8 B
TUESDAY. AUGUST S. 1963
BEDFORD MAIL TRIBUNE, MEDFORD. OREGON
mm
Edited by Ths Mail Tribune Advertising Department
MID-JULY AUTO SALES HIT 8-YEAR RECORD. Dealers' sales of U.S. cars In the mid
dle third ol July topped 200,000 in that period for the first time in eight years, reports The
Wall Street Journal. Dealers sold 202,000 cars, up 15 from the 175,149 sold a year ago.
Mid-July sales also topped the 177,423 sold in the first third of July by about 14. Car
sales usually improve in each successive third of the month. July auto sales also generally
trail those of June, usually the peak sales month in the spring. Although the reverse oc
curred in the early July-early June period, the normal pattern was resumed in mid-month.
Mid-July sales trailed the 226,700 in mid-Juna by almost 11. The latest period's sales
bringing the total for the month to about 379,000, increases the possibility or selling about
BOO 000 cars in July. This would be far ahead of the 511,000 cars sold in July 1962. The
industry has sold more than 600,000 cars in only one July - in 1955, when sales totaled
624.000. ......
OCT:
INSTBll ELECTRIC HERT
COLLECT WIRING ALLOWANCE
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ELECTRICAL LEAGUE OFFICIALS PLAN PROMOTION. These three Board mem
ber!, left to light, Harold Wall. Manager The Sloan Company. Frank Beneih. Medford
Diitrict Manager ol Pacific Power It Light Company, and Clarence Weaver, League Manager-Director,
represent the local area Electrical Industry segments in planning of the "To
tal Electric Heating" promotion now underway. League President, Vern Owens of Klam
ath Falls, has worked closely with this group in the efforts put forth as being similar in
scope to last year's event.
It is particularly pointed out the existing residential electrical energy (KWH) rate is es
pecially adapted to use of Total Electric Heating. Considerable educational and engineer
ing advice is being directed to the Electrical Contractor Dealer and insulation firms, inlud
Ing the public. All with the purpose of correct proper installation, savings accruing to the
homeowners.
Of prime interest is the League's advertising support of the 200 Ampere Main Entrance
and Service Panel, which, along with various types of heating equipment, is the real heart
af the entire Home Electrical Svliem. Thus their industry drive, as coordinated, will carry
considerable notice throughout Southern Oregon and Northern California communities dur
ing ihe fall building season.
ft" - ' . V i ' ' ' ATKIN-McCULLOUGH IN NEW
(LOCATION. Glenn McCullough and
' ' Don Day, partners in Ihe insurance
t , firm of Alkin-McCullough, recently
I' 6 announced the change of their office
1 f- il.n rVAnim, T3,,ilrlinrt In
r- - lUimiuil .mill iiic XJ (iiijuu u.ii.u...ft ...
J 1 100 East Main, the coi ner of Main and
I I . Front.
t l :' I ( The agency specializes in all types
oi insurance, wmi uinpntiais im mc
Oregon Homeowners Package Policy,
according to McCullough. Acting as
independent agents, the firm writes
insurance for Aetna Casualty & Sur
ety Company, Fireman's Fund, North
western Mutual, American Surety and
Northern Insurance of New York.
"Our facilities permit the writing of
U coverages known to the insurance industry," he said.
Shown in the picture is the staff at their new location. From front to back, they are:
Carol Wilcox, Glenn McCullough, Don Day and Ed McCullough, bookkeeper.
Now located on the corner of Front and Main, the firm also has joined the Park & Shop
program with lota located immediately behind the building (Robinson Bros, lot) and across
the street (Jackson County Federal lot).
TIRES. BATTERIES, ACCESSORIES -GOOD DEPARTMENT STORE POTENTIAL.
More money Is now being spent on services, which is taking 41 cents of the consumer's dis
cretionary dollar, reports Women's Wear Daily. Commenting on this change in the econ
omy and in spending patterns, Fred Laxarus. Ill, president, John Shillito Co., Cincinnati, said
at the Marketing Management Seminar at Miami University, Oxford, Ohio, the opportunity
ior department stores to sell needed services will become even greater. Among service!
winning increasing attention from department stores and other general-merchandise retail
ers are automotive centers. Impressive figures of growth in sales of automobiles and of
lires, batteries and accessories explain the interest in the TBA tr.archandising-iervicing cate
gory. Passenger car registration increased 147 from 1945 to 1961. as compared with a
25 gain in population. Volume of TBA stores is now running at a record rate of more
than S2S0 million, a two-thirds increase in seven years. However, of an estimated 71 to 75
million tires retailed each year, only 2 to 3 are now sold through department stores.
INSURANCE COMPANY OPENS OFFICE
HERE. The New York Life Insurance Company
has opened a new sales office in Medford, located
at 1005 East Main Street.
The new sales office will be headed by As
sistant Manager Alonzo Lopez, according to
General Manager Curtis S. Church in Eugene.
Mr. Lopez previously served the company as as
sistant manager in Tacoma.
The company representatives assigned to the
new sales office are Barry Grant, Jack Sison of
the Medford area, Len Grovcr, Grants Pass area,
and Oscar Anderson, Norm Miles, Martin Swan
ion and Paul Winter of the Klamath Falls area.
The New York Life has been active in Oregon
for over 110 years and has more than $275 mil
lion of life insurance in force in the State. The
company also has offices in Eugene, Portland
and Salem.
MILLER MOTOR SERVICE HAS NEW ME
CHANIC. John C a s a d, well known Chrysler H
products mechanic in this area is now associated Alonso Lopes
with Miller Motor Service of Medford, according to Dick Miller, manager of Ihe garage.
Cased has spent several years in the service department of various Chrysler dealers and
Just recently was associated with Rambo's Richfield Service. All types of auto repair and
servicing are done at Miller Motor Service which is loceted at 127 South Bartlett or 129
Riverside.
BRISK JEWELRY SALES PREDICTED FOR CHRISTMAS SEAON. Ninety-six per cent
of Jewelers' Circular-Keystone Retail Jewelers Panel predict 1963 Christmas jewelry busi
ness will be better than or at least as good as last year. Of this amount, 65 "r cxpt-cl a rise
and 31 foresee no change In sales. Four per cent of the respondents expect sales to de
cline, blaming shopping center and discount competition. Almost two-thirds of the panel
said they expect sales to rise by a mcdiun 10, The panel was asked what items will be
the best sellers this year. Cash stores said watches, with preference toward higher priced
merchandise. However, not every jeweler predicting good watch sales believes customers
want, expensive merchandise. Cash stores put diamond Jewelry in second place and gold
Jewelry in third place, once again repealing the scale of popularity reported a year ago.
Credit members of the panel also predicted their best selling items will be watches," diamond
Jewelry and gold Jewelry, but gave watches only a slightly more favored place than diamonds.
JEAN HART'S SHOP REMODELED. Finishing touches have just been completed on the
remodeling of Jean Hart's apparel shop for women at 617 East Main street in Medford, pro
viding additional space for the sportswear department. A corner of this new section is de
voted exclusively to children's clothing by "Glen of Michigan."
The shop, which has long featured well known brand names in women's apparel and
accessories, has been completely redecorated and rearranqed to give the impression of spa
ciousness while allowing better displaying of merchandise.
Mrs. Hart beqan her career in 1946 with a personal shopping service for Medford and
Rogue River Valley women. Two years later she opened a women's clothing shop on
Grape street, moving to her attractive East Main street location in 1954
SCHOLARSHIP WINNERS
CONGRATULATED. John F.
Gordon, president of General
Motors, offers congratulations to
the two top winners in the 19B3
Fisher Body Craftsman's Guild
model car competition. Each of
the young craftsmen has just re
ceived a $5000 scholarship to
the college or university of his
choice. From left to right: Rich
ard H. Pietruska, 16, Stamford,
Connecticut; Mr. Gordon; and
Robert E. Davids, 19, Los An
geles, California.
AUTO MAKERS TOP USERS
NEWSPAPER ADS. The "Big 3"
in automobiles held on to their
top-of-the-ladder positions for
1962 ad expenditures in newspa
pers. In an annual report issued
by the Bureau of Advertising a
few weeks ago, statistics compil
ed by Media Records showed
General Motors in firs) place.
followed by Ford and Chrysler.
GM s investment of 33 million dollars represented an 11 increase over 1961. Ford's
spending of 22 million dollars and Chrysler with more than 19 million both amounted to
hikes of more than 40 over 61.
In compiling a list of the top 15 national users of newsDaoer soace. the Bureau reDoried
that 11 of these firms increased their 1962 appropriations over the previous year. The per
cent of change ranged from an 8.8 hike to 159.9 and all 15 advertisers had investments
of more than five million dollars each.
REMODELING OF BRAVE
BULL COMPLETED. Exten
sive remodeling of the Brave
Bull, 1206 North Riverside, is
now completed according to
Andy and Marge Fenny, own
ers.
"Men only" luncheons are
now featured In the lounge
ram 1 1 a.m. to 3 p.m. No la
dies will be scaled in the
lounge during this time and
regular luncheons are served
daily for both men and wo
men in the main dining room.
Features of the new men's
lounge are: telephone service
to the table, faster service,
comfortable surroundings.
Special luncheons, with em
phasis on "something differ
ent" have also been intro
duced to the restaurant.
DEPARTMENT STORE
SALES WERE UP 3 for the
Attractive Waitresses Serve Brave Bull Customers V .v. t Sa,uJday' Julv
t 27 above those of the same
week a year ago. The national average was up 5 for the four weeks ended Saturday Julv
27, and up 4 for the year to date. ' 1
TRUCK SALES ARE HEADING FOR A RECORD YEAR - with sales in the year to dale
running 16 above a year ago. Truckmakcrs now predict they will sell about 1 175 000
vehicles this year, surpassing the old record of 1,142,000 set In 1950. The biggest boom is in
heavy duty vehicles weighing over 13 tons for over-the-road hauling and for construction
work whose sales are up 30 from a year ago. Light trucks, particularly compact models
are also doing well.
Portland Girl
Found in Forest
Estacada - flJPD - A Portland
girl missing in the Mt. Hood
National forest since about 7
p.m. Sunday was found Mon
day by U. S. Forest Service
personnel and searchers of
the Oregon Mountain Rescue
Council.
Robbie Jean Baughn,
daughter of Mr. and Mrs. Gil
bert Baughn, was in good con
dition after spending the
night in the mountains. She
was found in the middle of a
rock slid" on the southwest
face of Ollalie Butte.
The girl was hiking with
the Sunny Side Youth Fellow
ship from Portland. She left
the group about 6:50 p.m. to
cut across the Butte on a
shortcut and was not seen
again until this morning.
Approximately 100 men
from the Oregon Mountain
Rescue Council, the Marion
county sheriff's office, and the
Forest Service were involved
in the search.
Charmin' Cat
ft fte
i
Inquiry in Sinking
Of Yacht Concluded
San Diego, Calif. - rt'PI - An
informal Inquiry into Ihe sink
ing of Ihe $250,000 luxury
yacht Freedom II ended Mon
day with no further investi
gation expected, but with Ihe
true cause still unknown.
Cmdr. J. H. llawlcy said
after informal interviews with
most of the seven crew mem
bers who abandoned the yacht
last Friday that everything
about the sinking "seems
straightforward and on Ihe
up and up." He said he ex
pects "no further ramifica
tions" in Ihe case.
"One of the bottom planks
must have carried away." he
said. "This Is the only thing
thai could account for the
tremendous influx of water.
Bui we'll never know for cer
tain because in all probability
the vessel sank at sea."
Court Records
Love at first sight! Nobody
can resist this charmin' cat;
grand for a mascot fan.
Teen-agers, tots adore 14-
inch Miss Glamor Cat. Dress
in jewels 'n' bows, sit on bed,
dresser. Pattern 7045: p a t
tern pieces; directions.
THIRTY-FIVE CENTS (in
coins) for this pattern - add
15 cents for each pattern for
first -class mailing and spe
cial handling. Send to Alice
Brooks, Medford Mail Trib
une, Needlecraft Dept., P. O.
Box 163, Old Chelsea Station.
New York 11, N. Y. Print
plainly NAME. ADDRESS,
PATTERN NUMBER.
1963's Biggest Needlecraft
show stars smocked accesso
ries - it's our new Needle
craft Catalog! Plus over 200
fresh-to-you designs to knit,
crochet, sew, weave, embroi
der, quilt. Plus free pattern.
Send 25 cents now!
Half-Size Shaping
mm
9014
SIZES
12V4-22V4
New, young, elegant Half
sizer! See how the unbroken
princess line helps to length
en and narrow your midriff.
Drape stole smartly.
Printed Pattern 9014: Half
Sizes 12'2, 14', I6V2, I8V2,
2OV2. 22'2. Size I6V2 dress
requires 2M yards 54-inch.
FIFTY CENTS in coins for
this pattern - add 15 cents
for each pattern for first-class
mailing and special handling.
Send to Marian Martin, Med-
Colombia Bandits
Kill 42 Persons '
Bogota, Colombia -flJPIi-Ma
chete-wielding bandits be
headed 42 persons Monday in
assaults on four vehicles on a
highway about 60 miles north
west of Bogota, according to
an army announcement.
The announcement said the
bandits stopped a bus and
three government dump
trucks at a point on the high
way between the towns of La
Dorada and Victoria in east,
em Caldas State.
The occupants of the vehi
cles were forced into a small
house near the highway,
robbed and beheaded one at a
time, the army said. The vic
tims reportedly were public
works department laborers
and peasants on their way to
market.
The incident occurred in an
area where bandits have mas
sacred thousands of persons)
in recent years despite army
efforts to maintain order.
Negro Starts Work
For Portland Bureau '
Portland UPD - Samuel Ma
con, a Negro student at Lewis
and Clark college, went to
work for the Portland Parle
Bureau, Monday.
Macon and Nathan Jones,
also a Negro Lewis and Clark
student, had claimed job dis
crimination against the city."
Jones also was offered
job but said he had a better
one.
ford Mail Tribune, Pattern
Dept., 232 West 18th St.. New
York 11, N. Y. Print plainly
NAME, ADDRESS with SIZK
and STYLE NUMBER.
CLIP COUPON FOR 50
FREE PATTERN in big. newf
Fall-Winter Pattern Catalog,
just out! 354 design ideas.
Send 50c for Catalog.
w
m
m
9? p
We're coming to the end of our year . . . when
it's traditional to make gifts of our Comets and
Mercs (by cutting prices, raising trade-in allow
ances and relaxing terms). So you might as well
get in line and tell us what you'd like for Christ
mas. (We'll listen to anything half reasonable.)
MEDFORD MOTORS
225 South Riverside
Victim of Auto
Crash Identified
Sacramento - UP1 - A man
who died in Orrnon Saturday
of injuries received in a one
ear accident in Northern Cali
fornia was identified here
Monday as Robert Kanr Jr.,
30, lioopa, Calif. Identifica
tion was made from his fin
gerprints. Kane died in an ambulance
en route to a Medford hos
pitul from a hospital at Klam
ath Kails where he was taken
following the accident on U S
'(Jlijihway 97 about 25 miles
sown of uorns, Calif.. Friday
nifiht.
John J.inssrn of Commit,
Calif., wasg)llcd outrmiU in
the crash. w
MKItKOHIt All'NICIPAl, COURT
Hal Up Eiiecn Norton, disobey
ed traffic ftiKiiitt, $7 SO
Warren Reuben Richey, violation
of bnsic rule, $1..
Carnl Joy Axaon. driving with
out lights. SKI
Florence Mildred Krzer. viola
tion of basic rule. Sin
Llewellyn Kent .tones, disobey
ed truthc siRnal, $10
Carl Drynn Von Buskirk Jr., vio
lation of basic rule, $111
Aaron Mars ton Clark. ririvinR
wrong way on one-wav street. $io.
Cordon Randolph Hartley. ririv
inR with suspended operator's li
cense. S.iO.
William Michael Barlow, dis
obeyed traffic signal. Sift.
Harry Arhs Daughcriv, riisobev.
ed tralfic signal, $10
Larry Emery Chartier. violation
of basic rule. Sill
Jerry Floyd Sanderson, violation
of basic rule. $!
Daniel Josenh Tavlor n.- m.ra.
tor s license in posession, S3, dis-
uur.i vn ii hi nr signal, mo
Berniee Amelia YarbroiiRh. de
fective equipment. S.V
Lawrenre F.dwnrd Richard: on,
excessive noie. $10
James Waller Reneau, violation
of basic rule.
Philip Larch, failure to dim
liEhts. $tn
Frank F.dward Dvhnll. defective
equipment. Sin suspended
John Howard Jones, violation of
basic rule, $..V
Par lene Iva Wyatl. permitting
unlicensed driver In drive. $10
Bit he Colleen Baylor, violation
ol ba-ic rule. $J(i
Wiima Juamta Natwtik. disobey
ed traftic signal. $10
Sherman Morris Spears, exces
sive noive. $10 suspended
Jean Bern ice- Ranibo, violation
of hjisic rule. $l
John Anthony Velush. disobeyed
stop sign. $7 .Ml
John Robert Sloman, violation
of basic rule. Sl.Y
William Wane flail, violation
of basic rule. $10.
Arthur James Bucher, violation
of basic rule. $10.
DcWayne Howard Gicr. disobey,
ed traffic signal. $10
Steven Franklin Willson. switch
ed license plates. $25.
Dean Francis Freeman, violation
of basic rule. $15.
Jiinmic Lee Wison, excessive
noise. $10.
Rulh
CIKCl'IT COURT
Joseph Ginet vs Betty
imiui-e compiaint.
Karen Ethel Shreevp vs. Llovd !
Alan Shrecvc. divorce decree I
Dene A. Whitmore vs Carl J.
hit more, divorce complaint
Ruth F Lippert vs. Joe P. Lip- I
pert, divorce complaint. i
Kathleen Ceyer vs. William Ar- 1
thur Gcycr. divorce complaint. I
M ARKIACIK UCENSK
APPLICATION
Leland Bryce Peters. 1315 Don
Carlos ave.. Tempe. Ariz . and i
Betty Carol Young. 727 Adler St.. ,
Medford.
Payr
Weight Mile Tax
ments Set Mark
Salem -il'PP - Record weicht
mile tax payments were made
by Oregon truckers during
July, Public Utility Commis
sioner Jonel C. Hill said to
day. During the month the
truckers paid $1,713,373. the
highest amount for any month
during the 30 year history of
the tax.
The payments were $187,
404 more than a year ago.
CRATER LAKE MOTORS
"VAN" BUREN SKCLAi
Buy At WholeaaW!
60 DODfil
4-Dr., V-8. R. & H., Auto.
Was $1299 NO
6) But. Ph. 773-7594 8th Fir th.WMMSTKi
Red Hot! August
sw Fine Quality ilss t
-"2 GOODALL g
GARDEN HOSE!
Our complete selection
of Vi", V. U" Goodall
garden hose now re
ducedl Guaranteed qua
lity, choice of lengths
and grades the garden
hose you can use for
years at a big saving.
20 OFF
Full 50-Foot
Lengths as
Low as
(Regular Price)
Set! IS Others
Accordingly
-? , I Ptv 773. r
O I 583 I
6th at Fir Street
WHILE THEY
LIST!
Plenty f Pre
Off-Street Custom
Parking
1 O