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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (June 5, 1963)
J D WEDNESDAY. JUHE I. IM3 Nome Inspection Continues in City Home Inspection by the Medford fire department con tinued Monday on street extending north and outh. nf thu homes visited, no one was at home at 208, 30 occupants declined the offer, 78 had lis hazards, and 47 residents were given rccom mcndations. HEADS OSU ALUMNI Corvallis (ITPD Ed Lewis of Salem will head the Ore gon State University Alumni association for the next school year. He is a former star bas Upihnll ulaver at the school Also elected were Bob Swan of Portland as first vice presi. rinnt and Mrs. Mae Copenhag en of Lake Oswego as second vice president, MEDFORD MAIL TrilBUNE. MEDFORD. OREGON Simple to Quilt JPtf 111 1fj Q&u. You've admired, longed for a spread elegant as this. Make it easily for a fraction of the cost to buy it. Sunburst spread -decorator luxury! Easy to quilt by hand or machine. Pattern 7458: transfer 12 motifs, directions. THIRTY FIVE CENTS (coins) for this pattern-add IS cents for each pattern tor Irst-cliiB mailing and special handling. Send to Altec Brooks, Medford Mail Trio- unc, Necdlucraft Dept., P.O. Box 183, Old Chelsea Station New York 11. N. Y. Print plainly NAME. ADDRESS, PATTERN NUMBER. lattf's Biggest Nccdlccraft Show slurs smocked acces sories - It's our new Needle craft Catnlogl Plus over 200 frcsh-ln-you designs to knit, crochet, sew., weave, embroi der, quilt. Plus free pattern. Send 2De now! Swiftest to Sew "9366 10-18 "Jump" suit - slim, simple one-piece style j'or sun, sport dally exercising. No waist seams, zips up back, and ii extra-rasv to w Send nnui Printed Pattern 9368: Mis ses Sizes 10. 12. 14 m in Sue 18 require, yards 45-ui(h fabric. FIFTEY CENT in coins for this pattern - add 15 rents for each pattern for first class mailing and special handling, Send to Marian Martin, Med ford Mail Tribune, Pattern Dept., 232 West IBlh St., New York 11. N. Y. Print plainly NAME. ADDRESS with SIZE and STYLE NUM BER. FREE OFFER! Coupon In Summer Pattern Catalog for one pattern free - anyone you choose from 300 design Ideal. Rend I2f now for Catalog. What can anyone say about a newspaper strike? A Stores and newsvavenr- Shan't do without each other. We all knew it, but it took the costly New York strike to remind everybody all over again, o "The daily' newspapers and retail stores are equally de pendent upon each other for the success of their enterprises' o "The stores were not able to mount an effective fashion campaign without the daily news papers." o", . . it is essential to stimulate consumer interest through massive newspaper advertising or a generally depressing effect on sales will set in. The recent strike was aptly called fa creeping disaster'." o "The downtown area of any major city is a unified shopping center whose prosperity depends upon the traffic-pulling power of big store advertising. When this adver tising is not present, as in the recent strike, the entire area feels the effects." "Without advertising, especially newspaper adver tising, retail merchandising would be in a chaotic state." o "There is no substitute I for the daily newspaper as the major medium for retail advertisina." Excerpts from a talk by Mr. Edward F. Englc, Manager of the Sales Promotion Division, NRMA. at the annual convention of the National Retail jSJ; Merchants Association in Hollywood, Florida, April 24th f. I I.