MfcDKUKU MAIL TK1BUJM2. MhUHIKU, OKhOUN
hljMJAV, bb'f lbttlbbK IS, 1963
On the Air
By ELEANOR WIESE
County Teen-Agers Cost $7.5 Million
This Is giant killing season on
television as the networks war
ily introduce the first of the new
crop of programs to the most
powerful critics of all the arm
chair critics on the home front.
In spite of their bravado in
declaring that this season's
shows are better than those of
fered in several years, the
giants of the mass media field
are inwardly quaking lest they
may not have accurately antici
pated audience tastes, the life
and death factor in giant kill
ing. The relatively few shows fi
nally broadcast in prime time
each year are selected from
hundreds of pilot projects hope
fully submitted to the networks
for approval. Deciding what
shows to schedule is based to a
great extent upon what type of
program caught the viewer's
eye the year before. For exam
ple, the immediate sucess of
"The Beverly Hillbillies" has
fostered another hillbilly show,
"Petticoat Junction," and this
season's "Outer Limits" will
strive to duplicate the science
fiction popularity of Rod Ser
ling's "Twilight Zone." Some
audiences apparently are en
thralled by "The Eleventh
Hour," with its psychological
problems, and so ABC will try
to match it with "The Breaking
Point."
Giving an old successful for
mat a new twist is another tech
nique used by the networks in
building new shows. Situation
comedies seem eternally well
received, so this year Hazel,
Lucy, Danny Thomas et al will
be joined by "Grindl" (Imogene
Coca), Bill Dana (as Jose Jim
enez), and "Glynis."
Richard Boone's idea of a rep
ertory theater group was en
dorsed by NBC only after
Boone himself sold Reynolds
Aluminum on the idea. Actual
ly Reynolds was investing in the
t tar as are the sponsors of
"The Judy Garland Show" and
"The Danny Kaye Show" on
CBS.
But the final verdict of what
shows will live through the sea
son or into next season is up to
the tired father relaxing on the
davenport after a hard day, or
the exhausted mother taking a
few minutes break in an easy
chair. The deadliest opinion of
all is the one expressed in writ
ing and delivered via U. S. Mail.
Then even the giants will listen.
TWENTIETH CENTURY, 6
p.m. Sunday KBES-TV. The
story of Al Smith, four-time gov
ernor of New York and unsuc
cessful presidential candidate in
1928. y
MEET THE PRESS, 6 p. m.
Sunday KMED-TV. Gov. Nelson
A. Rockefeller (R., N. Y.) is in
terviewed by newsmen.
DISCOVERY '63, 6:30 p.m.
Sunday KMED-TV. Host Frank
Buxton shows how the Earth's
atmosphere distorts our view of
the stars in "The Strange World
of Outer Space."
GRINDL, 8:30 p.m. Sunday
KMED TV, "Love Is a Many
agination and suspicions send
her to "The Gruesome Base
ment" In search of her missing
employer. Premiere.
SHOW OF THE WEEK, 10
p.m. Sunday KMED-TV. Ed
Begley stars in a story of re
venge and the Irish Rebellion.
MOVIE, 7:30 p.m. Monday
KMED-TB. "Love Is a Many
Splendored Thing," the story of
the love of a war correspondent
for a beautiful Eurasian doctor,
starring Jennifer Jones and Wil
liam Holden. Season Premiere.
COMEDY HOUR, 9 p. m.
Monday KBES-TB. A music and
comedy variety show with Dan
ny Thomas, Raymond Burr, the
McGuire sisters, Jack Benny
and the Marquis Chimps.
BREAKING POINT, 10 p.m.
Monday KBES-TV. Co-stars
Paul Richards and Eduard
Frank portray directors of a
psychiatric clinic in Los An
geles. Premiere.
BILLY GRAHAM, 10 p.m.
Monday KMED-TV. First of five
daily broadcasts of Dr. Billy
Graham's Los Angeles Crusade
on the subject "The Last Frontier."
How much of Jackson
county's retail business is due to
teen-age spending?
How large is their outlay for
clothing, records, food, transis
tor radios, used cars, beauty
supplies and the many other
items that make up the teen
age market?
What it amounts to is best
known to their parents, who
have been busy outfitting them
recently for the back-to-school
trek.
On the basis of the latest in
formation, the teen-age market
in Jackson county comes to an
estimated $7,599,000 a year.
The figure is arrived at
through studies and surveys
made by the Department of Ag
riculture, the Bureau of Labor
Statistics, the Gilbert Youth Re
search organization and others.
Amount Spent Annually
They show that nearly $11 bil
lon is spent annually by the
nation's teen-agers.
As a result, they are being
courted as never before by re
tail merchants and manufact
urers, who come out with fre
quent changes of fashion to lure
this clothes-conscious group.
With costs as they are at pres
ent, it takes about $800 a year,
on the average, to support a 13-year-old
child, the figures show.
The amount climbs to $865 at
age 15, goes to $920 at age 17
and to $955 at 19, not counting
college expenses.
At the midpoint, which is at
164, it averages $905 a year.
Loral Estimate
This median cost, applied to
Jackson county, with its teen
age population of 8.397, as last
reported by the Census Bureau,
gives $7,599,000 as the estimat
ed amount that is spent on them
per year.
For the individual teen-ager,
according to the Department
of Agriculture, the biggest item
is food, which averages $450 a
year. Another $275 or so goes
for clothes and the remainder
for housing, medical care, sport,
entertainment and miscellan
eous expenditures.'
All in all, the teen-age market
has become an economic force
and, in addition, the fastest
growing one in the nation.
The latest figures reveal that
the number of teen-agers is in
creasing at 3Mi times the rate
of the rest of the population,
reflecting the high birth rate
that followed the last war.
The expectation is, as a result
that Jackson county's teen-age
population in 1965 will be 30 per
cent above the 1960 total.
BLM Sells Two Tracts of Timber
Two parcels of timber con
taining 13,358,000 board feet
were sold at oral auction by the
Medford district, bureau of land
management last week.
The first parcel of 5,547,000
board feet located in Klamath
county was purchased by Kogap
manufacturing company, Med
ford, at the appraised price of
$94,194.75.
Crater Plywood, Inc., Rogue
River, was awarded the second
parcel of 7,811,000 board feet in
Josephine county at the ap
praised price of $162,797. There
were no other qualified bidders
for cither parcel.
A third parcel on Burnt Peak
in (he Elk drainage was with
drawn for further evaluation.
The regular monthly district
timber sale will be held Oct. 10
at the timber sale room, Arm
ory dr.
A 3
13TH CHILD BORN
PORTLAND (UPI)-Mr. and
Mrs. C. N. Custer of Portland
became parents Friday Fri
day the 13th of a 7 pound 1
ounce daughter. It was their
13th child.
You Specify. . .
...We'll Satisfy
LASME
Oakland, San Franciico, Lot
Angela and Othar California
Points.
Call Jack Fitioerald, 773-7761
Lot Anaeles-Seattle
Motor Express, Inc.
GREATEST SHOW ON
EARTH, 9 p.m. Tuesday
KMED-TV. Against the back
ground of the Ringling Bros.
Barnum and Bailey circus, cir
cus boss Jack Palance handles
lion tamers, roustabouts, aerial
artists and other performers.
Premiere.
FUGITIVE,- 10 p.m. Tuesday
KMED-TV. This series follows
the relentless hunt of a police
lieutenant for a convicted (but
innocent) murderer. David Jan
ssen stars. Premiere.
STATION AGENT Darrel G.
Adams, son of Mr. and Mrs.
Charles Roy Adams, Central
Point, will be located in In
dianapolis, Ind., as station agent
for Delta Air Lines, according
to Weaver Airline Personnel
school, Kansas City, Mo. Adams
a former Crater High school
student, was attending the
school in Kansas City when se
lected for the position.
BE
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the NEwTlenrlinrn
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DOMESTIC GAS
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2990 No. Pacific HwT.
Grants Pan: Ph. 476 4603
912 Rogue River Hwy.
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