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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Aug. 1, 1963)
THURSDAY, AUGUST 1. 1963 OOP MEOFORD MAIL TRIBUNE. MEDFORD. OREGON Fcostiesti Growing IHIoysttoin) Winces at Kiev Headaches Your Money's Worth By SYLVIA PORTER Copyright, Hill Syndicate Inc. VACATION BOOM By the end of this year nearly 100 million Americans will have gone away from home on vacations, a peak never before approached. Spurred by an unprecedented boom in hotel, motel and highway construction, a high level of spend ing money and a doctor-backed drive telling us flatly, "You Need a Vacation," we will pour an estimated $26 bil lion into this mobile bonanza in the U.S. alone nearly double what we spent as recently as 1956. By Dec. 31 a record breaking 1,012,000 Americans will have visited Europe on business, student travel and vacations, spent more than $625 million, not counting trans-Atlantic fares. In addition, 205,000 of us will have spent about $125 million in the Far East a whopping increase of 18 per cent over 1962. These are only a few of the dramatic statistics highlight ing the story of vacations in 1963. Behind them are new trends in who goes, how far, how long, how much we spend. Here, from the American Automobile Association, American . Express and the just-released Survey of Consumer Finances by the University of Michigan, are some of the details. Today, 75-90 per ctnt of us talc our vacations in can, lay overnight in the nation's more than 4 million hotel and motel beds or camp out. In a survey to be published next week, the AAA will report that an average couple on an auto trip spends $31 a day: $11 for room, $10.50 for meals, $7 for gas and other auto expenses, $2.50 for tips and miscellaneous. If you're the average American, your vacation away from home will last six to eight days. Your total expenditures on your vacation will depend, of course, on your income, but a most provocative point is that in this era of affluence there is a clear trend toward economy. The University of Michigan Survey reports that only 27 per cent rf American families spend more than $100 on vaca tions and that the average expenditure of this fraction is only $380. One out of ten American families takes a trip more than 1,000 miles from home and the average expendtiure is $450. For a trip more than 2,000 miles away from home, you're likely to spend $870. Economy is the word for overseas vacations, too. Ameri can Express estimates that 60-90 per cent of requests for air tickets to Europe are economy class. Group and charter flights have also helped hold down the cost of vacations abroad: normal prices for a European vacation today run from $900 to $2,500, and average actual spending is a modest $1,200. The most dramatic travel trend Is In the "when-we-go" department and the trend has tremendous Implications for us and our states' economies as well as for the multl-billion-dollar tourist trade. I've been watching this trend gather steam for five years, but now the experts have come up1 with some hard statistics to underline the fact. Fully 45 per cant of us take our vacations outside of the peak months of June, July and August, againit a minis clue 10 per cent in 1947. Behind the off-season trek are the boom in skiing, innumerable "multiple" or split vacations both here and abroad and the publicity about the advan tages of winter vacations, including better lervic and cut zates for transportation and accommodations. Off-season travel is an important stabilizing force in our states' economies, particularly in resort areas that once de pended on only three months of business in the entire year ior survival. The 55-45 proportion of travel In and out of season has also helped alleviate the staggering summer-only "sweat back'' employment problem across the nation's vacationlands. This generation of Americans has invented the year round vacation boom for which there is no parallel in history and the limits of the boom apparently are limitless. By ALEX ADWAN United Preas International Houston, Texas tliPU Hous ton is the world's fastest growing big city. But even the most avid Texan admirers of bigness are beginning to wince at the growing pains. Bank clearings and deposits, automobile and department store sales and construction permits reached record or near-record peaks last month But during the same period Houston residents took note of: -A swelling traffic jam, sure to get worse. -A city-county dispute that may cost Houston revenue from water sales -Complaints of water and air pollution. Houston, of course, already had undergone an almost un- Disarmament Talks Postponed Geneva - (UPD - U.S. and Russian co-chairmen of the 17-nation disarmament confer ence have postponed further private meetings until after the signing of a partial test ban treaty in Moscow next week. Informed sources said U.S. Ambassador Charles C. Stelle and Soviet negotiator Semyon K. Tsarapkin had been ex pected to meet privately fol lowing the reopening of dis armament talks here Tuesday. The conference called on the two men to get together to agree on subjects for two way negotiations that might lead to further cold war agreements. Informed sources said the discussion would not begin until after Secretary of State Dean Rusk, Foreign Minister Andrei Gromyko and Foreign Secretary Lord Home meet in Moscow next week to sign the limited test ban and discuss further possible ways to ease cold war tensions. Cherokee Indians Given Land Payments Muskogee, Okia. UPD All living Cherokees who were on the tribal rolls In 1907 have received their shares of a $12 million supplemental land payment for land bought by the federal government in 1880. The government says pay ments have gone to 12,392 Cherokees. Payments are be ing made to heirs of the ap proximately 30,000 deceased tribal members. Courts ruled the government did not pay a fair price for the land in 1880 and ordered the additional payment. believable sprouting from a prairie town into a booming seaport and international oil and chemical center in a space of 40 years. The new spurt comes from the city's selection as head quarters for America's man-in-space center. 55.000 New Homes In the area around the manned spacecraft center, now under construction in southwest Harris county near Galveston Bay, developers plan to build 55,000 new homes in 15 years. Clear Lake City, a Humble oil refining co. and Del Webb venture, is one of half a dozen big commercial developments under way around the space center. Its developers say it will become the nation's largest completely planned suburban community. They plan to build 40,000 dwell ings, 40 parks and a business center that will include 10 skyscrapers, some up to 40 stories high Houston and Harris county interests are still trying to figure out how to finance road system in the area that will accommodate 9,000 or 10,000 cars a day. Reject Bond It sue Harris county voters last month rejected, by a 3-1 mar gin, an $85.8 million series of bond Issues that would have financed some roads i - , ,. mil U 5 9 o m m 3 o SI 0 9 Ascolano i RIPE OLIVES Ascolano variety olives are fa mous for their size, tenderness and rich, nut-like flavor. They have more olive meat in relation to pit than any other canned ripe olive variety: Remember Oberti It's the BIG olivel Write for FREE colorful, Illus trated olive recipe booklet. "nm T', if--;' ' ! - - , J ' 1 FTOCTl i "- iI If J - AV " ' -iP 1 jf V HT f I I iff " J ire if K ' " 'r--4 Kwai.w.'lw.tf iWMMwi V J jjl ; Bnv-Wvj; jWVft xmm, Jl I leeCxi i lam mm Tr.Ji ; B WANT TO BUY 1000 UNMARKED CARTONS...CHEAP? It might be quite an adventure to spend next year's family budget for a thousand unmarked cartons! But would you want to have to feed, clothe, amuse and maintain your family on the contents? Too much of a gamble-isn't it? Especially when you know that you can confi dently spend your money for quality goods you know and trust-goods proudly trademarked with manufacturers' brand names. And advertised brand names mean even more to you than your biggest money's worth and peace of mind.These products are the heart of America's economy. Their tremendous planned production means economic stability and steady employment. You know them well.They're the kind of products advertised in this newspaper. Depend on them. CONFIDENCE Ululie n BRAND, NAMES O LEADERSHIP BRANDS ARE YOUR BEST BUY Brn4 Ntmat Foundation. Inc. 392 MMlton Avtnuo, N.w York 17, N.1V around the space center. The other rejected proposals would have financed jail im provements, voting machines and road improvements else where in the county. Another space age problem is a water supply for I he area around the spacecraft center. The city of Houston had counted heavily on water revenues from the Clear Lake space center area. Hopes for this municipal revenue dwindled when ihe state legislature set up a sepa rate water authority for the area. Houston Mayor Lewis Cut rer said the loss of anticipated revenues would endanger Houston's long-range plans for water from a Trinity River project. The city council took the first steps toward annex ing the Clear Lake area, but so far has not completed the annexation. Municipal Sewers If Houston annexes the area, it will be obligated to pro vide municipal services for the whole area at once, an ex pensive proposition that would require some hasty high financing. Houston's air pollution problem Is not as bad as that in many older industrial cities. But it does exist. Pol lution from an unknown source recently reacted with house paint in one neighbor hood and turned several homes into a bright purple. But that is not too hard to take in a city which saw a $3 million gain in building permits in one week, a 12 per cent rise in department store sales and a record of 33,000 new cars sold in six months. s&jEverybody's Favorite! rwf 4Wnk ,-s5sA -J2 ICE CREAMTJ MEDFORD'S FINEST MEATS SINCE 1940 "CHOICE" WELL AGED AND TRIMMED Try Our Marinated Steaks "CHOICE" MARINATED CHUCK STEMS Vi to 2 inches thick Serves Apprex. 3 to 5 People (2'2 to 4'j-lbs.) GRAND FLAVOR Marinated RIB STEAKS Approx. 1 to Vi-lbs. Average 1 inch thick 0 2 THE ECONOMY STEAK 69s "Horrell's Pride" CHIPPED BEEF PKGS. $1jOO "IIEBERGALL'S" FULLY COOKED BONELESS HAM j OR WHOLE "Sigman's" Fully Cooked RQq Boneless Ham gig "Choice" Aged Boneless Beef Roast Rumps Tips Round 80C 0ib Boneless Pork Loin Roast -NO WASTE- U9i Ground B OUR OWN PURE PORK SAUSAGE 49c lb.. 2 lbs. 89c BETTY CROCKER Cake Mixes White " Yellow Devils Food it Lemon Velvet "NABISCO" Sugar Wafers LARGE PKGS. s 1 Sorry, W Ran Out Last Weekl FLAV-R-PAC Fruit Cocktail 09 COTTAGE Grapefrt Sections 4,, 9SC DEL MONTE Pineap'le Tidbits 09 STOKELY'S Applesauce 389 STANDBY Tomato Juice 4 r s1 STANDBY Apple Juice 3 Q s1 Home Laundry Size $419V. lue II S49 "GOLDEN MIST" Alaska Red King SALMON MB. TIN m FISHER'S Hut Topping: 29c.. 4 Tin. dl For Desserts, Salads, Baking, Etc Hershey's Chocolate Syrup 2 S. 39' Chun King CHOW MEIN NOODLES 2s49e Tim NEW! "MR. ROBERTS" PROFESSIONAL HAIR SPRAY Contains No Lacquer Is Water Soluble Plus 8c Tax . CM JUMBO VINE-RIPENED CANTALOUP SWEET CORN 59' KENTUCKY WONDER GREEN BEANS 2 , 39 HEAD LETTUCE 0 2 a 2 3 LARGE SIZE EXTRA FANCY TOMATOES 2 , 39c Am DELIVERY Phone 773-7444 OTrY? ML. mm mm 222 West Main Street NEXT TO POWER COMPANY CLOSED SUNDAYS ill II IwASrnNGTONIUoTr" """"1 I I AnmrnK a jo ,.,$r9 II HMr.UlVIJ t,b. J7 iui L f l . ? . . . .. . .? ,. v v.
