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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Jan. 29, 1963)
MEDKORD MAIL TRIBUNE. MEDFORD, OREGON TUESDAY. JANUARY 29. 1963 ;r sat, Hi Edited by Th Mail Tribune Advertising Department TOTAL RETAIL DOLLAR VOLUME ROSE MODERATELY during the 7-day period ended Wednesday, January 23, above the corresponding week last year. Dun & Bradstreet reported today. National percentaue changes varied from the corresponding levels of a year ago by the following percentages: plus 1 to plus 5rr. Regional percentage changes varied from the comparable levels of a year ago by the following percentages: West South Central minus 7 to minus 3; East South Central minus 2 to plus 2: Middle Atlantic. West North Central, and Mountain minus 1 to plus 3; New Engla nd zero to plus 4; East North Central and South Atlantic plus 2 to plus 6: Pacific plus 3 to plus 7. "AROUND THE WORLD WITH AN OREGON BEEF POT ROAST" is the unusual title of this year's Pacific Power St Light Company-Jackson County Cowbelles spon sored Cooking school. This 6th annual Beef Cooking school will be held Wednes day, January 30. 1:30 p.m. at the Jackson County Home Ex tension Auditorium, Jackson County iairgrounds, Medlord. The school will be completely free and open to anyone interested. Featured instructor for the program will be Polly Pacific, or Bev Lyons as she is better known to Rogue Valley resi dents. A Pacific Power & Light Company ad in the Tuesday, January 29 Mail Tribune said: "You're invited to see Polly Pacific (Bev Lyons) demonstrate exciting international ways to Drepare tasty beef dishes. There will be coffee and home made cookies furnished by the Jackson County Cowbelles . . . you'll have the chance to sample Polly Pacific's beef recipes . . and there will be door prizes, loo. A new Tappan range, furnished by the Big Y Shopping Bev Lyons Center will be used for the demonstrations. CONSUMER SPENDING EXPECTED TO RISE. Consumer expenditures for goods and services will reach S365 billion this year, states McGraw-Hill's department of econ omics, reports Electrical Merchandising Week. This is an increase of S3 billion over 1962, or about 2.5':;.. According to the latest survey of Consumer Buying Intentions, conducted by the U.S. Bureau of the Census, consumer plans to purchase autos and major household goods remain strong. Furthermore, consumer confidence is improving. And this attitude may cause the American public to step up th eir expenditures for goods and services in the months ahead. I . S5: SMART NEW FORD MODELS INTRODUCED. Fasiback hardtop styling is featured in new 1963'z models announced today by Ford Division of Ford Motor Company. Shown above is the new soorty Falcon Sprint Sports hardtop, powered by a 260-cubic-inch V8. Tha Sprints have qualified for the famed 2500-ir.Ue Monte Carlo Rallye which begins Jan uary 19 in Monte Carlo. Monaco. In the top-of-theline Ford Galaxie, the aerodynamically styled fasiback sports hard'op (lower) offers an optional 427-cubic-inch engine, the most powerful ever produced by Ford. These new cars, plus four other sporty models, went on ale in U. S. Ford dealershios in February. The model shown below is now on display at Crater Lake Motors, Ford dealers here. '62-GOOD YEAR FOR APPLIANCE DEALERS: '63-LOOKS BETTER. Hie majority of appliance dealers interviewed by Electrical Merchandising Week are looking back hap pily at a more than satisfactory sales year and are looking ahead optimistically to an even better one. Of the 68 dealers queried in 26 markets, 52 said business had improved, 6 re port sales remained the same as in 1961 and only 10 indicated a drop in volume. The average increase was 14. Refrigerators and home laundry equipment were the best selling major appliances, but ranges headed the list for a large number of respondents. Air conditioners were standouts in some regions. In home electronics, portable TV and stereo ran neck and neck as far as best dollar producers. Next to hair dryers, electric tooth brushes were mentioned most often as "hot items" in the houseware category. The majority of dealers in the survey felt that service was one of their main competitive wea pons in 1962 and many of them plan to make it even more effective this year. "It pays to advertise." is a maxim none of the dealers in the survey would argue with. The great majority of relailers advertised as much or more than they did in 13H1. The major medium was newspapers. Most dealers are optimistic about their business in '63. Reasons for this feeling are: Confidence in the nation s economy and a conviction that consumers' willingness to spend will stay at a good level in '63: Growing evidence that some of the low-saturated products are beginning to move in real volume, strong feeling that there is a need for their kind of retail outlet and less talk this year of strong competition from discount houses and chains. SAN FRANCISCO CELEBRATES CHINESE NEW YEAR. Miss Chinatown. U.S.A. contestants Jean Ng, left, and Dolly Lee. both of San Francisco, try out one of the Happy New Year banners that will brighten San Fran cisco's famed Chinatown when it celebrates ils biggest New Year festival. February 1-10. Along with these dazzling banners, which run the length of Chinatown's fabled Grant avenue, the 10-day Chinese New Year festival will be highlighted with special, free Chinese exhibits and entertainment. Climax nf the celebration is the two-hour parade that winds through Chinatown Saturday night. February 9. honoring arrival of Chinese Lunar Year 4661-thc year of the Hare. MOBILE HOME SALES MOVING INTO HIGH GEAR. A hefty 22 upsurge will lilt output of mobile homes and travel trailers to new ocaks this year, indus try sources predict, reports Sales Management. These units are a fast-growing market for everything from portable TV sets to wall-to-wall carpels. Some 63,000 units were sold in 1950, ris'nq to 130,000 in 1961 and reaching 167.000 last year. Sales are predicted to hit 400.000 in 1971. Of the four-million plus mobile home occupants, 14 are senior citizens, 55 are professional people and 20 military personnel. mm j v A v :r?i'.fj2 , m EARLY CHINESE TEA ACTUALLY "TOOK THE CAKE". Hie fresh, tender leaves of the tea plant were sun-dried, steamed, and then pressed tightly into flat, circular cakes about the size of cue of today's layer cake pans, very much like the one pictured from the R. C. Bigelow collection of rarities of the tea world. Here is a "recipe" from those items'. An Eighth Cen tury Chinese authority on tea gave the following instruc tions for making 5 cups of "the tea beverage": 1 cubic inch of tea to 1 (Chinese) pint of boiling water. Sounds easy, doesn't it? But wait! In those days, tea making required 24 pieces of equip ment, including the tea cake which was kept fresh and fragrant by wrapping it in bamboo leaves. Also needed was something to break pieces from the tea cake, a grinder to pulverize it, a sieve of bam boo and fine gauze to strain it after brewing, a tea kettle, tea not. cups and other things. All those pieces were kept in 1 or 2 light-weight baskets of bamboo or rushes, so they could be carried easily and safely on Journeys from place to place. In spite of the diffi culty of preparation, lea drinking became a very important part of the daily life of the early Chinese. They took time out of every day to enjoy sever, il cups of hot tea. Could we make lea now as the Chinese did so long ago? Rather would we make it their way? With 24 pieces of equipment? Never! Today's tea making is geared to our high speed modern life, but without any loss of enjoyment. In fact, modern methods of growing, blending and packaging give us much greater variety and better quality teas. Today, more and more people are pausing for a refreshing cup of tca-perhaps one of the long-time favorites such as Jasmine, Chinese Pagoda, Darjeeling, Oolong, King's Garden, etc., or perhaps a hearty and delicious cup of Ceylon tea blended with sweet spices and bits of orange which is causing such constant comment among tea lovers. Here is Bige low's "recipe ": Pour freshly boiling water over a tea bag or loose leaf tea into a warm cup or pot. Presto, we have a cup or a pot of steaming tea; a taste treat such as the Chi nese of those days never knew. The people of ancient times and we, of modern times, en joy tea drinking for the same reason; relaxation, relief from fatigue and a warm sense of well-being. SPORTING GOODS DEALERS SCORE '62 GAIN; SEE EVEN BETTER PERFORMANCE IN '63. While sporting goods sales started slowly In 1962 with a rise of 0.8 in the first quarter, the following quarterly periods showed increases of 5,7 and then 8.7 with the year winding up at 8.1 ahead of 1961, reports The Sporting Goods Dealer. A survey by the magazine shows that three out of every four dealers participating reported a belter 1962 than '61. And 65.3 look for a better '63. with an average sales rise of 5.8. Among those who experienced a stronger 1962 than 1961, three major factors contributed to the gain and they ranked about equal-smarter buys, promotions and advertising. The situation in advertising for this year is much the same as in 1962. Some 49.7 say they will con tinue along the same budgets and media used in 1962. A total of 40.6 will increase advertising and promotions. Only 9.7 will trim their promotional budgets. "Newspapers again lead the way as advertising media." the magazine states. Dennis the Menace 'Yeah, eur look Km HANDS! iootKW HANDS!' The Family Council Kflitnr' note: Th Family council consists of a Judge m plivthialrisl, three rle rcyinrn. Hirer editors and a women', editor. Men. article l! a Mini mar y of a family riltasrrrnirnt presented to the ( nimnl. 1 he Cutnirll deals problems, major and minor, ptirmiiiterrd hv cuidanrp ronnselors and social workers. Edited by .Mrs. Alma Denny. (Copyright by General Features Corp.) LSfTS TAR GAZERS Q 4-. APR 21 V.4I-47-4V-43 J- 67-7176 5--' CIMIMI 5 j' " f5c r K ''" 42 iJ SUJ li.-c CANCII lIV Vi J- 3- ' 71 - ; It-1 34 JU.YJ- aus : fM4-16-20-2' : ' ', 25-44 46 A-r.'s, V..SS By CLAY R. POLL A N- Your Daily Activity Guide Aeeardina to fha ifort. To develop rrcssage for Wednesday, read wcrds ccrresDcrding to numbers ct our Zodiac birthsign. 1 r.-.i,-, Ti C'f 6! G-.H UIIA OCT. 23 152-54 6977-79 8X-: Goal (?).Uvene t )Stv KOeiO OCT 24 (J.'J, 19.iS.ifl SAGtTTAKIUl :it a Ik L-5-37.38-70'? 75-7f;5-8S.'- 30-33-50 53fl '.8.61-62 "! AOUAItUl 5- IWtl 31-36-8&8411 6- 7-1I-134J Frost Said Often Nobel Nominee Stockholin-XPli- The Swed ish Academy, in a rare dis cloHirc, said today Robert Fm.t oflrn ii;d born consi dered for the Nobel Prize for Lit'rainrc The Academy makes il a policy 1o rirclitie comment nn possible winners -only on the laureates tliem- Hut ar arlf in- secretary Dr. Arulrrs Oesierhna broke that rule 1nriay on learning of the American port s draili in Bos ton Or-trrlinK sniri Frost was plaer.j in nijiiunatir'n SfATr.il tin .- for the Nobel Prize. The 1;! time was last year, he said. v. he'i tiie worlrl's iim!ie-l literary awnrn wrnt to an o'h'r American, noclist Joiin Steinbeck, Mrs. H. S She's planning to take on a lifetime of head aches. Estelle S. I feel he's a safer bet than most young fel lows. ... Mrs. H.S. Our dauuhlcr is a fine, beautiful girl who has her pick of desirable suitors. To our chagrin, she feels most attracted to Howard, a man who spent ome time in a mental hospital. It's true he's a personable chap, and he holds a good job with a business-: Tachine man ufacturing company. But who knows how long he can keep it? And how can we be sure he's really cured? From whai I understand about mental illness, it conies and goes and you're never out of the woods. Why should a popular young woman like Estelle complicate her life with extra problems? She can just as easily marry a man in perfect hcillh. Estelle S I'd like to know how anyone can be- sure of anything about any man? There's a Rirl in my office who married her childhood sweetheart, a boy she knew since nursery school days, and he's now in the psychiatric section of th2 Veterans' Hos pital. I must go by my heart How ard is so charming, so sincere, so tender toward me that he tills nie with love for him and with confide nce in myself as a woman. I was particular ly moved by liie way he told nie about his illness, very openly and tlrarly. Il came to a hrad dorms his college eais whi n lie was caught in a finain lal ; q u e e z e. His friends know all about il and discuss it as ju-1 one of those tilings. I'm orry I mentioned it to my moiner. It frightens her. whereas it reassures me l.iat Howard'., m (me shape now. i The Council! It cornel as Family Treasure A 11 no shock to those who have kept up with the reports about the mental henlth of our pop ulation to learn that the in cidence of mental illness has jumped from 1 to every 10 Americans to (via the 1961 Midtown Manhattan Study) 8 in every II). And even the two "normal" citizens, ex empted from a gradation of neurotic or psychotic disturb ance, were not termed ment ally well, or healthy. They were described as "symptom free." This bcar3 out an old "hunch'' advanced by Dr. W. C. Menninger of Topcka, Kan., that since all of us, un der certain circumstances, ex perience mental or emotional disturbances 'severe enough to disrupt our functioning as well-adjusted, happy, and efficiently-performing individ uals," the toll of menial ill ness may well be "one in one ". When Ihes? concept break through to Mrs. S., suggesting that the mentally ill may be all around us no matter how normal their current behavior, she may sec some merit in befriending a young man whose illness has been discov ered, identified and diagnos ed, treated, and ostensibly cured. As Estelle points out, this may be safer than assu ming that any boy with no record of mental illness is "in perfect health." Our advice to Estelle is that, if she plans to marry Howard, she call upon the physician who treated him for information J to his condi tion. This is no different from Hie procedure before marry ing a man with food allergies or a trick knee. She wants to know how to handle the scars, the special diet, the ice-skating parties. As reassurance to Estelle A spread you'll be proud to say you made yourself il looks like an heirloom. Circles, stars design cre ated by 6' cinch triangles. Six make 12'2-inch hexagon. Pattern 7247: knitting direc tions bedspread, cloth. THIRTY FIVE CENTS (coins) for this pattern add 10 cents for each pattern lor Ist-class mailing. Send to Alice Brooks, care of Med ford Mail Tribune, Needle craft Dept., P. O. Box 13, Old Chelsea Station, New York 11, N Y. Print plainly NAME, ADDRESS, PAT TERN NUMBER. 1963's Biggest Nccdlecraft Show stars smocked acces soriesIt's our new Needle craft Catalog! Plus over 200 fresh-to-you designs to knit, crochet, sew. weave, embroi der, quilt. Plus free pattern. Send 25c now! tients arc as employable as ex-physical patients, says the U.S. Civil Service Commis sion. Two: Health Insurance plans, such as Blue Cross and employer-union policies, find It pays to underwrite mental illness as a treatable condi tion. Most Important, Howard has the advantage of know ing what to do and where to turn when troubled. The nev. er-lreated may not know this, They'll Do It Every Time By Jimmy Hatlo ViXINE SPENT YEARS OETTIKltj DEGREES IN NOME ECONOMICS AMD NUTRITION AND LANDED A JOB AS A SCHOOL DIETITIAN-- WELL HAVE THE BEST WELL- BALANCED MEALS OF ANV SCHOOL CAFETERIA IN .THE COUNTY- . Z ft So WHAT'S THE USE? IT SEEMS THAT HER DIETARY DIRECTIONS GET SIDETRACKED SOMEWHERE AL0N6 THE LINE.. IkMi iuOi'tlOOFIlll'fli wane? hi u tVJOOTUV HETT. IMSS-MaHUClSt,' RE EL! EAUuSK--Bi Bufioeft jo COFFEE 10 B-BUT-I-. THIS ISNT TUE) bill of FARey T IJAfSC s, rr 1 03 PEWSOTE IT.'.' YOU COTTA : THE KIDS I THEY LIKE- 9 4 Try and Stop Me By BENNETT CERF A WASHINGTON taxi driver was hailed by four portly ladies who desired to bo driven from the airport to Constitution Hall. En route they became embroiled in an MAN argument, and the driver ordered them to pipe down or get out of his cab. "Don't you dare talk to us like that, young man," said one of the ladies. "We happen to be members of the Daugh ters of the American Revolution." "That settles it," said the driver, abruptly pull ing over to the curb. "Out you go. Tm not having revolutionaries in a cab of mine." What's more, he made the indignant ladies get out, too. On a distinguished New York banker's ninety-second birthday, a doctor auggsted the time obviously had arrived where he must alow down a bit. "WhitT" joked the banker, heading for a park bench, "and be hit. by a taxicab?" "I note," murmured a young doctor to a very pretty nurse, "that 317 Isn't chasing yeu any mere. Hew did you bring It off?" "It waa simple once I thought it through," said the nurse. "I took the tires off his wheelchair." O 1963. by Buattt Ctrf, OUtribuUd by Kinf Jrwturei Syndict v vi l i. i m Warning Issued On Chain Letters United States Postal Inspec tor 3. A. Eldswlck, acting postmaster in Medford, issued a warning today that "chain letters" are illegal and viola tors may be fined $1,000 and sentenced to two years in a federal penitentiary. Eldswick said the letters are violations of both federal lottery statutes and federal mail fraud statutes. The Inspector said his of fice had recently received numerous inquiries about chain letters that offered prizes of U. S. Savings bonds, and chain letters coupled with appeals to pay church mortgages. Eldswlck said the appeals are illegal and that promoters and participants In the chain letters were subject to prose cution by the Justice depart ment. The vast majority of par ticipants in chain letters are the people who get cheated in she final analysis of the violation, Eldswick concluded. .In line with this, John H. Williams, special agent In charge of the federal bureau of investigation office in Port land, said that that agency has been questioned regard ing the saving bond chain let ter scheme. Williams stressed that the FBI has not approved any such program. Natural Resources Proposal Endorsed Salem - (UPH - Gov. Mark Hatfield's proposal to form a single department of natural resources by combining 20 state agencies has the endorse ment of the chairman of the house natural resources com mittee. Rep. Clinton Halght (D Baker) said "the governor is on the right track." Haight said "consolidation Is due" in the natural re sources field because there Is considerable "duplication." Advtrtlit mcnt Tense Nerves Block Bowels New laxative acts on colonic muscles. .. de-constipates overnight. The muscular iH of your colon enn tn rtit known to medicine it Aurrhaih' Pleut. In rcguUr people, ihee nerve tell ihe colon rmmlet to propel epel viMe from ihe body. Hui iene nere w emnuonn upi I can block your normal borl habit. I Your colon mui.le inipul are no ! Ui tirinn tnnuch IO tlimmjle ;uif) h'T niothor on the liiRhi imc-rmh lnc nd shrink. Mtc o( Microibful rcco'.ones, furil-er Mirtin. the condition. e etc two new announce-, TtiZT.o merits iro.n the business i combined with colonic nervt wmu world. One: Ex-mental pa-1 Uuni action. Of all ludini lMtie only new tablet called Colona'D Sivei ou thit vnecial combination tor way oernight rebel: (I) Colonmu umulatei colonic nere network, to further acmata and regulaoie ttt muKular "movement". (2 C ninNMii' unique re-bulking action help re-tone tcnte colon muKlct. t.t) toioNAio mo i.iurue for eny pa.vage without pun or uram. t ntoxAiDCten relieve, chronic con itipaiion overnight; ct it it clinically proved gentle even for expectant mother. Oet Colo , in today. IMRODLt tORY MLh 4i$, BRASSY THIEVES Milwaukee, Wis. - (UPD -Thieves with a lot of brass 400 ingots worth-were sought by police today. The metal, valued at $2,700, was stolen along with a pickup truck to transport it, from the Aclco foundries. VFW Officials Visit White City Facility While City Two officials of the Veterans of Foreign Wars of the United States vis ited the Veterans Administra tion here Thursday and Fri day. R. O. Wikoff, Denver, Colo., regional field representative for the VFW was here making a survey of the disabled vet erans facility, for the nation al office at Washington, D. C, and the VFW Rehabilitation Department, Norman Jones, chief, at Washington, D. C. G. O. Pike, department of Oregon service officer for the VFW, of Portland, spent the two days Interviewing dom iciliary members relative to their personal pension and compensation problems. Since ils establishment In 1949, the local Post 6412, has been an active and strong af filiate of the VFW here. Hen ry Benner Is post commander, and L. M. McKey is quarter master for the third consecu tive year. GETS SPACE CONTRACT Washington - (UPD - The Na tional Aeronautics and Space Administration a n n o u n ced Monday that the Philco Corp. would develop the flight con trol center at Houston, Tex., for the Gemini and Apollo projects. Reinstatement of Jobs Increased By Labor Board Washingtoii-lliri-T he N a- tional Labor Relations Board under the Kennedy admini stration has tharply increased reinstatement of lobs and back pay for workers found to have been illegally fired, according to 'he board s annu al report. With Kennedy appointees composing the majority of the board, its rulings have been more toward labor's point of view than during the Eisen hower administration. Back Pay Higher General Counsel S t u a Rothman said that back pay for employees found to have suffered illegal discrimination for engaging in union activity totalled $2,491,138 d u ri nj 1962. This was an increase of 57 per cent over 1961 and was almost three times the $877,- 878 in back pay ordered dur ing 1958. During the year the board ordered 3,351 employees re instated in their jobs. This was an increase of 49 per cent over 2,248 in 1961 and was almost three and one halt times the 1958 reinstatements. Rothman said the agency continues to receive an in creased number of cases. Tha number filed with the NLRB by unions, employers and Individual employees in 1962 totaled 25,336, an all-time high and an Increase of 31 per cent during the past four years. Created as Rofere The agency was created during the .930s to act as referee in deciding unfair labor practices. Rothman said that due to economic and industrial growth in the nation the agency's work load is expect ed to increase by 10 per cent during 1963 and indications are that by 1972 it will have 50,000 cases a year. YOUR NAME IS THERE! Y, the oddi art 10 to 1 that YOUR NAME IS THERE. Yeu ott (lit ttrvlce, when yeu want to chirgt. You hjv difficulty buying on credit. NOW IS THE TIME to do Mou thing about It. Pay promptly ta the Rcdbook will ihow you with a record of prompt pay mant. CREDIT BUREAU of MEDFORD TOP THREADER Bradford, England-IUPD-Roy Norton won the world needle threading championship Mon day by putting 1,067 strands through the eye of a standard sized needle. Puts Finger on Communism's Weak Spot Lite 3 80,000,000 once-free people of Poland, of Czechoslovakia, of Hunnary.Bulgariaand Romania till resist Red domination. Many powerful Soviet diviaiona are thus tied down In Eastern Europe unable to leave. Here ia Communiam'a weak spot; and putting a strong finger nn that spot, helping to keep tha Reda constantly on the defen sive, are the daily news and commentary broadcasta of Radio Free Europe. RKE'a 28 powerful transmitters blanket the area with up to 18 hours a day of programs carrying tha unanswerable words of truth that expose Communi.it lie. Radio Free Europe is sup ported by private American cituens. It is one of ths Kres World's strong weapons in th cold war. It needs your help to be stronger still. Put yvur finger on that weak I spot . . . send your contribution I to Radio Free Eumpe now. Give U much sj you can. Radio Fret Europe Rind N. Y. CMtor.Vt m Cm f. O. Mi !!, Mavnt Vtrnan, A4Htm (;tjttsn'l M4 U i o o
