MEDKORD MAIL TRIBUNE. MEDFORD, OREGON
TUESDAY. JANUARY 29. 1963
;r sat,
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Edited by Th Mail Tribune Advertising Department
TOTAL RETAIL DOLLAR VOLUME ROSE MODERATELY during the 7-day period
ended Wednesday, January 23, above the corresponding week last year. Dun & Bradstreet
reported today. National percentaue changes varied from the corresponding levels of a
year ago by the following percentages: plus 1 to plus 5rr. Regional percentage changes
varied from the comparable levels of a year ago by the following percentages: West
South Central minus 7 to minus 3; East South Central minus 2 to plus 2: Middle Atlantic.
West North Central, and Mountain minus 1 to plus 3; New Engla nd zero to plus 4; East
North Central and South Atlantic plus 2 to plus 6: Pacific plus 3 to plus 7.
"AROUND THE WORLD WITH AN OREGON BEEF
POT ROAST" is the unusual title of this year's Pacific
Power St Light Company-Jackson County Cowbelles spon
sored Cooking school.
This 6th annual Beef Cooking school will be held Wednes
day, January 30. 1:30 p.m. at the Jackson County Home Ex
tension Auditorium, Jackson County iairgrounds, Medlord.
The school will be completely free and open to anyone
interested.
Featured instructor for the program will be Polly Pacific,
or Bev Lyons as she is better known to Rogue Valley resi
dents. A Pacific Power & Light Company ad in the Tuesday,
January 29 Mail Tribune said: "You're invited to see Polly
Pacific (Bev Lyons) demonstrate exciting international ways
to Drepare tasty beef dishes. There will be coffee and home
made cookies furnished by the Jackson County Cowbelles . . .
you'll have the chance to sample Polly Pacific's beef recipes
. . and there will be door prizes, loo.
A new Tappan range, furnished by the Big Y Shopping
Bev Lyons Center will be used for the demonstrations.
CONSUMER SPENDING EXPECTED TO RISE. Consumer expenditures for goods
and services will reach S365 billion this year, states McGraw-Hill's department of econ
omics, reports Electrical Merchandising Week. This is an increase of S3 billion over 1962, or
about 2.5':;.. According to the latest survey of Consumer Buying Intentions, conducted by
the U.S. Bureau of the Census, consumer plans to purchase autos and major household
goods remain strong. Furthermore, consumer confidence is improving. And this attitude
may cause the American public to step up th eir expenditures for goods and services in the
months ahead.
I .
S5:
SMART NEW FORD MODELS INTRODUCED. Fasiback hardtop styling is featured in
new 1963'z models announced today by Ford Division of Ford Motor Company. Shown
above is the new soorty Falcon Sprint Sports hardtop, powered by a 260-cubic-inch V8.
Tha Sprints have qualified for the famed 2500-ir.Ue Monte Carlo Rallye which begins Jan
uary 19 in Monte Carlo. Monaco. In the top-of-theline Ford Galaxie, the aerodynamically
styled fasiback sports hard'op (lower) offers an optional 427-cubic-inch engine, the most
powerful ever produced by Ford. These new cars, plus four other sporty models, went on
ale in U. S. Ford dealershios in February. The model shown below is now on display at
Crater Lake Motors, Ford dealers here.
'62-GOOD YEAR FOR APPLIANCE DEALERS: '63-LOOKS BETTER. Hie majority
of appliance dealers interviewed by Electrical Merchandising Week are looking back hap
pily at a more than satisfactory sales year and are looking ahead optimistically to an even
better one. Of the 68 dealers queried in 26 markets, 52 said business had improved, 6 re
port sales remained the same as in 1961 and only 10 indicated a drop in volume. The
average increase was 14. Refrigerators and home laundry equipment were the best
selling major appliances, but ranges headed the list for a large number of respondents.
Air conditioners were standouts in some regions. In home electronics, portable TV and
stereo ran neck and neck as far as best dollar producers. Next to hair dryers, electric
tooth brushes were mentioned most often as "hot items" in the houseware category. The
majority of dealers in the survey felt that service was one of their main competitive wea
pons in 1962 and many of them plan to make it even more effective this year. "It pays
to advertise." is a maxim none of the dealers in the survey would argue with. The great
majority of relailers advertised as much or more than they did in 13H1. The major medium
was newspapers. Most dealers are optimistic about their business in '63. Reasons for this
feeling are: Confidence in the nation s economy and a
conviction that consumers' willingness to spend will
stay at a good level in '63: Growing evidence that some
of the low-saturated products are beginning to move in
real volume, strong feeling that there is a need for their
kind of retail outlet and less talk this year of strong
competition from discount houses and chains.
SAN FRANCISCO CELEBRATES CHINESE NEW
YEAR. Miss Chinatown. U.S.A. contestants Jean Ng, left,
and Dolly Lee. both of San Francisco, try out one of the
Happy New Year banners that will brighten San Fran
cisco's famed Chinatown when it celebrates ils biggest
New Year festival. February 1-10. Along with these
dazzling banners, which run the length of Chinatown's
fabled Grant avenue, the 10-day Chinese New Year
festival will be highlighted with special, free Chinese
exhibits and entertainment. Climax nf the celebration
is the two-hour parade that winds through Chinatown
Saturday night. February 9. honoring arrival of Chinese
Lunar Year 4661-thc year of the Hare.
MOBILE HOME SALES MOVING INTO HIGH
GEAR. A hefty 22 upsurge will lilt output of mobile
homes and travel trailers to new ocaks this year, indus
try sources predict, reports Sales Management. These
units are a fast-growing market for everything from
portable TV sets to wall-to-wall carpels. Some 63,000
units were sold in 1950, ris'nq to 130,000 in 1961 and
reaching 167.000 last year. Sales are predicted to hit
400.000 in 1971. Of the four-million plus mobile home
occupants, 14 are senior citizens, 55 are professional
people and 20 military personnel.
mm
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EARLY CHINESE TEA ACTUALLY "TOOK THE CAKE". Hie fresh, tender leaves of
the tea plant were sun-dried, steamed, and then pressed tightly into flat, circular cakes
about the size of cue of today's layer cake pans, very much like the one pictured from
the R. C. Bigelow collection
of rarities of the tea world.
Here is a "recipe" from
those items'. An Eighth Cen
tury Chinese authority on tea
gave the following instruc
tions for making 5 cups of
"the tea beverage": 1 cubic
inch of tea to 1 (Chinese) pint
of boiling water. Sounds easy,
doesn't it? But wait!
In those days, tea making
required 24 pieces of equip
ment, including the tea cake
which was kept fresh and
fragrant by wrapping it in
bamboo leaves. Also needed
was something to break pieces
from the tea cake, a grinder
to pulverize it, a sieve of bam
boo and fine gauze to strain
it after brewing, a tea kettle,
tea not. cups and other things.
All those pieces were kept in 1 or 2 light-weight baskets of bamboo or rushes, so they
could be carried easily and safely on Journeys from place to place. In spite of the diffi
culty of preparation, lea drinking became a very important part of the daily life of the
early Chinese. They took time out of every day to enjoy sever, il cups of hot tea.
Could we make lea now as the Chinese did so long ago? Rather would we make it
their way? With 24 pieces of equipment? Never!
Today's tea making is geared to our high speed modern life, but without any loss
of enjoyment. In fact, modern methods of growing, blending and packaging give us much
greater variety and better quality teas.
Today, more and more people are pausing for a refreshing cup of tca-perhaps one of
the long-time favorites such as Jasmine, Chinese Pagoda, Darjeeling, Oolong, King's Garden,
etc., or perhaps a hearty and delicious cup of Ceylon tea blended with sweet spices and
bits of orange which is causing such constant comment among tea lovers. Here is Bige
low's "recipe ": Pour freshly boiling water over a tea bag or loose leaf tea into a warm
cup or pot. Presto, we have a cup or a pot of steaming tea; a taste treat such as the Chi
nese of those days never knew. The people of ancient times and we, of modern times, en
joy tea drinking for the same reason; relaxation, relief from fatigue and a warm sense of
well-being.
SPORTING GOODS DEALERS SCORE '62 GAIN; SEE EVEN BETTER PERFORMANCE
IN '63. While sporting goods sales started slowly In 1962 with a rise of 0.8 in the first
quarter, the following quarterly periods showed increases of 5,7 and then 8.7 with
the year winding up at 8.1 ahead of 1961, reports The Sporting Goods Dealer. A survey
by the magazine shows that three out of every four dealers participating reported a belter
1962 than '61. And 65.3 look for a better '63. with an average sales rise of 5.8. Among
those who experienced a stronger 1962 than 1961, three major factors contributed to the
gain and they ranked about equal-smarter buys, promotions and advertising. The situation
in advertising for this year is much the same as in 1962. Some 49.7 say they will con
tinue along the same budgets and media used in 1962. A total of 40.6 will increase
advertising and promotions. Only 9.7 will trim their promotional budgets. "Newspapers
again lead the way as advertising media." the magazine states.
Dennis the Menace
'Yeah, eur look Km HANDS! iootKW HANDS!'
The Family Council
Kflitnr' note: Th Family council consists of a Judge m
plivthialrisl, three rle rcyinrn. Hirer editors and a women', editor.
Men. article l! a Mini mar y of a family riltasrrrnirnt presented to the
( nimnl. 1 he Cutnirll deals problems, major and minor,
ptirmiiiterrd hv cuidanrp ronnselors and social workers. Edited by
.Mrs. Alma Denny. (Copyright by General Features Corp.)
LSfTS TAR GAZERS Q
4-. APR 21
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V..SS
By CLAY R. POLL A N-
Your Daily Activity Guide
Aeeardina to fha ifort.
To develop rrcssage for Wednesday,
read wcrds ccrresDcrding to numbers
ct our Zodiac birthsign.
1 r.-.i,-, Ti C'f 6! G-.H
UIIA
OCT. 23
152-54
6977-79 8X-:
Goal (?).Uvene t )Stv
KOeiO
OCT 24 (J.'J,
19.iS.ifl
SAGtTTAKIUl
:it a Ik
L-5-37.38-70'?
75-7f;5-8S.'-
30-33-50 53fl
'.8.61-62 "!
AOUAItUl
5- IWtl
31-36-8&8411
6- 7-1I-134J
Frost Said Often
Nobel Nominee
Stockholin-XPli- The Swed
ish Academy, in a rare dis
cloHirc, said today Robert
Fm.t oflrn ii;d born consi
dered for the Nobel Prize for
Lit'rainrc The Academy
makes il a policy 1o rirclitie
comment nn possible winners
-only on the laureates tliem-
Hut ar arlf in- secretary Dr.
Arulrrs Oesierhna broke that
rule 1nriay on learning of the
American port s draili in Bos
ton Or-trrlinK sniri Frost was
plaer.j in nijiiunatir'n SfATr.il
tin .- for the Nobel Prize. The
1;! time was last year, he
said. v. he'i tiie worlrl's iim!ie-l
literary awnrn wrnt to an
o'h'r American, noclist Joiin
Steinbeck,
Mrs. H. S She's planning
to take on a lifetime of head
aches. Estelle S. I feel he's a
safer bet than most young fel
lows. ...
Mrs. H.S. Our dauuhlcr is
a fine, beautiful girl who has
her pick of desirable suitors.
To our chagrin, she feels most
attracted to Howard, a man
who spent ome time in a
mental hospital.
It's true he's a personable
chap, and he holds a good job
with a business-: Tachine man
ufacturing company. But who
knows how long he can keep
it? And how can we be sure
he's really cured?
From whai I understand
about mental illness, it conies
and goes and you're never
out of the woods. Why should
a popular young woman like
Estelle complicate her life
with extra problems? She can
just as easily marry a man
in perfect hcillh.
Estelle S I'd like to know
how anyone can be- sure of
anything about any man?
There's a Rirl in my office
who married her childhood
sweetheart, a boy she knew
since nursery school days, and
he's now in the psychiatric
section of th2 Veterans' Hos
pital. I must go by my heart How
ard is so charming, so sincere,
so tender toward me that he
tills nie with love for him
and with confide nce in myself
as a woman. I was particular
ly moved by liie way he told
nie about his illness, very
openly and tlrarly. Il came
to a hrad dorms his college
eais whi n lie was caught in
a finain lal ; q u e e z e. His
friends know all about il and
discuss it as ju-1 one of those
tilings. I'm orry I mentioned
it to my moiner. It frightens
her. whereas it reassures me
l.iat Howard'., m (me shape
now.
i The Council! It cornel as
Family Treasure
A 11
no shock to those who have
kept up with the reports about
the mental henlth of our pop
ulation to learn that the in
cidence of mental illness has
jumped from 1 to every 10
Americans to (via the 1961
Midtown Manhattan Study) 8
in every II). And even the
two "normal" citizens, ex
empted from a gradation of
neurotic or psychotic disturb
ance, were not termed ment
ally well, or healthy. They
were described as "symptom
free." This bcar3 out an old
"hunch'' advanced by Dr.
W. C. Menninger of Topcka,
Kan., that since all of us, un
der certain circumstances, ex
perience mental or emotional
disturbances 'severe enough
to disrupt our functioning as
well-adjusted, happy, and efficiently-performing
individ
uals," the toll of menial ill
ness may well be "one in
one ".
When Ihes? concept break
through to Mrs. S., suggesting
that the mentally ill may be
all around us no matter how
normal their current behavior,
she may sec some merit in
befriending a young man
whose illness has been discov
ered, identified and diagnos
ed, treated, and ostensibly
cured. As Estelle points out,
this may be safer than assu
ming that any boy with no
record of mental illness is
"in perfect health."
Our advice to Estelle is
that, if she plans to marry
Howard, she call upon the
physician who treated him for
information J to his condi
tion. This is no different from
Hie procedure before marry
ing a man with food allergies
or a trick knee. She wants
to know how to handle the
scars, the special diet, the
ice-skating parties.
As reassurance to Estelle
A spread you'll be proud
to say you made yourself
il looks like an heirloom.
Circles, stars design cre
ated by 6' cinch triangles.
Six make 12'2-inch hexagon.
Pattern 7247: knitting direc
tions bedspread, cloth.
THIRTY FIVE CENTS
(coins) for this pattern add
10 cents for each pattern lor
Ist-class mailing. Send to
Alice Brooks, care of Med
ford Mail Tribune, Needle
craft Dept., P. O. Box 13,
Old Chelsea Station, New
York 11, N Y. Print plainly
NAME, ADDRESS, PAT
TERN NUMBER.
1963's Biggest Nccdlecraft
Show stars smocked acces
soriesIt's our new Needle
craft Catalog! Plus over 200
fresh-to-you designs to knit,
crochet, sew. weave, embroi
der, quilt. Plus free pattern.
Send 25c now!
tients arc as employable as
ex-physical patients, says the
U.S. Civil Service Commis
sion. Two: Health Insurance
plans, such as Blue Cross and
employer-union policies, find
It pays to underwrite mental
illness as a treatable condi
tion. Most Important, Howard
has the advantage of know
ing what to do and where to
turn when troubled. The nev.
er-lreated may not know this,
They'll Do It Every Time
By Jimmy Hatlo
ViXINE SPENT
YEARS OETTIKltj
DEGREES IN
NOME ECONOMICS
AMD NUTRITION
AND LANDED
A JOB AS A
SCHOOL
DIETITIAN--
WELL HAVE
THE BEST WELL-
BALANCED MEALS
OF ANV SCHOOL
CAFETERIA IN
.THE COUNTY- .
Z ft
So WHAT'S THE
USE? IT SEEMS
THAT HER DIETARY
DIRECTIONS GET
SIDETRACKED
SOMEWHERE
AL0N6 THE
LINE..
IkMi iuOi'tlOOFIlll'fli
wane? hi u
tVJOOTUV HETT.
IMSS-MaHUClSt,'
RE
EL!
EAUuSK--Bi
Bufioeft jo
COFFEE 10
B-BUT-I-.
THIS ISNT TUE)
bill of FARey
T IJAfSC s, rr 1
03
PEWSOTE
IT.'.' YOU COTTA
: THE KIDS I
THEY LIKE-
9
4
Try and Stop Me
By BENNETT CERF
A WASHINGTON taxi driver was hailed by four portly
ladies who desired to bo driven from the airport to
Constitution Hall. En route they became embroiled in an
MAN
argument, and the driver
ordered them to pipe
down or get out of his
cab.
"Don't you dare talk
to us like that, young
man," said one of the
ladies. "We happen to be
members of the Daugh
ters of the American
Revolution."
"That settles it," said
the driver, abruptly pull
ing over to the curb.
"Out you go. Tm not
having revolutionaries in
a cab of mine."
What's more, he made the indignant ladies get out, too.
On a distinguished New York banker's ninety-second birthday,
a doctor auggsted the time obviously had arrived where he must
alow down a bit. "WhitT" joked the banker, heading for a park
bench, "and be hit. by a taxicab?"
"I note," murmured a young doctor to a very pretty nurse,
"that 317 Isn't chasing yeu any mere. Hew did you bring It off?"
"It waa simple once I thought it through," said the nurse. "I
took the tires off his wheelchair."
O 1963. by Buattt Ctrf, OUtribuUd by Kinf Jrwturei Syndict
v
vi l i. i m
Warning Issued
On Chain Letters
United States Postal Inspec
tor 3. A. Eldswlck, acting
postmaster in Medford, issued
a warning today that "chain
letters" are illegal and viola
tors may be fined $1,000 and
sentenced to two years in a
federal penitentiary.
Eldswick said the letters
are violations of both federal
lottery statutes and federal
mail fraud statutes.
The Inspector said his of
fice had recently received
numerous inquiries about
chain letters that offered
prizes of U. S. Savings bonds,
and chain letters coupled
with appeals to pay church
mortgages.
Eldswlck said the appeals
are illegal and that promoters
and participants In the chain
letters were subject to prose
cution by the Justice depart
ment. The vast majority of par
ticipants in chain letters are
the people who get cheated
in she final analysis of the
violation, Eldswick concluded.
.In line with this, John H.
Williams, special agent In
charge of the federal bureau
of investigation office in Port
land, said that that agency
has been questioned regard
ing the saving bond chain let
ter scheme. Williams stressed
that the FBI has not approved
any such program.
Natural Resources
Proposal Endorsed
Salem - (UPH - Gov. Mark
Hatfield's proposal to form a
single department of natural
resources by combining 20
state agencies has the endorse
ment of the chairman of the
house natural resources com
mittee. Rep. Clinton Halght (D
Baker) said "the governor is
on the right track."
Haight said "consolidation
Is due" in the natural re
sources field because there Is
considerable "duplication."
Advtrtlit mcnt
Tense Nerves
Block Bowels
New laxative acts on
colonic muscles. .. de-constipates overnight.
The muscular iH of your colon enn
tn rtit known to medicine it
Aurrhaih' Pleut. In rcguUr people,
ihee nerve tell ihe colon rmmlet to
propel epel viMe from ihe body.
Hui iene nere w emnuonn upi
I can block your normal borl habit.
I Your colon mui.le inipul are no
! Ui tirinn tnnuch IO tlimmjle
;uif) h'T niothor on the liiRhi imc-rmh lnc nd shrink.
Mtc o( Microibful rcco'.ones, furil-er Mirtin. the condition.
e etc two new announce-, TtiZT.o
merits iro.n the business i combined with colonic nervt wmu
world. One: Ex-mental pa-1 Uuni action. Of all ludini lMtie
only new tablet called Colona'D
Sivei ou thit vnecial combination tor
way oernight rebel:
(I) Colonmu umulatei colonic
nere network, to further acmata and
regulaoie ttt muKular "movement".
(2 C ninNMii' unique re-bulking
action help re-tone tcnte colon
muKlct. t.t) toioNAio mo i.iurue for
eny pa.vage without pun or uram.
t ntoxAiDCten relieve, chronic con
itipaiion overnight; ct it it clinically
proved gentle even for expectant
mother. Oet Colo , in today.
IMRODLt tORY MLh 4i$,
BRASSY THIEVES
Milwaukee, Wis. - (UPD -Thieves
with a lot of brass
400 ingots worth-were sought
by police today. The metal,
valued at $2,700, was stolen
along with a pickup truck
to transport it, from the Aclco
foundries.
VFW Officials Visit
White City Facility
While City Two officials
of the Veterans of Foreign
Wars of the United States vis
ited the Veterans Administra
tion here Thursday and Fri
day. R. O. Wikoff, Denver, Colo.,
regional field representative
for the VFW was here making
a survey of the disabled vet
erans facility, for the nation
al office at Washington, D. C,
and the VFW Rehabilitation
Department, Norman Jones,
chief, at Washington, D. C.
G. O. Pike, department of
Oregon service officer for the
VFW, of Portland, spent the
two days Interviewing dom
iciliary members relative to
their personal pension and
compensation problems.
Since ils establishment In
1949, the local Post 6412, has
been an active and strong af
filiate of the VFW here. Hen
ry Benner Is post commander,
and L. M. McKey is quarter
master for the third consecu
tive year.
GETS SPACE CONTRACT
Washington - (UPD - The Na
tional Aeronautics and Space
Administration a n n o u n ced
Monday that the Philco Corp.
would develop the flight con
trol center at Houston, Tex.,
for the Gemini and Apollo
projects.
Reinstatement of
Jobs Increased
By Labor Board
Washingtoii-lliri-T he N a-
tional Labor Relations Board
under the Kennedy admini
stration has tharply increased
reinstatement of lobs and
back pay for workers found
to have been illegally fired,
according to 'he board s annu
al report.
With Kennedy appointees
composing the majority of the
board, its rulings have been
more toward labor's point of
view than during the Eisen
hower administration.
Back Pay Higher
General Counsel S t u a
Rothman said that back pay
for employees found to have
suffered illegal discrimination
for engaging in union activity
totalled $2,491,138 d u ri nj
1962. This was an increase of
57 per cent over 1961 and was
almost three times the $877,-
878 in back pay ordered dur
ing 1958.
During the year the board
ordered 3,351 employees re
instated in their jobs. This was
an increase of 49 per cent
over 2,248 in 1961 and was
almost three and one halt
times the 1958 reinstatements.
Rothman said the agency
continues to receive an in
creased number of cases. Tha
number filed with the NLRB
by unions, employers and
Individual employees in 1962
totaled 25,336, an all-time
high and an Increase of 31
per cent during the past four
years.
Created as Rofere
The agency was created
during the .930s to act as
referee in deciding unfair
labor practices.
Rothman said that due to
economic and industrial
growth in the nation the
agency's work load is expect
ed to increase by 10 per cent
during 1963 and indications
are that by 1972 it will have
50,000 cases a year.
YOUR NAME
IS THERE!
Y, the oddi art 10 to 1 that
YOUR NAME IS THERE.
Yeu ott (lit ttrvlce, when yeu
want to chirgt.
You hjv difficulty buying on
credit.
NOW IS THE TIME to do Mou
thing about It. Pay promptly
ta the Rcdbook will ihow you
with a record of prompt pay
mant. CREDIT BUREAU
of MEDFORD
TOP THREADER
Bradford, England-IUPD-Roy
Norton won the world needle
threading championship Mon
day by putting 1,067 strands
through the eye of a standard
sized needle.
Puts Finger on
Communism's
Weak Spot
Lite
3
80,000,000 once-free people of
Poland, of Czechoslovakia, of
Hunnary.Bulgariaand Romania
till resist Red domination.
Many powerful Soviet diviaiona
are thus tied down In Eastern
Europe unable to leave.
Here ia Communiam'a weak
spot; and putting a strong finger
nn that spot, helping to keep tha
Reda constantly on the defen
sive, are the daily news and
commentary broadcasta of
Radio Free Europe. RKE'a 28
powerful transmitters blanket
the area with up to 18 hours a
day of programs carrying tha
unanswerable words of truth
that expose Communi.it lie.
Radio Free Europe is sup
ported by private American
cituens. It is one of ths Kres
World's strong weapons in th
cold war. It needs your help to
be stronger still.
Put yvur finger on that weak
I spot . . . send your contribution
I to Radio Free Eumpe now. Give
U much sj you can.
Radio Fret Europe Rind
N. Y.
CMtor.Vt m Cm
f. O. Mi !!, Mavnt Vtrnan,
A4Htm (;tjttsn'l M4 U i
o o