THURSDAY, AUGUST 1. 1963
OOP
MEOFORD MAIL TRIBUNE. MEDFORD. OREGON
Fcostiesti Growing IHIoysttoin) Winces at Kiev Headaches
Your Money's
Worth
By SYLVIA PORTER
Copyright, Hill Syndicate Inc.
VACATION BOOM
By the end of this year nearly 100 million Americans
will have gone away from home on vacations, a peak never
before approached. Spurred by an unprecedented boom in
hotel, motel and highway construction, a high level of spend
ing money and a doctor-backed drive telling us flatly,
"You Need a Vacation," we will pour an estimated $26 bil
lion into this mobile bonanza in the U.S. alone nearly
double what we spent as recently as 1956. By Dec. 31 a record
breaking 1,012,000 Americans will have visited Europe on
business, student travel and vacations, spent more than $625
million, not counting trans-Atlantic fares. In addition, 205,000
of us will have spent about $125 million in the Far East
a whopping increase of 18 per cent over 1962.
These are only a few of the dramatic statistics highlight
ing the story of vacations in 1963. Behind them are new
trends in who goes, how far, how long, how much we spend.
Here, from the American Automobile Association, American
. Express and the just-released Survey of Consumer Finances
by the University of Michigan, are some of the details.
Today, 75-90 per ctnt of us talc our vacations in can,
lay overnight in the nation's more than 4 million hotel
and motel beds or camp out. In a survey to be published
next week, the AAA will report that an average couple on
an auto trip spends $31 a day: $11 for room, $10.50 for
meals, $7 for gas and other auto expenses, $2.50 for tips
and miscellaneous.
If you're the average American, your vacation away from
home will last six to eight days. Your total expenditures on
your vacation will depend, of course, on your income, but a
most provocative point is that in this era of affluence there
is a clear trend toward economy.
The University of Michigan Survey reports that only 27
per cent rf American families spend more than $100 on vaca
tions and that the average expenditure of this fraction is only
$380. One out of ten American families takes a trip more
than 1,000 miles from home and the average expendtiure
is $450. For a trip more than 2,000 miles away from home,
you're likely to spend $870.
Economy is the word for overseas vacations, too. Ameri
can Express estimates that 60-90 per cent of requests for air
tickets to Europe are economy class. Group and charter
flights have also helped hold down the cost of vacations
abroad: normal prices for a European vacation today run
from $900 to $2,500, and average actual spending is a modest
$1,200.
The most dramatic travel trend Is In the "when-we-go"
department and the trend has tremendous Implications
for us and our states' economies as well as for the multl-billion-dollar
tourist trade. I've been watching this trend
gather steam for five years, but now the experts have come
up1 with some hard statistics to underline the fact.
Fully 45 per cant of us take our vacations outside of
the peak months of June, July and August, againit a minis
clue 10 per cent in 1947. Behind the off-season trek are the
boom in skiing, innumerable "multiple" or split vacations
both here and abroad and the publicity about the advan
tages of winter vacations, including better lervic and cut
zates for transportation and accommodations.
Off-season travel is an important stabilizing force in our
states' economies, particularly in resort areas that once de
pended on only three months of business in the entire year
ior survival.
The 55-45 proportion of travel In and out of season has
also helped alleviate the staggering summer-only "sweat
back'' employment problem across the nation's vacationlands.
This generation of Americans has invented the year
round vacation boom for which there is no parallel in
history and the limits of the boom apparently are limitless.
By ALEX ADWAN
United Preas International
Houston, Texas tliPU Hous
ton is the world's fastest
growing big city. But even
the most avid Texan admirers
of bigness are beginning to
wince at the growing pains.
Bank clearings and deposits,
automobile and department
store sales and construction
permits reached record or
near-record peaks last month
But during the same period
Houston residents took note of:
-A swelling traffic jam,
sure to get worse.
-A city-county dispute that
may cost Houston revenue
from water sales
-Complaints of water and
air pollution.
Houston, of course, already
had undergone an almost un-
Disarmament
Talks Postponed
Geneva - (UPD - U.S. and
Russian co-chairmen of the
17-nation disarmament confer
ence have postponed further
private meetings until after
the signing of a partial test
ban treaty in Moscow next
week.
Informed sources said U.S.
Ambassador Charles C. Stelle
and Soviet negotiator Semyon
K. Tsarapkin had been ex
pected to meet privately fol
lowing the reopening of dis
armament talks here Tuesday.
The conference called on
the two men to get together
to agree on subjects for two
way negotiations that might
lead to further cold war agreements.
Informed sources said the
discussion would not begin
until after Secretary of State
Dean Rusk, Foreign Minister
Andrei Gromyko and Foreign
Secretary Lord Home meet in
Moscow next week to sign the
limited test ban and discuss
further possible ways to ease
cold war tensions.
Cherokee Indians
Given Land Payments
Muskogee, Okia. UPD All
living Cherokees who were
on the tribal rolls In 1907
have received their shares of
a $12 million supplemental
land payment for land bought
by the federal government in
1880.
The government says pay
ments have gone to 12,392
Cherokees. Payments are be
ing made to heirs of the ap
proximately 30,000 deceased
tribal members. Courts ruled
the government did not pay a
fair price for the land in 1880
and ordered the additional
payment.
believable sprouting from a
prairie town into a booming
seaport and international oil
and chemical center in a
space of 40 years.
The new spurt comes from
the city's selection as head
quarters for America's man-in-space
center.
55.000 New Homes
In the area around the
manned spacecraft center,
now under construction in
southwest Harris county near
Galveston Bay, developers
plan to build 55,000 new
homes in 15 years.
Clear Lake City, a Humble
oil refining co. and Del Webb
venture, is one of half a dozen
big commercial developments
under way around the space
center. Its developers say it
will become the nation's
largest completely planned
suburban community. They
plan to build 40,000 dwell
ings, 40 parks and a business
center that will include 10
skyscrapers, some up to 40
stories high
Houston and Harris county
interests are still trying to
figure out how to finance
road system in the area that
will accommodate 9,000 or
10,000 cars a day.
Reject Bond It sue
Harris county voters last
month rejected, by a 3-1 mar
gin, an $85.8 million series
of bond Issues that would
have financed some roads
i - , ,. mil
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Ascolano i
RIPE OLIVES
Ascolano variety olives are fa
mous for their size, tenderness
and rich, nut-like flavor. They
have more olive meat in relation
to pit than any other canned
ripe olive variety:
Remember Oberti It's the
BIG olivel
Write for FREE colorful, Illus
trated olive recipe booklet.
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WANT TO BUY
1000 UNMARKED
CARTONS...CHEAP?
It might be quite an adventure to spend next
year's family budget for a thousand unmarked
cartons!
But would you want to have to feed, clothe,
amuse and maintain your family on the contents?
Too much of a gamble-isn't it?
Especially when you know that you can confi
dently spend your money for quality goods you
know and trust-goods proudly trademarked with
manufacturers' brand names.
And advertised brand names mean even more
to you than your biggest money's worth and peace
of mind.These products are the heart of America's
economy. Their tremendous planned production
means economic stability and steady employment.
You know them well.They're the kind of products
advertised in this newspaper. Depend on them.
CONFIDENCE
Ululie n
BRAND,
NAMES
O
LEADERSHIP BRANDS
ARE YOUR BEST BUY
Brn4 Ntmat Foundation. Inc.
392 MMlton Avtnuo, N.w York 17, N.1V
around the space center. The
other rejected proposals
would have financed jail im
provements, voting machines
and road improvements else
where in the county.
Another space age problem
is a water supply for I he
area around the spacecraft
center. The city of Houston
had counted heavily on water
revenues from the Clear Lake
space center area.
Hopes for this municipal
revenue dwindled when ihe
state legislature set up a sepa
rate water authority for the
area.
Houston Mayor Lewis Cut
rer said the loss of anticipated
revenues would endanger
Houston's long-range plans
for water from a Trinity River
project. The city council took
the first steps toward annex
ing the Clear Lake area, but
so far has not completed the
annexation.
Municipal Sewers
If Houston annexes the area,
it will be obligated to pro
vide municipal services for
the whole area at once, an ex
pensive proposition that would
require some hasty high
financing.
Houston's air pollution
problem Is not as bad as that
in many older industrial
cities. But it does exist. Pol
lution from an unknown
source recently reacted with
house paint in one neighbor
hood and turned several
homes into a bright purple.
But that is not too hard to
take in a city which saw a
$3 million gain in building
permits in one week, a 12
per cent rise in department
store sales and a record of
33,000 new cars sold in six
months.
s&jEverybody's Favorite!
rwf 4Wnk ,-s5sA
-J2 ICE CREAMTJ
MEDFORD'S FINEST MEATS SINCE 1940
"CHOICE" WELL AGED
AND TRIMMED
Try Our Marinated Steaks
"CHOICE" MARINATED
CHUCK
STEMS
Vi to 2 inches thick
Serves Apprex.
3 to 5 People
(2'2 to 4'j-lbs.)
GRAND
FLAVOR
Marinated
RIB STEAKS
Approx. 1 to Vi-lbs.
Average 1 inch thick
0 2
THE
ECONOMY
STEAK
69s
"Horrell's Pride"
CHIPPED
BEEF
PKGS.
$1jOO
"IIEBERGALL'S" FULLY COOKED
BONELESS
HAM
j OR WHOLE
"Sigman's" Fully Cooked RQq
Boneless Ham gig
"Choice" Aged
Boneless
Beef Roast
Rumps
Tips
Round
80C
0ib
Boneless
Pork Loin
Roast
-NO WASTE-
U9i
Ground B
OUR OWN PURE
PORK SAUSAGE
49c lb.. 2 lbs. 89c
BETTY CROCKER
Cake Mixes
White "
Yellow
Devils Food
it Lemon
Velvet
"NABISCO"
Sugar
Wafers
LARGE
PKGS.
s
1
Sorry, W Ran Out Last Weekl
FLAV-R-PAC
Fruit Cocktail 09
COTTAGE
Grapefrt Sections 4,, 9SC
DEL MONTE
Pineap'le Tidbits 09
STOKELY'S
Applesauce 389
STANDBY
Tomato Juice 4 r s1
STANDBY
Apple Juice 3 Q s1
Home Laundry Size $419V.
lue
II
S49
"GOLDEN MIST"
Alaska Red King
SALMON
MB.
TIN
m
FISHER'S
Hut Topping: 29c..
4 Tin. dl
For Desserts,
Salads, Baking, Etc
Hershey's
Chocolate Syrup
2 S. 39'
Chun King
CHOW MEIN
NOODLES
2s49e
Tim
NEW!
"MR. ROBERTS"
PROFESSIONAL
HAIR SPRAY
Contains No Lacquer
Is Water Soluble
Plus 8c Tax
. CM
JUMBO VINE-RIPENED
CANTALOUP
SWEET CORN 59'
KENTUCKY WONDER
GREEN BEANS 2 , 39
HEAD LETTUCE 0 2 a 2 3
LARGE SIZE EXTRA FANCY
TOMATOES 2 , 39c
Am
DELIVERY
Phone 773-7444
OTrY?
ML.
mm
mm
222 West Main Street
NEXT TO POWER COMPANY
CLOSED SUNDAYS
ill II IwASrnNGTONIUoTr" """"1 I
I AnmrnK a jo ,.,$r9 II
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