WEDNESDAY, SEPTEMBER 18, 193
9 R
Basis for Fashion Found in New Shoe
A shoe improperly related lo intended fashion meaning. The, height is still quite high be-back may be open, with or with
the other elements of a cos-1 shoe is the clue to the purpose , cause it is recognized that noth-lout a strap around the heel.
...m fni, imnrpinn of each individual outfit, the 1 ing is as flattering to the femi- All kinds of straps across the
and robs the costume of any foundation of the total fashion nine leg and foot. The shape of instep appear with the confi-
look, says the National Shoe in- the neel now is apt to oe sliver oence oi complete acceptance.
slitute. Obviously, therefore, ( chin and straight, annougn nour- ujw or nign, i -scraps, nan
there must be a shoe wardrobe : S,ass ncels ,re 10 (ound on moon arts or whatever, this
keyed to the living demands of I mu " strapping new look is good for
today's active woman, and to! flS' for a otcasions-
the clothes she has chosen to in infinite variety and usi-' Combined Looks
meet those demands. American i iously decorated are trher : Since every action has its cor
shoe designers have anticipated ' in evidence. j responding reaction, designers
every need, and established the ' The midheel, slimmed, : have combined the lowered,
guidelines firmly so that the j ly curved or flari hs liken j cut-out, lighter look with some
fashion conscious woman can 1 over with the kind of stws that . of the highest foreparts in many
move with authority through! go everywhere to church. ' a season, such as high tongues
the batches of fresh shoe luncheon, cocktails, theater i with pleats, folds, buckles or
shapes. Silhourtle Stimmi j stitching. When this happens.
Above all. this is a season of the sides or backs of the shoes
Shoes Lighter silhouette, and the word for it j must be lowered so that the
The word to the fashion wise j is lightness. One expression of j overall impression is of light
this fall is that shoes are light-' this is the pared down pump. I ness. One new looking after
weight, feminine. The methods hicn mfht ,merSI n",n shoe is all primness from
. . . , . from a deep V or U throatline softly rounded toe to high-rising
designers have used to express ,hrough cutiown sjdes and laced instep. What makes it un-
tnis concept are an out m- back. Also contributing to the mistakably fall, 1963 is the line
finite. I lighter look is the opened shoe, that descends from high throat
Toes, whatever their shape, i There may be cut-outs on vamp, to the barely-thcre covereing
have never received more at-i snanx or DacK or tne entire i over tne oacx oi me neei.
tention. Crescents, soft points
snipped and widened squares
all give expression to the tru
ism that because there is a
lowering of the heel there must
be a gentler toe. The taboo
against extremes has softened
squares as it has shortened the
extreme elongation of past sea
sons, but there are no abrupt
leaps, no sudden surprises.
Exquisite dressmaker detail
ing calls attention to the fore'
part of the shoe. A plain vamp
might rise to a high-throated
cuff or display a pilgrim buc
kle. There could be appliques,
ribbons, pleating, jewels or cut
outs to emphasize the shape of
the toe. The tied shoe is coming
in with a swagger this fall
usually with skinny string lac
ings but with an occasional
prophetic bow of broad gros-
grain or satin.
Determines Shape
Emphasis, in any given fash
ion season, may lie in any sec
tion of a shoe, but in the last
analysis the heel determines
the shape and the ultimate func
tion. Since it is the balance of
all the parts that dictates de
sign, the heel remains the key.
For late day, the prevailing
MEDKOKD MAIL TRIBUNE, MEDEOKD, OREGON
jT $1195
f I
If - Bl,ck
- 1 ' ''" New
A I l rf- Injun
"ft
Marching X. . I
Bell FREE X. V J
With Injun Tin Sv X I
New
Ideas
from
'
ZEBRA FUR Herbert Levine uses zebra fur for a stunning
slingback shoe with a wooden "gaucho" heel.
pedwin.
Fora long time Pedwin has
been known for its new ideas
in shoe design, This latest
cube toe proves it once again.
With a side gore ghillie tie,
and shiny calf leather uppers
the angular look marks it
as strong and vital.
See it now.
NOBLE'S
SHOES
Fluhrtr Bldg.
17 SOUTH CENTRAL
I1ANDSEWN OXFORD Good grooming, the right look for busi
ness, is exemplified by this handsewn cordovan oxford. Inverted
stitching suggests a moccasin toe.
Drews Presents . . .
A Harvest Selection of
f nlmornl font
New Fall Shoes
Johnston
& Murphy
J & M Shoes are custom-built lor Th Min
who cares: the connoisseur of apparel, as care
ful of the detailing of his shoes, as he is of
every article nf his attire. If you're The Man,
you'll never be satisfied with lest than J & M
S35.00
m . anoes
Offering nationally known lines of
Menswear at Consistently Sensible
Price
STYLED AMERICAN
THE
GRANADA
OlHtft NUNN-IUIH tTVlIt FROM III. 19
rim o Qaafllal
KtMfltesu
DARWIN Last
Biown ot Black
$23.95
Tha Latest Style
See those moccasin style
seams low on the forepart side
walls? They're the latest style.
And Ankle-Fashioning makes
the good looks last over extra
months of wear.
4 O 17 S (OK Ml
2-
BLAZER Last
$14.95
Other Slyles
Irom $12 95
Black S. Biown
A Try-on
Tells You
Everything
Xunn-Bii.'h knowledge of lasts and pat
terns has brought about the greatest
advance in shoe values in 2.i years! Yes,
Nunn-Bush makes Kdw rtons . , . for you.
Styled American.
Division of NUNN-BUSH
Open a Revolving Charge Account set your own
terms today!
OPEN MONDAY ft FRIDAY TILL 9 P.M.
SINCI lfll
PIIWS Mcomistore
IN THE MEDFORD SHOPPING CENTER
Shoe Break Suggested
For a Change of Pace
Does it seem to you lately
that all the irritable, unreason
able, impossible people seem
to be your lot? That their de
mands are endless? That your
family or your boss at the of
fice literally "run you off your
feet"?
Maybe you're partly to blame
yourself. Without being aware
of it, you could well be over
tired from long hours of stand
ing and walking. That's when
the routine stresses and strains
of an ordinary day's work look
more formidable than they
really are.
Take a break. Athletes all
take "time out" during compe
tition; we all take coffee breaks,
holidays, weekends and vaca
tions to give aching muscles
and brains a chance to enjoy a
change of pace.
Foot and shoe specialists all
afc.j thai no part of the body
gets so much abuse and so little
attention as our feet. Number
ing over one-fourth the bones of
the entire body and carrying
the full weight of the body for
miles and miles each day, the
feet are certainly entitled to a
special "break" all their own.
The average housewife walks
7.8 miles per day, according to
the National Shoe institute. It
is estimated that the average
mailman every year walks a
distance equal to around the
earth at the equator. What
about you?
Pamper Feet
Try a little tenderness! Yes,
try pampering those hard-working
feet just a little. Each day
enjoy a shoe break. First, take
off your shoes. Loosen hosiery
at toes. Wriggle toes, flex mus
cles. Notice the difference? Re
member, except for tiny mus
cles, the feet have no pumping
system of their own. When con
fined by shoes, they can't work.
So, whenever time permits,
sit with feet raised on a desk,
chair or sofa, "heart high."
This aids circulation. Many doc
tors also recommend the sim
ple exercise of picking up and
setting down a glass marble
with the toes.
Proper footwear is, of course,
the key to really relieving most
tired feet. If at all practical,
change hosiery too. You'll learn
quickly and happily that your
feet won't perspire as much.
Your shoes will look better,
wear longer and feel far more
comfortable. Worth a try, isn't
it?
Yet, strangely enough, al
though most women can't wait
for a change of "face," a fresh
blouse, dress or even a splash
of good perfume to perk up
their spirits, their decision to
slip into a second pair of shoes
is based almost always on fash
ion. Does my dress require high
heels? Should I wear cubed, low
heels? Or will the colors har
monize? And, always, how will
I look?
'Root Out' Cause
Actually, how you will look
depends directly upon how you
feci. When the consistent strain
of foot fatigue robs your face
of its smile and accents drawn
and tense characteristics, it
will take more than a gay frock
or even a good cosmetic to
make you look your best. Why
not root out the cause of ten
sionfoot fatigue?
Decide now to give your feet
a "break." Plan three or four
shoe breaks a day . . . same
time each day if possible.
Shopping Guide May Assist Shoe Buyers
A person's foot is as distinc
tive as his fingerprint. For this
reason shoppers should be ex
tremely selective in the pur
chase of shoes. The pumps or
brogues or whatever must fit
properly to carry the wearer
in comfort through the many
activities of day or evening.
Buying a shoe that meets
more than the demands of eye
appeal begins with an under
standing of the last the ma
ple wood, plastic or metal repro
ductions of the foot on which
a shoe is made. Finding a last
that matches the length, width
and girth of the foot is of the
utmost importance.
The following suggestions of
fered by the National Shoe insti
tute were formulated to assist
shoppers in selecting shoes:
Different Position
1. Remember that throughout
the day the foot assumes as
many as 1,000. different posi
tions. In the process some swell
ing is bound to occur, making
the feet seem larger at times.
Take this into account when
buying shoes.
2. Don't be hasty in purchas
ing shoes. Give yourself time
to examine the shoes and test
them on your feet to assure
yourself of proper fit.
3. Have your feet measured
each time you shop for shoes.
Foot sizes change, due to sum
mer neglect, childbirth or a
metatarsal condition.
4. Judge tne shoe fit not just
by its length but by its entire
shape. Actually it is possible to
get a foot into six different
shoe sizes, say from T2B to
10AA. But only two of these
sizes will give the correct fit.
One way of telling whether the
shape conforms to the foot is
to make sure that the curve of
the big toe joint coincides with
the same curve in the shoe.
5. Check when buying wom
en's shoes to see that they are
sufficiently snug in the forepart,
and firm enough at the back,
to prevent slipping. A shoe with
too much slip causes constant
rubbing which in turn results
in those unsightly pump bumps.
6. The "breaking In" process
should never be distressing. It
means that, in wearing, the up
per is creased. This is more ap
parent on low-heeled shoes be
cause the flatter the shoe tha-
more flexing it undergoes in
walking.
DAM .1 SI f.l ICG
nnDMIM, M 7 ITI3T D
man glass manufactured during .
the lifetime of Christ contained-.
annual uic acinic ina.ci icus auu
uie adlllt: m wui nulla as 9uoa
lime glass used in todays bot
tles, according to Coining Glass
TWAIN MEET Black calfskin
and alligator calf the twain
meet in a golden ringlet above
a frank and open shank in this
imaginative fall shoe.
AcTiVeS
Green leather
895
Fo? Young I
A,
ON THE WT7
Natora
Tan
895 .nd 9"
Blick Nylon Velvet
or Tan Brushed Pig
New SUREFLEX Shoes
Built to take it! Sturdy construction but flexible and
light weight . . . put extra spring in children's steps.
Offers the perfect combination of rugged long wear
with perfect fit and smart fashion.
To get all these important,
value-packed features, look
for Edwards Sureties shoes
for children.
UNTIL 9 P.M.
OPEN FRIDAYS
f V Tl
mm
MZ.
I ITU
mm
me
row
'
THE LOOK IS EXCITING . . . inspired new shapes! Stunning! Set-through . . ,
brown patent on mink brown calf, black grained on smooth calf, black peau di soia on suede.
Opon lid . . , brown patent on mink brown calf. Handstitch JACQUELINE and CORELLI.
(All references to leather apply to uppers)
'J :
.
12.99 lo 14.99
J
o