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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (April 24, 1963)
.8 A WEDNESDAY. APRIL 24. 1913 MEDFORD MAIL TRIBUNE. MEDFORD, OREGON STOCK REDUCTION SALE! SHOPPING CENTER STORE 635 E. JACKSON 3 DAYS ONLY , SATURDAY APRIL 25, 26, 27 THURSDAY, FRIDAY Baaa! ' aaaC!f!iaadaafcaM - STARTS COUNTDOWN President Kennedy dials "1964" on a jush button telephone at the White House to activiate a second-by-second countdown for the opening of the New York World's Fair a year from now. The President spoke by telephone to fair officials and some 1,000 other persons in a tent at Flushing Meadow Park, site of the fair. Watch ing Kennedy are F. J. McCarthy, a promotion official for the fair, left, and Commerce Undersecretary Franklin D. Roosevelt Jr. (UPI) Your Money's Worth By SYLVIA PORTER Copyright, Hall Syndicate, Inc. PRICE BEHAVIOR IN FOUR UPTURNS Of course the steel price hike will have some upward influence on the general level of wholesale and retail prices, but the contrast between the behavior of prices in this busi ness upturn and In the previous business expansions of the post-World War II years still remains remarkable, and of direct dollar-and-ccnts importance to you. Not in any of the previous upturns of this period have prices generally held as steady as during the 26 months of this expansion. For the first time in this entire postwar era, industrial prices actually have softened during a business upswing. On the second birthday of this advance in February, the Bureau of Labor Statistics' Index of wholesale prices (other than farm products and food) was down 0.S per cent. In contrast, on the second birthday of the l4 advance, tnis wholesale price Index was up 14.6 per cent. For the first time, prices of crude non-food materials have stuck In virtually a straight line. On the second birth day of the 1061-63 advance, the BLS Index of crude non food materials (except fuel) was up an insignificant 1.6 per cent, far below the increases recorded at this stage of previ ous postwar expansions. Evan the consumer prixe index has climbed only 2.1 par cant during this prolonged period and this modest rise hat baen due primarily io climbing costs of services and food. Only In the 1954-55 business advance was the rise in the consumer price index smaller, and then it was en tirely due to an unusual weakening of food prices. This table dramatizes the fascinating record of price be havior in the four postwar business expansions. BLS PRICE INDEX TWO YEARS LATERi Recession Crude Nonfood Wholesale All Cnt'mr Cns'mr Low Materials Nonfood Items Services Oct. 1949 24.6 14.6 10.5 9.9 Aug. 1954 9.4 7.1 1.8 4.3 Apr. 1959 2.4 2.5 2.2 5.1 Feb. 1981 1.6 0.5 2.1 3.3 What does tile behavior of prices in this current busi ness expansion reflect? What does it mean'.' It reflects first the intense competition tor markets which exists throughout the world today. Fierce rivalry among business at home and abroad has been putting relentless pressure on prices. The existence of excess plant capacity in many industries, the elimination of shortages and the consumer's increasing price-quality awareness have worked constantly against price hikes. it underlines the extent to which the inflationary boom years of the early post-war era have faded Into history. While you may gamble that a 2.1 per cent increase in the consumer price index Which is the only measure we have of cost of living changes - lilts your pocketbook, this is hardly inflation in a dynamic society, and (tint's what our society is. Prices cannot hold absolutely steady. What we have been experiencing for 8 long time has been extraor dinary price steadiness in all areas except services and, as the above table shows, the pace of the climb In service costs has distinctly slowed. It highlights the profits tqueeie on so many ol America's corporations, for while they have been unable to raise prices, their labor bills have continued to mount. Were it not lor the fact that recently U.S. businessmen have been making marked progress in slashing costs and Increasing the efliciency ol their operations, the prolltt tqueeie would be much worse than it it. Incidentally, indicating the price liability ot all the commoditlet consumer buy outiide at food it that in the two yean of thii advance, this BLS index hat riien a tiny 1 per cent. In 1958-60. the rite wat 2.5 per cent. And it emphasizes the (act that even huge Federal bud get deficits and mounting government debts don't set oft Inflationary spirals against the sort of economic background In our country in recent years. The danger of renewed inflation always will be inher ent In persistently and heavily unbalanced budgets, but just as the Elsenhower administration's record peace-time def icits didn't revive the inflation threat, so the Kennedy ad ministration's deficits won't revive the threat until our economy is growing a lot (aster than it Is now. porous clay pots, can now be selected any month of the year. Plants No Longer Limited To Season New York-iUPli-Plants once limited to short seasonal lives now are available the year round became of progress made by growers in tailor making plant sizes and growth cycles, as well as colors. Even such exotic plants St clay-potted gardenias and or chids can now be delivered to florists and consumers, al most "on demand." Chrysan themums and azaleas, includ ing the new "compact" varie ties, chemically treated in Subscribers To rfport linpropr or nmi djlivrry of ttif Mat. iMbulM i" Meriforri. phone 772-6)41; Aj,h Und mil t 410 Brldn t or phone 4)HJ.:oo2: Yrekw, phonr VIctorv I.&M before 6-4.1 n m dtly nd 10 JO a.m. Sundav. If regular delivery arrives ahortly aTter you call please notify office, thus eltmlnatlni p4Wia1 messenger aarvtca. OPEN SUNDAYS Bring the Whole Family . . . Shop in Leisure 54 Big Departments STORE SUNDAYS 10:30 TO 5:30 - MONDAYS AND FRIDAYS 9:30 A.M. TO 9:00 P.M. HOURS: TUESDAYS, WEDNESDAYS, THURSDAYS AND SATURDAYS 9:30 TO 5:30 YOU CAN CHARGE IT RELAX IN OUR OWN ROGUE SIDEWALK CAFE Delicious food, reasonably priced and served in tempting cafeteria style. Delightful out door atmosphere with indoor comfort. 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