add 15
cents for each pattern for first
class mailing and special han
dling. Send to Marian Martin,
Medlord Mail Tribune, Pattern
Dept., 232 West 18th St., New
York 11, N. Y. Print plainly
NAME. ADDRESS with SIZE
and STYLE NUMBER.
CLIP COUPON FOR 50c
FREE PATTERN in big, new
Fall-Winter Pattern Catalog Just
nut: 354 design Ideas. Send 50c
for Catalog, K.
11 .
! u rt v W,
1
'
If your CREDIT is GOOD
. . . It'i GOOD at PICK'S
re r feel control ...
perfect comfort!
PBteR pan
LOSU LEI!
Tin Mi ('(''
Wown-iii stripes
fortify control where.
needed ; eliminate
weight, bulk, rigidity !
No overlapping
X seams, no sewed in
. . dines, nn liull;v
panels to break
the smooth line
from waUl
Ihroiit'li thigh.
In pastel shade
ot yellow,
green, pin!- and
blue plus beige,
Mnek and while !
5.95
112 EAST MAIN
Not Door to Robimon Brot.
ow! A contour bra that shapes to you!
pet br pan
HONEYCOMB with Plenium
Hidden Treasure' cups of Plenium are soft, light, cool
... and add fullness, confidentially! Elasto-nef" cup
rim expands, contracts with every move. Machine wash
able. White, 3"
If Your CREDIT Is GOOD ,
It's GOOD at PICK'S
1 12 EAST MAIN ST. Next Door (o Robinson Bros.
! ' CUt "no CTn L'ft:
ONLY A
core
FITS LIKE A KORELL-
Ik Print In 1
JUST TWO from our
FAMOUS collection.
rime ... is this
90 Acetate E s t r o n, 106
Nylon matte type jersey dress in
all over print styled with round
ed framed neckline, 34 sleeves,
and smart sheath blurt.
V
Around The Clock It Goes . , ,
this I00o Arncl Triacetate
Jersey costume outfit. The
sheath dress is short sleeved
and the fitted acket features
rounded collar and 3i sleeves.
Colors: Blue, Green, Red
Sires 12 Plus to KORELL PLUS-SIZES FIT YOU PERFECTLY
22 Plus . . . with no alterations if you're 5' S" or under!
mm nt
U 112 U
WO?
$1098
I L. and up
If Your CREDIT It GOOD
. . . It's GOOD ot PICK'S
-Next Door to Robinson Bros,