Medford mail tribune. (Medford, Or.) 1909-1989, June 11, 1963, Image 10

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Medford mail tribune., June 11, 1963, Image 10

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Newspaper Page TextTUESDAY. JUNE 11. 1963 -3 10 A - MEOFORD MAIL TRIBUNE. MEDFORD. OREGON , ,- i, i air A Edited by The Mail Tribune Advertising Department tt c rrnuoMV on THE RISE. The 1963 U. S. economy is "of! and running in what ' . . wn.. ho Hip lnnecst neriod o nroBperity since the Korean War, savs Time magazine. Three factors that propel the economy-consumer spending, business . ,nHin nd eovernment snending-are all working together. Production, profits ' j t...,V.i,..in m ar runninB at record levels. The real hero of the current upturn is the U S consumer. He has usually spent about 92 of what he took home and bank 7'J:. i. i. .nHfni at least (14 of his income, or S8 billion more at .nn.ml r(e "The American consumer now enjoys profit-sharing, private pension funds, health insurance and social security." says Ralph Lazarus, president, "derated Impart V. ,.am tut. h .1,0 ffwt f inrrrasinu the spendable Dart of disposable la come and it also increases the willingness to use credit." The consumer Is now in debt to installment lenders on the average of $880 per family, an increase of $70 in t he i last year More than ever before, credit has become socially acceptable, even among those ,hVn nfford In nav cash. But at the same time, the consumers' repayment rates are .iln foelnr than TitW I fill flS. There is also a definite tendency for American con sumer to "trade up" to more luxurious items and better grades of clothes and appliances; sales of fine Jewelry are rising faster than those ol costume jowciry. Princess Adrianne Ellison and Ron Minneci JUNE IS DAIRY MONTH -"HOW NOW, BROWN COW?"' From an oral exercise in rud ing aloud, lo an ice cream float to an expletive of astonishment. a cow has become an integral part of Americana. "How now, brown cow is a vocal exercise at any speech school and might well be the slogan for the month of June which is National Dairy monin. Hiahliahtina the celebration of National Dairy month in Med- ford recently was the visit ot Adrianne Ellison, current Ore gon Dairy princess. The picture to the loft shows Miss unison, who lives in the Salem area, set ting up a display in Mark's Gro ceteria with the assistance of Ross A. Minneci. "Holy Cow" is a well known expletive that could be used when referring to the dairy in dustry which has become a giant of American agriculture and is an Important customer for a wide variety of goods and services. The milk produced by the na tion's dairy farmers has far reaching economic effects upon scores of industries directly or indirectly connected with the dairy Industry. The dairy industry supplies 28 of the nation s food for 19 cents of every dollar. It consists of one-fifth of the total agricultural field. More than 10 billion dollars worth of dairy products are sold each year. ADDITIONAL SERVICES NOW OFFERED BY WEST COAST AIRLINES. Effective the first of June, three new services went into effect at West Coast Airlines according to Don Koclna, Medford representative for the firm. yinkinn mm. nnur travel on West Const Airlines at a 5Qr,o reduced clergy fine. Or dained ministers may receive a clergy card by request from the Scuttle oftiee of the firm, have not been exposed to . ' ;, - 3... S.1-. - .- M -,.. ... , ''"i'V - , ',( .'. '.oil; -ii-i OLDSMOBILE OFFERS OPTIONAL EQUIPMENT. Dr. Harrison M. Karr, retired uni versity professor and authority on trailer travel, shows Mrs. Karr the view from Inspira tion Point at Idyllwild, California. Author of "Retire to Adventure." Dr. Karr plans to travel many thousands of miles this summer in his new Oldsmobile Super 88, equipped with factory-Installed towing options. To provide top performance and safety for travel trailer enthusiasts, Oldsmobile offers such optional equipment as heavy duty frame and rear springs, air-operated rear shock absorbers, anti-spin differential, special duty Hydra Matlc, 52-amp Delcotron generator and special duty cooling system. John Haven, a member of the sales staff of J. R.'s Whitney Oldsmobile, won the dis tinction of being the top new and used car salesman for the month of May in the Pacific Northwest. He is a member of the "500" club for Oldsmobile. TOTAL RETAIL DOLLAR VOLUME ROSE MODERATELY during the 7-day period ended Wednesday, June 8, above the corresponding week last year. Dun & Bradstreet reported today. National percentage changes varied from the corresponding levels of a year ago by the following percentages: plus 1 to plus 5. Regional percentage changes varied from the comparable levels of a year ago by the following percentages: West North Central and West South Central minus 3 to plus 1; East South Central minus 2 to plus 2; East North Central minus 1 to plus 3; South Atlantic plu3 1 to plus 5; Middle Atlantic plus 2 to plus 6; Mountain plus 3 to plus 7; Pacific plus 4 to plus 8; New Eng land plus 5 to plus 9. WOMEN TAKE THE LEAD. Figures recently Issued by Ihe National Consumer Fi nance Association indicate that women are the chief customers of American business, re ports Alexander Hamilton Institute. As family purchasing agents, women spend 85 of family Incomes. Women also own 65 of savings accounts, 74 of titles to suburban homes, 65 of the nation's private wealth. Tom Swifties Again San Francisco Author's Book Finds Demand as Craze Sweeps Country By DICK WEST Washington - (UPD - Among the literary l!gh! here for national booksellers con vention this week is Bill Mc- Donough of San Francis co, one of the world's fore most authori ties on Tom Swifties. I trust that it will not be necessary for me to explain w h a t T o m Persons who lii lf-,-' r a Weit Swifties are. Upon presenting this card, they will be given a Gu'a. reduction in raic. Military' personnel on authorized leave will also bo offered a 50 reduction on West Coast fares, Koclna snld. . Also, the company announced thai, In addition to the West Coast Airlines credit card and the Universal Air Travel Lara mcy win now nonor siitu-ricun cxpn-wi, iiiuun uim Blanche and Diner's Cards. THE POPULAR TRIO known as the "Like Abies", (right) now appearing at ihe Wooden Shoe in the Holland Hotel, have spent the last three months In Fairbanks, Alaska, indicating ihe wide travels of this group. While in the northland, the trio had the unusual experience of appearing, upon invitation, at Clear, Alaska, before the men who man the highly Important eerly warning station for inler-continenlal bal listic missiles. Because this is a classified opera tion, the musicians cannot tell their audience or friends about this unique experience. The three "Like-Abies", now known as Art. vi mnA FaraA. ha haH many veari exoerience as entertainers. Two ot the three founded the "Duo-Tones", popular on radio and later on television breakfast morning shows. Tha "Llke-Ables" will be ieatured at the Wooden Shoe all of this week. RECORD MAY SALES OF FORD DIVISION CARS and trucks brought ycai-to-dalc sales to the highest totul In division history, it was announced this week. M. S. McLaughlin, assistant general manager, said preliminary sales figures showed May car and truck sales totaled 1H2.4U0 or 2.5 per cent above the previous May record set in 1961. Tha total Included 148.:i curs and 33,705 trucks, both record highs. The May records were achieved in spite of Ihe unauthorued strike nl the Chicago stamp ing plant. The record Jnnuarylhrough-Muy total ws 820.111)0 cars and trucks, substantially above the 798,586 previous high leached in 1955. Year-to-date car sales totaled 661,1131 and truck sales totaled 159.059. Mr. McLaughlin described the record truck sales as particularly significant because continued strong purchases of trucks by business und industrial firms Indicate confidence in the general economy. t I ' "S : v.V b - d . ..... : -.i - -i. . . - f . I lightenment can triumph over I whose eleemosynary instincts, the forces of darkness. coupled with a desire to sell them by this time might as well crawl back in thetr fair out shelters and count their blessings. As the center of Intellectu al life west of Oakland, Calif., San Francisco was a hotbed of Tom Swiftery long before It engulfed the rest of the country. McDonough, a former ad vertising executive, contribu ted mightily to the spread of Tom Swifting by preparing and publishing a Tom Swif ties bunk. The project was made possible by a $200 grant from Playboy magasine. which Is well known for its philanthropies in ihe cultural field. My own Interest In the fine arts prompted nie to contact McDonough and seek a prog ress report on his master- work. "It's selling like holcakcs," he said fliply. Copies are being dispensed at the rut.! of 3,G-l)0 or 4.000 a day. Personally, I w old call that selling like wildfire. Regardless of which meta phor you prefer, the success of the book can be marked down as another vivid exam ple of how the spirit of cn- W h e n McDonough first tried to find a publisher for it more than a year ago, he was turned down so often he became dog-eared. Publishers are so accus tomed to seeing books they were unable to see a non book," McDonough comment ed, more in anger than in sorrow. He next made the rounds of magazines. Some liked ' the illustrations but object ed lo the lines. Others ad mired the lines but didn't like ihe illustrations. Soma didn't like either, but none liked both. "I gave up the project a dead," McDonough said gravely. But last December, quite unexpectedly he received a $200 check from Playboy, more magazines, prompted it to buy 20 lines from the book. Encouraged by this wind fall, McDonough pushed the project to completion. Inci dentally, his partner in the enterprise was Paul Pease, son of Earl Pease, a Minneap olis adman said to have been present the night Tom Swif ties were invented some 12 years ago. It was Pease the younger who Introduced McDonough to Tom Swifties. "He threw one over the transom at me and the rest is history," McDonough said. Anyone who buys the book will find a place at the end for do-it-yourself lorn Swift ing. Those who can't read will enjoy coloring the pictures. The Family Council rdltor'i note: Tha Family Cuunril consists of a Judgr, a phyi h.atrlt, three clercymen, three editors inn a w omen s eriitnr. Kach article li a summary uf a family disagreement presented to the Council. The Council deals with problem's, mnt.ir and minor, encountered hv giiidanre counselors and social workers. Edited by Mra. Alma Denny. (Copyright by Gentrai Features Corp.) Oregon Democrats Caught in Dilemma On Equal Rights Jo A BUD'S TIRE EXCHANGE at 1600 North River side avenue, is now showinq e new nylon lire ot ex ceptional safely and durability, according to Manager Willie Waisum. "In lact. the high capacity lire is so strong that In addition to ihe conventional warranty against defects in workmanshio and materials, this tire is backed by an unprecedented free replacement road-haiard guar antee. To my knowledqe this is the lirst time such a liberal tire guarantee has ever been ottered." Waisum said. Should Ihe high capacity lire tail lor any reason (except repairable punctures), so long as the original non-skid tread pattern remains, he explained, il will be replaced with a new lire at once without cost, There Is no tine or mileage limit. Mr. Waisum explained thai in line with the grow, ing concern at Ihe mounting traffic loll and the in' creasing need for driving satety, ihe president of The Gates Rubber Company personally commissioned his research engi neers in designing this lire to n-dke safety, along with quietness of operation, the paramount consider ation, with development coit no objec1." "Use of premium rubber stock throughout the tire plus more ny ion in itie cord body provides ex tra strength and reduces heat build up in the lire. Waisum said. In addition, the tire is "cured" under expansion lo its true running she and shape. "As a result, tension in the cords, plies and individual fila ments of nylon is equalised, pro ducing a degree of impact strength and safety previously unattainable in many tires of standard manu facture.'' The hiah capacity lire makes use of "low prolile" design, which has already been proved in millions of nvles of driving lo provide sub- sianliel increases In lire mileage. The lower, wider shape of Getes low prolile tires minimises tread distortion under run ning conditions, boosts tire mileage, substantially. . i - y ."feLT.;:,..... - .... Lionel C. - I think my roommate is heading for a crackup. George T. - He'll snap out of it. It's mainly his debts that worry him. Lionel C. - George and I are freshmen at a large New England college. We share a dormitory room with Claude who has me plenty worried. Exams are going on and he hasn't shown up for two of them. He says his mind is going blank. As his friends I teel George and 1 should steer him to the campus psy chiatrist rather than just watch him flunk out. go home, and probably go to pieces. STAR GAZEIO uuitn MV 21 w JUS! 1 J 40 70 CANOt M'48 37 uo $ ;mv J. i v . 1 j .i J 1 V " 54-4JI -75 7677 VMHO VI.' UP IN ill ?JN 1 'M -Hy CLAY R. POLL.W rt Yow Oolr Acimir According to iht Siori. To develop nx-oc for Wedivsdav, rtod word&corrrspoixjing tonombets o your Zodioc buth stga. 1 Rej,oec 3 1 Tk,i f ' rv 2owvt 0?a- e:cx ' 4 Su'pin M A e4 A JP'W JWwk (.SPrw 6 ViWHJftwt 3rt H M .rxxortmrnt 7 0.1 r Oixn.t e-T Otn .OWn 0tmd ?0LAi IIUtM4 ell Se 7lVouv I? Med 42 V 7: ItrtrfowvsjbV 13 Ltnex 4.1 To 7 Co n irHxHVd 4SP.'l 7. Ot lSlf 4SToel 7i?IV'vj.xH 19 G.ttt 4 Pro. . 7 Sc 20 Ate. MCV ft 1 33 M WilLpcwtr tfai 24 RoewofXt "f 4Afvf 25D.i -5For 27Sw ?Mv ?S To 'mh .AKxtr fa ? CW (i-J Ptair i& A;tl fO AftJ fr(4. ly HIA ftg-72-7g V'- KOtPK OCT. 24 ';, NOV W to-17.7130,! . i 67 H ; UaiTT AIIUS 18 39 43 : SS b.'M7?83Vj AQUAtVUt I- 715 23 Pi 4JSI SV mat '4 ?4 37 - Pi y. v George T. - Lionel ovcr dramatizes everything. Yes, Claude is upset but he knows exactly what he's doing and we shouldn't meddle. He fig ures he'll have to leave school anyway, so why go through the agony of final exams? He had counted on a student grant, borrowing against it to buy a car, two cameras, and a hi-fi set, then it didn't come through for him. All he needs is a job. Tha Council - A few dec ades from now, a qi. :ndarv like the one about Claude may be obsolete. Quiet, but expert, forces are shaping definite answers to What-to-do and Wherc-tn-turn to avoid or treat or cure mental illness. As we write this, we hold on our desk an invitation to attend the Fourth Institute on Preventive Psychiatry at the State University of Iowa. This is a new emphasis which is drawing enthusiastic atten- By YVONNE FRANKLIN Mail Tribune Washington Bureau Washington Oregon's Democrats in the House of Representatives are caught in the dilemma which faces most white Americans when con fronted with colored Amer icans demon strating and d e m a n ding 1 m m e d i ate rrankiui equal rights. Although they agree that something must be done, they disagree on the way Congrcj-s should go about it, or if a moral issue can be legislated. Reps. Edith Green and Rob ert Duncan take the position that the civil rights issue looms over all other domestic issues at this time and must be dealt with head-on, by fed eral legislation. Mrs. Green chided Congress on lack of action in a speech this week, siying: . Meanwhile, during these troubled times, what of the Congress of the United States? Are we adult Amer icans to remain silent on an issue at once so grave, so ser ious, and of sucn magnitude that its repercussions justly echo around the world? . . : to remain silent while women and children display the cour age which we seem to lack? . . How does this House of Representatives intend to ex press itself on an issue whicn it has consistently and inten tionally avoided in any sub stantive sense through trie decades and notably since 1954 when the Supreme Court struck down enforced segrega tion in public schools?" Legislation Suggested Mrs. Green suggested legis lation against discrimination in voting, job opportunities, housing, trade unions . . . leg islation "against the whole rotten fabric of social, econ omic and cultural discrimina tion." Rep. Al Ullman, on the other hand, has serious qualms about the Federal Government reaching into communities, for instance leg islation affecting business in interstate commerce. He thinks government pressure should be applied, as is being done, and that Congress has moved at the pace it could. Ullman thinks more pres sure could be used, morsl suasion as it were, to press labor unions and businesses having federal contract to hire Negroes. He criticized the churches for not doing more in an area which he thinks goes to the heart of society's moral character. The Administration is send ing to Congress soon civil rights legislation which goes further than the measure which was sent to the Hill pro ceeding the riots of Birming ham and the demonstrations in Philadelphia, Oakland and New Jersey. The legislation is expected to contain at the minimum: (1) stiffer meas ures to insure Negro voting rights; (2) provisions to forbid discrimination in public places which do business in inter state commerce, such as res taurants, hotels, etc.; and (3) authority to grant the Govern ment the ngni 10 uuwm.c lawsuits in behalf of Negroes on civil rights matters. Duncan and Ullman take a wait and see approach to the Administration's legislat i o n, hut Duncan, as well as Mrs. Green would go much further in committing the Govern ment to action than Ullman. "I am apprehensive that un less action is taken, there are going to be very serious dem onstrations this summer, ' said Duncan, "all over the country . . . I can't blame them; they can't tolerate (such treatment) much longer . . . fire hoses, police dogs and jail can't stop them; they are ultimately go ing to prevail. Playing With Dynamite Ullman thought the Negro leaders were playing with dy namite in that serious and bloody riots might occur and death be the outcome. He feels that such violence would set the Negro cause back and would not be tolerated by the white majority. Mrs. Green said that the only way civil rights legis lation could possibly go through Congress was if a bi partisan effort was made. She believes there are enough votes in the House if Repub licans on the Rules Commit tee who generally vote with Chairman Howard Smith, join liberal Democrats in first vot ing out a bill for House con sideration. The fact that such legisla tion most certainly faces a fil ibuster in the Senate is de pendent again on Republican support in any legislation. UO Honors College Keeps Students Here Eucene - The University of Oregon Honors college is playing a role in keeping some of the better Oregon high school graduates within the state, according to a study by . Dr. Robert Ellis, associate pro fessor of sociology, which was released to the university fac ulty this week. The study shows that 40 ner cent of the students in the honors felt in their high school junior year that their first choice of a college was an institution outside the state, compared with a uni versity average of 10 per cent. The Honors college stu dents indicate that "their main reason for coming to the University of Oregon rather than going elsewhere are cost, proximity, and the Honors college program. Thus the Honors college seems to play a role in keeping some of the better students within the state," the study report ed. Honors college students are not isolated from the rest of the university, the report showed. In a recent student election, out of 73 students who filed for office, 19 were Honors college students. Nevada Test Site - (UPD -Twelve workmen were under observation today for effects of radioactive iodine they in haled while working in a tunnel complex near where an underground nuclear shot was touched off two days ago. Adverti-ement Relatives Sue Over Plane Crash Anchorage, Alaska - (UPD - Relatives of two persons kill ed last week in the crash of a Northwest Orient Airlines DC-7 military-chartered flight have filed a $1 million dam age suit against the airline. James S. Swauger, adminis trator of the estates of A. J. and Edythe Messner, alleged that the four-engine plane was not in good condition and was improperly flown. Swauger is Messner's brother-in-law. He said dependent relatives were damaged to the extent of $500,000 each for the death of Meisner and his wife. Messner was a civilian cm ployed at Fort Richardson. The Northwest plane car ried 101 persons to their deaths last Monday on its way from McChord Air Force Base. Wash., to Elmendorf i AFB, near here. I Husbands! Wives! GetPep,Vim;FeelYounger Thousands of couples tre weak, tired, worn-out, ex hausted because body lacks iron. For a new younger iron for new pep, vi9or; also supplementary dose Vitamin B. In a single day, Ostrei supplies as much iron as 16 doz. raw oysters, 4 lbs. of liver, 16 lbs. of beef. Get low-cost, 8-day size now. Or buy Economy sizt and save $1.47. All dnnjjiiU. YOUR NAME IS THERE! -". is Yes, the odds are 0 to 1 that YOUR NAME IS THERE. You get fast service, when you want to charge. You have difficulty buying on credit. NOW IS THE TIME to do some thing about it. Pay promptly so the Red book will tshow you with a record of prompt pay ment. CREDIT BUREAU of MEDFORD tion from doctors, teachers, employers, and parents. Also, from the World Health Or ganization in Geneva conies Dr. Eduardo Krapf's descrip tion of a "vaccine" against mental breakdown. What is it? "Good family life" is the formula . . . Against this hope ful background our word is one of agreement with Lionel. Certainly try to lead Claude to the on-campus clinic where the aid of his family mav be enlisted and the tide of reck lessness. indecision, and over reaching be turned back. A young man doesn't get sty mied in a vacuum, nor can he find rescue there. jNat a Weed in i YjrtfAllh.V . ? " ! V yOGWe-MqhliQbfb i! ...t 2 v. ... I r f - i . s .. . v. i . ' " r , fovorVe tfoVdeflT V- vBrTsrol Siliea. ifsqiiiaD'.f. s , -rv Complete Visual Ore Contact l.emes OR. DUKE G. ANDERSON OPTOMETRIST ANNOUNCES THE OPENING OF HIS OFFICE AT 30 CRATER LAKE AVENUE MEDFORD, OREGON C'ce Hou.s Tlfeh;vie By Appointment 779-1392 lei ECON-0-CLEAII Professional Dry Cleaning with REAL ECONOMY! Cleaning and Spotting Onlyl MINIMUM ORDER $1.90 1 DRY CLEANERS 30-32 North Riverside CLEANERS 601 Ejit Mai DUMAS D0MtSTiiA0VN NU-WAY GRESSETT'S CRYSTAL WHITE "wWlXlSXrm 7 : j DRIVE-IN CLEANERS 702 West Main for Mental Health Most mentally ill persons don't need hospitalization but that was once the only treatment availahle until communities like Albert Lea, Minn., showed the way with outpatient clinics. Ken Allen, editor of the Albert Lett Evening Tribune, tells of this pioneering effort in the Weclen JUNE I6W Issue of JFamilyr with your copy of the Medford-jTribune