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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Aug. 6, 1963)
8 B TUESDAY. AUGUST S. 1963 BEDFORD MAIL TRIBUNE, MEDFORD. OREGON mm Edited by Ths Mail Tribune Advertising Department MID-JULY AUTO SALES HIT 8-YEAR RECORD. Dealers' sales of U.S. cars In the mid dle third ol July topped 200,000 in that period for the first time in eight years, reports The Wall Street Journal. Dealers sold 202,000 cars, up 15 from the 175,149 sold a year ago. Mid-July sales also topped the 177,423 sold in the first third of July by about 14. Car sales usually improve in each successive third of the month. July auto sales also generally trail those of June, usually the peak sales month in the spring. Although the reverse oc curred in the early July-early June period, the normal pattern was resumed in mid-month. Mid-July sales trailed the 226,700 in mid-Juna by almost 11. The latest period's sales bringing the total for the month to about 379,000, increases the possibility or selling about BOO 000 cars in July. This would be far ahead of the 511,000 cars sold in July 1962. The industry has sold more than 600,000 cars in only one July - in 1955, when sales totaled 624.000. ...... OCT: INSTBll ELECTRIC HERT COLLECT WIRING ALLOWANCE II S. ft qet oJP' here? .. o o r hi h ' U. t I E - mix: fj ELECTRICAL LEAGUE OFFICIALS PLAN PROMOTION. These three Board mem ber!, left to light, Harold Wall. Manager The Sloan Company. Frank Beneih. Medford Diitrict Manager ol Pacific Power It Light Company, and Clarence Weaver, League Manager-Director, represent the local area Electrical Industry segments in planning of the "To tal Electric Heating" promotion now underway. League President, Vern Owens of Klam ath Falls, has worked closely with this group in the efforts put forth as being similar in scope to last year's event. It is particularly pointed out the existing residential electrical energy (KWH) rate is es pecially adapted to use of Total Electric Heating. Considerable educational and engineer ing advice is being directed to the Electrical Contractor Dealer and insulation firms, inlud Ing the public. All with the purpose of correct proper installation, savings accruing to the homeowners. Of prime interest is the League's advertising support of the 200 Ampere Main Entrance and Service Panel, which, along with various types of heating equipment, is the real heart af the entire Home Electrical Svliem. Thus their industry drive, as coordinated, will carry considerable notice throughout Southern Oregon and Northern California communities dur ing ihe fall building season. ft" - ' . V i ' ' ' ATKIN-McCULLOUGH IN NEW (LOCATION. Glenn McCullough and ' ' Don Day, partners in Ihe insurance t , firm of Alkin-McCullough, recently I' 6 announced the change of their office 1 f- il.n rVAnim, T3,,ilrlinrt In r- - lUimiuil .mill iiic XJ (iiijuu u.ii.u...ft ... J 1 100 East Main, the coi ner of Main and I I . Front. t l :' I ( The agency specializes in all types oi insurance, wmi uinpntiais im mc Oregon Homeowners Package Policy, according to McCullough. Acting as independent agents, the firm writes insurance for Aetna Casualty & Sur ety Company, Fireman's Fund, North western Mutual, American Surety and Northern Insurance of New York. "Our facilities permit the writing of U coverages known to the insurance industry," he said. Shown in the picture is the staff at their new location. From front to back, they are: Carol Wilcox, Glenn McCullough, Don Day and Ed McCullough, bookkeeper. Now located on the corner of Front and Main, the firm also has joined the Park & Shop program with lota located immediately behind the building (Robinson Bros, lot) and across the street (Jackson County Federal lot). TIRES. BATTERIES, ACCESSORIES -GOOD DEPARTMENT STORE POTENTIAL. More money Is now being spent on services, which is taking 41 cents of the consumer's dis cretionary dollar, reports Women's Wear Daily. Commenting on this change in the econ omy and in spending patterns, Fred Laxarus. Ill, president, John Shillito Co., Cincinnati, said at the Marketing Management Seminar at Miami University, Oxford, Ohio, the opportunity ior department stores to sell needed services will become even greater. Among service! winning increasing attention from department stores and other general-merchandise retail ers are automotive centers. Impressive figures of growth in sales of automobiles and of lires, batteries and accessories explain the interest in the TBA tr.archandising-iervicing cate gory. Passenger car registration increased 147 from 1945 to 1961. as compared with a 25 gain in population. Volume of TBA stores is now running at a record rate of more than S2S0 million, a two-thirds increase in seven years. However, of an estimated 71 to 75 million tires retailed each year, only 2 to 3 are now sold through department stores. INSURANCE COMPANY OPENS OFFICE HERE. The New York Life Insurance Company has opened a new sales office in Medford, located at 1005 East Main Street. The new sales office will be headed by As sistant Manager Alonzo Lopez, according to General Manager Curtis S. Church in Eugene. Mr. Lopez previously served the company as as sistant manager in Tacoma. The company representatives assigned to the new sales office are Barry Grant, Jack Sison of the Medford area, Len Grovcr, Grants Pass area, and Oscar Anderson, Norm Miles, Martin Swan ion and Paul Winter of the Klamath Falls area. The New York Life has been active in Oregon for over 110 years and has more than $275 mil lion of life insurance in force in the State. The company also has offices in Eugene, Portland and Salem. MILLER MOTOR SERVICE HAS NEW ME CHANIC. John C a s a d, well known Chrysler H products mechanic in this area is now associated Alonso Lopes with Miller Motor Service of Medford, according to Dick Miller, manager of Ihe garage. Cased has spent several years in the service department of various Chrysler dealers and Just recently was associated with Rambo's Richfield Service. All types of auto repair and servicing are done at Miller Motor Service which is loceted at 127 South Bartlett or 129 Riverside. BRISK JEWELRY SALES PREDICTED FOR CHRISTMAS SEAON. Ninety-six per cent of Jewelers' Circular-Keystone Retail Jewelers Panel predict 1963 Christmas jewelry busi ness will be better than or at least as good as last year. Of this amount, 65 "r cxpt-cl a rise and 31 foresee no change In sales. Four per cent of the respondents expect sales to de cline, blaming shopping center and discount competition. Almost two-thirds of the panel said they expect sales to rise by a mcdiun 10, The panel was asked what items will be the best sellers this year. Cash stores said watches, with preference toward higher priced merchandise. However, not every jeweler predicting good watch sales believes customers want, expensive merchandise. Cash stores put diamond Jewelry in second place and gold Jewelry in third place, once again repealing the scale of popularity reported a year ago. Credit members of the panel also predicted their best selling items will be watches," diamond Jewelry and gold Jewelry, but gave watches only a slightly more favored place than diamonds. JEAN HART'S SHOP REMODELED. Finishing touches have just been completed on the remodeling of Jean Hart's apparel shop for women at 617 East Main street in Medford, pro viding additional space for the sportswear department. A corner of this new section is de voted exclusively to children's clothing by "Glen of Michigan." The shop, which has long featured well known brand names in women's apparel and accessories, has been completely redecorated and rearranqed to give the impression of spa ciousness while allowing better displaying of merchandise. Mrs. Hart beqan her career in 1946 with a personal shopping service for Medford and Rogue River Valley women. Two years later she opened a women's clothing shop on Grape street, moving to her attractive East Main street location in 1954 SCHOLARSHIP WINNERS CONGRATULATED. John F. Gordon, president of General Motors, offers congratulations to the two top winners in the 19B3 Fisher Body Craftsman's Guild model car competition. Each of the young craftsmen has just re ceived a $5000 scholarship to the college or university of his choice. From left to right: Rich ard H. Pietruska, 16, Stamford, Connecticut; Mr. Gordon; and Robert E. Davids, 19, Los An geles, California. AUTO MAKERS TOP USERS NEWSPAPER ADS. The "Big 3" in automobiles held on to their top-of-the-ladder positions for 1962 ad expenditures in newspa pers. In an annual report issued by the Bureau of Advertising a few weeks ago, statistics compil ed by Media Records showed General Motors in firs) place. followed by Ford and Chrysler. GM s investment of 33 million dollars represented an 11 increase over 1961. Ford's spending of 22 million dollars and Chrysler with more than 19 million both amounted to hikes of more than 40 over 61. In compiling a list of the top 15 national users of newsDaoer soace. the Bureau reDoried that 11 of these firms increased their 1962 appropriations over the previous year. The per cent of change ranged from an 8.8 hike to 159.9 and all 15 advertisers had investments of more than five million dollars each. REMODELING OF BRAVE BULL COMPLETED. Exten sive remodeling of the Brave Bull, 1206 North Riverside, is now completed according to Andy and Marge Fenny, own ers. "Men only" luncheons are now featured In the lounge ram 1 1 a.m. to 3 p.m. No la dies will be scaled in the lounge during this time and regular luncheons are served daily for both men and wo men in the main dining room. Features of the new men's lounge are: telephone service to the table, faster service, comfortable surroundings. Special luncheons, with em phasis on "something differ ent" have also been intro duced to the restaurant. DEPARTMENT STORE SALES WERE UP 3 for the Attractive Waitresses Serve Brave Bull Customers V .v. t Sa,uJday' Julv t 27 above those of the same week a year ago. The national average was up 5 for the four weeks ended Saturday Julv 27, and up 4 for the year to date. ' 1 TRUCK SALES ARE HEADING FOR A RECORD YEAR - with sales in the year to dale running 16 above a year ago. Truckmakcrs now predict they will sell about 1 175 000 vehicles this year, surpassing the old record of 1,142,000 set In 1950. The biggest boom is in heavy duty vehicles weighing over 13 tons for over-the-road hauling and for construction work whose sales are up 30 from a year ago. Light trucks, particularly compact models are also doing well. Portland Girl Found in Forest Estacada - flJPD - A Portland girl missing in the Mt. Hood National forest since about 7 p.m. Sunday was found Mon day by U. S. Forest Service personnel and searchers of the Oregon Mountain Rescue Council. Robbie Jean Baughn, daughter of Mr. and Mrs. Gil bert Baughn, was in good con dition after spending the night in the mountains. She was found in the middle of a rock slid" on the southwest face of Ollalie Butte. The girl was hiking with the Sunny Side Youth Fellow ship from Portland. She left the group about 6:50 p.m. to cut across the Butte on a shortcut and was not seen again until this morning. Approximately 100 men from the Oregon Mountain Rescue Council, the Marion county sheriff's office, and the Forest Service were involved in the search. Charmin' Cat ft fte i Inquiry in Sinking Of Yacht Concluded San Diego, Calif. - rt'PI - An informal Inquiry into Ihe sink ing of Ihe $250,000 luxury yacht Freedom II ended Mon day with no further investi gation expected, but with Ihe true cause still unknown. Cmdr. J. H. llawlcy said after informal interviews with most of the seven crew mem bers who abandoned the yacht last Friday that everything about the sinking "seems straightforward and on Ihe up and up." He said he ex pects "no further ramifica tions" in Ihe case. "One of the bottom planks must have carried away." he said. "This Is the only thing thai could account for the tremendous influx of water. Bui we'll never know for cer tain because in all probability the vessel sank at sea." Court Records Love at first sight! Nobody can resist this charmin' cat; grand for a mascot fan. Teen-agers, tots adore 14- inch Miss Glamor Cat. Dress in jewels 'n' bows, sit on bed, dresser. Pattern 7045: p a t tern pieces; directions. THIRTY-FIVE CENTS (in coins) for this pattern - add 15 cents for each pattern for first -class mailing and spe cial handling. Send to Alice Brooks, Medford Mail Trib une, Needlecraft Dept., P. O. Box 163, Old Chelsea Station. New York 11, N. Y. Print plainly NAME. ADDRESS, PATTERN NUMBER. 1963's Biggest Needlecraft show stars smocked accesso ries - it's our new Needle craft Catalog! Plus over 200 fresh-to-you designs to knit, crochet, sew, weave, embroi der, quilt. Plus free pattern. Send 25 cents now! Half-Size Shaping mm 9014 SIZES 12V4-22V4 New, young, elegant Half sizer! See how the unbroken princess line helps to length en and narrow your midriff. Drape stole smartly. Printed Pattern 9014: Half Sizes 12'2, 14', I6V2, I8V2, 2OV2. 22'2. Size I6V2 dress requires 2M yards 54-inch. FIFTY CENTS in coins for this pattern - add 15 cents for each pattern for first-class mailing and special handling. Send to Marian Martin, Med- Colombia Bandits Kill 42 Persons ' Bogota, Colombia -flJPIi-Ma chete-wielding bandits be headed 42 persons Monday in assaults on four vehicles on a highway about 60 miles north west of Bogota, according to an army announcement. The announcement said the bandits stopped a bus and three government dump trucks at a point on the high way between the towns of La Dorada and Victoria in east, em Caldas State. The occupants of the vehi cles were forced into a small house near the highway, robbed and beheaded one at a time, the army said. The vic tims reportedly were public works department laborers and peasants on their way to market. The incident occurred in an area where bandits have mas sacred thousands of persons) in recent years despite army efforts to maintain order. Negro Starts Work For Portland Bureau ' Portland UPD - Samuel Ma con, a Negro student at Lewis and Clark college, went to work for the Portland Parle Bureau, Monday. Macon and Nathan Jones, also a Negro Lewis and Clark student, had claimed job dis crimination against the city." Jones also was offered job but said he had a better one. ford Mail Tribune, Pattern Dept., 232 West 18th St.. New York 11, N. Y. Print plainly NAME, ADDRESS with SIZK and STYLE NUMBER. CLIP COUPON FOR 50 FREE PATTERN in big. newf Fall-Winter Pattern Catalog, just out! 354 design ideas. Send 50c for Catalog. w m m 9? p We're coming to the end of our year . . . when it's traditional to make gifts of our Comets and Mercs (by cutting prices, raising trade-in allow ances and relaxing terms). So you might as well get in line and tell us what you'd like for Christ mas. (We'll listen to anything half reasonable.) MEDFORD MOTORS 225 South Riverside Victim of Auto Crash Identified Sacramento - UP1 - A man who died in Orrnon Saturday of injuries received in a one ear accident in Northern Cali fornia was identified here Monday as Robert Kanr Jr., 30, lioopa, Calif. Identifica tion was made from his fin gerprints. Kane died in an ambulance en route to a Medford hos pitul from a hospital at Klam ath Kails where he was taken following the accident on U S '(Jlijihway 97 about 25 miles sown of uorns, Calif.. Friday nifiht. John J.inssrn of Commit, Calif., wasg)llcd outrmiU in the crash. w MKItKOHIt All'NICIPAl, COURT Hal Up Eiiecn Norton, disobey ed traffic ftiKiiitt, $7 SO Warren Reuben Richey, violation of bnsic rule, $1.. Carnl Joy Axaon. driving with out lights. SKI Florence Mildred Krzer. viola tion of basic rule. Sin Llewellyn Kent .tones, disobey ed truthc siRnal, $10 Carl Drynn Von Buskirk Jr., vio lation of basic rule, $111 Aaron Mars ton Clark. ririvinR wrong way on one-wav street. $io. Cordon Randolph Hartley. ririv inR with suspended operator's li cense. S.iO. William Michael Barlow, dis obeyed traffic signal. Sift. Harry Arhs Daughcriv, riisobev. ed tralfic signal, $10 Larry Emery Chartier. violation of basic rule. Sill Jerry Floyd Sanderson, violation of basic rule. $! Daniel Josenh Tavlor n.- m.ra. tor s license in posession, S3, dis- uur.i vn ii hi nr signal, mo Berniee Amelia YarbroiiRh. de fective equipment. S.V Lawrenre F.dwnrd Richard: on, excessive noie. $10 James Waller Reneau, violation of basic rule. Philip Larch, failure to dim liEhts. $tn Frank F.dward Dvhnll. defective equipment. Sin suspended John Howard Jones, violation of basic rule, $..V Par lene Iva Wyatl. permitting unlicensed driver In drive. $10 Bit he Colleen Baylor, violation ol ba-ic rule. $J(i Wiima Juamta Natwtik. disobey ed traftic signal. $10 Sherman Morris Spears, exces sive noive. $10 suspended Jean Bern ice- Ranibo, violation of hjisic rule. $l John Anthony Velush. disobeyed stop sign. $7 .Ml John Robert Sloman, violation of basic rule. Sl.Y William Wane flail, violation of basic rule. $10. Arthur James Bucher, violation of basic rule. $10. DcWayne Howard Gicr. disobey, ed traffic signal. $10 Steven Franklin Willson. switch ed license plates. $25. Dean Francis Freeman, violation of basic rule. $15. Jiinmic Lee Wison, excessive noise. $10. Rulh CIKCl'IT COURT Joseph Ginet vs Betty imiui-e compiaint. Karen Ethel Shreevp vs. Llovd ! Alan Shrecvc. divorce decree I Dene A. Whitmore vs Carl J. hit more, divorce complaint Ruth F Lippert vs. Joe P. Lip- I pert, divorce complaint. i Kathleen Ceyer vs. William Ar- 1 thur Gcycr. divorce complaint. I M ARKIACIK UCENSK APPLICATION Leland Bryce Peters. 1315 Don Carlos ave.. Tempe. Ariz . and i Betty Carol Young. 727 Adler St.. , Medford. Payr Weight Mile Tax ments Set Mark Salem -il'PP - Record weicht mile tax payments were made by Oregon truckers during July, Public Utility Commis sioner Jonel C. Hill said to day. During the month the truckers paid $1,713,373. the highest amount for any month during the 30 year history of the tax. The payments were $187, 404 more than a year ago. CRATER LAKE MOTORS "VAN" BUREN SKCLAi Buy At WholeaaW! 60 DODfil 4-Dr., V-8. R. & H., Auto. Was $1299 NO 6) But. Ph. 773-7594 8th Fir th.WMMSTKi Red Hot! August sw Fine Quality ilss t -"2 GOODALL g GARDEN HOSE! Our complete selection of Vi", V. U" Goodall garden hose now re ducedl Guaranteed qua lity, choice of lengths and grades the garden hose you can use for years at a big saving. 20 OFF Full 50-Foot Lengths as Low as (Regular Price) Set! IS Others Accordingly -? , I Ptv 773. r O I 583 I 6th at Fir Street WHILE THEY LIST! Plenty f Pre Off-Street Custom Parking 1 O
