Maurine Neuberger Continues Campaign Against Cigarettes
By A. ROBERT SMITH
Mail Tribune
Washington Correspondent
Washington-Sooner or later
most members of Congress
focus what creative force they
V" bring to their
work upon a
special field
or area of con
cern by which'
they soon be
come identi
fied in the
public mind.
Midway
through her
Kuku bmiu six year term,
Sen. Maurine Neuberger's
choice of legislative specialty
has become evident. It is the
general field of consumer
protection, with heavy em
phasis on doing something to
undermine the common Amer-
fVi
Mean addiction to cigarette
smoking.
Medical findings connecting
lung cancer and heart disease
with cigarette smoking make
action imperative to protect
the consumers who haven't
heard this word or who take
it lightly, in her view.
The Oregon senator doesn't
fit the mold of Carrie Nation,
the hatchet wielding anti
saloon reformer from Kansas,
a state which once outlawed
cigarettes. Quite the contrary,
Mrs. Neuberger believes that
prohibition won't work
against tobacco any better
than against liquor.
The senator is a more
sophisticated reformer. She
believes that individuals,
especially young people, are
induced to smoke by subtle
but irrelevant motivational
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appeals. Cigarette commer
cials portray rugged athletes
and sportsmen, fashionable
ladies, or attractive couples
in romantic attitudes, all find
ing great pleasure in cig
arettes. Instead of taking an
ax to tobacco stands, she
would , take a shears to cig
arette ads and commercials.
Education Urged
Noting the unwillingness of
the industry to admit to health
hazards from smoking, she
thinks the government must
educate and warn the con
suming public.
She has even written a
book on the subject, entitled
"Smokescreen," to be pub
lished in the fall, as part of
her campaign to persuade or
needle the government to
move in this direction.
Obviously the tobacco in
dustry is a bit on the defen
sive, if not on the run. Its
announced decision last week
to discontinue advertising in
college newspapers on
grounds that it regards smok
ing . as an adult habit is a
tactical withdrawal along the
fringe of the market it has
most prized in recent years.
Cigarette sales promotion
on campuses had doubled in
the past five years, not only
with ads' (tobacco accounted
for 40 per cent of national ads
run
Small Worlds
Around Us
By LYNN M. WATKINS
(Register and Tribune
Syndicate, '.96
Come in and see the wonderful new Kodak Inttomalie cam
erasl Kodopak film cartridges for color slides, color snaps,
black-and-white pictures also available here.
Ls Than $15
10DAG0L0R
In by 10-0ut by 5
How Many Seasons Away
Is Rachel's Silent Spring?
So you look forward in
happy anticipation to the
opening of the hunting season
when, with dog and gun, you
can tramp across meadows in
search of your favorite game.
Perhaps you are one of the
millions who seek the wily
trout in a fast moving stream,
or spat a plug for the gamey
black bass or maybe you are
one of the sportsmen who en
joy both.
Whatever game you are af
ter, you probably look for
ward to having friends in lat
er to enjoy a game supper, or
you treat your immediate fam
ily. You may be lucky, but
the odds are a little against
it; more likely you may be
unknowingly poisoning your
self, your family, and your
friends.
The game bird, animal or
fish you serve may have ac
cumulated in the fatty tissues
of its body, more than a trace
of poisonous chemicals. It's a
rare and exceptional animal
today that has not eaten a
quantity of some kind of in
secticide. Unanswered Question
In consuming the flesh, you
too are adding a little to the
accumulated poisons which
will hide, and wait, in your
own fatty tissues. Just how
much of this poison you can
tolerate before you sicken, or
even die. is a question medical
science can't answer. Most of
the poisons used as insecti
cides are nearly undetectable
by normal autopsy proced
ures. Tests made on many
game animals, as well as song
birds, fish, and livestock often
show a residue level that ex
ceed tolerances established for
man's food.
This food angle is the main
argument in justification for
poisoning the American land
scape. We are constantly told
that the reason for our abund
ant crops and plentiful food
supply is due to the use of in
secticides; poisons keep bugs
from eating what we want to
eat ourselves.
We are supposed to believe
if it were not for the whole
sale poisoning we would be
hurting for food. This of
course, disregards most of the
true fact. Insecticides have
helped, but there are other
reasons; improved techniques,
crop rotation, better fertil
izers, strains of grain more
resistant to disease, better pro
ducing species of food crops,
and plants with earlier ripen-
ine dualities.
Impressive Figures
If we add the number of
hunting and fishing licenses
sold each year, as well as es
timating how many hunters
and fishermen enjoy their
sport without bothering to
purchase a license, we come
up with some pretty impres
sive figures. To this list, too,
we can add the millions of
people who enjoy the out
doors, and the little creatures
that Inhabit it, and we have a
group that should exert a very
powerful force. Their voice
should be loud and clear, as
well as very demanding.
Just why all these miliions
stand idly by and allow their
recreational water to be pol
luted with chemical poisons
and Industrial wastes, and
their wildlife needlessly
killed, is a trait of human na
ture not easily explained.
Some states have a Brancn
of a public agency that spends
the taxpayer's money on vast
amounts of poisonous cnemi
cals for what they call preda
tor control, which at the same
time kills game animals. An
other branch of the same
agency is trying halfheartedly
to conserve.
The "Silent Spring" that
Rachel Carson so . startlingly
predicted seems not too many
seasons away. Already the
voice of the wild is pitifully
feeble.
in college publications) but
also with contests in which
sports cars and hi-fi sets were
distributed. The psychology
of it was explained by one
company's college sales direc
tor: "Students are tremend
ously loyal. If you catch
themt they'll stick with you
like glue because your brand
reminds them of happy col
lege days." .
A year ago the American
Cancer Society urged college
presidents and the ' Federal
Trade Commission to help
curb campus smoking promo
tion efforts. When the indus
try last week announced its
voluntary retreat, it made no
concessions that there might
be a link between cigarettes
and cancer.
Other Retreats Urged
To Mrs. Neuberger, this re
treat should be followed by
others which would affect -the
motivational appeals to the
entire population, largely
through TV commercials. She
notes that cigarette sponsors
in Britain comply with guide
lines of the British Independ
ent Television Authority,
which rates as objectionable
commercials which over
emphasize the pleasure to be
obtained from cigarettes, fea
ture the conventional heroes
of the young, appeal to manli
ness, use a fashionable social
setting to suggest that cig
arettes are essential in mod
ern living, or present roman
tic situations with the pleas
ures of smoking.
"Surely," said the Senate's
specialist in this field, "the
American cigarette advertis
ers can, in a'l good conscience,
do no less."
President Kennedy has
asked for a definitive study
of the medical aspects of
smoking. A report from the
Surgeon General's Advisory
Committee on Smoking is due
in the fall.
Assuming its s u b stantiates
her conviction that smoking
represents a major health
hazard, Mrs. Neuberger plans
to campaign for executive ac
tion to educate the public
about the danger and to re
quire appropriate labeling of
tobacco products and ads and
commercials to warn consum
ers. She says the government
already has authority to do
this much.
In addition, she plans to
introduce legislation banning
distribution of free cigarette
samples to minors, common
on campuses; restricting the
pcrmissable tar and nicotine
yields from cigarettes; and in
creasing cigarette taxes to
finance education efforts to
warn the public about their
danger.
SECTION B
PAGES 1 to 12
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Tribune
MEDFORD. OREGON, WEDNESDAY. JUNE 2f. 1963
4-H NEWS
Reete Creek Renegades
The meeting of the Reese
Creek Renegades 4-H club
was held recently with 15
members, 10 parents, and 3
guests attending.
Jerry Brog talked and an
swered questions about 4-H.
C. C. Hoover distributed
trees to the members, and
showed them how to plant
them.
George Barr, Medford Feed
and Seed store, showed movies
about dairy and beef fitting
and showmanship.
The next meeting will be
held June 26 at 8 p.m.
Debbie Phillips,
Reporter
Court Records
M KM FORD MUNICIPAL COURT
G latin. Rar Irvin, violation of
banc rule. $10.
Joan Bern ice Cataiano, violation
of basic rule, $10.
John Frances McClelland, viola
tion of baste rule, $10.
Lye Leon Houston, disobeyed
stop sign, $10.
Clarence Oscar Lack, failure to
yield the riRht of way, $25.
Bonnie Brantley, violation of
baste rule. $10.
Benjamin Lewis Long, improper
right turn. $5.
Denis Glen Hagler, violation of
banc rule. $13.
Gary Runsell Ousenberry, viola
tion of bait? rule. $1.V
Miriam Elisalwih Ward, viola
tion of basic rule. $5
Johnna Lynn Smith, disobeyed
ton sirii, $10.
Harvey Carlton Woods, violation
of basic rule, $1V
William Raymond Gates, viola
tion of basic rule. $15,
Patricia Lee DeBolt. violation of
basic rule. $10.
Naomi Hudson Bullock. Improper
left turn. $10.
John Dexter Parker, violation of
basic rule. $10.
Eugene Francis Cronln, viola
tion of basic rule, $10.
Robert Easten Rand lea, violation
of basic rule. $10.
Stanley Keith Scheel. drivinr
with suspended operator's license,
Sf5. 1
Ex-Medford Man Named to Position
Tacoma - Weyerhaeuser
company announced today
the appointment of Roger C.
Henselman of Tacoma in
ternational manager.
He will administer Weyer
haeuser's foreign investments
and assist the company's
management in the handling
of overseas activities.
The forest products firm
has investments in Belgium,
Germany, Scotland and Ven
ezuela and recently estab
lished a pulp and paperboard
sales office in Tokyo.
Prior to Joining Weyer
haeuser as an attorney In
19S2, Henselman was assoct-
ROGER HENSELMAN
Receives Appointment
ated with the San Francisco
law firm of Plllsbury, Madi
son and Sutro. A native of
San Francisco, he was grad
uated from Medford (Ore.)
High School in 1938, Harvard
university in 1942 and Har
vard law school in 1949.
r
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i
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PHONE 773-4541
Mommy says well have new friends soon
It's often a lonely experience, moving to a new town or neighborhood. But tomorrow
you and your dolly will meet new little friends. Mommy and daddy will be busy
building new friendships, too. Aside from meeting the neighbors, they'll want to
choose a family doctor, for example, and a dentist ... and a bank. In fact, dad's first
handshake may well be with the manager of your neighborhood U. S. National bank.
Our banking offices throughout Oregon are friendly, neighborly places to do business.
And we offer every modern, convenient banking service plus sound, helpful counsel
Whether you're a newcomer or a long-time Oregonian, we're sure you'll find that
U. S. National is "your kind of bank"!
w
SERVING MEDFORD
with
TWO BRANCHES
The United States National Bank ol Portland
Member Federal Deposit Insurance Corporation