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TUESDAY, APRIL 2. 1913
A
MEDFORD MAIL TRIBUNE, MEDFORD. OREGON
v v 1 i i rrw-i
Edited by "" Mil! Tribune AdTMtliing Dtpulment
EASTER BUYING BEGINS. A wt of children', .pp.r.l Mlllng t . roii
the nation IHI WMk h.ldl th. be,lnnin9 of ! lura. in E..t.r lilT. "P"
Fairchtld New. S.rieo. AeeowotiM end footwoor department. koikI ejood g.lr... www
dres.ee. co.t nd tpoittweu olio contribulod . good .her. to th. or.r.U Ml totil.
In We.Mngton. good .ctWlt, in th. I1t p.rt of th. wk pu.h. 1 rwdy o-weer .heed
in mo.t .tor... Th. n.w.p.p.r ittik. dgg.d rolum. down 7 in N.w York City. whil.
in th. m.tropolil.n ... w.nt .h..d 2. In Cl.T.Und, lb. n.w.p.p.. tte ik. Uo
caused r.t.il 1 to diop 12. .nough to pull th. .nllr. .. 10 under. In At Unt..
Easier buiin.i. opened up lut w..k with lublKotWl g.ln. b.lng rord.d by ne.rly .11
unit.. p.rlicul.rly in .pp.r.l. .ceM.orl... children'. WOW and dr...... Bu.in... p.'k.d p
. bit in Lo. Ang.l.. lul WMk M .lor.. ncaptund .om. of the ..le. th.y lost due to rainy
.. . , ... c.l Im wnm.n'. H.onrtm.nti Mid CD.ci.liT (tor., in Dallas
weamer in. pai s.w w. ... 7 r: , , -
last w..k averaged 6 .head of s.le. for th. .Imilar w..k lut y.r.
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"If juet the housing unit lacking basic facilities were brought up to minimum
standards over a 10-year period, annual outlays would increase 34 to 4 billion dollars, '
states the folder in citing a U. S. government estimate. "Many more persons maintain
their homes far above minimum standards, but tend to put off much of their improvement
and maintenance work."
The folder-presentation also includes:
Per family expenditures for merchandise related lo home improvement busi-ness-housewares,
appliances, furniture.
Details on the competitive problems facing home improvement retailers.
Benefits from consistent newspaper advertising and "a tested plan foi build
ing sales."
Copies of the folder are available to retailers through the 1,000 member daily news
papers of the Bureau of Advertising and are being sent to retailers in this area by the
Medford Mail Tribune.
frmAlba, '
T... ' Italy
An airmail shipment of
friendship garden seeds left
Medford last week on its way
to the gardens and flower
boxes of Alba, Italy.
In making the selection,
the Friends of Alba Commit
tee chose the giant Oregon
delay in the shipment from
Italy.
' Medford attorney Ben Day,
now en route to Europe, plans
to visit Alba sometime dur
ing the late Spring. He will
carry credentials from Mayor
James Dunlevy to city offi
cial's of Alba and will confer
with them on additional ways
to cement the inter-Atlantic
friendship of the two cities.
According to Sister City
KITCHEN SINK. TOO
Alexandria, La. -'UPli- Mrs.
Elizabeth Landry returned
home Monday to find thieves
had stolen her gas range,
washtub, refrigerator, power
mower; outboard motor-and
the kitchen sink.
APRIL IS A TIME OF EBULLIENCE IN SAN FRANCISCO. It's blossom-lime, even
in th. city.
Maiden Lan. become, a colorful bower April 4-6. Vehicular traffic i. barred from, the
iwn.Klnrl. nrlRv off llninn Smiiri and the ihoM carlandfcd with thousands of blos-
lom. annually when "Snrino Com., lo Maid.n Lane." The .Ir.et festival will feature bal-lbean and the attractive Mexi
let .tar. and flamenco danc.r. in keeping with thi. year', theme. "A Salute to the San can fire bush for pre-
Fr.nci.co Ballet." to Medford'. sister city.
There'll b. flowers galor. throughout Macy'i for th. downtown department store's The interatiunnl garden
April 8-13 flower .tor. ... in Union Squar. for th. annual Rhododendron Days ob- fri.;u: hip gt-;un was made j Chairman Kobert Baccus,
tervance commencing April 22 ... in Golden G.l. Park wh.r. the Tea Garden's more possible by the donation of communications with Alba de
lhan 200 Japanese cherry Ire., ar. in final fiow.r in th. fir.t week of April and rho- seeds by the Elton's Farm and ! pend almost entirely on Mrs.
dodendron. are everywhere. Garden store and the Monarch Russell L. Herbert, 414 West
The San Francisco Ballet dance, into the spotlight elsewhere thi. month. Its 3 week Seed and Feed company, both Jackson st. Mrs. Herbert, a
spring season open. April 16 at the Geary Theater with the San Francisco premiere of . - Medford. j war bride, spends many hours
"Fanta.ma. a new work much acclaimed on ine company, recent iz-cny crosscountry Growing instructions were translating leuers ana primed
tour. The Ballet's spring repertoire-including "Divertissement d'Auber," "Original Sin," ,r.,i.,,..,i ,lnrl atlnrhed to materials for the committee.
Jest ol Cards, "Con Amort and other popular nils-win d. presented luesaays inrougn
NAUMES EQUIPMENT AND FUEL COMPANY'S attractive new building at 2233
South Pacific Highway opened here Monday and already several hundred farmers and
businessmen from all parts of southern Oregon and northern California have attended
the gala two-day open house celebration. Highlighting the event is "Miss Oregon" in per
son, lovely Marty Wyatt (above), on hand to greet visitors. The opening festivities will
continue until 9 o'clock tonight.
The Grants Pass store is Joining in the celebration of the completion of one of Ore
gon's largest and finest equipment centers south of Medford, according to owner and
manager R. A. "Nooks" Naumes. The open house specials featured here will also be avail
able at the Grants Pass branch.
Special prizes are featured during the opening, including a Toro power mower, two
irri-klts, five 200 foot rolls of plastic pipe and fifty Valvoline oil changes. Registration is
all that' is necessary to participate for prizes.
Naumes Equipment and Fuel Company fine new plant covers more than 8,000 square
feet of floor space and acres of parking are available for customers and displays. Included
in the well known lines offered by this firm is Massey-Fcrguson tractors and equipment.
SNIDER'S INSTALLS CLOS
CIRCUIT TELEVISION. Snid
er's Dairy became the first in
dustry in the Rogue Valley to
install direct wire (clo.ed cir
cuit) TV last week, according to
Verl G. Walker of Verl G. Walk
er Company.
A Sylvania clo.ed circuit TV
operation, shown at left, went
into action at the dairy Wednes
day of la.t week, Walker ex
plained. "Thi. .et-up allow, a
de.k or department to view any
area on the premise, at the flick
of a .witch". Walker .aid. In
stallation of the equipment wa.
done by Bob Walker and Jim
ED CIRCUIT TELEVISION.
Snider'. Dairy became the fir.t
industry in the Rogue Valley to
Xoch. Marlon Peter.on, Snider',
conirol clerk, U shown in lhi.
photo.
Possible users of lhi. system include manufacturers, supermarkets, bank., airport.,
sawmills, schools, d.partm.nt stores and others. Th. Walk.r Co. will provid. a compl.t.
and factual proposal-plus a demonstration- .1 no cost or obligation.
Additional information may be obtain, d from Ted Chri.t.n.an, R.d Richard, or Bob
Walker at Verl G. Walker Co.
PROMOTE COLOR TO SELL MORE PAINT. Color Is the key to unlock paint sales,
says Building Supply News. Today color has become one of the principal selling points
for Interior paint sales and has extended Its reach with increasing effect Into exterior
paint as well. The National Paint, Varnish & Lncquer Association recently announced that
the do-it-yourself market Is responsible for 70 of Interior painting Jobs nnd for 50
of outside house painting. Studies show the do-it-yourselfer is color conscious and demands
a wide variety of choices. Builders and paint contractors have found that the sale of the
home, or getting the Job, can very often depend on their being able to supply the right
color. These two important buyers have also become Increasingly color conscious.
THE DUN k BRADSTREET DAILY WHOLESALE COMMODITY PRICE INDEX of
30 basic commodities (1930-1932-100) wa. 2 87.41 on Thur.day, March 28, against 267.18
a week ago. The Weekly Wholesale Food Price Index, representing the total of the price
per pound of 31 food, in general u.e, ro.e two cent. thi. week to $5.79. Thi. is 1.9o
below the corresponding level of tail year.
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Saturdays with Sunday matinees through May 4,
The 8th Annual Black and White Ball April 19 iffordi everyone an opportunity to
don dancing shoes. Thii seasonal gala benefiting the San Francisco Symphony Orchestra
ncompaises four major hotels with free transportation between them. It features four
major orchestras, including the Symphony itself, providing everything from waltz-time to
the twist. The action if progressive-from. 9 p.m. to 2 a.m. The prescribed (but not manda
tory) attire is black or white or both.
Spring also spells baseball. The ceason starts here April 16 with the San Francisco
Giants playing Houston at Candlestick Park. Home games are scheduled April 17 and
18 with Houston; April 19, 20 and 21 with Chicago; April 22 and 23 with Cincinnati; April
24 and 25 with St. Louis, and April 26, 27 and 28 with Milwaukee.
There's a briaht outlook for opera lovers. Australian Soprano Joan Sutherland will
be heard April 7 in an "Operatic Recital" at the War Memorial Opera House. "Talcs of
Hoffman" is the first of seven popular priced productions on the San Francisco Opera
Company's spring calendar. The season starts April 30.
On the city's celebrity circuit, visitors can catch Comedian Shelley Berman al the
Fairmont Hotel's Venetian Room April 2-24 . Film Star Van Johnson at the Sheraton
Palace Hotel in the Garden Court Dinner Theater production of "Bye, Bye Birdie" open
ing April 9 . . . Stage and Screen Actor Tom Ewell in the Broadway comedy "Take Her.
She's Mine" at the Curran Theater through April 13 . . . John Raitt singing the Rogers and
Hammerstein role created for him in "Carousel" at the Curran commencing April 22 . , .
Pianist Van Cliburn in a concert at the Opera House April 27.
VACUUM CLEANS BARE FLOORS OR
CARPETS WITHOUT ATTACHMENTS. Getting
out the vacuum to clean the floors used to also
mean assembling and hooking up a number of
attachments. Additional attachments were re
quired for rugs, for bare floors, and for getting
under furnit'iie and into "tight places.
One recently introduced sweep-type vacuum
cleaner will do all of these jobs-without the
use of any attachments. It cleans bare floors,
denp-pile rugs and carpets, and features a low
silhouette (only three and a half inches high)
for getting under low modern furniture, accord
ing to Wayne Allen, Sears, Roebuck merchandis
ing manager here.
Not only does this machine use its suction
power to pick up dirt, dust, dog hair and lint,
but it also offers the world s first motor-driven
revolving brush in a sweep-type vacuum cleaner.
Called the Sears Kenmore "90" Power-
Sweep, this new appliance uses the beating ac
tion of a revolving brush to fluff matted rugs
or other floor coverings, reducing the time us
ually required to do a thorough cleaning job.
For cleaning bare floors, the unit offers a com
bination of suction and sweeping actions.
The Kenmore power sweep cleaner weighs
only 7'2 pounds (slightly more than a picture-ln-a-minute
camera) and will stand by itself or
may be hung flat on a wall for storage. Dust
and dirt is collected in a large quick-emptying
dust cup which has been designed to eliminate
the need for bags or liners.
ALL-TIME RECORD SET FOR BANK AD
VERTISING. U. S. commercial banks will spend
over $20,000,000 for advertising this year, according to the annual advertising survey of
4,586 banks conducted by the American Bankers Association. The 1963 advertising expen
diture total is an all-time record and the 13th consecutive annual rise. Of the participat
ing banks, 48 said they expect to spend more than they did in 1962; 33 plan lo spend
about the same amount and only 17 plan to reduce their budgets to some degree.
Newspapers lead the list, as they have sine the ABA annual survey was inaugurated,
as the number one choice of banks for advertising.
AUTO SALES CONTINUE TO ADVANCE. Car dealers sold 223,932 American made
models in the March 11-20 period, or an average of 24,881 cars in each of the nine selling
days, reports The Wall Street Journal. This was up 10 from the 22,551-a-day pace a
year earlier, when 180,405 cars were sold in eight selling days. In total units, sales in
the middle third of March were a record for the period, but the daily selling rate trailed
1955, when sales averaged 27,012-a-day for eight days. Most of the industry's selling gains
came from bigger cars rather than compacts. The mid-month sales indicate a spring pickup
is under way.
llfii ills J HI
each of the 200 packets.
According to informatior.
received here last week, Al
ba's mayor, Osvaldo CagnassO
has resigned his post and is
the Christian-Social candidate
for the Italian Senate. It is
reported that the strength of
his party in that region of
Italy almost assures his elec
tion. An internal Italian postal
complication has delayed the
arrival of the original art
I tVArka hoinn &ni tn Mcrffnrrl
by artists of the Alba area.
Late in 1962. the Art-to-AIba
Committee, headed by Mrs.
Betty Allen, sent 10 oriinal
art efforts to Alba for an ex
change showing.
Local sister-city officials
have contacted the State De
partment regarding the mat
ter and have been advised
that it is being handled by
contact through the Italian
Embassy in Washington, D.C.,
and the United States Infor
mal inn Agency in Rome. It is
anticipated that the Medford
exhibit will be held in Alba
soon if there is to be a further
Mr. Baccufl has great praise
for the accuracy and clarity
of Mrs. Herbert's translations.
AUTOMATIC
Transmissions Exclusively
5at
Minor or Major Repairs
Factory Units in Stock
100 Financing
MEDFORD
TRANSMISSION
REBUILDERS
1910 T.ble Rock Rd. 773-7748
F.st Efficient Service
Across From Big Y Market
Complete Investment Service
STOCKS BONDS MUTUAL FUNDS
TAX EXEMPT SECURITIES
Our recommended list of investment
opportunities is available upon request.
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FIRST CALIFORNIA
COMPANY - INCORPORATED
SUCCESSORS TO ZILKA SMITHER I CO. INC.
Members: Pacific Coast Stock Exchange
Midwest Stock Exchange American Stock Exchange (Associate)
14 S. Central Am. MEDFORD 772-6119
32 OFFICES SERVING INVESTORS IN OREGON AND CALIFORNIA
m m
U R
IMIiliJ
Monetary Decor
Treasurer of United States Firmly
Supports Retention of Greenbacks
m
MM
Am
This is a rocket. Color it orange. Then
blast off for U. S. National where savings
deposited by April 10th earn interest from
April 1st.
By DICK WEST
Wnshingun-(i!Wi As treasur
er of the United States, Mrs.
Ktithryn O' Hay Grannhan
has charge ol
the money. I
would say that
it is In good
hands. One of
the first things
that Mrs.
G r a nahan, a
former con
K r e sswoman
from Pennsyl-
west v a n i a, did
when she took her new Job
last January was familiarise
herself with the currency un
der her jurisdiction.
She was surprised to learn
that a dollar bill Is black on
one side and green on the
other. She had been under the
Impression that it was green
on both sides.
Now that she knows what
HOME IMPROVEMENT SALES POTENTIAL IS $259 PER FAMIL . r amines in uie
U. S. spend an average of $239 annually for the maintenance and improvement of their
homes and properties, according to latest government data analyzed by the Bureau of
Advertising of the American Newspaper Publishers Association This information is in
cluded in a new four-page folder-presentation now being shown to retailers in the U. S.
and Canada by member daily newspapers of the Bureau.
Entitled, "A Retailer's Guide to Home Improvement profits." the folder shows re
tailers the many selling opportunities available to them from home improvement promo
tions. Seasonal per family expenditures are detailed for additions and alterations, main
tenance and repairs, and replacements. Working spaces are provided for each retailer to
calculate the total home improvement dollar potential for a market of his size.
"In 1963, the home improvement industry will receive year-long impetus, as '6;i has
been designated 'Home Improvement Year" by the National Home Improvement Council, "
said Mark R. Arnold, vice president of the Bureau's Retail & Classified Department. "Each
year, more and more retailers are going out aggressively after home improvement busi
ness. This means there is a definite need for stepped-up advertising and promotion on
the part of many stores who at one time had the home Improvement market pretty much
to Ihemselvos," said Arnold.
The folder-presentation points out that, In 1961. Americans spent $138 billion for
the upkeep and improvement of their homes. While this represents a gain of 5 over
1960, there is still u considerable gap between home improvement sales and sales potential.
Morse Would Curb
Rules Committee
Teaneck. N.J. - iUPP - Sen.
Wayne Morse iD-Ore.) Mon
day night called for stripping
the House Rules committee of
its powers and charged that
a coalition of radicals and
ultra-reactionaries control it.
He made the remarks in a
lecture to a class at Kairleigh
Dickson university taught by
Rep. James D. Roosevelt
Calif.)
Morse said the rules com
mittee possesses "ty ran led
power" winch it uses to stifle
proposed legislation.
Hong Kong's population is
estimated at 2.600.000.
color the money is, Mrs. Gran
ahan is convinced that it
should stay that way. She
has gone firmly on record in
opposition to the policy of her
predecessor, Elizabeth Rudel
Smith, who last year proposed
a new color scheme.
Mrs. Smith hit upon th
idea of miking each de
nomination a different color
for easier identification. For
example, if you took a
fuchsia colored bill out of
your wallet, you would
know without looking at
the figures that it was
worth $10.
I personally thought that
Mrs. Smith's plan to jazz up
the currency was a real gas
ser, but from all indications
it has come to an untimely
end.
At a recent House appro
priations subcommittee hear
ing. Mrs. Granahan was asked
for her views and she put her
self foursquare behind green
backs with blackfronts. , m
'To me, U is traditional,"
she said. "I do not think one
should throw every piece ol
furniture out. for instance,
just beeause it might be a
little old fashioned."
Mrs. Granahan's endorse
ment of traditional old fash
i ioned monetary decor, as
opposed to modern pastel
shades, was applauded by
the subcommittee members.
Rep. Silvio O. C o n t e (R
MutO suggested that a chame-
lon-like currency would be
contusing to people wno are
color btind and frustrating to
fashion-conscious women.
"They might want a dollar
bill to match their lipstick or
a $5 bill to match their hair."
Conte commented.
Besides that, he said. "It
would be quite a shock, I
think, to the rest ot the world i
to see a different color.'
Subcommittee Chairman J
Vaughn Gray (D-Va.) agreed.
"It is like the flag." he said.
All of this started me to
thinking of Mrs. Granahan as
the Barbara Fritehie of color
fast currency, and in her hon
or I have taken some liberties
with a line from the famous
poem:
" 'Dye if you must this old
grey head, but spifre73 our
black-gren.. bills she said."
The CREDIT BUREAU IS
NOW
AUDITING ACCOUNTS
for the next
REDBOOK!
You make your own rating
by the way you pay vour
bills. Pay promptly and
make a good rating.
A Slow Paid Bill lookj
bef.'er than a Slow Bill
that's .till owing. pj
them today'
CREDIT BUREAU
of Medford
ENTER YOUR
CANDIDATE
In The . . .
i r
PEAR
BLOSSOM
FESTIVAL
King & Queen Contest!
Use this entry form. Please mtfga out separate entry blank for each
contestant entered. Candidate may be any 5 or 6 year old boy or girl.
THIS FORM MUST B IN BY APRIL 10th
Mail to: Pear Blossom Festival Association
Chamber of Commerce, Medford, Oregon
Business Club or Organization .
President or Official .
Address
Entry Fee: $5.00 Each
Phone .
City
This is my application for
Name
Parent's Name
Addresi ,. ,
Phone .
(King or.Q(..?en) I
Age ,
I
I
e
I
For further information please call Mrs. John Mansfield, 773-1967, or the Chamber
of Commerce. 772-6293. ......
Courtesy of Medford Mail Tribune
( ) Check for $5.00 is enclosed.
I .