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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Sept. 18, 1963)
WEDNESDAY, SEPTEMBER 18, 193 9 R Basis for Fashion Found in New Shoe A shoe improperly related lo intended fashion meaning. The, height is still quite high be-back may be open, with or with the other elements of a cos-1 shoe is the clue to the purpose , cause it is recognized that noth-lout a strap around the heel. ...m fni, imnrpinn of each individual outfit, the 1 ing is as flattering to the femi- All kinds of straps across the and robs the costume of any foundation of the total fashion nine leg and foot. The shape of instep appear with the confi- look, says the National Shoe in- the neel now is apt to oe sliver oence oi complete acceptance. slitute. Obviously, therefore, ( chin and straight, annougn nour- ujw or nign, i -scraps, nan there must be a shoe wardrobe : S,ass ncels ,re 10 (ound on moon arts or whatever, this keyed to the living demands of I mu " strapping new look is good for today's active woman, and to! flS' for a otcasions- the clothes she has chosen to in infinite variety and usi-' Combined Looks meet those demands. American i iously decorated are trher : Since every action has its cor shoe designers have anticipated ' in evidence. j responding reaction, designers every need, and established the ' The midheel, slimmed, : have combined the lowered, guidelines firmly so that the j ly curved or flari hs liken j cut-out, lighter look with some fashion conscious woman can 1 over with the kind of stws that . of the highest foreparts in many move with authority through! go everywhere to church. ' a season, such as high tongues the batches of fresh shoe luncheon, cocktails, theater i with pleats, folds, buckles or shapes. Silhourtle Stimmi j stitching. When this happens. Above all. this is a season of the sides or backs of the shoes Shoes Lighter silhouette, and the word for it j must be lowered so that the The word to the fashion wise j is lightness. One expression of j overall impression is of light this fall is that shoes are light-' this is the pared down pump. I ness. One new looking after weight, feminine. The methods hicn mfht ,merSI n",n shoe is all primness from . . . , . from a deep V or U throatline softly rounded toe to high-rising designers have used to express ,hrough cutiown sjdes and laced instep. What makes it un- tnis concept are an out m- back. Also contributing to the mistakably fall, 1963 is the line finite. I lighter look is the opened shoe, that descends from high throat Toes, whatever their shape, i There may be cut-outs on vamp, to the barely-thcre covereing have never received more at-i snanx or DacK or tne entire i over tne oacx oi me neei. tention. Crescents, soft points snipped and widened squares all give expression to the tru ism that because there is a lowering of the heel there must be a gentler toe. The taboo against extremes has softened squares as it has shortened the extreme elongation of past sea sons, but there are no abrupt leaps, no sudden surprises. Exquisite dressmaker detail ing calls attention to the fore' part of the shoe. A plain vamp might rise to a high-throated cuff or display a pilgrim buc kle. There could be appliques, ribbons, pleating, jewels or cut outs to emphasize the shape of the toe. The tied shoe is coming in with a swagger this fall usually with skinny string lac ings but with an occasional prophetic bow of broad gros- grain or satin. Determines Shape Emphasis, in any given fash ion season, may lie in any sec tion of a shoe, but in the last analysis the heel determines the shape and the ultimate func tion. Since it is the balance of all the parts that dictates de sign, the heel remains the key. For late day, the prevailing MEDKOKD MAIL TRIBUNE, MEDEOKD, OREGON jT $1195 f I If - Bl,ck - 1 ' ''" New A I l rf- Injun "ft Marching X. . I Bell FREE X. V J With Injun Tin Sv X I New Ideas from ' ZEBRA FUR Herbert Levine uses zebra fur for a stunning slingback shoe with a wooden "gaucho" heel. pedwin. Fora long time Pedwin has been known for its new ideas in shoe design, This latest cube toe proves it once again. With a side gore ghillie tie, and shiny calf leather uppers the angular look marks it as strong and vital. See it now. NOBLE'S SHOES Fluhrtr Bldg. 17 SOUTH CENTRAL I1ANDSEWN OXFORD Good grooming, the right look for busi ness, is exemplified by this handsewn cordovan oxford. Inverted stitching suggests a moccasin toe. Drews Presents . . . A Harvest Selection of f nlmornl font New Fall Shoes Johnston & Murphy J & M Shoes are custom-built lor Th Min who cares: the connoisseur of apparel, as care ful of the detailing of his shoes, as he is of every article nf his attire. If you're The Man, you'll never be satisfied with lest than J & M S35.00 m . anoes Offering nationally known lines of Menswear at Consistently Sensible Price STYLED AMERICAN THE GRANADA OlHtft NUNN-IUIH tTVlIt FROM III. 19 rim o Qaafllal KtMfltesu DARWIN Last Biown ot Black $23.95 Tha Latest Style See those moccasin style seams low on the forepart side walls? They're the latest style. And Ankle-Fashioning makes the good looks last over extra months of wear. 4 O 17 S (OK Ml 2- BLAZER Last $14.95 Other Slyles Irom $12 95 Black S. Biown A Try-on Tells You Everything Xunn-Bii.'h knowledge of lasts and pat terns has brought about the greatest advance in shoe values in 2.i years! Yes, Nunn-Bush makes Kdw rtons . , . for you. Styled American. Division of NUNN-BUSH Open a Revolving Charge Account set your own terms today! OPEN MONDAY ft FRIDAY TILL 9 P.M. SINCI lfll PIIWS Mcomistore IN THE MEDFORD SHOPPING CENTER Shoe Break Suggested For a Change of Pace Does it seem to you lately that all the irritable, unreason able, impossible people seem to be your lot? That their de mands are endless? That your family or your boss at the of fice literally "run you off your feet"? Maybe you're partly to blame yourself. Without being aware of it, you could well be over tired from long hours of stand ing and walking. That's when the routine stresses and strains of an ordinary day's work look more formidable than they really are. Take a break. Athletes all take "time out" during compe tition; we all take coffee breaks, holidays, weekends and vaca tions to give aching muscles and brains a chance to enjoy a change of pace. Foot and shoe specialists all afc.j thai no part of the body gets so much abuse and so little attention as our feet. Number ing over one-fourth the bones of the entire body and carrying the full weight of the body for miles and miles each day, the feet are certainly entitled to a special "break" all their own. The average housewife walks 7.8 miles per day, according to the National Shoe institute. It is estimated that the average mailman every year walks a distance equal to around the earth at the equator. What about you? Pamper Feet Try a little tenderness! Yes, try pampering those hard-working feet just a little. Each day enjoy a shoe break. First, take off your shoes. Loosen hosiery at toes. Wriggle toes, flex mus cles. Notice the difference? Re member, except for tiny mus cles, the feet have no pumping system of their own. When con fined by shoes, they can't work. So, whenever time permits, sit with feet raised on a desk, chair or sofa, "heart high." This aids circulation. Many doc tors also recommend the sim ple exercise of picking up and setting down a glass marble with the toes. Proper footwear is, of course, the key to really relieving most tired feet. If at all practical, change hosiery too. You'll learn quickly and happily that your feet won't perspire as much. Your shoes will look better, wear longer and feel far more comfortable. Worth a try, isn't it? Yet, strangely enough, al though most women can't wait for a change of "face," a fresh blouse, dress or even a splash of good perfume to perk up their spirits, their decision to slip into a second pair of shoes is based almost always on fash ion. Does my dress require high heels? Should I wear cubed, low heels? Or will the colors har monize? And, always, how will I look? 'Root Out' Cause Actually, how you will look depends directly upon how you feci. When the consistent strain of foot fatigue robs your face of its smile and accents drawn and tense characteristics, it will take more than a gay frock or even a good cosmetic to make you look your best. Why not root out the cause of ten sionfoot fatigue? Decide now to give your feet a "break." Plan three or four shoe breaks a day . . . same time each day if possible. Shopping Guide May Assist Shoe Buyers A person's foot is as distinc tive as his fingerprint. For this reason shoppers should be ex tremely selective in the pur chase of shoes. The pumps or brogues or whatever must fit properly to carry the wearer in comfort through the many activities of day or evening. Buying a shoe that meets more than the demands of eye appeal begins with an under standing of the last the ma ple wood, plastic or metal repro ductions of the foot on which a shoe is made. Finding a last that matches the length, width and girth of the foot is of the utmost importance. The following suggestions of fered by the National Shoe insti tute were formulated to assist shoppers in selecting shoes: Different Position 1. Remember that throughout the day the foot assumes as many as 1,000. different posi tions. In the process some swell ing is bound to occur, making the feet seem larger at times. Take this into account when buying shoes. 2. Don't be hasty in purchas ing shoes. Give yourself time to examine the shoes and test them on your feet to assure yourself of proper fit. 3. Have your feet measured each time you shop for shoes. Foot sizes change, due to sum mer neglect, childbirth or a metatarsal condition. 4. Judge tne shoe fit not just by its length but by its entire shape. Actually it is possible to get a foot into six different shoe sizes, say from T2B to 10AA. But only two of these sizes will give the correct fit. One way of telling whether the shape conforms to the foot is to make sure that the curve of the big toe joint coincides with the same curve in the shoe. 5. Check when buying wom en's shoes to see that they are sufficiently snug in the forepart, and firm enough at the back, to prevent slipping. A shoe with too much slip causes constant rubbing which in turn results in those unsightly pump bumps. 6. The "breaking In" process should never be distressing. It means that, in wearing, the up per is creased. This is more ap parent on low-heeled shoes be cause the flatter the shoe tha- more flexing it undergoes in walking. DAM .1 SI f.l ICG nnDMIM, M 7 ITI3T D man glass manufactured during . the lifetime of Christ contained-. annual uic acinic ina.ci icus auu uie adlllt: m wui nulla as 9uoa lime glass used in todays bot tles, according to Coining Glass TWAIN MEET Black calfskin and alligator calf the twain meet in a golden ringlet above a frank and open shank in this imaginative fall shoe. AcTiVeS Green leather 895 Fo? Young I A, ON THE WT7 Natora Tan 895 .nd 9" Blick Nylon Velvet or Tan Brushed Pig New SUREFLEX Shoes Built to take it! Sturdy construction but flexible and light weight . . . put extra spring in children's steps. Offers the perfect combination of rugged long wear with perfect fit and smart fashion. To get all these important, value-packed features, look for Edwards Sureties shoes for children. UNTIL 9 P.M. OPEN FRIDAYS f V Tl mm MZ. I ITU mm me row ' THE LOOK IS EXCITING . . . inspired new shapes! Stunning! Set-through . . , brown patent on mink brown calf, black grained on smooth calf, black peau di soia on suede. Opon lid . . , brown patent on mink brown calf. Handstitch JACQUELINE and CORELLI. (All references to leather apply to uppers) 'J : . 12.99 lo 14.99 J o
