J D WEDNESDAY. JUHE I. IM3
Nome Inspection
Continues in City
Home Inspection by the
Medford fire department con
tinued Monday on street
extending north and outh.
nf thu homes visited, no
one was at home at 208, 30
occupants declined the offer,
78 had lis hazards, and 47
residents were given rccom
mcndations.
HEADS OSU ALUMNI
Corvallis (ITPD Ed Lewis
of Salem will head the Ore
gon State University Alumni
association for the next school
year. He is a former star bas
Upihnll ulaver at the school
Also elected were Bob Swan
of Portland as first vice presi.
rinnt and Mrs. Mae Copenhag
en of Lake Oswego as second
vice president,
MEDFORD MAIL TrilBUNE. MEDFORD. OREGON
Simple to Quilt
JPtf
111
1fj Q&u.
You've admired, longed for
a spread elegant as this. Make
it easily for a fraction of the
cost to buy it.
Sunburst spread -decorator
luxury! Easy to quilt by hand
or machine. Pattern 7458:
transfer 12 motifs, directions.
THIRTY FIVE CENTS
(coins) for this pattern-add IS
cents for each pattern tor
Irst-cliiB mailing and special
handling. Send to Altec
Brooks, Medford Mail Trio-
unc, Necdlucraft Dept., P.O.
Box 183, Old Chelsea Station
New York 11. N. Y. Print
plainly NAME. ADDRESS,
PATTERN NUMBER.
lattf's Biggest Nccdlccraft
Show slurs smocked acces
sories - It's our new Needle
craft Catnlogl Plus over 200
frcsh-ln-you designs to knit,
crochet, sew., weave, embroi
der, quilt. Plus free pattern.
Send 2De now!
Swiftest to Sew
"9366 10-18
"Jump" suit - slim, simple
one-piece style j'or sun, sport
dally exercising. No waist
seams, zips up back, and ii
extra-rasv to w Send nnui
Printed Pattern 9368: Mis
ses Sizes 10. 12. 14 m in
Sue 18 require, yards
45-ui(h fabric.
FIFTEY CENT in coins for
this pattern - add 15 rents for
each pattern for first class
mailing and special handling,
Send to Marian Martin, Med
ford Mail Tribune, Pattern
Dept., 232 West IBlh St.,
New York 11. N. Y. Print
plainly NAME. ADDRESS
with SIZE and STYLE NUM
BER. FREE OFFER! Coupon In
Summer Pattern Catalog for
one pattern free - anyone you
choose from 300 design Ideal.
Rend I2f now for Catalog.
What can anyone say about a newspaper strike?
A
Stores and newsvavenr- Shan't do without each other. We
all knew it, but it took the costly New York strike to remind everybody
all over again, o "The daily' newspapers and retail stores are equally de
pendent upon each other for the success of their enterprises' o "The stores
were not able to mount an effective fashion campaign without the daily news
papers." o", . . it is essential to stimulate consumer interest through massive
newspaper advertising or a generally depressing effect on sales will set in. The
recent strike was aptly called fa creeping disaster'." o "The downtown area
of any major city is a unified shopping center whose prosperity depends
upon the traffic-pulling power of big store advertising. When this adver
tising is not present, as in the recent strike, the entire area feels the
effects." "Without advertising, especially newspaper adver
tising, retail merchandising would be in a chaotic state."
o "There is no substitute I for the daily newspaper
as the major medium for retail advertisina."
Excerpts from a talk by Mr. Edward F. Englc, Manager of the Sales Promotion Division, NRMA. at
the annual convention of the National Retail jSJ; Merchants Association in Hollywood, Florida, April 24th
f.
I
I.