Medford mail tribune. (Medford, Or.) 1909-1989, April 02, 1963, Image 8

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Medford mail tribune., April 02, 1963, Image 8

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Newspaper Page TextSMp TUESDAY, APRIL 2. 1913 A MEDFORD MAIL TRIBUNE, MEDFORD. OREGON v v 1 i i rrw-i Edited by "" Mil! Tribune AdTMtliing Dtpulment EASTER BUYING BEGINS. A wt of children', .pp.r.l Mlllng t . roii the nation IHI WMk h.ldl th. be,lnnin9 of ! lura. in E..t.r lilT. "P" Fairchtld New. S.rieo. AeeowotiM end footwoor department. koikI ejood g.lr... www dres.ee. co.t nd tpoittweu olio contribulod . good .her. to th. or.r.U Ml totil. In We.Mngton. good .ctWlt, in th. I1t p.rt of th. wk pu.h. 1 rwdy o-weer .heed in mo.t .tor... Th. n.w.p.p.r ittik. dgg.d rolum. down 7 in N.w York City. whil. in th. m.tropolil.n ... w.nt .h..d 2. In Cl.T.Und, lb. n.w.p.p.. tte ik. Uo caused r.t.il 1 to diop 12. .nough to pull th. .nllr. .. 10 under. In At Unt.. Easier buiin.i. opened up lut w..k with lublKotWl g.ln. b.lng rord.d by ne.rly .11 unit.. p.rlicul.rly in .pp.r.l. .ceM.orl... children'. WOW and dr...... Bu.in... p.'k.d p . bit in Lo. Ang.l.. lul WMk M .lor.. ncaptund .om. of the ..le. th.y lost due to rainy .. . , ... c.l Im wnm.n'. H.onrtm.nti Mid CD.ci.liT (tor., in Dallas weamer in. pai s.w w. ... 7 r: , , - last w..k averaged 6 .head of s.le. for th. .Imilar w..k lut y.r. lUr" ST" WMmaammm BUjH ONfl .ft If ) -'..jJB' i af l H ssH HbbbHHbh BJBs.mss.ssssi -BBBKbI IbbW "If juet the housing unit lacking basic facilities were brought up to minimum standards over a 10-year period, annual outlays would increase 34 to 4 billion dollars, ' states the folder in citing a U. S. government estimate. "Many more persons maintain their homes far above minimum standards, but tend to put off much of their improvement and maintenance work." The folder-presentation also includes: Per family expenditures for merchandise related lo home improvement busi-ness-housewares, appliances, furniture. Details on the competitive problems facing home improvement retailers. Benefits from consistent newspaper advertising and "a tested plan foi build ing sales." Copies of the folder are available to retailers through the 1,000 member daily news papers of the Bureau of Advertising and are being sent to retailers in this area by the Medford Mail Tribune. frmAlba, ' T... ' Italy An airmail shipment of friendship garden seeds left Medford last week on its way to the gardens and flower boxes of Alba, Italy. In making the selection, the Friends of Alba Commit tee chose the giant Oregon delay in the shipment from Italy. ' Medford attorney Ben Day, now en route to Europe, plans to visit Alba sometime dur ing the late Spring. He will carry credentials from Mayor James Dunlevy to city offi cial's of Alba and will confer with them on additional ways to cement the inter-Atlantic friendship of the two cities. According to Sister City KITCHEN SINK. TOO Alexandria, La. -'UPli- Mrs. Elizabeth Landry returned home Monday to find thieves had stolen her gas range, washtub, refrigerator, power mower; outboard motor-and the kitchen sink. APRIL IS A TIME OF EBULLIENCE IN SAN FRANCISCO. It's blossom-lime, even in th. city. Maiden Lan. become, a colorful bower April 4-6. Vehicular traffic i. barred from, the iwn.Klnrl. nrlRv off llninn Smiiri and the ihoM carlandfcd with thousands of blos- lom. annually when "Snrino Com., lo Maid.n Lane." The .Ir.et festival will feature bal-lbean and the attractive Mexi let .tar. and flamenco danc.r. in keeping with thi. year', theme. "A Salute to the San can fire bush for pre- Fr.nci.co Ballet." to Medford'. sister city. There'll b. flowers galor. throughout Macy'i for th. downtown department store's The interatiunnl garden April 8-13 flower .tor. ... in Union Squar. for th. annual Rhododendron Days ob- fri.;u: hip gt-;un was made j Chairman Kobert Baccus, tervance commencing April 22 ... in Golden G.l. Park wh.r. the Tea Garden's more possible by the donation of communications with Alba de lhan 200 Japanese cherry Ire., ar. in final fiow.r in th. fir.t week of April and rho- seeds by the Elton's Farm and ! pend almost entirely on Mrs. dodendron. are everywhere. Garden store and the Monarch Russell L. Herbert, 414 West The San Francisco Ballet dance, into the spotlight elsewhere thi. month. Its 3 week Seed and Feed company, both Jackson st. Mrs. Herbert, a spring season open. April 16 at the Geary Theater with the San Francisco premiere of . - Medford. j war bride, spends many hours "Fanta.ma. a new work much acclaimed on ine company, recent iz-cny crosscountry Growing instructions were translating leuers ana primed tour. The Ballet's spring repertoire-including "Divertissement d'Auber," "Original Sin," ,r.,i.,,..,i ,lnrl atlnrhed to materials for the committee. Jest ol Cards, "Con Amort and other popular nils-win d. presented luesaays inrougn NAUMES EQUIPMENT AND FUEL COMPANY'S attractive new building at 2233 South Pacific Highway opened here Monday and already several hundred farmers and businessmen from all parts of southern Oregon and northern California have attended the gala two-day open house celebration. Highlighting the event is "Miss Oregon" in per son, lovely Marty Wyatt (above), on hand to greet visitors. The opening festivities will continue until 9 o'clock tonight. The Grants Pass store is Joining in the celebration of the completion of one of Ore gon's largest and finest equipment centers south of Medford, according to owner and manager R. A. "Nooks" Naumes. The open house specials featured here will also be avail able at the Grants Pass branch. Special prizes are featured during the opening, including a Toro power mower, two irri-klts, five 200 foot rolls of plastic pipe and fifty Valvoline oil changes. Registration is all that' is necessary to participate for prizes. Naumes Equipment and Fuel Company fine new plant covers more than 8,000 square feet of floor space and acres of parking are available for customers and displays. Included in the well known lines offered by this firm is Massey-Fcrguson tractors and equipment. SNIDER'S INSTALLS CLOS CIRCUIT TELEVISION. Snid er's Dairy became the first in dustry in the Rogue Valley to install direct wire (clo.ed cir cuit) TV last week, according to Verl G. Walker of Verl G. Walk er Company. A Sylvania clo.ed circuit TV operation, shown at left, went into action at the dairy Wednes day of la.t week, Walker ex plained. "Thi. .et-up allow, a de.k or department to view any area on the premise, at the flick of a .witch". Walker .aid. In stallation of the equipment wa. done by Bob Walker and Jim ED CIRCUIT TELEVISION. Snider'. Dairy became the fir.t industry in the Rogue Valley to Xoch. Marlon Peter.on, Snider', conirol clerk, U shown in lhi. photo. Possible users of lhi. system include manufacturers, supermarkets, bank., airport., sawmills, schools, d.partm.nt stores and others. Th. Walk.r Co. will provid. a compl.t. and factual proposal-plus a demonstration- .1 no cost or obligation. Additional information may be obtain, d from Ted Chri.t.n.an, R.d Richard, or Bob Walker at Verl G. Walker Co. PROMOTE COLOR TO SELL MORE PAINT. Color Is the key to unlock paint sales, says Building Supply News. Today color has become one of the principal selling points for Interior paint sales and has extended Its reach with increasing effect Into exterior paint as well. The National Paint, Varnish & Lncquer Association recently announced that the do-it-yourself market Is responsible for 70 of Interior painting Jobs nnd for 50 of outside house painting. Studies show the do-it-yourselfer is color conscious and demands a wide variety of choices. Builders and paint contractors have found that the sale of the home, or getting the Job, can very often depend on their being able to supply the right color. These two important buyers have also become Increasingly color conscious. THE DUN k BRADSTREET DAILY WHOLESALE COMMODITY PRICE INDEX of 30 basic commodities (1930-1932-100) wa. 2 87.41 on Thur.day, March 28, against 267.18 a week ago. The Weekly Wholesale Food Price Index, representing the total of the price per pound of 31 food, in general u.e, ro.e two cent. thi. week to $5.79. Thi. is 1.9o below the corresponding level of tail year. 1 hK ' HibbbbbbbbbbbbbbVB!9M.i.B ijjfl Ki i m 1 ''- 9 sttifci Saturdays with Sunday matinees through May 4, The 8th Annual Black and White Ball April 19 iffordi everyone an opportunity to don dancing shoes. Thii seasonal gala benefiting the San Francisco Symphony Orchestra ncompaises four major hotels with free transportation between them. It features four major orchestras, including the Symphony itself, providing everything from waltz-time to the twist. The action if progressive-from. 9 p.m. to 2 a.m. The prescribed (but not manda tory) attire is black or white or both. Spring also spells baseball. The ceason starts here April 16 with the San Francisco Giants playing Houston at Candlestick Park. Home games are scheduled April 17 and 18 with Houston; April 19, 20 and 21 with Chicago; April 22 and 23 with Cincinnati; April 24 and 25 with St. Louis, and April 26, 27 and 28 with Milwaukee. There's a briaht outlook for opera lovers. Australian Soprano Joan Sutherland will be heard April 7 in an "Operatic Recital" at the War Memorial Opera House. "Talcs of Hoffman" is the first of seven popular priced productions on the San Francisco Opera Company's spring calendar. The season starts April 30. On the city's celebrity circuit, visitors can catch Comedian Shelley Berman al the Fairmont Hotel's Venetian Room April 2-24 . Film Star Van Johnson at the Sheraton Palace Hotel in the Garden Court Dinner Theater production of "Bye, Bye Birdie" open ing April 9 . . . Stage and Screen Actor Tom Ewell in the Broadway comedy "Take Her. She's Mine" at the Curran Theater through April 13 . . . John Raitt singing the Rogers and Hammerstein role created for him in "Carousel" at the Curran commencing April 22 . , . Pianist Van Cliburn in a concert at the Opera House April 27. VACUUM CLEANS BARE FLOORS OR CARPETS WITHOUT ATTACHMENTS. Getting out the vacuum to clean the floors used to also mean assembling and hooking up a number of attachments. Additional attachments were re quired for rugs, for bare floors, and for getting under furnit'iie and into "tight places. One recently introduced sweep-type vacuum cleaner will do all of these jobs-without the use of any attachments. It cleans bare floors, denp-pile rugs and carpets, and features a low silhouette (only three and a half inches high) for getting under low modern furniture, accord ing to Wayne Allen, Sears, Roebuck merchandis ing manager here. Not only does this machine use its suction power to pick up dirt, dust, dog hair and lint, but it also offers the world s first motor-driven revolving brush in a sweep-type vacuum cleaner. Called the Sears Kenmore "90" Power- Sweep, this new appliance uses the beating ac tion of a revolving brush to fluff matted rugs or other floor coverings, reducing the time us ually required to do a thorough cleaning job. For cleaning bare floors, the unit offers a com bination of suction and sweeping actions. The Kenmore power sweep cleaner weighs only 7'2 pounds (slightly more than a picture-ln-a-minute camera) and will stand by itself or may be hung flat on a wall for storage. Dust and dirt is collected in a large quick-emptying dust cup which has been designed to eliminate the need for bags or liners. ALL-TIME RECORD SET FOR BANK AD VERTISING. U. S. commercial banks will spend over $20,000,000 for advertising this year, according to the annual advertising survey of 4,586 banks conducted by the American Bankers Association. The 1963 advertising expen diture total is an all-time record and the 13th consecutive annual rise. Of the participat ing banks, 48 said they expect to spend more than they did in 1962; 33 plan lo spend about the same amount and only 17 plan to reduce their budgets to some degree. Newspapers lead the list, as they have sine the ABA annual survey was inaugurated, as the number one choice of banks for advertising. AUTO SALES CONTINUE TO ADVANCE. Car dealers sold 223,932 American made models in the March 11-20 period, or an average of 24,881 cars in each of the nine selling days, reports The Wall Street Journal. This was up 10 from the 22,551-a-day pace a year earlier, when 180,405 cars were sold in eight selling days. In total units, sales in the middle third of March were a record for the period, but the daily selling rate trailed 1955, when sales averaged 27,012-a-day for eight days. Most of the industry's selling gains came from bigger cars rather than compacts. The mid-month sales indicate a spring pickup is under way. llfii ills J HI each of the 200 packets. According to informatior. received here last week, Al ba's mayor, Osvaldo CagnassO has resigned his post and is the Christian-Social candidate for the Italian Senate. It is reported that the strength of his party in that region of Italy almost assures his elec tion. An internal Italian postal complication has delayed the arrival of the original art I tVArka hoinn &ni tn Mcrffnrrl by artists of the Alba area. Late in 1962. the Art-to-AIba Committee, headed by Mrs. Betty Allen, sent 10 oriinal art efforts to Alba for an ex change showing. Local sister-city officials have contacted the State De partment regarding the mat ter and have been advised that it is being handled by contact through the Italian Embassy in Washington, D.C., and the United States Infor mal inn Agency in Rome. It is anticipated that the Medford exhibit will be held in Alba soon if there is to be a further Mr. Baccufl has great praise for the accuracy and clarity of Mrs. Herbert's translations. AUTOMATIC Transmissions Exclusively 5at Minor or Major Repairs Factory Units in Stock 100 Financing MEDFORD TRANSMISSION REBUILDERS 1910 T.ble Rock Rd. 773-7748 F.st Efficient Service Across From Big Y Market Complete Investment Service STOCKS BONDS MUTUAL FUNDS TAX EXEMPT SECURITIES Our recommended list of investment opportunities is available upon request. V No Obligation FIRST CALIFORNIA COMPANY - INCORPORATED SUCCESSORS TO ZILKA SMITHER I CO. INC. Members: Pacific Coast Stock Exchange Midwest Stock Exchange American Stock Exchange (Associate) 14 S. Central Am. MEDFORD 772-6119 32 OFFICES SERVING INVESTORS IN OREGON AND CALIFORNIA m m U R IMIiliJ Monetary Decor Treasurer of United States Firmly Supports Retention of Greenbacks m MM Am This is a rocket. Color it orange. Then blast off for U. S. National where savings deposited by April 10th earn interest from April 1st. By DICK WEST Wnshingun-(i!Wi As treasur er of the United States, Mrs. Ktithryn O' Hay Grannhan has charge ol the money. I would say that it is In good hands. One of the first things that Mrs. G r a nahan, a former con K r e sswoman from Pennsyl- west v a n i a, did when she took her new Job last January was familiarise herself with the currency un der her jurisdiction. She was surprised to learn that a dollar bill Is black on one side and green on the other. She had been under the Impression that it was green on both sides. Now that she knows what HOME IMPROVEMENT SALES POTENTIAL IS $259 PER FAMIL . r amines in uie U. S. spend an average of $239 annually for the maintenance and improvement of their homes and properties, according to latest government data analyzed by the Bureau of Advertising of the American Newspaper Publishers Association This information is in cluded in a new four-page folder-presentation now being shown to retailers in the U. S. and Canada by member daily newspapers of the Bureau. Entitled, "A Retailer's Guide to Home Improvement profits." the folder shows re tailers the many selling opportunities available to them from home improvement promo tions. Seasonal per family expenditures are detailed for additions and alterations, main tenance and repairs, and replacements. Working spaces are provided for each retailer to calculate the total home improvement dollar potential for a market of his size. "In 1963, the home improvement industry will receive year-long impetus, as '6;i has been designated 'Home Improvement Year" by the National Home Improvement Council, " said Mark R. Arnold, vice president of the Bureau's Retail & Classified Department. "Each year, more and more retailers are going out aggressively after home improvement busi ness. This means there is a definite need for stepped-up advertising and promotion on the part of many stores who at one time had the home Improvement market pretty much to Ihemselvos," said Arnold. The folder-presentation points out that, In 1961. Americans spent $138 billion for the upkeep and improvement of their homes. While this represents a gain of 5 over 1960, there is still u considerable gap between home improvement sales and sales potential. Morse Would Curb Rules Committee Teaneck. N.J. - iUPP - Sen. Wayne Morse iD-Ore.) Mon day night called for stripping the House Rules committee of its powers and charged that a coalition of radicals and ultra-reactionaries control it. He made the remarks in a lecture to a class at Kairleigh Dickson university taught by Rep. James D. Roosevelt Calif.) Morse said the rules com mittee possesses "ty ran led power" winch it uses to stifle proposed legislation. Hong Kong's population is estimated at 2.600.000. color the money is, Mrs. Gran ahan is convinced that it should stay that way. She has gone firmly on record in opposition to the policy of her predecessor, Elizabeth Rudel Smith, who last year proposed a new color scheme. Mrs. Smith hit upon th idea of miking each de nomination a different color for easier identification. For example, if you took a fuchsia colored bill out of your wallet, you would know without looking at the figures that it was worth $10. I personally thought that Mrs. Smith's plan to jazz up the currency was a real gas ser, but from all indications it has come to an untimely end. At a recent House appro priations subcommittee hear ing. Mrs. Granahan was asked for her views and she put her self foursquare behind green backs with blackfronts. , m 'To me, U is traditional," she said. "I do not think one should throw every piece ol furniture out. for instance, just beeause it might be a little old fashioned." Mrs. Granahan's endorse ment of traditional old fash i ioned monetary decor, as opposed to modern pastel shades, was applauded by the subcommittee members. Rep. Silvio O. C o n t e (R MutO suggested that a chame- lon-like currency would be contusing to people wno are color btind and frustrating to fashion-conscious women. "They might want a dollar bill to match their lipstick or a $5 bill to match their hair." Conte commented. Besides that, he said. "It would be quite a shock, I think, to the rest ot the world i to see a different color.' Subcommittee Chairman J Vaughn Gray (D-Va.) agreed. "It is like the flag." he said. All of this started me to thinking of Mrs. Granahan as the Barbara Fritehie of color fast currency, and in her hon or I have taken some liberties with a line from the famous poem: " 'Dye if you must this old grey head, but spifre73 our black-gren.. bills she said." The CREDIT BUREAU IS NOW AUDITING ACCOUNTS for the next REDBOOK! You make your own rating by the way you pay vour bills. Pay promptly and make a good rating. A Slow Paid Bill lookj bef.'er than a Slow Bill that's .till owing. pj them today' CREDIT BUREAU of Medford ENTER YOUR CANDIDATE In The . . . i r PEAR BLOSSOM FESTIVAL King & Queen Contest! Use this entry form. Please mtfga out separate entry blank for each contestant entered. Candidate may be any 5 or 6 year old boy or girl. THIS FORM MUST B IN BY APRIL 10th Mail to: Pear Blossom Festival Association Chamber of Commerce, Medford, Oregon Business Club or Organization . President or Official . Address Entry Fee: $5.00 Each Phone . City This is my application for Name Parent's Name Addresi ,. , Phone . (King or.Q(..?en) I Age , I I e I For further information please call Mrs. John Mansfield, 773-1967, or the Chamber of Commerce. 772-6293. ...... Courtesy of Medford Mail Tribune ( ) Check for $5.00 is enclosed. I .