TUESDAY. JUNE 11. 1963
-3
10 A -
MEOFORD MAIL TRIBUNE. MEDFORD. OREGON
, ,- i, i air A
Edited by The Mail Tribune Advertising Department
tt c rrnuoMV on THE RISE. The 1963 U. S. economy is "of! and running in what
' . . wn.. ho Hip lnnecst neriod o nroBperity since the Korean War,
savs Time magazine. Three factors that propel the economy-consumer spending, business
. ,nHin nd eovernment snending-are all working together. Production, profits
' j t...,V.i,..in m ar runninB at record levels. The real hero of the current upturn
is the U S consumer. He has usually spent about 92 of what he took home and bank
7'J:. i. i. .nHfni at least (14 of his income, or S8 billion more at
.nn.ml r(e "The American consumer now enjoys profit-sharing, private pension funds,
health insurance and social security." says Ralph Lazarus, president, "derated Impart
V. ,.am tut. h .1,0 ffwt f inrrrasinu the spendable Dart of disposable la
come and it also increases the willingness to use credit." The consumer Is now in debt
to installment lenders on the average of $880 per family, an increase of $70 in t he i last
year More than ever before, credit has become socially acceptable, even among those
,hVn nfford In nav cash. But at the same time, the consumers' repayment rates are
.iln foelnr than TitW I fill flS. There is also a definite tendency for American con
sumer to "trade up" to more luxurious items and better grades of clothes and appliances;
sales of fine Jewelry are rising faster than those ol costume jowciry.
Princess Adrianne Ellison and Ron Minneci
JUNE IS DAIRY MONTH -"HOW
NOW, BROWN COW?"'
From an oral exercise in rud
ing aloud, lo an ice cream float
to an expletive of astonishment.
a cow has become an integral
part of Americana.
"How now, brown cow is a
vocal exercise at any speech
school and might well be the
slogan for the month of June
which is National Dairy monin.
Hiahliahtina the celebration
of National Dairy month in Med-
ford recently was the visit ot
Adrianne Ellison, current Ore
gon Dairy princess. The picture
to the loft shows Miss unison,
who lives in the Salem area, set
ting up a display in Mark's Gro
ceteria with the assistance of
Ross A. Minneci.
"Holy Cow" is a well known
expletive that could be used
when referring to the dairy in
dustry which has become a
giant of American agriculture
and is an Important customer for
a wide variety of goods and
services.
The milk produced by the na
tion's dairy farmers has far
reaching economic effects upon
scores of industries directly or
indirectly connected with the
dairy Industry.
The dairy industry supplies
28 of the nation s food for 19
cents of every dollar. It consists of one-fifth of the total agricultural field. More than
10 billion dollars worth of dairy products are sold each year.
ADDITIONAL SERVICES NOW OFFERED BY WEST COAST AIRLINES. Effective
the first of June, three new services went into effect at West Coast Airlines according
to Don Koclna, Medford representative for the firm.
yinkinn mm. nnur travel on West Const Airlines at a 5Qr,o reduced clergy fine. Or
dained ministers may receive a clergy card by request from the Scuttle oftiee of the firm, have not been exposed to
. ' ;, - 3...
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OLDSMOBILE OFFERS OPTIONAL EQUIPMENT. Dr. Harrison M. Karr, retired uni
versity professor and authority on trailer travel, shows Mrs. Karr the view from Inspira
tion Point at Idyllwild, California. Author of "Retire to Adventure." Dr. Karr plans to
travel many thousands of miles this summer in his new Oldsmobile Super 88, equipped
with factory-Installed towing options. To provide top performance and safety for travel
trailer enthusiasts, Oldsmobile offers such optional equipment as heavy duty frame and
rear springs, air-operated rear shock absorbers, anti-spin differential, special duty Hydra
Matlc, 52-amp Delcotron generator and special duty cooling system.
John Haven, a member of the sales staff of J. R.'s Whitney Oldsmobile, won the dis
tinction of being the top new and used car salesman for the month of May in the Pacific
Northwest. He is a member of the "500" club for Oldsmobile.
TOTAL RETAIL DOLLAR VOLUME ROSE MODERATELY during the 7-day period
ended Wednesday, June 8, above the corresponding week last year. Dun & Bradstreet
reported today. National percentage changes varied from the corresponding levels of a
year ago by the following percentages: plus 1 to plus 5. Regional percentage changes
varied from the comparable levels of a year ago by the following percentages: West
North Central and West South Central minus 3 to plus 1; East South Central minus 2 to
plus 2; East North Central minus 1 to plus 3; South Atlantic plu3 1 to plus 5; Middle
Atlantic plus 2 to plus 6; Mountain plus 3 to plus 7; Pacific plus 4 to plus 8; New Eng
land plus 5 to plus 9.
WOMEN TAKE THE LEAD. Figures recently Issued by Ihe National Consumer Fi
nance Association indicate that women are the chief customers of American business, re
ports Alexander Hamilton Institute. As family purchasing agents, women spend 85 of
family Incomes. Women also own 65 of savings accounts, 74 of titles to suburban
homes, 65 of the nation's private wealth.
Tom Swifties Again
San Francisco Author's Book Finds
Demand as Craze Sweeps Country
By DICK WEST
Washington - (UPD - Among
the literary l!gh! here for
national booksellers con
vention this week is Bill Mc-
Donough of
San Francis
co, one of the
world's fore
most authori
ties on Tom
Swifties. I
trust that it
will not be
necessary for
me to explain
w h a t T o m
Persons who
lii
lf-,-' r a
Weit
Swifties are.
Upon presenting this card, they will be given a Gu'a. reduction in raic.
Military' personnel on authorized leave will also bo offered a 50 reduction on West
Coast fares, Koclna snld. .
Also, the company announced thai, In addition to the West Coast Airlines credit card
and the Universal Air Travel Lara mcy win now nonor siitu-ricun cxpn-wi, iiiuun uim
Blanche and Diner's Cards.
THE POPULAR TRIO known as the "Like
Abies", (right) now appearing at ihe Wooden
Shoe in the Holland Hotel, have spent the last
three months In Fairbanks, Alaska, indicating
ihe wide travels of this group. While in the
northland, the trio had the unusual experience
of appearing, upon invitation, at Clear, Alaska,
before the men who man the highly Important
eerly warning station for inler-continenlal bal
listic missiles. Because this is a classified opera
tion, the musicians cannot tell their audience
or friends about this unique experience.
The three "Like-Abies", now known as Art.
vi mnA FaraA. ha haH many veari exoerience
as entertainers. Two ot the three founded the "Duo-Tones", popular on radio and later
on television breakfast morning shows.
Tha "Llke-Ables" will be ieatured at the Wooden Shoe all of this week.
RECORD MAY SALES OF FORD DIVISION CARS and trucks brought ycai-to-dalc
sales to the highest totul In division history, it was announced this week.
M. S. McLaughlin, assistant general manager, said preliminary sales figures showed
May car and truck sales totaled 1H2.4U0 or 2.5 per cent above the previous May record
set in 1961. Tha total Included 148.:i curs and 33,705 trucks, both record highs.
The May records were achieved in spite of Ihe unauthorued strike nl the Chicago stamp
ing plant.
The record Jnnuarylhrough-Muy total ws 820.111)0 cars and trucks, substantially above
the 798,586 previous high leached in 1955. Year-to-date car sales totaled 661,1131 and truck
sales totaled 159.059.
Mr. McLaughlin described the record truck sales as particularly significant because
continued strong purchases of trucks by business und industrial firms Indicate confidence
in the general economy.
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lightenment can triumph over I whose eleemosynary instincts,
the forces of darkness. coupled with a desire to sell
them by this time might as
well crawl back in thetr fair
out shelters and count their
blessings.
As the center of Intellectu
al life west of Oakland, Calif.,
San Francisco was a hotbed
of Tom Swiftery long before
It engulfed the rest of the
country.
McDonough, a former ad
vertising executive, contribu
ted mightily to the spread of
Tom Swifting by preparing
and publishing a Tom Swif
ties bunk.
The project was made
possible by a $200 grant
from Playboy magasine.
which Is well known for
its philanthropies in ihe
cultural field.
My own Interest In the fine
arts prompted nie to contact
McDonough and seek a prog
ress report on his master-
work.
"It's selling like holcakcs,"
he said fliply.
Copies are being dispensed
at the rut.! of 3,G-l)0 or 4.000
a day. Personally, I w old
call that selling like wildfire.
Regardless of which meta
phor you prefer, the success
of the book can be marked
down as another vivid exam
ple of how the spirit of cn-
W h e n McDonough first
tried to find a publisher for
it more than a year ago, he
was turned down so often
he became dog-eared.
Publishers are so accus
tomed to seeing books they
were unable to see a non
book," McDonough comment
ed, more in anger than in
sorrow.
He next made the rounds
of magazines. Some liked '
the illustrations but object
ed lo the lines. Others ad
mired the lines but didn't
like ihe illustrations. Soma
didn't like either, but none
liked both.
"I gave up the project a
dead," McDonough said
gravely.
But last December, quite
unexpectedly he received a
$200 check from Playboy,
more magazines, prompted it
to buy 20 lines from the
book.
Encouraged by this wind
fall, McDonough pushed the
project to completion. Inci
dentally, his partner in the
enterprise was Paul Pease,
son of Earl Pease, a Minneap
olis adman said to have been
present the night Tom Swif
ties were invented some 12
years ago.
It was Pease the younger
who Introduced McDonough
to Tom Swifties.
"He threw one over the
transom at me and the rest
is history," McDonough said.
Anyone who buys the book
will find a place at the end
for do-it-yourself lorn Swift
ing. Those who can't read
will enjoy coloring the pictures.
The Family Council
rdltor'i note: Tha Family Cuunril consists of a Judgr, a
phyi h.atrlt, three clercymen, three editors inn a w omen s eriitnr.
Kach article li a summary uf a family disagreement presented to the
Council. The Council deals with problem's, mnt.ir and minor,
encountered hv giiidanre counselors and social workers. Edited by
Mra. Alma Denny. (Copyright by Gentrai Features Corp.)
Oregon Democrats
Caught in Dilemma
On Equal Rights
Jo A
BUD'S TIRE EXCHANGE at 1600 North River
side avenue, is now showinq e new nylon lire ot ex
ceptional safely and durability, according to Manager
Willie Waisum.
"In lact. the high capacity lire is so strong that In
addition to ihe conventional warranty against defects
in workmanshio and materials, this tire is backed by
an unprecedented free replacement road-haiard guar
antee. To my knowledqe this is the lirst time such a
liberal tire guarantee has ever been ottered." Waisum
said.
Should Ihe high capacity lire tail lor any reason
(except repairable punctures), so long as the original
non-skid tread pattern remains, he explained, il will
be replaced with a new lire at once without cost,
There Is no tine or mileage limit.
Mr. Waisum explained thai in line with the grow,
ing concern at Ihe mounting traffic loll and the in'
creasing need for driving satety, ihe president of The
Gates Rubber Company personally
commissioned his research engi
neers in designing this lire to n-dke
safety, along with quietness of
operation, the paramount consider
ation, with development coit no
objec1."
"Use of premium rubber stock
throughout the tire plus more ny
ion in itie cord body provides ex
tra strength and reduces heat build
up in the lire. Waisum said. In
addition, the tire is "cured" under
expansion lo its true running she
and shape. "As a result, tension in
the cords, plies and individual fila
ments of nylon is equalised, pro
ducing a degree of impact strength
and safety previously unattainable
in many tires of standard manu
facture.'' The hiah capacity lire makes
use of "low prolile" design, which
has already been proved in millions
of nvles of driving lo provide sub-
sianliel increases In lire mileage.
The lower, wider shape of Getes low prolile tires minimises tread distortion under run
ning conditions, boosts tire mileage, substantially.
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Lionel C. - I think my
roommate is heading for a
crackup.
George T. - He'll snap out
of it. It's mainly his debts
that worry him.
Lionel C. - George and I
are freshmen at a large New
England college. We share a
dormitory room with Claude
who has me plenty worried.
Exams are going on and he
hasn't shown up for two of
them. He says his mind is
going blank. As his friends I
teel George and 1 should
steer him to the campus psy
chiatrist rather than just
watch him flunk out. go
home, and probably go to
pieces.
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George T. - Lionel ovcr
dramatizes everything. Yes,
Claude is upset but he knows
exactly what he's doing and
we shouldn't meddle. He fig
ures he'll have to leave school
anyway, so why go through
the agony of final exams? He
had counted on a student
grant, borrowing against it to
buy a car, two cameras, and
a hi-fi set, then it didn't come
through for him. All he needs
is a job.
Tha Council - A few dec
ades from now, a qi. :ndarv
like the one about Claude
may be obsolete. Quiet, but
expert, forces are shaping
definite answers to What-to-do
and Wherc-tn-turn to avoid or
treat or cure mental illness.
As we write this, we hold
on our desk an invitation to
attend the Fourth Institute on
Preventive Psychiatry at the
State University of Iowa. This
is a new emphasis which is
drawing enthusiastic atten-
By YVONNE FRANKLIN
Mail Tribune
Washington Bureau
Washington Oregon's
Democrats in the House of
Representatives are caught in
the dilemma
which faces
most white
Americans
when con
fronted with
colored Amer
icans demon
strating and
d e m a n ding
1 m m e d i ate
rrankiui equal rights.
Although they agree that
something must be done, they
disagree on the way Congrcj-s
should go about it, or if a
moral issue can be legislated.
Reps. Edith Green and Rob
ert Duncan take the position
that the civil rights issue
looms over all other domestic
issues at this time and must
be dealt with head-on, by fed
eral legislation. Mrs. Green
chided Congress on lack of
action in a speech this week,
siying:
. Meanwhile, during
these troubled times, what of
the Congress of the United
States? Are we adult Amer
icans to remain silent on an
issue at once so grave, so ser
ious, and of sucn magnitude
that its repercussions justly
echo around the world? . . : to
remain silent while women
and children display the cour
age which we seem to lack? . .
How does this House of
Representatives intend to ex
press itself on an issue whicn
it has consistently and inten
tionally avoided in any sub
stantive sense through trie
decades and notably since
1954 when the Supreme Court
struck down enforced segrega
tion in public schools?"
Legislation Suggested
Mrs. Green suggested legis
lation against discrimination
in voting, job opportunities,
housing, trade unions . . . leg
islation "against the whole
rotten fabric of social, econ
omic and cultural discrimina
tion."
Rep. Al Ullman, on the
other hand, has serious
qualms about the Federal
Government reaching into
communities, for instance leg
islation affecting business in
interstate commerce. He
thinks government pressure
should be applied, as is being
done, and that Congress has
moved at the pace it could.
Ullman thinks more pres
sure could be used, morsl
suasion as it were, to press
labor unions and businesses
having federal contract to
hire Negroes. He criticized the
churches for not doing more
in an area which he thinks
goes to the heart of society's
moral character.
The Administration is send
ing to Congress soon civil
rights legislation which goes
further than the measure
which was sent to the Hill pro
ceeding the riots of Birming
ham and the demonstrations
in Philadelphia, Oakland and
New Jersey. The legislation is
expected to contain at the
minimum: (1) stiffer meas
ures to insure Negro voting
rights; (2) provisions to forbid
discrimination in public places
which do business in inter
state commerce, such as res
taurants, hotels, etc.; and (3)
authority to grant the Govern
ment the ngni 10 uuwm.c
lawsuits in behalf of Negroes
on civil rights matters.
Duncan and Ullman take a
wait and see approach to the
Administration's legislat i o n,
hut Duncan, as well as Mrs.
Green would go much further
in committing the Govern
ment to action than Ullman.
"I am apprehensive that un
less action is taken, there are
going to be very serious dem
onstrations this summer, ' said
Duncan, "all over the country
. . . I can't blame them; they
can't tolerate (such treatment)
much longer . . . fire hoses,
police dogs and jail can't stop
them; they are ultimately go
ing to prevail.
Playing With Dynamite
Ullman thought the Negro
leaders were playing with dy
namite in that serious and
bloody riots might occur and
death be the outcome. He feels
that such violence would set
the Negro cause back and
would not be tolerated by the
white majority.
Mrs. Green said that the
only way civil rights legis
lation could possibly go
through Congress was if a bi
partisan effort was made. She
believes there are enough
votes in the House if Repub
licans on the Rules Commit
tee who generally vote with
Chairman Howard Smith, join
liberal Democrats in first vot
ing out a bill for House con
sideration.
The fact that such legisla
tion most certainly faces a fil
ibuster in the Senate is de
pendent again on Republican
support in any legislation.
UO Honors College
Keeps Students Here
Eucene - The University
of Oregon Honors college is
playing a role in keeping some
of the better Oregon high
school graduates within the
state, according to a study by .
Dr. Robert Ellis, associate pro
fessor of sociology, which was
released to the university fac
ulty this week.
The study shows that 40
ner cent of the students in
the honors felt in their high
school junior year that their
first choice of a college was
an institution outside the
state, compared with a uni
versity average of 10 per
cent.
The Honors college stu
dents indicate that "their
main reason for coming to
the University of Oregon
rather than going elsewhere
are cost, proximity, and the
Honors college program. Thus
the Honors college seems to
play a role in keeping some
of the better students within
the state," the study report
ed. Honors college students
are not isolated from the rest
of the university, the report
showed. In a recent student
election, out of 73 students
who filed for office, 19 were
Honors college students.
Nevada Test Site - (UPD -Twelve
workmen were under
observation today for effects
of radioactive iodine they in
haled while working in a
tunnel complex near where
an underground nuclear shot
was touched off two days ago.
Adverti-ement
Relatives Sue
Over Plane Crash
Anchorage, Alaska - (UPD -
Relatives of two persons kill
ed last week in the crash of
a Northwest Orient Airlines
DC-7 military-chartered flight
have filed a $1 million dam
age suit against the airline.
James S. Swauger, adminis
trator of the estates of A. J.
and Edythe Messner, alleged
that the four-engine plane was
not in good condition and was
improperly flown.
Swauger is Messner's brother-in-law.
He said dependent
relatives were damaged to the
extent of $500,000 each for
the death of Meisner and his
wife.
Messner was a civilian cm
ployed at Fort Richardson.
The Northwest plane car
ried 101 persons to their
deaths last Monday on its way
from McChord Air Force
Base. Wash., to Elmendorf i
AFB, near here. I
Husbands! Wives!
GetPep,Vim;FeelYounger
Thousands of couples tre weak, tired, worn-out, ex
hausted because body lacks iron. For a new younger
iron for new pep, vi9or; also supplementary
dose Vitamin B. In a single day, Ostrei supplies
as much iron as 16 doz. raw oysters, 4 lbs. of liver,
16 lbs. of beef. Get low-cost, 8-day size now. Or buy
Economy sizt and save $1.47. All dnnjjiiU.
YOUR NAME
IS THERE!
-". is
Yes, the odds are 0 to 1 that
YOUR NAME IS THERE.
You get fast service, when you
want to charge.
You have difficulty buying on
credit.
NOW IS THE TIME to do some
thing about it. Pay promptly
so the Red book will tshow you
with a record of prompt pay
ment. CREDIT BUREAU
of MEDFORD
tion from doctors, teachers,
employers, and parents. Also,
from the World Health Or
ganization in Geneva conies
Dr. Eduardo Krapf's descrip
tion of a "vaccine" against
mental breakdown. What is
it? "Good family life" is the
formula . . . Against this hope
ful background our word is
one of agreement with Lionel.
Certainly try to lead Claude
to the on-campus clinic where
the aid of his family mav be
enlisted and the tide of reck
lessness. indecision, and over
reaching be turned back. A
young man doesn't get sty
mied in a vacuum, nor can
he find rescue there.
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V- vBrTsrol Siliea. ifsqiiiaD'.f. s , -rv
Complete Visual Ore Contact l.emes
OR. DUKE G. ANDERSON
OPTOMETRIST
ANNOUNCES THE OPENING OF HIS OFFICE
AT
30 CRATER LAKE AVENUE
MEDFORD, OREGON
C'ce Hou.s Tlfeh;vie
By Appointment
779-1392
lei
ECON-0-CLEAII
Professional Dry Cleaning
with REAL ECONOMY!
Cleaning and Spotting Onlyl
MINIMUM ORDER $1.90
1 DRY CLEANERS
30-32 North Riverside
CLEANERS
601 Ejit Mai
DUMAS D0MtSTiiA0VN
NU-WAY
GRESSETT'S
CRYSTAL WHITE "wWlXlSXrm
7 : j
DRIVE-IN CLEANERS
702 West Main
for Mental
Health
Most mentally ill persons don't need hospitalization
but that was once the only treatment availahle
until communities like Albert Lea, Minn., showed
the way with outpatient clinics.
Ken Allen, editor of the Albert Lett Evening
Tribune, tells of this pioneering effort in the
Weclen JUNE I6W
Issue of
JFamilyr
with your copy of the
Medford-jTribune