4 6
WEDNESDAY. MAY 22, 1963
MtWORD MAIL TRIBUNE. MEDFORD. OREGON
iliili
Edited by Th Mill Tribune Advertising Department
RETAIL SALES UP 8.2 FOR FIRST FOUR MONTHS. ToII sales of retail stores In
April ware $20.4 billion - a 5.9 increase oyer April, 1962. All retail classifications
cored ealai galni led br the automotive (plui 12.6) and general merchandise (plu
10.2) groups. For the lirst lour months oi 1963, retail sales totaled $75.6 billion. 6.2
.k. tk. rorr..oondino 1962 nerlod. Maior sains were chalked up by the automotive
group, the general merchandise group, furniture and appliances, and eating and drinking
places.
CANADA DRY SWEEP
STAKES LAUNCHED Can
ada Dry has Just launched its
second annual Money Tree
Sweepstakea this week. Run
ning through June 29, the
soft drink company's sweep
stakes will give three lucky
Americans the dreamed-of
chance to pick real money
from three Money Trees to
the tune of upwards of $30,
000. According to John W. Sni
der, manager of the Pepsi
Cola Bottling Company of
Medford, who released details
of the Sweepstakes, the
"leaves" of the 1963 Money
Trees, liko their 1962 counter
parts, will be U. S. currency
In denominations ranging all
the way from $100 bills down
to $1 bills. And come early
August, three lucky consum
ers somewhere in the nation
will get to pick all the
"leaves" they can in the time
allotted against guaranteed
minimum amounts totalling
$30,000.
Top winner will keep all
the greenbacks he or she can
pick in three minutes with
Canada Dry guaranteeing the
"harvest" will be no less than
$15,000. Second prize is two , j
minutes of picking with a $10,000 guaranteed minimum. Third prize winner will depend on
his or her picking prowess to see if in one minute the company's guarantee of $5,000
can be surpassed. Plus th top three prizes, the Money Tree Sweepstakes will offer to
lucky consume 1963 prizes worth a grand total of $11,583 all of It in nice, new cash.
Mr. Snider said that again this year as in last, to make it easy for area consumers to enter
the Canada Dry Sweepstakes, there will be no formal entry blanks. In their place, a special
pull-tab on the handy six-pack, a bottle-neck label from a Canada Dry beverage, or a special
bottle collar will be used, according to the rules.
The complete rules and other pertinent facts about the Canada Dry Money Tree Sweep
slakes are spelled out in displays that arc now being set up in local food stores, Mr. Snider
said. All entries received up to midnight June 29, 1963 are eligible to win one of the 1966
prizes.
98 MILLION VACATIONISTS TO SPEND $26 BILLION. Some 98 million American va
cationists will spend close to $28 billion on domestic vacation and travel this year, accord
ing to an annual survey conducted by American Expross. Domestic vacation - travel
spending last year was approximately $24.9 billion. The emphasis in '63 will be on out-of-state
vacations sparked by the following factorsi (1) a desire to see the U. S. and Canada:
(2) new networks of transcontinental highways) (3) hundreds of new luxury motelsj (4) flex
ible air. rail and bus package trlpsi (5) lamlly plan air fares. Parents by the hundreds of
thousands are traveling all over the country with their children, not only to benefit from a
change of scenery, but to broaden their knowledge of United Slates history. This Is shown
in the Impressive attendance records being chalked up by many historic sites, restorations
and national parks. Another interesting fact nearly one out of every 10 U.S. vacationists
is expected io visit Canada this year.
BUSINESS IS BOOMING
at Medford Sure-Fit, accord
ing to manager Bernard Plcls,
so a new addition has just
been completed at the firm's
headquarters at 437 South
Central avenue. The new con
struction adds 960 square feet
of working space, and now
large pleasure boats, such as
the Tru-V Turbo-Craft shown
here, can be accommodated
for top and seat work.
Shown in the photo right
are two members of Medford
Sure-Fit's stnff, Kent Ballard
and Bob Smith.
DRUG STORE SALES TOP
$8 BILLION IN '62. The pre
scription department and the
cosmetics and toiletries sec
tion were the two star per
formers among drug store de
partments last year. Prescription volume topped $2.2 billion, a 7.7 increase over 1961.
Sales of cosmetics and toiletries rote io more than $639 million, a 5.1 gain over '61. These
lacts art revealed In an annual study of drug store sales Just compiled by Amerlcen Drug
gist magasine. Total drug store volume came to more than $8 billion in 1962 - a 5 in
crease over 1981.
I THE MUSIC CENTER, recently csUb-
usnea nusines lormeny operaiea Dy
Stereo Center and Capital Piano and
Organ Company, will soon move to the
attractive new Arcade, now under con
struction at 126 East Main street in Med
ford. Vin Vaught, shown at right, and
Bob Cull, right, formerly of Capital Pi
ano and Organ Company of Boise, Idaho,
and Medford, are the owners of the new
ly formed business. Music Center is pres
ently operating from the locations of
the two former concerns at 1060 Crater
Lake avenue and 711 East Jackson
street. Bob Bills and George Johnson,
two H-FI specialists, are associated with
the firm.
Included in the complete lines of musi
cal and electronic instruments featured
by the new Music Center are organs
bearing the well known names of Lowry,
Rogers and Gulbranscn.
"DECORATION AND DESIGN" as
interpreted for Northwest living by Seat
tle's leading interior designers will be
given and unprecedented exposure in
that city's new Seattle Center this sum-
(0
Vin Vaughan and Bob Cull
MISS INDIAN AMERICA
Or 1962-83-Ramona Soto of
Klamath Falls, Oregon - met
an honorary member of three
Indian tribes recently on a
personal appearance visit to
New York, where she appear
ed on radio and television
and was interviewed by the
newspapers, Miss Solo la
shown at left with Dudley
Dowell, president of New
York Life Insurance Com
pany, who Is an honorary
member of the Tuscarora,
Blackfool and Shoshone
tribes and has been a student
of Indian culture for many
years. Miss Soto, who plays
the piano and sings, is known
as "Prairie Flower." She Is
a Klamath Indian and is pres
ently enrolled at Sheridan
College. She wanla to be a
lawyer. She was chosen Miss
Indian America at All Ameri
can Indian Days in Sheridan,
Wyoming, last summer.
AUTO FIX-UP FIGHT. Variety, drug and food chains are Invading the car repair busi
ness, reports The Wall Street Journal, Two typical examples! W. T. Grant Co., a variety
store chain. Is tuning engines, rellning brakes and doing other small repair )obs at two of
its new service cenlerti and Food Fair Stores, a supermarket chein. now operates four
repair centers In the Phllidelphla area. Some diacounl houses and department stores are
also Jumping Into the business of fixing cars. This sudden tuih of newcomers is troubling
automobile dealers and independent garages, whose thart of auto repair business has been
slipping. But the added competition alreedy shows signs of bringing motorists more conven
ient auto service and perhaps lower costs as well. Part of the attraction for newcomers It
fhe rapid growth in the auto maintenance and repair market. Today's complex cars cott
an average of $180 each annually to maintain not counting lira and accettory purchatet,
according to industry estimates, seyt WSJ. When trucks are counted, the average rises to
$200.
WITH 90 MILLION CARS AND TRUCKS ON THE ROAD, REPAIRS ARE A $16
BILLION INDUSTRY. Auto parts tales cllmed 9 In 1962 to a record 7.S billion
and are expected to rise another 10 for this yeer. Coupled with riling demand
it evidence that many moloriiit art ditiatitfied with existing auto tervice. The
Socony Mobil Oil Co.. In turvey of $.800 motoriiti, found that more than 3.000
wanted I more accuratt determination of what it wrong with their cars and greater
assuranct that th repairman really fixed th trouble.
Xa'
i
mm
mer. Starting June 1 and running a full three months, twenty-four elaborate and spacious
room settings will be displayed in a tpecial 20,000 square-foot pavilion as a key attraction
on the 74-acre Seattle Center grounds.
Presenting the show in cooperation with Seattle Center is the Washington District Chap
ter, American Institute of Interior Designers, with the Seattle "Times" as co-sponsor. This
is the first time a "Decoration and Design Show" has been permitted in the West and
only the third such show ever presented by A.I.D. members outside of New York, where
tt it an annual event.
Created especially for the thowcate of trendt in decor for westerners will be every
thing from a country style family room to an executive foyer to a bedroom-study to a
"Continental" penthouse, in a teriet of 18' x 24' room teitinoi featuring the lalett detiont
in floor coverings, fabrics and furnishings combined with unusual antiques and accessories.
An example of the timeless elegance Westerners admire is the intimate studv-bedroom
area Armorel Kamins, A.I.D. has christened "Retreat from Routine." Mrs. Kamins, presi
dents of A.I.D.'s Washington District Chapter and a lieutenant governor of the A.I.D. Re
sources Council, has used Italian marble floor in warm neutrals lopped by Berven's "Car
riage Trade" bronze wool area carpets. They form an eatv-but-eleoanl foundation for Cocheo't
hand-carved chain upholstered in azure green cut velvet, and Bodart's "Aniou Green
Lacquer chest. The room is completed with fine books and famed Seattle artist Morris
Graves? oil painting, one of several loaned to the show by the Seattle Art Museum.
Saffron, ebony and white, with electric blue accents are effective in the "Executive
Foyer" created by Robert M. Blanks. A.I.D. and Margaret Hansen. A.I.D. affiliate, for Rob-
ort M. Blankt Attociatet' setting. Mr. Blanks, who is also responsible for the overall inter
ior design of the pavilion housing the Seattle Decoration and Design Show, employs
beveled octagon ebony tiles by Amlico as flooring that continues up one wall. Silhouet
ted against the wall is an Empire sofa upholstered in special saffron leather from Blan
cherd Bros. & Lane of Hackettslown. New Jersey. A typical Northwest touch is the hand
woven white translucent window treatment by nationally - known weaver Hella Skowron
ski of Bellevue, Washington.
Other settings in the show include a "Country Style Family Room" in black, red and
antique gold, designed by Louise Bettner, and Neil C. Blaisdell's "Sitting Room-Guest
U "' bedroom" done In the French country manner using touches
, f V of caramel, olive and while.
"Terrace Living" so important to westerners will be shown
by Glenn Behnke, who has chosen a white, green and orange
scheme, while Harry Beasley's "Golden Years" theme has
a white, gold and brass setting. William D. Bowden and Dor
sey W. Bailey are creating a "Transition" room for the show.
Walter W. Bat has done "Allusion du la Province."
FIRST CAR SALESWOMAN AT CRATER LAKE MO
TORS "Women, when buying a car, look for information on
interiors, colors, automatic transmission and ease of
driving;" says June Gibson, left, newly appointed sales
woman for Ford at Crater Lake Motors.
"It's that simple," June continued; "we found that women
can talk about their desires best with another woman and
I'm here to provide the woman's angle on the car."
Fred Coleman pointed out; "women are more color con
scious and quality conscious. Therefore, we feel that a woman
(June) will do a better job of selling these Ford features to
the ladies."
June has lived in the Rogue Valley for the past 9 years.
Prior to moving here, she lived in Hawaii. Crater Lake
Motors officials pointed out that June is the only car sales
women in this area currently and is well trained to interpret
the needs and desires of women when buying a car.
mmmUti tnj
June Gibson
WEST COAST LIFE INSURANCE COMPANY this year
observes its 50th year in the group insurance field.
According to H. Frank Wallers, Manager of the Medford
Agency the company wat the firtt inturance company west
of the Rocky Mountain! to underwrite a group case, as well
as the first in the country to write a western group case.
Walters, who formerly lived in Medford. recently moved
here to assume the management of West Coast Life. He
resides with his wife, Wanda, at 62 Modoc street.
This first group contract was issued in 1913 on the em
ployees oi the United Railroads of San Francisco, forerun
ner oi the United Market Street Railway, Wallers said. At
that time death benefits protection ranged from $250 to
$1000 depending upon length ol service, and covered em
ployees from age 20 to 77.
In Us active half-century of group underwriting. Mr.
Walters said. West Coast Lite also issued the first Unemploy
ment Compensation Disability policy (UCD) in the nation.
In addition, the company was one oi the iirst to develop and
issue the increasingly Important Major Medical coverage.
Domiciled in San Francisco since It was organised 16
days beiore the great earthquake and iira of 1906. the com
pany has occupied lie 15-floor West Coast Life Building at
Second and Market since 1920.
A PAT ON THE BACK FOR NEWSPAPERS. The large majority of home improve
ment dealers continue to "use the newspaper as their major advertising medium," writes
Joseph Berne, home improvement consultant, in Building Supply News Magazine. "There
arc good reasons for this," states Mr. Berne. "The newspaper is the public's primary
source for both news and mercantile information. People look to its advertising to
learn about sales events, and new products or services. In most areas, it offers the lowest
advertising cost per reader, listener or viewer. It is the most flexible in dimension and
therefore In cost. It can be clipped out by a prospect and retained for future reference."
M l- '3esMBf
H.
Frank Wallers
Navajos Modernizing
Politically, Socially
By DONALD E. BOTT
Willow Rock, Ariz. - OTP -The
Navajos - once a color
ful tribe of sheepherders, cow
hands and craftsmen - are be
ing incorporated into civiliza
tion, whether they like it or
not.
And some of them don't.
But with the influx of
radio, television and news
papers, war rumors and poli
tics have made an Impression
on the majority of the tribe of
about 9.000.
The family Hogan, which
only recently gained electric
ity and heat, now is usually
crowned with a television an
tenna. Several stations in the res
ervation area devote part of
the broadcasting day to Nav
ajo songs, speeches and adver
tiscmcnts In the Navajo lang
uage. Newspapers in the area
have many subscribers on the
reservation and complete cov
erage Is given to tribal affairs
as well as national news.
Even the traditional nature
of tribal affairs has drastically
changed. Candidates for the
chairmanship of the Navajo
tribal council, dressed in con
servative business suits, re
cently held a news conference
the first in the history of
the tribe.
i no conicrcncc was
thoroughly covered by local
newspapers, radio, and even
briefly on television.
The candidates spoke quiet
ly to a capacity crowd here.
While Paul Jones, the in
cumbent chairman, stood on
his record, his two opponents
contended he had been ex
travagant In office. Though
the language was Navajo, the
politics were American. Op
posing Jones arc Samuel Billi
son, 39. and Raymond Nakai.
45. The three men are World
War 11 veterans.
Other changes have fol
lowed the pattern of tribal
politics in becoming modern.
New Role
A Navajo woman, Annie
Waunika, is a member of th
powerful tribal council, illu
strating that the female's role
has changed.
Modern boatily contests arc
usually divided into two sections-modern
and traditional.
I Two winners are chosen.
The traditional Navajo girl
can bake excellent squaw
bread, weave with skill and
artistry and gather breakfast
from the almost barren
ground.
The modern Navajo girl at
tends college, plays tennis,
dances well and hat dates.
Dairy Products
Go To Area Schools
Almost $40,000 in dairy
products will have been dis
tributed to Jackson county
school lunchrooms by the end
of this fiscal year, according
to state department of educa
tion figures.
Dairy and meat products
distributed will amount to ap
proximately $7 per census
child of the 24.954 school
census children in the county.
Butter headed the list in
total value at $30,978.24.
Cheese distributed will total
$10,005 and dry milk $4,536.
A total of S3.661 in fresh
and canned pears will have
been distributed by the end
of June. Canned pears' total
value is $1,181.25, fresh Bart
lett pears si. 650 and fresh
D'Anjous $830.
The total value of frozen
ground beef is $7,680.60, or
15.060 pounds. A total of
39.867 pounds of frozen
chicken will have been dis
tributed at a total value of
$14,750.79.
A total of 22.694 pounds of
frozen turkey valued at $9.
077.60 will have been distributed.
Consumers used only 326
eggs per person in 1981. com
pared with 392 in 1951. de
spite a 21 per cent drop In re
tail egg prices.
New Concept in Medical
Training is Scheduled
By ROBERT L. FIENBERG
Providence, R. I. - H)PI) - A
medical education program
designed to face the realities
of the 20th century is sched
uled to begin this fall at
Brown university.
The program is a six-year
course of study, at the end
of which a student is placed
in the third year class of a
medical school.
John Elmendorf, university
vice president, said the pro
gram is a departure from the
traditional approach to train
ing young medical doctors.
"Doctors must be taught
the basic principles of science
to be truly up-to-date," El
mendorf said. "We want to
instill a basic taste for study
and research to ensure that
the flavor for more knowl
edge lasts a lifetime."
He stressed that knowledge
of the basic sciences is pro
gressing so rapidly that long
held concepts are undergoing
radical changes. He said a per
son must have a good grasp
of basic science to understand
these changes.
Students will enter the pro
gram in their freshman year.
The course will continue
through the summers, with a
month's vacation squeezed in.
At the end of the program, a
student will have acquired a
bachelor of arts degree and a
master's degree in science.
Students who ordinarily
would work in the summer to
finance their schooling will
have no financial worries.
The university says it is de
termined that none will leave
the program or be excluded
from it because of lack of
funds. Scholarships and loans
will be made available.
The program begins with a
solid grounding in the funda
mental sciences: mathematics,
physics and chemistry.
Biology, begun in the sec
ond year as a broad and fun
damental science, will con
tinue into medical subjects
usually covered within the
first two years of medical
school.
The study of science culmi
nates in advanced elective
courses, independent study
and research over the major
part of at least two years and
in the summertime.
The future physicians
would also have a solid
grounding in liberal arts. The
program begins with litera
ture and continues into the
study of various aspects of
social phenomena.
The university sees no prob
lem in placing its students in
the third year of medical
school. Medical school offici
als have shown great inter
est in the idea.
Test Tube Wood
Now Being Used
Akron. Ohio -fliM- Ameri
ca's 28 million bowlers some
day may be getting their
strikes and spares on bowling
pins made of test tube wood.
Hardwood supplies, partic
ularly maple for bowling pins,
are being depleted. The new
chemical wood, developed by
researchers, already has been
successfully tested in bowling
pins and it can be used for
such other products as gun
stocks, golf club heads and
heel blocks for women's shoes.
Crops Flattened
By Texas Storm
By United Press International
A Texas - sized hail storm
left hailstones piled 18 inches
deep in south Texas today,
Crops were flattened end cars
were dented by the golf - ball
size stones and at least two
roads were closed.
At least two persons wera
dead after a tornadic wind
and rain storm lashed North
Carolina Tuesday.
An IS-inch layer of hail was
reported seven miles north of
Bovlna, Tex., where wheat,
cotton, and corn crops were
damaged heavily. The hail,
which fell during the night,
was followed by torrential
rains which caused minor
flooding. Two roads were
closed because of high water.
Four inches of rain fell on
the Texas-New Mexico border
during the night.
Thunderstorms, packing
winds up to 75 miles per hour
and 'A inch hailstones, pound.
ed North Carolina. Two per
sons were killed in an auto
mobile accident near Clayton
during the height of the storm.
Heaviest damage was re
ported at Chapel Hill, N.C.,
where the storm knocked
down trees, snarled traffic,
disrupted power and flooded
one street.
Winchester Bay
Woman Dies in Crash
Coquille 1UPD- State police
here reported today that Cora
Helena Esselstrom, 71, Win
chester Bay, was killed in a
traffic accident on State High
way 38 in Douglas county
Tuesday afternoon.
Memorial Holiday
IPffi(DILM,
Auto Seat Covers
Best buy
for that
cecond
KB
88
Best buy
in v oen
Plastic . , .
2(D)88
Full Sets! Includes Installation! Fits most cars!
FREE ESTIMATES
ON BOAT TOPS, COVERS,
CUSHIONS & CUSTOM INTERIORS
Don't wait till the last minute ... get your
beat ready for Summer fun Nowl
Luxurious Deep -Pile Carpets
Door-to-door original equipment quality. Includes installation
oo
( he a ii
MOST CARS
FIIOXT
HOST CARS
15
88
mm
Seal Coert Tops Safely Belts
Carpeting Mats Cuthions
Related Auto Interior Products
32? Phone 773-6450
437 South Central Medford
I.
1
1