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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (May 22, 1963)
4 6 WEDNESDAY. MAY 22, 1963 MtWORD MAIL TRIBUNE. MEDFORD. OREGON iliili Edited by Th Mill Tribune Advertising Department RETAIL SALES UP 8.2 FOR FIRST FOUR MONTHS. ToII sales of retail stores In April ware $20.4 billion - a 5.9 increase oyer April, 1962. All retail classifications cored ealai galni led br the automotive (plui 12.6) and general merchandise (plu 10.2) groups. For the lirst lour months oi 1963, retail sales totaled $75.6 billion. 6.2 .k. tk. rorr..oondino 1962 nerlod. Maior sains were chalked up by the automotive group, the general merchandise group, furniture and appliances, and eating and drinking places. CANADA DRY SWEEP STAKES LAUNCHED Can ada Dry has Just launched its second annual Money Tree Sweepstakea this week. Run ning through June 29, the soft drink company's sweep stakes will give three lucky Americans the dreamed-of chance to pick real money from three Money Trees to the tune of upwards of $30, 000. According to John W. Sni der, manager of the Pepsi Cola Bottling Company of Medford, who released details of the Sweepstakes, the "leaves" of the 1963 Money Trees, liko their 1962 counter parts, will be U. S. currency In denominations ranging all the way from $100 bills down to $1 bills. And come early August, three lucky consum ers somewhere in the nation will get to pick all the "leaves" they can in the time allotted against guaranteed minimum amounts totalling $30,000. Top winner will keep all the greenbacks he or she can pick in three minutes with Canada Dry guaranteeing the "harvest" will be no less than $15,000. Second prize is two , j minutes of picking with a $10,000 guaranteed minimum. Third prize winner will depend on his or her picking prowess to see if in one minute the company's guarantee of $5,000 can be surpassed. Plus th top three prizes, the Money Tree Sweepstakes will offer to lucky consume 1963 prizes worth a grand total of $11,583 all of It in nice, new cash. Mr. Snider said that again this year as in last, to make it easy for area consumers to enter the Canada Dry Sweepstakes, there will be no formal entry blanks. In their place, a special pull-tab on the handy six-pack, a bottle-neck label from a Canada Dry beverage, or a special bottle collar will be used, according to the rules. The complete rules and other pertinent facts about the Canada Dry Money Tree Sweep slakes are spelled out in displays that arc now being set up in local food stores, Mr. Snider said. All entries received up to midnight June 29, 1963 are eligible to win one of the 1966 prizes. 98 MILLION VACATIONISTS TO SPEND $26 BILLION. Some 98 million American va cationists will spend close to $28 billion on domestic vacation and travel this year, accord ing to an annual survey conducted by American Expross. Domestic vacation - travel spending last year was approximately $24.9 billion. The emphasis in '63 will be on out-of-state vacations sparked by the following factorsi (1) a desire to see the U. S. and Canada: (2) new networks of transcontinental highways) (3) hundreds of new luxury motelsj (4) flex ible air. rail and bus package trlpsi (5) lamlly plan air fares. Parents by the hundreds of thousands are traveling all over the country with their children, not only to benefit from a change of scenery, but to broaden their knowledge of United Slates history. This Is shown in the Impressive attendance records being chalked up by many historic sites, restorations and national parks. Another interesting fact nearly one out of every 10 U.S. vacationists is expected io visit Canada this year. BUSINESS IS BOOMING at Medford Sure-Fit, accord ing to manager Bernard Plcls, so a new addition has just been completed at the firm's headquarters at 437 South Central avenue. The new con struction adds 960 square feet of working space, and now large pleasure boats, such as the Tru-V Turbo-Craft shown here, can be accommodated for top and seat work. Shown in the photo right are two members of Medford Sure-Fit's stnff, Kent Ballard and Bob Smith. DRUG STORE SALES TOP $8 BILLION IN '62. The pre scription department and the cosmetics and toiletries sec tion were the two star per formers among drug store de partments last year. Prescription volume topped $2.2 billion, a 7.7 increase over 1961. Sales of cosmetics and toiletries rote io more than $639 million, a 5.1 gain over '61. These lacts art revealed In an annual study of drug store sales Just compiled by Amerlcen Drug gist magasine. Total drug store volume came to more than $8 billion in 1962 - a 5 in crease over 1981. I THE MUSIC CENTER, recently csUb- usnea nusines lormeny operaiea Dy Stereo Center and Capital Piano and Organ Company, will soon move to the attractive new Arcade, now under con struction at 126 East Main street in Med ford. Vin Vaught, shown at right, and Bob Cull, right, formerly of Capital Pi ano and Organ Company of Boise, Idaho, and Medford, are the owners of the new ly formed business. Music Center is pres ently operating from the locations of the two former concerns at 1060 Crater Lake avenue and 711 East Jackson street. Bob Bills and George Johnson, two H-FI specialists, are associated with the firm. Included in the complete lines of musi cal and electronic instruments featured by the new Music Center are organs bearing the well known names of Lowry, Rogers and Gulbranscn. "DECORATION AND DESIGN" as interpreted for Northwest living by Seat tle's leading interior designers will be given and unprecedented exposure in that city's new Seattle Center this sum- (0 Vin Vaughan and Bob Cull MISS INDIAN AMERICA Or 1962-83-Ramona Soto of Klamath Falls, Oregon - met an honorary member of three Indian tribes recently on a personal appearance visit to New York, where she appear ed on radio and television and was interviewed by the newspapers, Miss Solo la shown at left with Dudley Dowell, president of New York Life Insurance Com pany, who Is an honorary member of the Tuscarora, Blackfool and Shoshone tribes and has been a student of Indian culture for many years. Miss Soto, who plays the piano and sings, is known as "Prairie Flower." She Is a Klamath Indian and is pres ently enrolled at Sheridan College. She wanla to be a lawyer. She was chosen Miss Indian America at All Ameri can Indian Days in Sheridan, Wyoming, last summer. AUTO FIX-UP FIGHT. Variety, drug and food chains are Invading the car repair busi ness, reports The Wall Street Journal, Two typical examples! W. T. Grant Co., a variety store chain. Is tuning engines, rellning brakes and doing other small repair )obs at two of its new service cenlerti and Food Fair Stores, a supermarket chein. now operates four repair centers In the Phllidelphla area. Some diacounl houses and department stores are also Jumping Into the business of fixing cars. This sudden tuih of newcomers is troubling automobile dealers and independent garages, whose thart of auto repair business has been slipping. But the added competition alreedy shows signs of bringing motorists more conven ient auto service and perhaps lower costs as well. Part of the attraction for newcomers It fhe rapid growth in the auto maintenance and repair market. Today's complex cars cott an average of $180 each annually to maintain not counting lira and accettory purchatet, according to industry estimates, seyt WSJ. When trucks are counted, the average rises to $200. WITH 90 MILLION CARS AND TRUCKS ON THE ROAD, REPAIRS ARE A $16 BILLION INDUSTRY. Auto parts tales cllmed 9 In 1962 to a record 7.S billion and are expected to rise another 10 for this yeer. Coupled with riling demand it evidence that many moloriiit art ditiatitfied with existing auto tervice. The Socony Mobil Oil Co.. In turvey of $.800 motoriiti, found that more than 3.000 wanted I more accuratt determination of what it wrong with their cars and greater assuranct that th repairman really fixed th trouble. Xa' i mm mer. Starting June 1 and running a full three months, twenty-four elaborate and spacious room settings will be displayed in a tpecial 20,000 square-foot pavilion as a key attraction on the 74-acre Seattle Center grounds. Presenting the show in cooperation with Seattle Center is the Washington District Chap ter, American Institute of Interior Designers, with the Seattle "Times" as co-sponsor. This is the first time a "Decoration and Design Show" has been permitted in the West and only the third such show ever presented by A.I.D. members outside of New York, where tt it an annual event. Created especially for the thowcate of trendt in decor for westerners will be every thing from a country style family room to an executive foyer to a bedroom-study to a "Continental" penthouse, in a teriet of 18' x 24' room teitinoi featuring the lalett detiont in floor coverings, fabrics and furnishings combined with unusual antiques and accessories. An example of the timeless elegance Westerners admire is the intimate studv-bedroom area Armorel Kamins, A.I.D. has christened "Retreat from Routine." Mrs. Kamins, presi dents of A.I.D.'s Washington District Chapter and a lieutenant governor of the A.I.D. Re sources Council, has used Italian marble floor in warm neutrals lopped by Berven's "Car riage Trade" bronze wool area carpets. They form an eatv-but-eleoanl foundation for Cocheo't hand-carved chain upholstered in azure green cut velvet, and Bodart's "Aniou Green Lacquer chest. The room is completed with fine books and famed Seattle artist Morris Graves? oil painting, one of several loaned to the show by the Seattle Art Museum. Saffron, ebony and white, with electric blue accents are effective in the "Executive Foyer" created by Robert M. Blanks. A.I.D. and Margaret Hansen. A.I.D. affiliate, for Rob- ort M. Blankt Attociatet' setting. Mr. Blanks, who is also responsible for the overall inter ior design of the pavilion housing the Seattle Decoration and Design Show, employs beveled octagon ebony tiles by Amlico as flooring that continues up one wall. Silhouet ted against the wall is an Empire sofa upholstered in special saffron leather from Blan cherd Bros. & Lane of Hackettslown. New Jersey. A typical Northwest touch is the hand woven white translucent window treatment by nationally - known weaver Hella Skowron ski of Bellevue, Washington. Other settings in the show include a "Country Style Family Room" in black, red and antique gold, designed by Louise Bettner, and Neil C. Blaisdell's "Sitting Room-Guest U "' bedroom" done In the French country manner using touches , f V of caramel, olive and while. "Terrace Living" so important to westerners will be shown by Glenn Behnke, who has chosen a white, green and orange scheme, while Harry Beasley's "Golden Years" theme has a white, gold and brass setting. William D. Bowden and Dor sey W. Bailey are creating a "Transition" room for the show. Walter W. Bat has done "Allusion du la Province." FIRST CAR SALESWOMAN AT CRATER LAKE MO TORS "Women, when buying a car, look for information on interiors, colors, automatic transmission and ease of driving;" says June Gibson, left, newly appointed sales woman for Ford at Crater Lake Motors. "It's that simple," June continued; "we found that women can talk about their desires best with another woman and I'm here to provide the woman's angle on the car." Fred Coleman pointed out; "women are more color con scious and quality conscious. Therefore, we feel that a woman (June) will do a better job of selling these Ford features to the ladies." June has lived in the Rogue Valley for the past 9 years. Prior to moving here, she lived in Hawaii. Crater Lake Motors officials pointed out that June is the only car sales women in this area currently and is well trained to interpret the needs and desires of women when buying a car. mmmUti tnj June Gibson WEST COAST LIFE INSURANCE COMPANY this year observes its 50th year in the group insurance field. According to H. Frank Wallers, Manager of the Medford Agency the company wat the firtt inturance company west of the Rocky Mountain! to underwrite a group case, as well as the first in the country to write a western group case. Walters, who formerly lived in Medford. recently moved here to assume the management of West Coast Life. He resides with his wife, Wanda, at 62 Modoc street. This first group contract was issued in 1913 on the em ployees oi the United Railroads of San Francisco, forerun ner oi the United Market Street Railway, Wallers said. At that time death benefits protection ranged from $250 to $1000 depending upon length ol service, and covered em ployees from age 20 to 77. In Us active half-century of group underwriting. Mr. Walters said. West Coast Lite also issued the first Unemploy ment Compensation Disability policy (UCD) in the nation. In addition, the company was one oi the iirst to develop and issue the increasingly Important Major Medical coverage. Domiciled in San Francisco since It was organised 16 days beiore the great earthquake and iira of 1906. the com pany has occupied lie 15-floor West Coast Life Building at Second and Market since 1920. A PAT ON THE BACK FOR NEWSPAPERS. The large majority of home improve ment dealers continue to "use the newspaper as their major advertising medium," writes Joseph Berne, home improvement consultant, in Building Supply News Magazine. "There arc good reasons for this," states Mr. Berne. "The newspaper is the public's primary source for both news and mercantile information. People look to its advertising to learn about sales events, and new products or services. In most areas, it offers the lowest advertising cost per reader, listener or viewer. It is the most flexible in dimension and therefore In cost. It can be clipped out by a prospect and retained for future reference." M l- '3esMBf H. Frank Wallers Navajos Modernizing Politically, Socially By DONALD E. BOTT Willow Rock, Ariz. - OTP -The Navajos - once a color ful tribe of sheepherders, cow hands and craftsmen - are be ing incorporated into civiliza tion, whether they like it or not. And some of them don't. But with the influx of radio, television and news papers, war rumors and poli tics have made an Impression on the majority of the tribe of about 9.000. The family Hogan, which only recently gained electric ity and heat, now is usually crowned with a television an tenna. Several stations in the res ervation area devote part of the broadcasting day to Nav ajo songs, speeches and adver tiscmcnts In the Navajo lang uage. Newspapers in the area have many subscribers on the reservation and complete cov erage Is given to tribal affairs as well as national news. Even the traditional nature of tribal affairs has drastically changed. Candidates for the chairmanship of the Navajo tribal council, dressed in con servative business suits, re cently held a news conference the first in the history of the tribe. i no conicrcncc was thoroughly covered by local newspapers, radio, and even briefly on television. The candidates spoke quiet ly to a capacity crowd here. While Paul Jones, the in cumbent chairman, stood on his record, his two opponents contended he had been ex travagant In office. Though the language was Navajo, the politics were American. Op posing Jones arc Samuel Billi son, 39. and Raymond Nakai. 45. The three men are World War 11 veterans. Other changes have fol lowed the pattern of tribal politics in becoming modern. New Role A Navajo woman, Annie Waunika, is a member of th powerful tribal council, illu strating that the female's role has changed. Modern boatily contests arc usually divided into two sections-modern and traditional. I Two winners are chosen. The traditional Navajo girl can bake excellent squaw bread, weave with skill and artistry and gather breakfast from the almost barren ground. The modern Navajo girl at tends college, plays tennis, dances well and hat dates. Dairy Products Go To Area Schools Almost $40,000 in dairy products will have been dis tributed to Jackson county school lunchrooms by the end of this fiscal year, according to state department of educa tion figures. Dairy and meat products distributed will amount to ap proximately $7 per census child of the 24.954 school census children in the county. Butter headed the list in total value at $30,978.24. Cheese distributed will total $10,005 and dry milk $4,536. A total of S3.661 in fresh and canned pears will have been distributed by the end of June. Canned pears' total value is $1,181.25, fresh Bart lett pears si. 650 and fresh D'Anjous $830. The total value of frozen ground beef is $7,680.60, or 15.060 pounds. A total of 39.867 pounds of frozen chicken will have been dis tributed at a total value of $14,750.79. A total of 22.694 pounds of frozen turkey valued at $9. 077.60 will have been distributed. Consumers used only 326 eggs per person in 1981. com pared with 392 in 1951. de spite a 21 per cent drop In re tail egg prices. New Concept in Medical Training is Scheduled By ROBERT L. FIENBERG Providence, R. I. - H)PI) - A medical education program designed to face the realities of the 20th century is sched uled to begin this fall at Brown university. The program is a six-year course of study, at the end of which a student is placed in the third year class of a medical school. John Elmendorf, university vice president, said the pro gram is a departure from the traditional approach to train ing young medical doctors. "Doctors must be taught the basic principles of science to be truly up-to-date," El mendorf said. "We want to instill a basic taste for study and research to ensure that the flavor for more knowl edge lasts a lifetime." He stressed that knowledge of the basic sciences is pro gressing so rapidly that long held concepts are undergoing radical changes. He said a per son must have a good grasp of basic science to understand these changes. Students will enter the pro gram in their freshman year. The course will continue through the summers, with a month's vacation squeezed in. At the end of the program, a student will have acquired a bachelor of arts degree and a master's degree in science. Students who ordinarily would work in the summer to finance their schooling will have no financial worries. The university says it is de termined that none will leave the program or be excluded from it because of lack of funds. Scholarships and loans will be made available. The program begins with a solid grounding in the funda mental sciences: mathematics, physics and chemistry. Biology, begun in the sec ond year as a broad and fun damental science, will con tinue into medical subjects usually covered within the first two years of medical school. The study of science culmi nates in advanced elective courses, independent study and research over the major part of at least two years and in the summertime. The future physicians would also have a solid grounding in liberal arts. The program begins with litera ture and continues into the study of various aspects of social phenomena. The university sees no prob lem in placing its students in the third year of medical school. Medical school offici als have shown great inter est in the idea. Test Tube Wood Now Being Used Akron. Ohio -fliM- Ameri ca's 28 million bowlers some day may be getting their strikes and spares on bowling pins made of test tube wood. Hardwood supplies, partic ularly maple for bowling pins, are being depleted. The new chemical wood, developed by researchers, already has been successfully tested in bowling pins and it can be used for such other products as gun stocks, golf club heads and heel blocks for women's shoes. Crops Flattened By Texas Storm By United Press International A Texas - sized hail storm left hailstones piled 18 inches deep in south Texas today, Crops were flattened end cars were dented by the golf - ball size stones and at least two roads were closed. At least two persons wera dead after a tornadic wind and rain storm lashed North Carolina Tuesday. An IS-inch layer of hail was reported seven miles north of Bovlna, Tex., where wheat, cotton, and corn crops were damaged heavily. The hail, which fell during the night, was followed by torrential rains which caused minor flooding. Two roads were closed because of high water. Four inches of rain fell on the Texas-New Mexico border during the night. Thunderstorms, packing winds up to 75 miles per hour and 'A inch hailstones, pound. ed North Carolina. Two per sons were killed in an auto mobile accident near Clayton during the height of the storm. Heaviest damage was re ported at Chapel Hill, N.C., where the storm knocked down trees, snarled traffic, disrupted power and flooded one street. Winchester Bay Woman Dies in Crash Coquille 1UPD- State police here reported today that Cora Helena Esselstrom, 71, Win chester Bay, was killed in a traffic accident on State High way 38 in Douglas county Tuesday afternoon. Memorial Holiday IPffi(DILM, Auto Seat Covers Best buy for that cecond KB 88 Best buy in v oen Plastic . , . 2(D)88 Full Sets! Includes Installation! Fits most cars! 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