.8 A
WEDNESDAY. APRIL 24. 1913
MEDFORD MAIL TRIBUNE. MEDFORD, OREGON
STOCK REDUCTION SALE!
SHOPPING CENTER STORE
635 E. JACKSON
3 DAYS ONLY
, SATURDAY APRIL 25, 26, 27
THURSDAY, FRIDAY
Baaa!
'
aaaC!f!iaadaafcaM -
STARTS COUNTDOWN President Kennedy dials "1964"
on a jush button telephone at the White House to activiate
a second-by-second countdown for the opening of the New
York World's Fair a year from now. The President spoke
by telephone to fair officials and some 1,000 other persons
in a tent at Flushing Meadow Park, site of the fair. Watch
ing Kennedy are F. J. McCarthy, a promotion official for
the fair, left, and Commerce Undersecretary Franklin D.
Roosevelt Jr. (UPI)
Your Money's
Worth
By SYLVIA PORTER
Copyright, Hall Syndicate, Inc.
PRICE BEHAVIOR IN FOUR UPTURNS
Of course the steel price hike will have some upward
influence on the general level of wholesale and retail prices,
but the contrast between the behavior of prices in this busi
ness upturn and In the previous business expansions of the
post-World War II years still remains remarkable, and of
direct dollar-and-ccnts importance to you.
Not in any of the previous upturns of this period have
prices generally held as steady as during the 26 months of
this expansion.
For the first time in this entire postwar era, industrial
prices actually have softened during a business upswing.
On the second birthday of this advance in February, the
Bureau of Labor Statistics' Index of wholesale prices (other
than farm products and food) was down 0.S per cent. In
contrast, on the second birthday of the l4 advance, tnis
wholesale price Index was up 14.6 per cent.
For the first time, prices of crude non-food materials
have stuck In virtually a straight line. On the second birth
day of the 1061-63 advance, the BLS Index of crude non
food materials (except fuel) was up an insignificant 1.6 per
cent, far below the increases recorded at this stage of previ
ous postwar expansions.
Evan the consumer prixe index has climbed only 2.1
par cant during this prolonged period and this modest rise
hat baen due primarily io climbing costs of services and
food. Only In the 1954-55 business advance was the rise
in the consumer price index smaller, and then it was en
tirely due to an unusual weakening of food prices.
This table dramatizes the fascinating record of price be
havior in the four postwar business expansions.
BLS PRICE INDEX TWO YEARS LATERi
Recession Crude Nonfood Wholesale All Cnt'mr Cns'mr
Low Materials Nonfood Items Services
Oct. 1949 24.6 14.6 10.5 9.9
Aug. 1954 9.4 7.1 1.8 4.3
Apr. 1959 2.4 2.5 2.2 5.1
Feb. 1981 1.6 0.5 2.1 3.3
What does tile behavior of prices in this current busi
ness expansion reflect? What does it mean'.'
It reflects first the intense competition tor markets which
exists throughout the world today. Fierce rivalry among
business at home and abroad has been putting relentless
pressure on prices. The existence of excess plant capacity
in many industries, the elimination of shortages and the
consumer's increasing price-quality awareness have worked
constantly against price hikes.
it underlines the extent to which the inflationary boom
years of the early post-war era have faded Into history.
While you may gamble that a 2.1 per cent increase in the
consumer price index Which is the only measure we have
of cost of living changes - lilts your pocketbook, this is
hardly inflation in a dynamic society, and (tint's what our
society is. Prices cannot hold absolutely steady. What we
have been experiencing for 8 long time has been extraor
dinary price steadiness in all areas except services and, as
the above table shows, the pace of the climb In service costs
has distinctly slowed.
It highlights the profits tqueeie on so many ol
America's corporations, for while they have been unable
to raise prices, their labor bills have continued to mount.
Were it not lor the fact that recently U.S. businessmen
have been making marked progress in slashing costs and
Increasing the efliciency ol their operations, the prolltt
tqueeie would be much worse than it it. Incidentally,
indicating the price liability ot all the commoditlet
consumer buy outiide at food it that in the two yean
of thii advance, this BLS index hat riien a tiny 1 per
cent. In 1958-60. the rite wat 2.5 per cent.
And it emphasizes the (act that even huge Federal bud
get deficits and mounting government debts don't set oft
Inflationary spirals against the sort of economic background
In our country in recent years.
The danger of renewed inflation always will be inher
ent In persistently and heavily unbalanced budgets, but just
as the Elsenhower administration's record peace-time def
icits didn't revive the inflation threat, so the Kennedy ad
ministration's deficits won't revive the threat until our
economy is growing a lot (aster than it Is now.
porous clay pots, can now be
selected any month of the
year.
Plants No Longer Limited To Season
New York-iUPli-Plants once
limited to short seasonal lives
now are available the year
round became of progress
made by growers in tailor
making plant sizes and growth
cycles, as well as colors.
Even such exotic plants St
clay-potted gardenias and or
chids can now be delivered
to florists and consumers, al
most "on demand." Chrysan
themums and azaleas, includ
ing the new "compact" varie
ties, chemically treated in
Subscribers
To rfport linpropr or nmi
djlivrry of ttif Mat. iMbulM i"
Meriforri. phone 772-6)41; Aj,h
Und mil t 410 Brldn t or
phone 4)HJ.:oo2: Yrekw, phonr
VIctorv I.&M before 6-4.1 n m
dtly nd 10 JO a.m. Sundav.
If regular delivery arrives
ahortly aTter you call please
notify office, thus eltmlnatlni
p4Wia1 messenger aarvtca.
OPEN SUNDAYS
Bring the Whole Family . . . Shop in Leisure
54 Big Departments
STORE SUNDAYS 10:30 TO 5:30 - MONDAYS AND FRIDAYS 9:30 A.M. TO 9:00 P.M.
HOURS: TUESDAYS, WEDNESDAYS, THURSDAYS AND SATURDAYS 9:30 TO 5:30
YOU
CAN
CHARGE
IT
RELAX IN OUR OWN
ROGUE SIDEWALK CAFE
Delicious food, reasonably priced and served in tempting cafeteria style. Delightful out
door atmosphere with indoor comfort. Breakfast and lunches.
- r. a a uar mm
CLtAnAnUL . . .
aiiinp
ttnrpptC J
Better ukmw
uik u Tnav Man
"""" ' 88
R.g. 10.9B-" v,.
- . eke 1A Altlu J
Reg. l 1Q
. - Aa 1 Anlu t
R.g. 1S.VO- r
. i .i 1 OmiU
R.g. ,o.--"r -
Reg. 17.98-14 Only
Reg. 1 .-, r"' s?Ql
i d, Cotton Knit 02V 1
"- . w
Sizes 10 ana io
Rag. -09'
w.i...i Sheath in"' i
Sixes 7 ano f
a at a 1 Onlu
Six 8 - '
,et i nniv
Dial" a m
r: 1 "W
. ...
i o. crater and ski" -nwv
3B1.
- -
'''''''htth)SS fabrics
W SHEETS S SH0PP.N0 CENTER "--'-...s I
a-HTL. Print. .
100'- cone average 130 thread- Nft flTLUild M LT yAI
MWk count. Snowv while, only. jfiHaW Nfi at a! n..' r . I 4
V S 3- 3 2 88 m m "ry rr,n,s Novelty Prints
' F' " LIS with This Coupon iC gmJM 4 a. I . anRB
tfc,- V- ra ' 'Hi,.v dc m "vf--' - loS'j, weaT. " af
S Ladies' mm j.rr k mm36'- yd. ri.
: if A.sekaa m IWAAAAAAAAWl SPORTS WFAD sP"ng Hi
W llAfKI dt lb C Bl Terfy IB FABRICS & M, ttRSUCKER
i nL a kitchen r la rrwi, m
a k ww rv ra i"""" w n r w,de- vi vrf
l 1 T" c Wool Flannel I UPHOLSTERY Wk
Wk t. :.. ,.:u,. j 1. ...:.u aTaVar Gay prints Fring- fn" , . . H1CI I a? A Bnio BbH
... Willi!. 1 . ' .1.. aT'raTi-
-aaBBBBi BBBBB
. ... "eaWtliTjaaaaaal
r
Ladies
PANTIES
Mens
WHITE SHIRTS
100",, acctrite tri
cot, in white or
pr.ir.lv
web elas
tic bin d, clastic
leg. Sizes 5-6-7.
AH cotton, short
sleeve white shirts
for summer. 2-way
collar . . . can be
worn with iiel
Ladies
PETTI PANTS
100 jceratf. tricot in white, black or red. All
lace trimmed. Sizes b-6-7.
Ladies
HEAD SCARFS
$100
Clearance
SHIRT LENGTHS
, ,.u.:-. rnlors. solids,
Wide selection ot
plaids and styles.
145 'oup.1.
I Reg. to i
MAR
Group 2 195 Z
Reg. 2 98 .
10 Only latl,es'm
V1HYL JACKETS
8M
davs ... tor fih-
jackets are a mus. 1 only.
Big beautiful all-silk
squares in exotic
prints. Lovely colors.
Buy several at this
low price.
mm
EXTENDED PLAY
RECORDS
Reg. 1.29 Each
Big Name Artists . . . Popular Songs
Records
MEN'S ENGLANDER
RAINCOAT
Fine, water repellent top coats, with re
movable pile lining. Light and dark col
ors. Dressy and very practical.
Reg. 19.97
MEN'S
UNLINED ENGLANDER
RAINCOAT
Youthful styling, quality fabric, tailored
in England. Light and dark colors.
Reg. 14.97
Little Pro
Bat-Around
Price is slashed in half from last year!
Little Pro .1.48 Stand. Only 1.99
Little Pro With Metal Rod 2.48
Little Pro With Metal Stand 3.48
BATH TOWELS
Solids . . . Plaids
large size, heavy texture, large assortment
of clear colors.
-.., for brisk spring dY
rut , '
ing and ouiaoor
waierpi i ,
Sites 8, 10, U, i. '
20 Off
Beautiful Quality
DRAPES
5 Pair Only 72x54
8 Pair Only 48x84
10 Pair Only 96x84
8 Pair Only 144x84
9.95 to 21.95 Less 20!
Other sizes . . . many colors in both solids
ild prints. Save now . . . just say "Charge It."
CLOCK RADIO
Ivory plastic case. G-E quality radio with
fine clock. The pleasant way to awaken!
AUTOMATIC TOOTHBRUSH
MOTOROLA
1 ON""
7 r .Wine
Walnut
3 u,,:is
m '::;i.t
USE YOUR
CONVENIENT
CHARGE ACCOUNT
iT UtteAft
Stereoph"',e
Higfc fideWv
consois
.ceaWersi
,-,0.00 aW"w
Fire
King
malt
Wakes
i to
ot Per
lime-
and
oVEHVAoo
, L.Lindl
large lar 's
Wishes - . ,.ndab'o .
nd shapes
SHOPPY,
LilW!
Fire
King-
y aunt
ba"c
ni t'csh
..... mWU'c , t.l.,c 3"
SEED
;cd
tor "u
lilt.
Pkg.
Re9
69c
SHOPPING CENTER STORE
635 E. JACKSON
ACRES OF
FREE PARKING