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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Sept. 15, 1963)
MfcDKUKU MAIL TK1BUJM2. MhUHIKU, OKhOUN hljMJAV, bb'f lbttlbbK IS, 1963 On the Air By ELEANOR WIESE County Teen-Agers Cost $7.5 Million This Is giant killing season on television as the networks war ily introduce the first of the new crop of programs to the most powerful critics of all the arm chair critics on the home front. In spite of their bravado in declaring that this season's shows are better than those of fered in several years, the giants of the mass media field are inwardly quaking lest they may not have accurately antici pated audience tastes, the life and death factor in giant kill ing. The relatively few shows fi nally broadcast in prime time each year are selected from hundreds of pilot projects hope fully submitted to the networks for approval. Deciding what shows to schedule is based to a great extent upon what type of program caught the viewer's eye the year before. For exam ple, the immediate sucess of "The Beverly Hillbillies" has fostered another hillbilly show, "Petticoat Junction," and this season's "Outer Limits" will strive to duplicate the science fiction popularity of Rod Ser ling's "Twilight Zone." Some audiences apparently are en thralled by "The Eleventh Hour," with its psychological problems, and so ABC will try to match it with "The Breaking Point." Giving an old successful for mat a new twist is another tech nique used by the networks in building new shows. Situation comedies seem eternally well received, so this year Hazel, Lucy, Danny Thomas et al will be joined by "Grindl" (Imogene Coca), Bill Dana (as Jose Jim enez), and "Glynis." Richard Boone's idea of a rep ertory theater group was en dorsed by NBC only after Boone himself sold Reynolds Aluminum on the idea. Actual ly Reynolds was investing in the t tar as are the sponsors of "The Judy Garland Show" and "The Danny Kaye Show" on CBS. But the final verdict of what shows will live through the sea son or into next season is up to the tired father relaxing on the davenport after a hard day, or the exhausted mother taking a few minutes break in an easy chair. The deadliest opinion of all is the one expressed in writ ing and delivered via U. S. Mail. Then even the giants will listen. TWENTIETH CENTURY, 6 p.m. Sunday KBES-TV. The story of Al Smith, four-time gov ernor of New York and unsuc cessful presidential candidate in 1928. y MEET THE PRESS, 6 p. m. Sunday KMED-TV. Gov. Nelson A. Rockefeller (R., N. Y.) is in terviewed by newsmen. DISCOVERY '63, 6:30 p.m. Sunday KMED-TV. Host Frank Buxton shows how the Earth's atmosphere distorts our view of the stars in "The Strange World of Outer Space." GRINDL, 8:30 p.m. Sunday KMED TV, "Love Is a Many agination and suspicions send her to "The Gruesome Base ment" In search of her missing employer. Premiere. SHOW OF THE WEEK, 10 p.m. Sunday KMED-TV. Ed Begley stars in a story of re venge and the Irish Rebellion. MOVIE, 7:30 p.m. Monday KMED-TB. "Love Is a Many Splendored Thing," the story of the love of a war correspondent for a beautiful Eurasian doctor, starring Jennifer Jones and Wil liam Holden. Season Premiere. COMEDY HOUR, 9 p. m. Monday KBES-TB. A music and comedy variety show with Dan ny Thomas, Raymond Burr, the McGuire sisters, Jack Benny and the Marquis Chimps. BREAKING POINT, 10 p.m. Monday KBES-TV. Co-stars Paul Richards and Eduard Frank portray directors of a psychiatric clinic in Los An geles. Premiere. BILLY GRAHAM, 10 p.m. Monday KMED-TV. First of five daily broadcasts of Dr. Billy Graham's Los Angeles Crusade on the subject "The Last Frontier." How much of Jackson county's retail business is due to teen-age spending? How large is their outlay for clothing, records, food, transis tor radios, used cars, beauty supplies and the many other items that make up the teen age market? What it amounts to is best known to their parents, who have been busy outfitting them recently for the back-to-school trek. On the basis of the latest in formation, the teen-age market in Jackson county comes to an estimated $7,599,000 a year. The figure is arrived at through studies and surveys made by the Department of Ag riculture, the Bureau of Labor Statistics, the Gilbert Youth Re search organization and others. Amount Spent Annually They show that nearly $11 bil lon is spent annually by the nation's teen-agers. As a result, they are being courted as never before by re tail merchants and manufact urers, who come out with fre quent changes of fashion to lure this clothes-conscious group. With costs as they are at pres ent, it takes about $800 a year, on the average, to support a 13-year-old child, the figures show. The amount climbs to $865 at age 15, goes to $920 at age 17 and to $955 at 19, not counting college expenses. At the midpoint, which is at 164, it averages $905 a year. Loral Estimate This median cost, applied to Jackson county, with its teen age population of 8.397, as last reported by the Census Bureau, gives $7,599,000 as the estimat ed amount that is spent on them per year. For the individual teen-ager, according to the Department of Agriculture, the biggest item is food, which averages $450 a year. Another $275 or so goes for clothes and the remainder for housing, medical care, sport, entertainment and miscellan eous expenditures.' All in all, the teen-age market has become an economic force and, in addition, the fastest growing one in the nation. The latest figures reveal that the number of teen-agers is in creasing at 3Mi times the rate of the rest of the population, reflecting the high birth rate that followed the last war. The expectation is, as a result that Jackson county's teen-age population in 1965 will be 30 per cent above the 1960 total. BLM Sells Two Tracts of Timber Two parcels of timber con taining 13,358,000 board feet were sold at oral auction by the Medford district, bureau of land management last week. The first parcel of 5,547,000 board feet located in Klamath county was purchased by Kogap manufacturing company, Med ford, at the appraised price of $94,194.75. Crater Plywood, Inc., Rogue River, was awarded the second parcel of 7,811,000 board feet in Josephine county at the ap praised price of $162,797. There were no other qualified bidders for cither parcel. A third parcel on Burnt Peak in (he Elk drainage was with drawn for further evaluation. The regular monthly district timber sale will be held Oct. 10 at the timber sale room, Arm ory dr. A 3 13TH CHILD BORN PORTLAND (UPI)-Mr. and Mrs. C. N. Custer of Portland became parents Friday Fri day the 13th of a 7 pound 1 ounce daughter. It was their 13th child. You Specify. . . ...We'll Satisfy LASME Oakland, San Franciico, Lot Angela and Othar California Points. Call Jack Fitioerald, 773-7761 Lot Anaeles-Seattle Motor Express, Inc. GREATEST SHOW ON EARTH, 9 p.m. Tuesday KMED-TV. Against the back ground of the Ringling Bros. Barnum and Bailey circus, cir cus boss Jack Palance handles lion tamers, roustabouts, aerial artists and other performers. Premiere. FUGITIVE,- 10 p.m. Tuesday KMED-TV. This series follows the relentless hunt of a police lieutenant for a convicted (but innocent) murderer. David Jan ssen stars. Premiere. STATION AGENT Darrel G. Adams, son of Mr. and Mrs. Charles Roy Adams, Central Point, will be located in In dianapolis, Ind., as station agent for Delta Air Lines, according to Weaver Airline Personnel school, Kansas City, Mo. Adams a former Crater High school student, was attending the school in Kansas City when se lected for the position. BE PREPARED FOR with a NEW GAS HEATER NEW Trend Selling De afen. Yeon oheodl Styled by leading Industrial designer, With bright new beauty outside and famous Dear born engineering inside, this new Regency puts Dear born even further ahead among gas area heaters. NEW Exclusive Control Center. Complete comfort control at your fingertip. Set It . . . forget it. N I F"!Li!i, I I NEW Powerful Thermo Thrust Blower. Thrusts the warm air far out Into the room ... at floor level. Moves up to twice the air volume. NEW Decorator lose. Beauty from the floor up. Prac tical, too . . . easy to cleon under. NEW Copperlone Finish, tighter, eoyerln keeping with the trend away from dark, bulky furniture. the NEwTlenrlinrn After minimum down payment you can own this Dearborn Space Heater (that will heat the average five room home) for only REGENCY 9S ARC HEATES FOR All YOUR GAS NEEDS, SEE - NATURAL GAS EQUIPMENT CO. Heating and Air Conditioning Phone 772-2322 1 1 1 W. Main, Medford DOMESTIC GAS COMPANY Serving Jackwn and Joicphint Counriti Medford: Phone 773-5314 2990 No. Pacific HwT. Grants Pan: Ph. 476 4603 912 Rogue River Hwy. WMJL VAMJIES AM (ennnms! 1 I Beautiful Comfortable Stratoresrer RECLINER Vinelle covered. Choice of white, brown, beige, green and gold. Si Famous STRATOLOUNGER In Heavy Duty Naugahyde Green Beige Oxblood What better way to spend an en joyable fall evening than to relax in your favorite recliner, reading, or viewing television, or just plain loafing. If your lounger doesn't give you the comfort you seek, it's timrj to look in at Weeks & Orr's large swivel rockers and other upholst ered chairs! $ 50 TERMS OUR SELECTION CAN'T BE BEAT! -wWiljiu)M'll!ll.li J ar ai' Li uiwiiji H Mv if '' J V SWIVEL ROCKER $7a50 Choice of Colors Vinelle Covered Stratorester Recliner Vinelle covered. While, green, brown, beige and green. 50 OPEN FRIDAY NITES ave every type of chair for every use all sizes, all styles, all colors imaginable, in Early Amer ican, traditional and mod ern styles, a variety of cov erings, too. Choose now while selections are com- 3 Big Floors of Fine Furniture! Come in and Browse If you are looking for floor coverings for your home at the lowest prices ever ... (in Weeks & Orr's history) shop during our . . . REMODELING SALE! Remodeling and modernizing our carpet department Is a big job that requires space, so we have SLASHED PRICES on AIL carpeting to clean out our present stock. Everything goesl This is your chance to get 1 Wfe weV ft. PET at HUGE SAVINGS It Doesn't Cost You To Come In and Look! l9 n 114 West Main Phone 772-9351 EASY TERMS No carrying charges or interest. At Weeks 4 Orr you pay only for the merchandise. There is no extra charge addod to your payments. Shop at Southern Oregon's long est established furniture store where you find quality at lowest prlcasl O
