MEDFORD MAIL TRIBUNE. MEDFCRD. OREGON
THURSDAY. FEBRUARY 21, IMS
E 3
HIM
Small
Worlds
Around
Us
lynn W.
Watkins
'-'.if Iff ''- JT
Heinz
Ketchup
Htf ittar Trlbunt Syndlcau, 19
14-ci.
Bottle
Bigger Values
Plus
Silver Dollar
Stamps
-TV
3
13
Salad-Like Water-Lettuce
Is Almost Forgotten Plant
Almost forgotten, in a far
niche of the pond or bog, as
well as in the comparatively
unexplored world of the bog
plants, is the one that looks
like a salad. It is the so-called
water - lettuce, or shell
plant. The life history, as well as
the habits and characteristics
of this common, aquatic plant,
Edittd by Tht Mail Tribun Advertising Dapartmant
THE DUN k BRADSTREET DAILY WHOLESALE COMMODITY PRICE INDEX of
30 basic commodities (1930 - 1932 100) was 268.49 on Thursday, February 14, against
269.00 a week ago. The Weekly Wholesale Food Index, representing the total of the price
per pound of 31 foods in general use, fell one cent this week to $5.84. This is 0.9
below the corresponding level of last year.
Oc
" Ea.
ITOMAToli
nKETCHurn
' J;""CHEVR0LET JOBMASTER TRUCKS
CHEVROLET TRAVELING POWER TEAM EXHIBIT COMING. Mechanical features
of the 1963 Chevrolet truck line are demonstrated by means of colorful, operating cutaways
of actual engines and transmissions in a unique mobile display at Courtesy Chevrolet, Ninth
no uarxien sireeis.
The exhibit, which will be open tomorrow, Friday, for two day showing, is highlighted
by animated displays of Chevrolet's new high performance engines, including the diesel
models. Also on view are the power teams for the Corvair 95 series and light-, medium
and heavy-duty trucks.
All units in the exhibit are extensively cut away to reveal inner design and operation
in detail, according to Russ Heysell.
The display trailer itself attracts considerable interest. It was constructed especially
for the etrMbit with built-in lighting, high-fidelity sound system, and motors to power
the animation.
Another showpiece is the colorful Diesel powered tilt-cab tractor which hauls the ex-
niDii. Admission to the exhibit, which is sched uled for appearances throughout the country,
if free.
RETAIL SALES JUMP IN JANUARY. Consumers stepped up their spending last
month, boosting the nation's retail sales to $18 billion, as compared with $16.9 billion
In January, 1962. This is a gain of 6.7. The automotive group headed the list, scoring
a 14.7 increase, which was followed by the general merchandise group with a gain of
7.5. Eating and drinking places classification registered an increase of 6.9, A sales
rise of 3.8 was chalked up by the furniture and appliance classification.
-- NELSON "NELLIE" J. GALLANT h toinad ha mH
of new car sales representatives for J. R. Whitney Oldsmo
bile, according to Bob Boyer, general sales manager for this
Medford agency.
Gallant is married and has one son. His wife's name is
Kay and his son's name is Mike. Until recently. Gallant was
affiliated with Penntoil Company in Medford, Grants Pass
and Klamath Falls for 12 years as sales representative.
During this time he lived in Medford.
J. R. Whitney Olds is located at 415 South Riverside
Avenue and is franchisee! dealer for Oldsmobile and Triumph.
OVERSIZED PACKAGES PROMPT SURVEY. How many
times have you lugged home a "large economy size" of some
product - only to find you didn't have a shelf on which it
would fit?
At such times haven't you found yourself denouncing men
. . . men who design kitchens and don't have to work in
them . . . men who design bottles, pars, cans and' boxes and
don't have to worry about where to store them?
Take heart, ladies, your outcries have reached male ears,
and something may be done about it.
A major midwestern manufacturer commissioned the
Home Makers Guild of America, Toledo, Ohio, to conduct a national survey of kitchen
cabinets to learn all about the problem.
Questions were asked about location, number, size and frequency of use of the consul
tants' cupboards. These housewives were also asked to measure the distance between
shelves and the depth of their kitchen cabinets.
Results showed that three out of four housewives consider the cupboard above the work
shop counter as the most important storage area. The next most important cupboard is the
one below the work counter.
The ladies said they store their most frequently used foods and related products in
these two cabinets ... if they fit the shell space !
The key phase of the study was the measurements between shelves which the house
wives supplied. These went into a computer, and out came the average cupboard's shelf
spacing . . . and a handy-dandy guide to bottle, jar and box limitations.
The average shelf in the cupboard above the counter proved to be 10.5 inches high, and
the average shelf in that cupboard used primarily for food products was 10.6 inches high.
The shelves in the cupboard below the work counter were ever so slightly higher, with
an average height of 10.7 inches.
Because the Home Makers Guild selects its consultants scientifically to represent a cross
section of the American Buying public, the results of its surveys are respectfully studied
by manufacturers. This particular one should have quite an impact on food and household
product manufacturers.
In the months ahead, you may discover that more of your "large economy" purchases
will fit where you want them ... in your cabinets . . . and not in the broom closet!
AMERICANS ARE IN
LOVE WITH AUTOMOBILES
after a period of disenchant
ment, a Ford Motor Company
vice president declared today.
Lm A. lacocca. Ford Di
vision general manager and
Ford vice president, told the
National Independent Auto
mobile Dealers Association
convention here, "we can
reasonably anticipate in the
coming five years, record
breaking new and used car
sale.
"We have already stepped across the threshold of one of the most exciting and produc
tive eras in the history of the automobile industry." Mr. lacocca said.
The Ford executive said that the automobile industry's progress in reducing mainten
ance requirements of cars, coupled with the new extended warranties "explain in consider
able measure the car boom of 1962 and the strong year we all are experencing in 1963."
Answering the question, why are people in love with U.S. cars again, Mr. lacocca cited
four reasons. He said "the auto industry is dedicated to cars that are reliable, durable and
safe, and those attributes should be the basic appeals of all automobiles." He pointed to
the most extensive array of choices in history, lowered service requirements and oxtended
warranties, plus "the simple fact that the kinds of cars the public wanted were ready
when the public was ready to buy them."
Mr. lacocca said that sporty, top of the 11 ne models have added a new dimension to
automotive retailing in the United States. "One out of seven of our Ford sales is the
premium XL model. The Falcon convertible already accounts for one in ten Falcon sales.
The luxury Landau model of the Thunderbird is selling one of every five Thunderbirds,
compared to one out of eight last year."
Commenting on Ford entering three teams in the Monte Carlo Road Rallye in Europe
In January, the Ford official described the event, in which two Falcon Sprints came in
first and second in their class as "the toughest test of total performance ever decised by
man. It was not a race.
"Frankly, our design and engineering approach is based on total performance, and we
wanted to test this concept against the toughest European competition." He added that the
Monte Carlo Road Rallye "became an extension of our own laboratories and test tracks.
and we must admit even our soohisticated testing technology in Dearborn could not pro
vide the unbelievable challenge the Falcon Sprints met in the French and Italian Alps In
mid-winter."
Mc. lacocca told the association that the growing youth market and the expanding two
car and three-car families make the automotive industry a growth industry. He reported
that "we are now keeping score on three-car families, which already have breeched the one
million mark."
RETAIL LINAGE ROSE 5.5 during the week ended Saturday, February 9, above
that of the corresponding 1962 week, according to Media Records' flash report for five
Index cities. This compares with a gain of 61. in 1962 above .the same week of 1961.
Trie '61 loss below '60 was 16.4. '
: "V, :
nave never been worked out.
It is nearly as little known to
day as when the early Amer
ican Indian leaned from the
birch bark canoe and lifted
one of the attractive plants
from the then clear-clean wa
ter of the lake.
Peculiarly, there are hun
dreds of thousands or recog
nized plants on this earth,
but hardly a single one has
had its history entirely work
ed out. Those plants that have
no economic importance, food
value or apparent use have
been nearly overlooked. The
water lettuce is one of them.
Nearly anywhere, in the
warmer parts of America.
there will be found probably
hundreds of these little,
aquatic plants, floating calm
ly on the water of lakes,
Donds or wetlands. Thousands
of them have been carried
home to be used in home
aquariums where they seem
to thrive as well as in their
native pond.
May Be Large
Although books on botany
described this plant, "as a
tender, floating perennial of
the Arum family," it compli
cates the text by developing
into a plant that may be near
ly two feet across and grows
under conditions seemingly
unsuited for any plant. The
average water lettuce, how
ever, is about the size of a
salad plater
Ordinarily it does best in
water that maintains a temp
erature which never falls be
low 70 degrees or over 80. It
is also tolerant of shadv lo
cations where trees overhang
tne water, and thrives in she!
tered coves. It is a true aquat
ic plant, found in many parts
of tne southeastern states in
company with the water hya
cinth.
Beneath the rosette of flut
ed leaves is a mass of hair
like roots that strain nutri
ments from the water and
furnish safe refuge for small
fish. Also embedded in the
tangle are water insects by
the score, all hanging on and
riding along as the wind car
ries the entire assemblage
across or around the pond,
depending on the direction of
the wind.
Leaves Are Neat
But if the underside roots
are a jumble of interlocking
confusion, the leaves above
are always neat and orderly.
They are arranged rosette-
like around the base, and are
delicately fluted along their
edges. They are a gray-green
color, and look fresh and
crisp.
Viewed from above the wa
ter the lettuce plant looks
like a loose head of lettuce.
From the side of the float
ing plant small runners are
always pusnlng outward; on
the end of each a baby plant
is forming. When growth is
sufficient, the connecting
root rots away and the new
plant is waterborne, free to
drift with every wind that
blows.
In water of the proper
temperature even these baby
plants grow rapidly and ex
tend side shoots outward to
become child-mothers before
they are a quarter grown
themselves. In the overall
scheme of nature there must
be a very pertinent reason
for such persistent develop
ment.
Surely there is a design for
such things a purpose and
a plan. Even in the realm of
simple bog plants, we pan
see, if we only look, that an
omniscient power must have
planned it all.
CALIF. ELECTRONICS
Los Angeles - (1IPD - Cali
fornia's share of the nation
al market for electronic de
vices expanded from 7 per
cent in 1949 to 25 per cent,
or $152 million, in 1962, the
Western Electronic Manufac
turers association estimates'.
Subscribers
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MARY ELLEN
JAMS
Strawberry and
Apricot-Pineapple
20-Oz. Size
39'
ELECTRIC-SOL
For Electric Dishwashers
3"00
pkgs. I
Gold-N-Corn
Margarine
100 Com Oill
4
Lb.
Pkgs.
$1100
BORDEN'S STARLAC $fl 29 SAVE
Instant Milk 20-Qt. Canister N 50
BRADLEY HOME STYLE PIES
38l
PLEASE DOG FOOD 15 " 1
Apple Boysenberry
Cherry Peach
Try them they're deliicous
BETTY CROCKER REFRIGERATED
CINNAMON ROLLS
QTUMIMl lillUIUE. ,w
II u a T ... n. 4Qfl If I rrtirif AccnDTcn r
i hv inn ri -v l i hi siiiii ------ , .
Rm Rn nana sieea ol5
I UIM W w m - II Vara TaiiiaIa II II
r layw lunrcid v n
Fresh-Eastern Pork M JC
NwlLB?JlGL-i2- ROYAL PUDDING I '
.d J AQ Family Si.. - Save S3e
Fresh Extra U.n B..f - ft iMpL-, V-T
VHiuimavv - CREAM FLAKE T
U,,....orA"r n (Ac SHORTENING UkMSFft
I -,Tr rv n rv na na rsv nnn vn ' j us, t n I
& :M ULMf fclhHUI II sc:irhi" XL W
tjW If ' rt U-S- No- 1 Lg., Crisp Heads
ift W:7! POTATOES S,. 69c LETTUCE 2, 19c
Vt ! i J- Local Grown
SPINACH pk9 19c BANANAS . 25c
PAULSEN ( & GATES pA 'U
Prices Effective Thursday thru Saturday
LOTS OF FREE PARKING LIMIT RIGHTS RESERVED
97c
V I 10-x-
Sw cjcj
(g) r $fl
VmdjJ FAMILY ZC
m&qtacit
9 Motorola
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