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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Feb. 21, 1963)
MEDFORD MAIL TRIBUNE. MEDFCRD. OREGON THURSDAY. FEBRUARY 21, IMS E 3 HIM Small Worlds Around Us lynn W. Watkins '-'.if Iff ''- JT Heinz Ketchup Htf ittar Trlbunt Syndlcau, 19 14-ci. Bottle Bigger Values Plus Silver Dollar Stamps -TV 3 13 Salad-Like Water-Lettuce Is Almost Forgotten Plant Almost forgotten, in a far niche of the pond or bog, as well as in the comparatively unexplored world of the bog plants, is the one that looks like a salad. It is the so-called water - lettuce, or shell plant. The life history, as well as the habits and characteristics of this common, aquatic plant, Edittd by Tht Mail Tribun Advertising Dapartmant THE DUN k BRADSTREET DAILY WHOLESALE COMMODITY PRICE INDEX of 30 basic commodities (1930 - 1932 100) was 268.49 on Thursday, February 14, against 269.00 a week ago. The Weekly Wholesale Food Index, representing the total of the price per pound of 31 foods in general use, fell one cent this week to $5.84. This is 0.9 below the corresponding level of last year. Oc " Ea. ITOMAToli nKETCHurn ' J;""CHEVR0LET JOBMASTER TRUCKS CHEVROLET TRAVELING POWER TEAM EXHIBIT COMING. Mechanical features of the 1963 Chevrolet truck line are demonstrated by means of colorful, operating cutaways of actual engines and transmissions in a unique mobile display at Courtesy Chevrolet, Ninth no uarxien sireeis. The exhibit, which will be open tomorrow, Friday, for two day showing, is highlighted by animated displays of Chevrolet's new high performance engines, including the diesel models. Also on view are the power teams for the Corvair 95 series and light-, medium and heavy-duty trucks. All units in the exhibit are extensively cut away to reveal inner design and operation in detail, according to Russ Heysell. The display trailer itself attracts considerable interest. It was constructed especially for the etrMbit with built-in lighting, high-fidelity sound system, and motors to power the animation. Another showpiece is the colorful Diesel powered tilt-cab tractor which hauls the ex- niDii. Admission to the exhibit, which is sched uled for appearances throughout the country, if free. RETAIL SALES JUMP IN JANUARY. Consumers stepped up their spending last month, boosting the nation's retail sales to $18 billion, as compared with $16.9 billion In January, 1962. This is a gain of 6.7. The automotive group headed the list, scoring a 14.7 increase, which was followed by the general merchandise group with a gain of 7.5. Eating and drinking places classification registered an increase of 6.9, A sales rise of 3.8 was chalked up by the furniture and appliance classification. -- NELSON "NELLIE" J. GALLANT h toinad ha mH of new car sales representatives for J. R. Whitney Oldsmo bile, according to Bob Boyer, general sales manager for this Medford agency. Gallant is married and has one son. His wife's name is Kay and his son's name is Mike. Until recently. Gallant was affiliated with Penntoil Company in Medford, Grants Pass and Klamath Falls for 12 years as sales representative. During this time he lived in Medford. J. R. Whitney Olds is located at 415 South Riverside Avenue and is franchisee! dealer for Oldsmobile and Triumph. OVERSIZED PACKAGES PROMPT SURVEY. How many times have you lugged home a "large economy size" of some product - only to find you didn't have a shelf on which it would fit? At such times haven't you found yourself denouncing men . . . men who design kitchens and don't have to work in them . . . men who design bottles, pars, cans and' boxes and don't have to worry about where to store them? Take heart, ladies, your outcries have reached male ears, and something may be done about it. A major midwestern manufacturer commissioned the Home Makers Guild of America, Toledo, Ohio, to conduct a national survey of kitchen cabinets to learn all about the problem. Questions were asked about location, number, size and frequency of use of the consul tants' cupboards. These housewives were also asked to measure the distance between shelves and the depth of their kitchen cabinets. Results showed that three out of four housewives consider the cupboard above the work shop counter as the most important storage area. The next most important cupboard is the one below the work counter. The ladies said they store their most frequently used foods and related products in these two cabinets ... if they fit the shell space ! The key phase of the study was the measurements between shelves which the house wives supplied. These went into a computer, and out came the average cupboard's shelf spacing . . . and a handy-dandy guide to bottle, jar and box limitations. The average shelf in the cupboard above the counter proved to be 10.5 inches high, and the average shelf in that cupboard used primarily for food products was 10.6 inches high. The shelves in the cupboard below the work counter were ever so slightly higher, with an average height of 10.7 inches. Because the Home Makers Guild selects its consultants scientifically to represent a cross section of the American Buying public, the results of its surveys are respectfully studied by manufacturers. This particular one should have quite an impact on food and household product manufacturers. In the months ahead, you may discover that more of your "large economy" purchases will fit where you want them ... in your cabinets . . . and not in the broom closet! AMERICANS ARE IN LOVE WITH AUTOMOBILES after a period of disenchant ment, a Ford Motor Company vice president declared today. Lm A. lacocca. Ford Di vision general manager and Ford vice president, told the National Independent Auto mobile Dealers Association convention here, "we can reasonably anticipate in the coming five years, record breaking new and used car sale. "We have already stepped across the threshold of one of the most exciting and produc tive eras in the history of the automobile industry." Mr. lacocca said. The Ford executive said that the automobile industry's progress in reducing mainten ance requirements of cars, coupled with the new extended warranties "explain in consider able measure the car boom of 1962 and the strong year we all are experencing in 1963." Answering the question, why are people in love with U.S. cars again, Mr. lacocca cited four reasons. He said "the auto industry is dedicated to cars that are reliable, durable and safe, and those attributes should be the basic appeals of all automobiles." He pointed to the most extensive array of choices in history, lowered service requirements and oxtended warranties, plus "the simple fact that the kinds of cars the public wanted were ready when the public was ready to buy them." Mr. lacocca said that sporty, top of the 11 ne models have added a new dimension to automotive retailing in the United States. "One out of seven of our Ford sales is the premium XL model. The Falcon convertible already accounts for one in ten Falcon sales. The luxury Landau model of the Thunderbird is selling one of every five Thunderbirds, compared to one out of eight last year." Commenting on Ford entering three teams in the Monte Carlo Road Rallye in Europe In January, the Ford official described the event, in which two Falcon Sprints came in first and second in their class as "the toughest test of total performance ever decised by man. It was not a race. "Frankly, our design and engineering approach is based on total performance, and we wanted to test this concept against the toughest European competition." He added that the Monte Carlo Road Rallye "became an extension of our own laboratories and test tracks. and we must admit even our soohisticated testing technology in Dearborn could not pro vide the unbelievable challenge the Falcon Sprints met in the French and Italian Alps In mid-winter." Mc. lacocca told the association that the growing youth market and the expanding two car and three-car families make the automotive industry a growth industry. He reported that "we are now keeping score on three-car families, which already have breeched the one million mark." RETAIL LINAGE ROSE 5.5 during the week ended Saturday, February 9, above that of the corresponding 1962 week, according to Media Records' flash report for five Index cities. This compares with a gain of 61. in 1962 above .the same week of 1961. Trie '61 loss below '60 was 16.4. ' : "V, : nave never been worked out. It is nearly as little known to day as when the early Amer ican Indian leaned from the birch bark canoe and lifted one of the attractive plants from the then clear-clean wa ter of the lake. Peculiarly, there are hun dreds of thousands or recog nized plants on this earth, but hardly a single one has had its history entirely work ed out. Those plants that have no economic importance, food value or apparent use have been nearly overlooked. The water lettuce is one of them. Nearly anywhere, in the warmer parts of America. there will be found probably hundreds of these little, aquatic plants, floating calm ly on the water of lakes, Donds or wetlands. Thousands of them have been carried home to be used in home aquariums where they seem to thrive as well as in their native pond. May Be Large Although books on botany described this plant, "as a tender, floating perennial of the Arum family," it compli cates the text by developing into a plant that may be near ly two feet across and grows under conditions seemingly unsuited for any plant. The average water lettuce, how ever, is about the size of a salad plater Ordinarily it does best in water that maintains a temp erature which never falls be low 70 degrees or over 80. It is also tolerant of shadv lo cations where trees overhang tne water, and thrives in she! tered coves. It is a true aquat ic plant, found in many parts of tne southeastern states in company with the water hya cinth. Beneath the rosette of flut ed leaves is a mass of hair like roots that strain nutri ments from the water and furnish safe refuge for small fish. Also embedded in the tangle are water insects by the score, all hanging on and riding along as the wind car ries the entire assemblage across or around the pond, depending on the direction of the wind. Leaves Are Neat But if the underside roots are a jumble of interlocking confusion, the leaves above are always neat and orderly. They are arranged rosette- like around the base, and are delicately fluted along their edges. They are a gray-green color, and look fresh and crisp. Viewed from above the wa ter the lettuce plant looks like a loose head of lettuce. From the side of the float ing plant small runners are always pusnlng outward; on the end of each a baby plant is forming. When growth is sufficient, the connecting root rots away and the new plant is waterborne, free to drift with every wind that blows. In water of the proper temperature even these baby plants grow rapidly and ex tend side shoots outward to become child-mothers before they are a quarter grown themselves. In the overall scheme of nature there must be a very pertinent reason for such persistent develop ment. Surely there is a design for such things a purpose and a plan. Even in the realm of simple bog plants, we pan see, if we only look, that an omniscient power must have planned it all. CALIF. ELECTRONICS Los Angeles - (1IPD - Cali fornia's share of the nation al market for electronic de vices expanded from 7 per cent in 1949 to 25 per cent, or $152 million, in 1962, the Western Electronic Manufac turers association estimates'. Subscribers To report Improper fV non delivery of the Mall Tribune In Medford, phone 772-6141; Ah land call at 419 Bridie t.. or phone 482-3003: Yreka, phone Victory 2-2D9S before 8 45 p.m. dally and 10 JO a.m. Sunday. If rceular dellvcrv arrive shortly after you call please notify office, thus eliminating la messenfer service. MARY ELLEN JAMS Strawberry and Apricot-Pineapple 20-Oz. Size 39' ELECTRIC-SOL For Electric Dishwashers 3"00 pkgs. I Gold-N-Corn Margarine 100 Com Oill 4 Lb. Pkgs. $1100 BORDEN'S STARLAC $fl 29 SAVE Instant Milk 20-Qt. Canister N 50 BRADLEY HOME STYLE PIES 38l PLEASE DOG FOOD 15 " 1 Apple Boysenberry Cherry Peach Try them they're deliicous BETTY CROCKER REFRIGERATED CINNAMON ROLLS QTUMIMl lillUIUE. ,w II u a T ... n. 4Qfl If I rrtirif AccnDTcn r i hv inn ri -v l i hi siiiii ------ , . Rm Rn nana sieea ol5 I UIM W w m - II Vara TaiiiaIa II II r layw lunrcid v n Fresh-Eastern Pork M JC NwlLB?JlGL-i2- ROYAL PUDDING I ' .d J AQ Family Si.. - Save S3e Fresh Extra U.n B..f - ft iMpL-, V-T VHiuimavv - CREAM FLAKE T U,,....orA"r n (Ac SHORTENING UkMSFft I -,Tr rv n rv na na rsv nnn vn ' j us, t n I & :M ULMf fclhHUI II sc:irhi" XL W tjW If ' rt U-S- No- 1 Lg., Crisp Heads ift W:7! POTATOES S,. 69c LETTUCE 2, 19c Vt ! i J- Local Grown SPINACH pk9 19c BANANAS . 25c PAULSEN ( & GATES pA 'U Prices Effective Thursday thru Saturday LOTS OF FREE PARKING LIMIT RIGHTS RESERVED 97c V I 10-x- Sw cjcj (g) r $fl VmdjJ FAMILY ZC m&qtacit 9 Motorola Easy RCA Victor Color Tappan Hoover
