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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (June 5, 1963)
12 A WEDNESDAY. JUNE S. 1963 MEDFOBD MAIL TRIBUNE. MEDFORD. OREGON Your Honey's Worth By SYLVIA PORTER Cwrif I. Heal SyiUicM. Inc. STEEL KNUCKLES The giants of the iteel industry were given a iharp rap on their collective knucklei at their big annual meeting in New York City a few day! ago when one of their invited speakers told them bluntly that the iteel Industry had fallen behind in research and creative selling and warned the stcelmen to wake up "to make sure that steel becomes part of and not a casualty from the materials revolution." i Dr. C. G. Suits, the General Electric research vice presi dent who rapped his hosU so openly, was way off on the timing of his criticism. He would have been monumentally right had he made his speech, sey, a couple of years ago. He was not right in making it in spring 1963, for the steel Industry finally has awakened to the threat to its life. It is concentrating on development of new products, it is stepping up creative selling, it is wormn wwm -out program to expand it present markets, gain new ones and recapture marncis previuumy n iu vU..,... .... terials such as aluminum, plastic, wood. To prove this, here are some of the things going on In the vital new products ncia. Whll moil of you probably Ihink of steel as Iht heavy, massive materia! of bridges and locomotives, to day's steal actually Is 10.000 diflarant sUeli. each with its own characteristics and properties ranging from steel so porous you can blow smoke through U, to the steel that goes Into heavy equipment. Now the slgnillcant point is that coming out of the laboratories are hundreds of lm. proved and new types of steal that will be competitive at home and abroad. For instance, the Industry is producing improved galvanised and other coated steels for use in auto mufflers and tail pipes to cut down car repair bills. It is introducing rusi-lnhtbiiing, low-alloy, high-strenglh steels which can slash construction costs. It is developing vinyl-coated steel wire which can eliminate forever the need for painting fences. Simultaneously, it is finding new uses for conventional steels. In home construction, it '.i battling wood and other materials with steel foundations syslems which require no excavations and can be put up In a day. In the leisure-living market, it is promoting the steel swimming pool for the $7,000-$10,000 a year Income bracket. For the farm, It Is pro ducing Inexpensive galvanized steel sneners mat inaucc cattle and hogs to eat more. Here are instances of what's going on In the selling sphere. Unill a relatively tew years ago, aimosi an sou annus were sold In bottles. Now the steel Industry is vigorously pushing the use of tin cans. In 1982, 1.7 billion tin cans of carbonated beverages were sold, representing almost 180,000 tons of tinplate. This is picayune compared with the 35.5 billion-unit-a-year soft drink market, but last year alone the industry spent more than 9100 million to turn out thin ner, lighter and stronger tinplate with the goal of taking over in the canned soft drink business the same 40 per cent which cans hold In beer. Even more significant, steel has taken the offensive not only to provide designers with new steels but also to tell them about the full potentials of the metal. Tor the first time this year, the industry launched a "Design In Steel Award." There were 540 entries, with win ners Including a sleek new razor, folding pedestal tables, a conveyor belt that goes around corners. Oi course, all this implies blg-tlme spending and In formed leadership. This year, the staal companies ara lpanding 27 pat cent more than In 1961 on naw plants nd equipment and avan at this early data, they're sched uling almost as much spending lor ltjt4. Tha Industry xpacla that t per cant ot sales In ltll will be In products not In existence today. Said Dr. Suits: A plastics manufacturer will "frequently take the initiative In showing a prospective customer how his product will better perform In the customer's product, often suggesting displacement of what ne refers to as 'costly metals.' " Retorted a steel executive I met after Suits' speech: "Okay, now we'll take the Initiative and fight back with steel knuckles." Castro Promises 'Plenty To Say' Gardening ProbUtm Course at Chemical Warfare School Suggested To Combat Insect Wave - i V- By DICK WEST Washington - PI) - They laughed when I moved into the suburbs and announced my intention to grow a gar den. "He doesn't even know which end of the hoe to use," they said rakishly. But I showed them. I went wcit out and bought myself a gardening book. It was one of the greatest ad ventures of my life. A gardening book is guar anteed to give you more in formation than you can cope with on every phase of gar dening except the one you are interested in. For Instance, the book I purchased was completely silent on the subject of which end of the hoe to use. But I found that if you fol low Its instructions to the let ler, you don't even need a hoe. If you have a surveyor's transit, for measuring drain. age angles and that sort of thing, and a fully equipped laboratory in your basement, you can get by quite nicely. Remembering my own be wilderment when first intro duced to the complexities of simple home gardening, I felt a twinge of empathy the other day upon reading an article in Roll Call, the Capitol Hill weekly. A contributor to the pa- I per. Bernis Tuaaio, report ed that he had acquired a patch with a few rose bushes and had begun read ing tha garden columns to find out how to take cara of them. "One gathers you either go to chemical warfare school or forget the whole thing," he wrote A typical paragraph goes like this: "Mulch your roses and he s ire to guard against thrip, aphids, leaf mould, parasitical fungus, black-winged thyroids. Luxembourg beetles, red spider and widow mites. Use a solution of flcriermouserane, two parts to one part quadzil lcr killer No. 2, depriathain and molerouzath-quagmyre. Spray every hour for three weeks with a mixture of this, curare powder and phosgene. Don't neglect roots; insert anathoroid compound No. 3, five gallons per rout and spread surface with mustard gas, cyanide and a commer cial solution of strontium 00. If this routine treatment fails, the gardener might try napalm treatments. This will burn your rosebushes to the ground, of course, but It's guaranteed to get rid of those pesky in sects." You think Yudain was exaggerating? Wall, the day after his parody appeared, a local garden column carried tha following paragraph. "Repeated spraying may be necessary to control lace bugs effectively. When you see the first signs of injury, begin ' I treatment at once. Malathion gives very good control of lace bugs. Sevin also gives good control. But if you spray with sevin, better include dimite or delthane for spider mite control, because sevin kills the insects which feed on mites without killing the mites themselves, and the mites can do about as much damage as the lace bugs." Railroad Strike Threat Continues Washington-UID-Labor Sec retary W. Willard Wirtz said Tuesday negotiations aimed at preventing a nationwide rail road strike over work rules were not progressing rapidly enough to "carry this matter to a successful conclusion." A walkout is threatened after midnight June 11. Wirtz made the statement after meeting here with nego tiators for the railroads and five railroad brotherhoods for about an hour and a half. The secretary said the two parties had agreed to meet in daily sessions beginning this afternoon in an effort to reach an agreement over the railroads' intention to change work rules governing jobs of the rail employees. TO HANDL" BODIES New Delhi, India - UTt -American and Canadian of. ficials have flown to Pathan- kot in northern Punjab to make arrangements for han dlina the bodies of five Ameri cans and two Canadians who were among 29 persons killed in an airline crash Monday. They'll Do It Every Time By Jimmy Hatlo 6. ULL DOZE. THE FWD-PAISING ORATOR, MAKES IT SOUND LIKE THE PROPOSED HOSPITAL IS BYjFORjAND OP THE PEOPLE- Now HE'S COT TUE JOB AS BUSlWESS MANAGER OP SAID HOSPITAL 4ND OH, DOCTOR.' IS HE AIL BUSINESS STAR GAXER ,Vj MA. 22 V11M6JC-4J lAUtUS AMI 21 1 MAY Jl Pi 4. 7 20-64 -A HOSPITAL FOR lwis HOSPITAL IS RUN -sJ ALL WHO ABE ILL-- 1 WELL-CANY VoN A BUSINESS BASIS JUST I ifStiJi A COMMUNITY HOSPITAL VCXJ SEND TUE flJkE ANY" OTHER BUSINESS.'.' Viri'PV TO SERVE THE NEEDS OP i 8ILL? ILL PAY J ONE PAYS AS ONE GOES.'.' A EACH AND EVERY OTIZEN.' J IT NEXT f CASH ON THE BARRELHEAD I r 1 THAT'S WHY I APPEAL TO IV WEEK.' J THAT'S THE WAY I , V VOU FOR PUNDS-VOLfRE I arTf RUN TUIN&S-- 7SOA BUILDIN& FOR YOUR- "TTaW rArWlfc '"If J Jt-SV, SELF AND FOR A iff Hi BUSINESS "TYfrFl iir y!itf7v tm r:H-l manWr ryklj f i r ( 3- HO-23 '28-30-83-831 CANCH 34-36-51 -53 T-,'73-77-78 S JULT S. AUO 23 13-1 8 30-33) kg49-63-84-8? -Br CLAY R. POLLAN- H Your Datly Adrr Cw JK, r According lo ( iion. ' To develoo meoge for Wednesday, reod words corresponding to numbers. of your- Zod'oc birth sign. JTT 2S OCT. t) wfW 2! 33-38.fl 141-4641 lChrf-J 3'Socol ICnmprS : Owwc 1? A"d T" , 3 Doctor j3 O. to- Kol 4 6 3 Ewv F 5 Nw 35 Oon 5 9-wss Jfj Slorl oe Dfim 7 Poncnt 37 In 7 Qmr 8Ltwr 3Scnd k Todoy 9 Ococrnry 39 Your m 9 Fun lOOr 40Tn 'fl 700mm MPeopnl 41 That U . 7 ' RfCrMTXMI 1 2 Lsv 2 Lod - 77 lndoid 1-Oon t 43 Cmo 73W.I1 a Km ai t9 74 Answer 15F- SC.rcvfatt 75Follw lTa. Aft Ked 76 .iomonric 17Dv 47 0wunt 77ov l8D.iC.jsi AeOr 71 Off 19 "r gnu ' 'ILm 79 The 20 Wo 50 Hns SO PoCAnomy 2IYouv . "i'6'.ont SMndieaiad 22 Personol 52 Hov S7 And 23 Are 53 S-. 85 AaV 2 Advoneement 5A M,nd f Pocrt 25 P'Wru.onol 55YouoII 85 Now 26 01 5c For So Cowl 27 K 57 Ronxjnct 87 Esncned 28 Won 58 Ll 88 ShoDP'ng 29 Ooov 59 Tn 89 Fel,o i 30Pton 60 Affection 90 Vit-ootnt OCT. 24 NOV . 22 1 1 17. sAr7 . ko-71-SJ-I5S, 70-75-79-861 JGood JAdrcne lAAfTTAMM MOV DEC 43-44.Si.3B4f! OK 21 f , JAN. 20 vy; t- 1-11. P7-47-68 fu it srl li-16-OA.il5i 48-76-80-81 &J 35-3-U594f1 k2-e7.90lJ EtODAGOLOR IN BY 10 OUT BY 5 SAME DAY ADDER'S PhotoShop 232 East Main - Phone 772-5646 Havana -OlH Premier Fi del Castro, just back from Russia has announced that he will have "a lot to say" about his 37-day Soviet tour. Castro's return by non-stop Soviet airliner was as closely kept a secret as his departure April 26. The first Indication that he had left Russia was a radio announcement - an hour after the event - that he had landed in Cuba. Ships, trains and factories greeted the announcement with blasts on their whistles. The newspaper La Tarde re- made Its front page lo include ; a half-pane picture of Castro and the headline: "Kidcl ar lived! Welcome!" j "I have many things to say about my trip, but I'll say them on television," Castro said on arrival. The Cuban premier receiv ed a welcome In Russia rarely equaled by a foreign visitor. The distinctions conferred on him Included the title "Hero of the Soviet Union," seldom awarded to a non-Russian. n?A Can you name the 6 reasons Martini devotees prefer the glorious Gordon's Martini? DD To this dy, the ancient pot still method is used in distilling Gordon's Gin. IS Only gin from the heart of the run Is bottled for Gordon's. CD Gordon's uses only juniper. berries and other choice bo. tanicals aged to the peak of maturity. S Gordon's is extraordinarily dry. 30 Gordon's has a dis tinctively delicate flavour. IS Gordon's maintains its exceptional quality be cause it still harks back to Alexander Gordon's origi nal formula created in England in 1 769. Reasons enough for enjoying a Glo rious Gordon's Martin! soon, wouldn't you say? $450 Ot. MOIUCTSjf B.IArxftflllliretirii tnr.m writ mhiiu trtnt f.&rt M'SAIS. Hpa tlliS-KI WOtf. CM KM I ftn CH Will, llrttl 1 4. 1 i I OisimtD P v a London Dky i t J J , ' Ur'JW'J V i.y. Ml .1' isisr '-nam V m. rJ LAST PAYS THURSDAY, FRIDAY and SATURDAY MEN'S & BOYS': JUST ARRIVED . . . Men's wash and wear dress slacks . . . sharkskin weave in rayon . . . olive, black, grey . . . pleated or plain front 4.99 pr. MEN'S SUMMER DRESS SLACKS . . . Lux ury blend of 55 dacron polyester and 45 wool . . . pleated model, continen tal model and ivy plain fronts . . . 14.95 value 9.99 FAMOUS MAKE SWIMSUITS ... for men . . . boxer style or snugfit models . . . many colf.u lo choose from. Originally 5.95 and 6.95 3.99 MEN'S SUITS AND SPORTCOATS from Regular stocks . . . Sportcoats to 39.95 now 24.88 Suits, reg. to 49.95 now 29.95 Suits, reg. 65.00 lo 79.50 now 57.00 Suits, reg. 100.00 now 77.00 MEN'S MUNSINGWEAR SAMPLES ... in eludes popular golf shirts, smart novelty knit shirts, sweatshirts and pajamas . . . medium size Vj Off WHITE TERRY CREW SOX . . . number one style this season . . . red, black or olive trim ... 1.00 value 66c BOYS' MUNSINGWEAR SALESMAN'S SAM PLES . . . includes knit shirts, pajamas, and sweatshirts . . . one each of many styles . . . mostly size 12. ...now Vi Off BOYS' PROPORTIONED FIT WESTERN JEANS . . . h eavyweight denim . . . san forized, regulars, slims, huskies . . . sizes 6 -16 1.99 FABRICS & LINENS; SYNTHETIC FABRICS . . . special purchase of summer dress fabrics in miracle syn thetics . . . outstanding selection of col ors, prints, textures . . . comp. value to 2.98 88c Yd. 100 DACRON PRINTS . . . repeat of a sell out of all dacron polyester dress prints . . . stunning selection of easy to care for, easy to sew fabrics . . . comp. value 1-79 99c Yd. BATH MAT SET . . . three-p iece plush cot ton pile lid, contour rug, and bath rug ... 8 decorator colors . . , machine wash able, non-skid back . . . comp. value 5.98 3.33 LOWER FLOOR: BONE CHINA . . . new item . ... tea cups and saucers in floral trim 1.19 MELMAC DINNERWARE . . . 45-piece set of famous break resistant plastic dinner ware ... 6 new spring patterns to choose form. Service for 8. Only 19.95 YARN SALE . . . special June selling on famous yarns . . . Bernat Mohairspun, reg. 98c 79c Bernat Astrakhan, reg. 1.39 1.19 Bear Brand Shetland and wool, reg. 98c j. 79c NEW ITEM . . . Bucilla stamped goods . . . table cloths, luncheon sets, pillow tub ing, baby items Vi Off Reg. Price BEDDING: ELECTRIC BLANKETS . . . Mann's own famous Howell . . . 2-year replace ment warranty . . . snap corners for flat or contour fit . . . Twin, single control 11.88 Full, single control 13.88 Full, dual control 15.88 Queen, dual control 19.88 King, dual control 33.88 Airloom . . . the newest and finest cellu lar construction blanket . . . light in weight but full in warmth for all-season use 8.88 KLOMDIKE . . . 100 virgin acrilan acrylic blanket . . . eight brand new decorator colors . . . 72x90 size . . . completely washable 9.88 NORTH STAR-SPARTA . . . 100 deluxe virgin acrylic by a world-famous maker ... a bedtime story that is warm and delightful 14.88 SUMMER BLANKET . . . lightweight rayon ' cotton combination by Fruif-of-the-Loom . . . choice of pastels ... all first quality. 2.88 McALISTER PLAID ... a rayon and nylon blend blanket for year-round use . . . distinctive plaid design . . . mothproof, non-allergenic 5.88 CARNIVAL . . . new rayon-nylon blend deep tone plaid blanket . . . guaranteed machine washable 5.88 MAIN FLOOR: MUNSINGWEAR SLIPS . . . famous quality . . . nylon tricot and nylon satin slips, white and colors, with all-around lavish lace trim at bodice and hem. Regularly 8.95 5.99 HOLLYWOOD BRIEFS . . . quality manufac turer's special price on nylon tricot and nylon satin briefs in pastels and white. Reg. 1.35 3 for 2.50 SEAMLESS HOSE . . . famous maker's spe cial sale of popular reinforced heel and toe seamless style . . . slight irregulari ties mean dollar savings 88c TRAVEL SLIPPERS . . . soft and pliable . . . assorted colors . . . sizes small, medium, large and extra large 88c SATIN HANGERS . . . shirred and puff padded rayon satin hangers . . . lovely way to brighten your closet . . . tur quoise, rose, gold, blue ... set of 4. Reg. 2.00 now 1.79 COSTUME JEWELRY . . . lustre and fresh water pearls, pastel beads, bracelets, earrings and pins . . . colors and styles to please every taste . . . regular 1.00 and 2.00 now 49c and 99e SUMMER STRAWS . . . sale of regular 2.98 Toyos and wickers, decorated or plain, in white or natural tones . . . wonderful summer casual accessory buy. 2.29 plus tax SUMMER HANDBAGS ... famous make bags in big assortment of summer styles. Tempra, patent, Soft-Glo, Calglow, syn thetic calf. Reg. 5.98 3.99 p.t. Reg. 8.98 5.99 p.t. NEW ITEM . . . famous make handbags . . . values to 25.00 . . . white, black, navy, beige 15.99 plus tax BLUE GRASS . . . Elizabeth Arden annual sale . . . Flower Mist, reg. 3.00 2.50 Flower Mist, reg. 5.00 4.50 Dusting Powder, reg. 3. 00 . . 2.50 Fragrance Set, reg. 7.50 6.00 plus tax h NEW ITEM . . . compacts . . . decorative styles . . . assorted patterns 1.99 JEWEL BOXES . . . large size chest, velvet lined drawer, section compartments . . . durable, attractive simulated leather cover in ivory, blue or gold, reg. 5.98. Only 4.99 PAMPER NECK-REST PILLOWS ... by Barry . . . floral patterns 88c 1 FUR TRIM COATS . . . fabulous sale at pre-season prices . . . elegant coats to play a starring role in your Fall ward robe . . . exquisite fabrics, luxurious furs . . . blue with silver mink, red with natural ranch mink, oatmeal with lynx, many more. Special sale ....88.00 - 98.00 1 18.00 JUME SALE DAYS I SECOND FLOOR: GIRLS' PAJAMAS . . . popular summer coN ton baby doll styling for warm weather . . . sizes 4-14 in prints and solid colors. Comp. value 2.98 1.99 CUT-OFFS in popular stretch denim, knee knocker length ... the perfect summer casual pant . . . navy, faded blue, white. 4.49 PATIO DRESSES . . . summer sleeveless, deep V-back cottons for warm weather casual wear . . . bright prints, plains, softly pleated skirts only 6.99 SUMMER SKIRTS . . . selection of active and spectator styles . . . wraps, pleats, straight styles . . . dacron polyester and cotton blends, arnels, cotton tarpoons . . , outstanding group, comparable to 5.98. 3.99 SUMMER SUITS for warm weather, travel . . . famous Glenhaven quality and fit . . . fine silk and rayon fabrics in tweeds and solids. Comp. value 29.95 ....19.99 HOUSEWARES: ELECTRIC APPLIANCES ... our own fabu lous brand . . . Charm House appliances . . . more value, more features . . . full year replacement warranty . . . portable mixer, coffee-maker, toaster, skillet, grill and waffle iron . . . steam dry iron, portable broiler . . . your choice, each jus' 9.99 DRAPES: READY-MADE DRAPES . . outstanding spe cial purchase from famous Homestead Draperies . . . fiberglass, cottons, syn thetics . . . prints, plains, moderns, flor 'S . . . all popular lengths . . . single width pairs . . . comp. value to 8.98 pair. 2 pr. for S.00 A