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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (June 26, 1963)
Maurine Neuberger Continues Campaign Against Cigarettes By A. ROBERT SMITH Mail Tribune Washington Correspondent Washington-Sooner or later most members of Congress focus what creative force they V" bring to their work upon a special field or area of con cern by which' they soon be come identi fied in the public mind. Midway through her Kuku bmiu six year term, Sen. Maurine Neuberger's choice of legislative specialty has become evident. It is the general field of consumer protection, with heavy em phasis on doing something to undermine the common Amer- fVi Mean addiction to cigarette smoking. Medical findings connecting lung cancer and heart disease with cigarette smoking make action imperative to protect the consumers who haven't heard this word or who take it lightly, in her view. The Oregon senator doesn't fit the mold of Carrie Nation, the hatchet wielding anti saloon reformer from Kansas, a state which once outlawed cigarettes. Quite the contrary, Mrs. Neuberger believes that prohibition won't work against tobacco any better than against liquor. The senator is a more sophisticated reformer. She believes that individuals, especially young people, are induced to smoke by subtle but irrelevant motivational ADDER'S PHOTO SHOP 232 E. Main -Phone 772-5646 lw V iy v 1 ...o bright new day in PICTURE-TAKMG PLEASURE! JC1L KODAK Inidtwtic Cameras With this Him cartridgt . Ywi iMd IfltfofiHy, eutamaffeelfjrr - Si It'l than tvtr . T. tskt pihlrtft! appeals. Cigarette commer cials portray rugged athletes and sportsmen, fashionable ladies, or attractive couples in romantic attitudes, all find ing great pleasure in cig arettes. Instead of taking an ax to tobacco stands, she would , take a shears to cig arette ads and commercials. Education Urged Noting the unwillingness of the industry to admit to health hazards from smoking, she thinks the government must educate and warn the con suming public. She has even written a book on the subject, entitled "Smokescreen," to be pub lished in the fall, as part of her campaign to persuade or needle the government to move in this direction. Obviously the tobacco in dustry is a bit on the defen sive, if not on the run. Its announced decision last week to discontinue advertising in college newspapers on grounds that it regards smok ing . as an adult habit is a tactical withdrawal along the fringe of the market it has most prized in recent years. Cigarette sales promotion on campuses had doubled in the past five years, not only with ads' (tobacco accounted for 40 per cent of national ads run Small Worlds Around Us By LYNN M. WATKINS (Register and Tribune Syndicate, '.96 Come in and see the wonderful new Kodak Inttomalie cam erasl Kodopak film cartridges for color slides, color snaps, black-and-white pictures also available here. Ls Than $15 10DAG0L0R In by 10-0ut by 5 How Many Seasons Away Is Rachel's Silent Spring? So you look forward in happy anticipation to the opening of the hunting season when, with dog and gun, you can tramp across meadows in search of your favorite game. Perhaps you are one of the millions who seek the wily trout in a fast moving stream, or spat a plug for the gamey black bass or maybe you are one of the sportsmen who en joy both. Whatever game you are af ter, you probably look for ward to having friends in lat er to enjoy a game supper, or you treat your immediate fam ily. You may be lucky, but the odds are a little against it; more likely you may be unknowingly poisoning your self, your family, and your friends. The game bird, animal or fish you serve may have ac cumulated in the fatty tissues of its body, more than a trace of poisonous chemicals. It's a rare and exceptional animal today that has not eaten a quantity of some kind of in secticide. Unanswered Question In consuming the flesh, you too are adding a little to the accumulated poisons which will hide, and wait, in your own fatty tissues. Just how much of this poison you can tolerate before you sicken, or even die. is a question medical science can't answer. Most of the poisons used as insecti cides are nearly undetectable by normal autopsy proced ures. Tests made on many game animals, as well as song birds, fish, and livestock often show a residue level that ex ceed tolerances established for man's food. This food angle is the main argument in justification for poisoning the American land scape. We are constantly told that the reason for our abund ant crops and plentiful food supply is due to the use of in secticides; poisons keep bugs from eating what we want to eat ourselves. We are supposed to believe if it were not for the whole sale poisoning we would be hurting for food. This of course, disregards most of the true fact. Insecticides have helped, but there are other reasons; improved techniques, crop rotation, better fertil izers, strains of grain more resistant to disease, better pro ducing species of food crops, and plants with earlier ripen- ine dualities. Impressive Figures If we add the number of hunting and fishing licenses sold each year, as well as es timating how many hunters and fishermen enjoy their sport without bothering to purchase a license, we come up with some pretty impres sive figures. To this list, too, we can add the millions of people who enjoy the out doors, and the little creatures that Inhabit it, and we have a group that should exert a very powerful force. Their voice should be loud and clear, as well as very demanding. Just why all these miliions stand idly by and allow their recreational water to be pol luted with chemical poisons and Industrial wastes, and their wildlife needlessly killed, is a trait of human na ture not easily explained. Some states have a Brancn of a public agency that spends the taxpayer's money on vast amounts of poisonous cnemi cals for what they call preda tor control, which at the same time kills game animals. An other branch of the same agency is trying halfheartedly to conserve. The "Silent Spring" that Rachel Carson so . startlingly predicted seems not too many seasons away. Already the voice of the wild is pitifully feeble. in college publications) but also with contests in which sports cars and hi-fi sets were distributed. The psychology of it was explained by one company's college sales direc tor: "Students are tremend ously loyal. If you catch themt they'll stick with you like glue because your brand reminds them of happy col lege days." . A year ago the American Cancer Society urged college presidents and the ' Federal Trade Commission to help curb campus smoking promo tion efforts. When the indus try last week announced its voluntary retreat, it made no concessions that there might be a link between cigarettes and cancer. Other Retreats Urged To Mrs. Neuberger, this re treat should be followed by others which would affect -the motivational appeals to the entire population, largely through TV commercials. She notes that cigarette sponsors in Britain comply with guide lines of the British Independ ent Television Authority, which rates as objectionable commercials which over emphasize the pleasure to be obtained from cigarettes, fea ture the conventional heroes of the young, appeal to manli ness, use a fashionable social setting to suggest that cig arettes are essential in mod ern living, or present roman tic situations with the pleas ures of smoking. "Surely," said the Senate's specialist in this field, "the American cigarette advertis ers can, in a'l good conscience, do no less." President Kennedy has asked for a definitive study of the medical aspects of smoking. A report from the Surgeon General's Advisory Committee on Smoking is due in the fall. Assuming its s u b stantiates her conviction that smoking represents a major health hazard, Mrs. Neuberger plans to campaign for executive ac tion to educate the public about the danger and to re quire appropriate labeling of tobacco products and ads and commercials to warn consum ers. She says the government already has authority to do this much. In addition, she plans to introduce legislation banning distribution of free cigarette samples to minors, common on campuses; restricting the pcrmissable tar and nicotine yields from cigarettes; and in creasing cigarette taxes to finance education efforts to warn the public about their danger. SECTION B PAGES 1 to 12 NEVER DEFROST AGAIN! J ': i in hi ii i 1 hi i ii" " " THRIFTIEST Frost-Proof Frigidaire Makes! Even the freezer never needs defrosting with exclusive Frost-Proof system ! 100-lb. zero zone freezer with separate insulated door. Twin glide-out fruit and vegetable Hydrators hold nearly bushel! Spacious storage door has compartmented egg shelf, butter compartment room galore for even the tallest bottles! Frigidaire dependability, too! Model FP0S-14T-1 Model FPDS-14T-1 11.11 cu. ft. 4 colon or whit el Model PFP0S-14T-1 in white Porcelein Enamel! ONLY $ FRIGIDAIRE ...THE FAMILY REFRIGERATOR 299 00 With Your Operating Trade Not Over 10 Years Old NO MONEY DOWN On Appproved Credit We carry our own contracts PAY AS LITTLE AS $10.93 PER MO. LEONARD ELECTRIC CO. "Medford' leading Appliance Dealer for the Past 32 Years 309 EAST MAIN STREET MEDFORD Tribune MEDFORD. OREGON, WEDNESDAY. JUNE 2f. 1963 4-H NEWS Reete Creek Renegades The meeting of the Reese Creek Renegades 4-H club was held recently with 15 members, 10 parents, and 3 guests attending. Jerry Brog talked and an swered questions about 4-H. C. C. Hoover distributed trees to the members, and showed them how to plant them. George Barr, Medford Feed and Seed store, showed movies about dairy and beef fitting and showmanship. The next meeting will be held June 26 at 8 p.m. Debbie Phillips, Reporter Court Records M KM FORD MUNICIPAL COURT G latin. Rar Irvin, violation of banc rule. $10. Joan Bern ice Cataiano, violation of basic rule, $10. John Frances McClelland, viola tion of baste rule, $10. Lye Leon Houston, disobeyed stop sign, $10. Clarence Oscar Lack, failure to yield the riRht of way, $25. Bonnie Brantley, violation of baste rule. $10. Benjamin Lewis Long, improper right turn. $5. Denis Glen Hagler, violation of banc rule. $13. Gary Runsell Ousenberry, viola tion of bait? rule. $1.V Miriam Elisalwih Ward, viola tion of basic rule. $5 Johnna Lynn Smith, disobeyed ton sirii, $10. Harvey Carlton Woods, violation of basic rule, $1V William Raymond Gates, viola tion of basic rule. $15, Patricia Lee DeBolt. violation of basic rule. $10. Naomi Hudson Bullock. Improper left turn. $10. John Dexter Parker, violation of basic rule. $10. Eugene Francis Cronln, viola tion of basic rule, $10. Robert Easten Rand lea, violation of basic rule. $10. Stanley Keith Scheel. drivinr with suspended operator's license, Sf5. 1 Ex-Medford Man Named to Position Tacoma - Weyerhaeuser company announced today the appointment of Roger C. Henselman of Tacoma in ternational manager. He will administer Weyer haeuser's foreign investments and assist the company's management in the handling of overseas activities. The forest products firm has investments in Belgium, Germany, Scotland and Ven ezuela and recently estab lished a pulp and paperboard sales office in Tokyo. Prior to Joining Weyer haeuser as an attorney In 19S2, Henselman was assoct- ROGER HENSELMAN Receives Appointment ated with the San Francisco law firm of Plllsbury, Madi son and Sutro. A native of San Francisco, he was grad uated from Medford (Ore.) High School in 1938, Harvard university in 1942 and Har vard law school in 1949. r SHIP AND TRAVEL... automated rail way !,m.,,,i.,.m mi mm UNION PACIFIC Phone 773-5388 i i . I ITf"' ' 1 ' I - lr f) "? i ! ! :";' tic' . ' !' "..-.!." )$rr- ' PHONE 773-4541 Mommy says well have new friends soon It's often a lonely experience, moving to a new town or neighborhood. But tomorrow you and your dolly will meet new little friends. Mommy and daddy will be busy building new friendships, too. Aside from meeting the neighbors, they'll want to choose a family doctor, for example, and a dentist ... and a bank. In fact, dad's first handshake may well be with the manager of your neighborhood U. S. National bank. Our banking offices throughout Oregon are friendly, neighborly places to do business. And we offer every modern, convenient banking service plus sound, helpful counsel Whether you're a newcomer or a long-time Oregonian, we're sure you'll find that U. S. National is "your kind of bank"! w SERVING MEDFORD with TWO BRANCHES The United States National Bank ol Portland Member Federal Deposit Insurance Corporation
