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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Jan. 15, 1963)
MEDFORD MAIL TRIBUNE. MEDFORD. OREGON TUESDAY. JANUARY IS. 1913 Pletsch Urges Business Firms To Make City More Attractive "It's the little things that count," John Pletsch, manager of Jackson County Federal Savings and Loan association, suggested in a talk to the Medford Chamber of Com merce. Roundtable Monday noon. ' The speaker, while recog nizing that Medford, like many other communities in the United States, has some major problems, submitted that considerable improve ment could be immediately achieved in the city's appear ance and economy by under taking a series of smaller pro grams. Pletsch specifically, urged two developments: That buildings in the cen tral business district be paint ed in an orderly, attention getting style. Could Paint Buildings And that downtown prop erty owners paint the roofs and chimneys of their build ings to make Medford appear more colorful and interesting to tourists and travelers pass ing through the city on the freeway overpass. The result might be, Pletsch speculated, that Med ford would over a period of time come to be known as "a city with color." Addressing himself to the problem of wooing the con sumer, the speaker postulated The Medical Roundup Emeritui Coo stilt nt In Medicine Mayo Clinic Emeritus Proreisor of Medicine Mayo Cllnle (Register and Tribune Syndicate, 1961) Electroencephalograms For many years, we phy sicians have been wondering why electroencephalograms - records of the tiny electric currents that are constantly being formed in the brain -do not tell us that a particu lar child is mentally re tarded. Com- Aivirei moniy, me cjiild's mother soon senses that something is wrong: even three months after the infant's birth, the mother and the pediatrician may note that the child does not look at peo ple and does not follow their movements with its eyes as it should. Later, it may not smile at its mother and it may riot gurgle with pleasure as most babies do. J What is often then unfor tunate is that the doctor, be cause he hates to hurt the par ehts and take away all hope for them, does not come right out with the truth. He says, "Keep hoping; there isn't much wrong;, give it time." Then what happens is that the parents keep travel ing from one medical center to another, hoping against hope that someone will either say that the child is all right, or will give a medicine which will work a cure. In these cases, it would help greatly if there were some test which would show in a few minutes that the child's brain is working deficiently and would show this with certainty. This is one reason why I am so glad to read in Science magazine that Mrs. Erna Gibbs and Dr. Frederick Gibbs of the Illionis Medical School in Chicago, have just published their finding that little children under the age of 5, if their brain is not developing properly, will oft en show a special type of elec tric record which is practical ly 100 per cent diagnostic of mental retardation. Curious ly, this type of record disap pears later, as the brain waves take on the appear ance of those found in older children and adults. This discovery should prove of tremendous importance in giving physicians more confi dence when they have to' make the diagnosis of a men tal slowness. When they are sure and have definite proof, they may be more willing to tell the-parents what the situ ation is. Calories Needed In two studies recently made at Harvard, under the direction of Prof. Frederick J., Stare, it was found that grad uate students took each day 2,900 calories. In the past, undergraduate students else where have been shown to re quire 3,300 calories. Each of the 80 football play ers at the Harvard "training table" used 4,100 calories each day. Lumber-jacks also need some 4,000 to 5,000 calorics a day. What has always interested me has been the fact that I can rarely reduce a stout woman's weight, unless I can get her to take less than 1,200 calories a day. Recently a very stout woman was kept for some time in a hospital where the doctors felt they could control her diet. The fact that she did not lose weight on 600 calories a day suggests that some stout per sons must have a very eco nomical type of body chemis try which enables them to "get by" with but little "fuel." One difficulty with this argument is that I have known fat women on a "strict diet" in a hospital who ate much candy and drank whis key or beer which was smuggled in by friends. As I have said here before, many stout people control them selves at the table, but all day they keep (almost uncon sciously) nibbling, and at night they clean out the refrigerator. I never knew how distress ing a tremendous appetite can be until recently a stout wom an wrote me and gave me a vivid word picture of the ter rible gnawing hunger which tortured her all day and half the night. It just forces her to eat and eat. Recently I was made more sympathetic with stout people than I ever was before when I read that a nev variety of very fat white mice and also a new variety of very fat white rats have appeared, and are now breeding true. The body chemistry of these very fat animals is different from that of the ordinary animals, and this explains why they are so big. According to a Gallup poll, there are some 34 million people in the United States who are overweight. One third of them are trying to do something about their obesity. Dr. Alvarez offers many tips about "Weight Control" in his booklet of that name. You may obtain a copy by sending 25 cents and a 5-cent stamped, self-addressed envelope with your request to Dr. Walter C. Alvarez, Dept. MMT, The Register and Tribune Syndi cate, Box 957, Des Moines 4, Iowa. Try and Stop Me By BENNETT CERF- ters GO ARRIVING home exhausted from a hard day at the office, a commuter was met at his doorway by his wife, all dressed up in her best bib and tucker. "Bad news, bad news, she chirped cheer fully. "We'll have to go to a restaurant for din ner. The electricity was turned off this afternoon so I couldn't cook any thing." "Electricity?" echoed the poor husband. "But we have a gas range." "True enough," con ceded his wife triumph antly, "but we have an electric can opener." e One of the rarest of hy brid animals is the off- . spring of a tiger and a lion: when RJngling's Circus exhibited one few years afro, it attracted bigger crowds than the ele phants and gorillas! When the animal s father is a tiger and the mother a lioness. It's called a tiglon; when the parenthood Is reversed, It's called tigar. o A sailor shambled Into a navy recruiting office on Tremont Street and diffidently tapped the officer In charge on the arm. "Say, Bud," he pleaded earnestly, 'gimme that old sales talk again, will you? I'm getting mighty discouraged!" Warns Tom O'Donnell: "The girt who lays all of her cards on ths table Is usually left playing solitaire." C 1961. fcr Bennett Cert, Distributed by Xlnj features Sradteats 'J "J that a merchant must "watch customer desire." He suggest ed that his audience, for the moment, try to put themselves in the frame of mind of a consumer. "If you were a customer," he asked, "where would you want to park when you went downtown to shop? Would you want to park right in front of the store where you in tended to do business? How to Park Car "How would you want to park your car?" he continued, "diagonally or parallel?" "How long would you want to park? An hour? As long as you needed to complete your shopping?" "Suppose, that you have been at the shopping center doing some buying and then decided to go downtown to do some more. How would you want to go? Would a shuttlebus between the two areas interest you?" he asked. "Why is it true that, Med ford shoppers won't walk over 300 feet to do their buying when customers of Marshal Field's in Chicago, for ex ample, have been trained to walk much farther?" Pletsch asked. Questions Rhetorical The speaker's questions were rhetorical. He did not attempt to answer them, but said they were posed to pro voke the thinking of his au dience. He urged a positive atti tude toward the shopping center and the freeway over pass. "Both are here to stay," he said, "and we should work to make them attributes to the community." Pletsch pleaded for more attention to the tourist trade. "It is the tourist," he said, '"who brings new money into the area." The paipting proj ects would make Medford more attractive to tourists, and he strongly suggested they be accomplished this year. Plans Under Way For 1963 Boys State Two Medford men are mem bers of Beaver- Boys State staff which is planning the 27th annual Beaver Boys State to be held June 23 to 29 at Oregon State univer sity, Corvallis. The two local men are Alex McDonald and DeVere Tay lor. . : . , . The program, sponsored by the American Legion, will in clude 550 high school boys, an increase from last year's enrollment of 485. Enrollment is handled through local American Le gion posts. County Horsemen Group fo Meet The Jackson County Horse men well meet at 7:30 p.m., Wednesday, Jan. 16 in the courthouse auditorium to elect officers and discuss new fair ground facilities, according to Larry Perry, Lake Creek, act ing chairman. An Oregon Horseman s as sociation representative will be present to discuss a pro posed indoor arena and a race track. Perry said. All horse men and general public are invited, he added. FROM GOOD FAMILY Knoxvillc, Tenn. IUPII This classified ad appeared in Mon day's Knoxville News-Senti nel: "Puppics-$5. Mother ped igreed collie. Father comes from a good neighborhood." House Committee Appointments Said To Be Step Ahead A 3 Salem OJPU House commit tees of the 1963 legisature were announced Monday and were termed "a forward step" by House Minority Leader F. F. Montgomery (R-Eugene). House Speaker Clarence Barton (D-Coquille) announc ed the committees shortly after the House organized at its opening session. Montgomery himself who has been demanding commit tee assignments of greater re sponsibility for Republicans, was given the vice chairman ship of the Tax Committee, which will have to deal this session with the thorny prob lem of raising new revenues. The Republicans were giv en three committee chairman ships, two more than last ses sion, and 19 of the 29 House Republicans were placed on a requested committee. Forward Step "While the numbers are not as great as we had hoped," Montgomery said, "we be lieve that a forward step has been made in the interest of experience and ability." He said Republicans "will lend every assistance to Mr. Barton" in seeking what is best for Oregon. The House committees chairman, vice chairman, and members: Agriculture and Livestock Don McKinnis (D-Summer-ville); Smith (D); Bateson (D); Bennett (D); Cannon (R); De tcrming (R); Hansell (R); Mc Clure (D) Rogers (R). Alcoholic Control-Ray Doo ley (D-Portland); Chappel (R); Bonestcele (R); Dellenback (R); Elder (R); Gallagher (R); McBain (D); Peck (D); Wil lits (D). Commerce and Utilities Carl Back (D-Port Orford): Branchtield (R); Chuinard (R); McBain (D); Ouderkirk (R); Smith (R); Willits (D). Education-Nancy Kirkpat rick (D-Lebanon); Rogers (R); Branchtield (R); Dickerson (R); Howard (D); Howe (R); Ridderbusch (D); Smith (D); Wilmot (D). Elections and Reapportion ment - Philip Lang (D-Port-land); Musa (D); Chuinard (R); Dellenback (R); Haight (D); Hand (D); McKinnis (D); Mont gomery (R); Packwood (R). Financial Affairs - Juanita Dun and Bradstreet Report Lists Firms Medford business firms to tal 777, according to the an nual statement of Dun and Bradstreet Inc. According to J. Harry White, district manager of the Portland office, there are 1, 257 manufacturers, whole salers and retailers in this area. The figures are from the Dun and Bradstreet Reference Book for January, 1963. Business firms in other prin cipal communities of Jackson county show Ashland 178, Central Point 73, White City 25, Talent 28, and Eagle Point 22. The Dun and Bradstreet Reference book lists those manufacturers, wholesalers, and retailers who seek or grant commercial credit, but it docs not include some of the service and professional businesses such as beauty and barber shops, security dealers and real estate brokers. There fore, the figures for total bus inesses In the United States would be higher than the 3, 000,000 contacted by Dun and Bradstreet. 3AA J CLEAN IftLtJsttf 77I Ol UK vv Orr (D-Lake Grovj): Hulett D); Bennett (D); Dooley ID): Elder (R); Gallagher (R); Ha- gan (R); Maher (R); Musa (D). Fish an. Gsms-W. O. Kel- say (D-Roseburg); Holmstron (D); Back (D); Boncsteele (R); Elder (R); Flitcraft (R); Hu lett (D); Morgan (D): Ouder kirk (R). Food and Dairying - Victor Atiyeh (R-Portland); Bennett (D); Field (R); Hagan (R); Meek (R); Orr (D); Peck (D); Rogers (R); Turner (D). Highways - William Holm- strom (D-Gearhart); Back (D); Howard (D); Howe (R); Hoyt (R); Hunt (R); Kelsay (D); Ridderbusch (D); Smith (R). Judiciary - Berkeley Lent (D-Portland); Redden (D); Branchtield (R); Dickinson (R); Field (R); Hulett (D); Jones (R); Land (D); Mosser (R). Labor and Industries - Wayne Turner (D-St. Helens); Leiken (D); Bennett (D); Ha gan (R); Jones (R); Kennedy (D); Meek (R); Packwood (R); Whelan (D). Local Govsrnmsnts-Corne- lius Bateson (D-Salem); Ken nedy (D); Bonesteele (R); 1 for Your Convsnisncs ft Savings-Big Double lead Washers. ., lAUNMOMATSsTIWAOT --y htm k0 X. JWMRH IMWirfMM IN, .COUKMOUft Chuinard (R); Deterlng (R) Kirkpatrick (D): McClure (D); Packwood (R): Whelan (D). Military Affairs - Winton Hunt, (R-Woodburn); Flit craft (R); Bazctt (R); Cannon (R); Crothers (R); Dooley (D); Kennedy (D); Meek (R); Mos ser (R). Natural Rssourcss - Clinton Haight (D-Baker); Orr (D); Back (D); Cannon (R); Deter lng (R); Holmstrom (D); Mor gan (D); Ouderkirk (R); Smith (R). Planning and Development - Ed Whelan (D Portland); Leiken (D); Chappel (R); Crothers (R); Eymann (D); Lent (D);, Maher (R). Public Health and Welfare - Grace Peck (D-Portland); Gallagher (R); Crothers (R); Hunt (R); Kirkpatrick (D); Maher (R); McBain (D); Rid derbusch (D); Wilmot D). Rules and Resolutions -K a t h e r 1 n e Musa (D-The Dalles); Atiyeh (R); Dickin son (R); Haight (D); Hansell (R); Holmstr m (D); Howard (D); Kelsay (D); Meek (R). Stats and Federal Affairs Norman Howard (D - Port land); Redden (D); Bazctt (R); Hoyt (R); Kennedy (D); Mont gomery (R); Smith (R); Turn er (D); Willits (D). Taxation-Richard Eymann (D-Marcola); Montgomery (R); Atiyeh (R); Bateson (D); Baz ett (R); Haight (D); Hoyt (R); Kelsay (D); Smith (D), Ways and Means-Ross Mor gan (D-Gresham); Hansell (R); Flitcraft (R); Hand (D); Leik en (D); McKinnis (D); Mosser (R). Const itutional Revision John R. Dellenback (R-Med-ford); Wilmot (D); Chappel (R); Eymann (D); Field (R); Jones (R): Lang D); Lent (D); Redden 'D). 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